China Digital Marketing

China Digital Marketing

ICONSIAM Banks on WeChat Ads to Promote Cross Border Ecommerce

ICONSIAM

Bangkok-based mall ICONSIAM is revving up its efforts to promote Thailand’s culture and heritage to markets overseas by combining the powers of cross border Ecommerce and WeChat ads. 

ICONSIAM Mall launched a series of Moments Ads on WeChat showcasing the finest and luxurious contemporary crafts, ranging from Thai silk, handwoven home decors to homegrown coffee, made by some of the country’s renowned artists.  

To target affluent consumers in mainland China, ICONSIAM selected WeChat and published ads on the platform’s Moments segment, ultimately allowing them to build awareness and generate impressions towards their latest offerings.  

Screenshots of ICONSIAM’s WeChat Moments Ads content

What are WeChat Moments Ads?

These are ads displayed on WeChat’s Moment feed. Moments Ads was first introduced in 2015 for brands looking to boost their online presence as well as engagement. 

Actual ICONSIAM WeChat Moments Ad on WeChat’s Moment feed

They work similarly with ads found on your Facebook feed, and it can come in various forms – be it photos, videos, links or articles. In addition, WeChat Moments Ads allow brands to target specific audiences, enabling you to run more efficient and effective ads.

Learn more on how to leverage WeChat for your business by clicking our previous articles below.

Or you may also give us a call to know how we can offer customised digital marketing plans for your Ecommerce venture.  

Grow your Brand with China’s ‘SuperApp’ 

WeChat remains one of the largest social networking platforms not only in Great China but also for Chinese users all over the world.  

With its over 1.25 billion monthly active userbase worldwide, you can tap tons of opportunities to support your brand’s growth. All you have to do is simply open your official and verified WeChat account today.  

But if you need helping hands to get started on WeChat ads and marketing, don’t worry. We got your back. 

As an official sales partner of Tencent, WeChat’s developer, our services include creating and verifying your WeChat account. You can also trust our team of specialists to run and optimise WeChat ads for you. 

Contact us now to know more.  

#DigitalAgency #EcomAgency #ICONSIAM #WeChatAds #WeChatMarketing #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Singto stars in IGNITE’s 1st Weibo campaign to widen reach

Weibo Marketing: IGNITE collabs with Singto for 1st Weibo campaign as it expands presence | Digital 38

Thai lifestyle brand IGNITE is jumpstarting its expansion goals as it launched its first ever Weibo ads campaign. 

IGNITE collaborated with Thai superstar Singto under the label IGNITExSINGTO for its latest products which were also designed for the celebrity’s fans based in China and Japan.  

Screenshot of IGNITE’s Weibo account  

And in order to reach out to consumers in Mainland China, the brand leveraged Weibo for its digital marketing plans. It recently activated its official Weibo account and published ads featuring their IGNITExSINGTO items.  

Screenshots of IGNITE’s Ads on Weibo

Screenshots of IGNITE’s Ads on Weibo 

In turn, IGNITE was able to connect to Singto fans from Mainland China and Chinese users based overseas, grow its follower base, boost awareness and tap markets outside Thailand – all of which are essential for the brand’s growth.  

About IGNITE 

IGNITE is the consumer and lifestyle arm of PKN Interholding Co., Ltd in Thailand. It is also a licensee of other globally famous franchises from the U.S. and Japan including Despicable Me, One Piece, Gundam, MARVEL, and Demon Slayer: Kimetsu no Yaiba.  

Choose Digital 38 for your China Digital Marketing Plans  

Penetrating China’s massive market base is definitely not an easy task. But knowing which channels and social networking sites such as Weibo to use in order to meet your audience is one way of doing it right. 

Weibo, also referred to as Sina Weibo, is the country’s equivalent to Twitter and boasts of having around 566 million monthly active users as of the 2nd quarter of 2021, making it an ideal social media platform for brands looking to establish a strong presence in China.   

Want to know more about Weibo’s potential for your business? Read our previous case studies below.  

Contact Digital 38 now to get started with your China Digital Marketing plans.  

#DigitalAgency #EcomAgency #IGNITE #Weibo #WeiboMarketing #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

NESEducation Steps Up Online Presence with Verified WeChat Account

NESEducation Launches WeChat Account to Tap Chinese Audience | Digital 38

Professional language school NES Educational Group is now on WeChat after recently launching its official and verified account, allowing them to boost their online presence among Chinese consumers.  

The Thailand-based company leveraged WeChat to reach out to billions of potential learners from China, and other users from different parts of the world who may be interested in learning foreign languages.  

Screenshots of NESEducation’s verified WeChat Official Account 

NES Education currently offers courses in English, Thai, Japanese, Spanish, French. They also facilitate arrangements for students in Southeast Asia who want to study abroad.  

Official QR Code of NESEducation on WeChat 

The Power of WeChat 

Tencent’s WeChat is one of the widely used applications in China, and Chinese consumers overseas. During the second quarter of 2021, its monthly active userbase has already reached 1.25 billion worldwide, majority of whom are from Great China, according to Statista. 

WeChat is not only a social networking site that offers instant messaging and calls. Dubbed as the ‘Chinese super app’, it also enables businesses to directly connect with consumers through its feature WePay. 

If you want to know more about WeChat’s potential for your brand, you can click our previous articles below.  

You can also give us a call to learn more on how to set up your WeChat Official Account and have it verified right away.

Reach Out to Billions of Tech-Savvy Users in China 

If the prospect of tapping billions of tech-savvy users in China sounds attractive for your brand’s growth, then you’re in the right place. And opening up your official and verified WeChat account is just the start. 

Here in Digital 38, we can also provide you other digital marketing services designed to reach out to China’s markets. We are the Official Sales Partner of Tencent, Weibo, and Bytedance (for TikTok and Douyin).  

Contact our specialists today.

#DigitalAgency #EcomAgency #NESEducation #wechat #wechatmarketing #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

These Douyin Influencers Can Help Your Brand Grow in China

These Douyin Influencers Can Help Your Brand Grow in China | Digital 38

Video editing and sharing app Douyin, like its global counterpart TikTok, took social media by storm. And in its home country in China, its wide popularity has no signs of slowing down soon.

Douyin + Influencer Marketing

With over 400 million daily active users, and tons of features, Douyin is definitely a platform both local and international brands should use as part of their digital marketing arsenal.

But aside from simply launching video ads, you can actually leverage Douyin and its potential even further by tapping Chinese influencers.

Most, if not all, content creators in China rose to fame through Douyin. And their large follower base could definitely give your brand that much-needed boost in spreading awareness among local audiences.

In this article, we’ve rounded 7 Chinese influencers that would help your campaign swing even further.

Papi酱 (Papi)

China Digital Marketing: Leveraging Douyin to Influence Buyers

I am Iron Head A Biao

Daxiao V

Duoyu and Sister Mao Mao

Designer A Shuang

Hello Hu Xinyu

Li Ziqi

China Digital Marketing: Leveraging Douyin to Influence Buyers

Curious to know more about how other brands leveraged Douyin’s potential? Check out our previous case studies by clicking the links below.

If you want to know more about our digital marketing services geared towards China, you may visit this page.

Step Up Your Digital Marketing Game with Digital 38

Executing a comprehensive and thoroughly-planned digital marketing campaign targeting China is a huge task.  And this is why specialists from Digital 38 are here to help you.

Digital 38 is an Official Sales Partner of ByteDance, the developer of Douyin and TikTok. With our local teams in China, we are ready to support your journey in introducing your brand to billions of tech-savvy users.

Schedule an appointment with our specialists today.

#DigitalAgency #EcomAgency #Douyin #chinadigitalmarketing #asiamarketingsimplified #influencers

China Digital Marketing

Douyin Influencers Drove Traffic to Malee Ecommerce Store

Douyin Influencers Drove Traffic to Malee E-Commerce Store | Digital 38

Douyin influencers are certainly a great opportunity to attract your target audience in China.

Aside from having huge following across Chinese apps, influencers sure do know how to effectively engage fellow Chinese users. Thus, your brand gets seen and recalled more easily as the content is well adapted for the Chinese audience.

For instance, Thai brand Malee Coco collaborated with Douyin influencers in May to promote its latest e-commerce campaign. Its goal was to drive traffic to its JD e-commerce store and increase awareness as well.

Among several popular Douyin influencers, 好奇少女心, 多多零食君, and 剁手小仙女 were the selected brand ambassadors to endorse Malee Coco in China.

Get to know the three Douyin influencers below and watch the Malee Coco promotional videos through the links below.

好奇少女心 – 9.34M followers

好奇少女心 is a famed Douyin influencer known for sharing cute stuff on her profile. She often posts short videos of cosmetics, accessories, sweet treats, and drinks among others.

In case you missed it, check out her Malee Coco short video here.

多多零食君 – 21.67M followers

多多零食君 is a Douyin and Kuaishou influencer popular for its mouth-watering features. From delectable strawberry cakes and chocolate bites, he sure knows how to capture everyone’s attention.

Likewise, he posted the video on his Kuaishou profile 多多零食哥(破20万粉), which received 37.8k views and 1.4k engagement.

剁手小仙女 – 13.26M followers

Similar to the first influencer, 剁手小仙女 is another well-liked Douyin personality who shares adorable things on her profile. This includes stationeries, rainbow-coloured sweets, and even toys for little girls.

Moreover, Malee Coco posted her video on its Weibo page. If you haven’t seen it yet, watch the full video here.

China E-Commerce Marketing with Douyin Influencers

Douyin influencer marketing truly helped the Thai beverage brand raise awareness for its coconut water product in China. It also supported Malee Coco’s e-commerce goal of boosting online store visits. By driving traffic to the e-commerce store, the brand was able to increase its chances of converting visits to actual sales.

Furthermore, the Douyin influencers were able to adapt Malee Coco’s intended message for the Chinese consumers, making the product more compelling to the audience.

Expand Your Brand Presence with Douyin and Digital 38

With its huge, tech-savvy consumer base, China serves as an opportunity for brands who are looking to widen their reach and expand their presence in the internet.

And selecting the right agency to partner with this venture is a great head start.

Digital 38 is the Official Sales Partner for ByteDance. As such, we not only offer services to leverage Douyin for digital marketing needs but also other social networking sites under ByteDance  – TouTiao, XiGua, HuoShan, and NewsRepublic.

Schedule an appointment with us, and learn how you can explore China’s markets.

About Us

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.

#DigitalAgency #EcomAgency #asiamarketingsimplified #ecommerce

China Digital Marketing

JAST USA Opens Weibo Official Account

weibo

Japanese publisher JAST USA now has an official and verified Weibo account, enabling them to tap and expand into China’s markets.

What is JAST USA?

JAST USA is the leading publisher of Japanese visual novels and dating-sim games for the English-speaking market. They collaborate with game studios to release their works worldwide, guaranteeing that artists behind it will discover their crafts so that they can continue to produce their amazing works.

JAST USA Weibo Official Account Verification

Screenshot Photo: JAST USA/Weibo

In order to reach out to a wider audience, JAST USA created a Weibo account.

Why You Need Weibo & Why Choose Digital38

Weibo remains one of the most popular microblogging platforms in China whose population of 1.43 billion in 2020 makes it one of the world leaders in the digital ecosystem.  

Check out our previous articles on why you must have a Weibo account when launching your China digital marketing plans.

Additionally, Weibo’s audience base is not only limited to those who are living in Mainland China, but also overseas Chinese nationals who constantly stay connected with the app.  

We are Sina Weibo’s appointed official partner agency for Southeast AsiaWe assist businesses in Weibo verification, page management, Weibo advertising, and more. 

Need help in verifying your brand’s Weibo Official Account? Contact us to get started.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.

#DigitalAgency #EcomAgency #asiamarketingsimplified #ecommerce

China Digital Marketing

ST Signature Launched WeChat OA To Boost Ads Campaign

ST Signature WeChat OA Releases Gain Followers Campaign

Singapore’s ST Signature WeChat OA released their very first WeChat OA ads for their campaign geared to gain more followers, particularly from China.

What is ST Signature?

ST Signature WeChat OA | Digital 38 ST Signature is one of the first smart co-living hotels in Singapore using contactless check-in mobile app. Guests can check-in 24 hours prior to their arrival to minimize waiting time at the lobby. Their co-living hotels are strategically located at 4 prime locations near the train stations around the Lion City – Chinatown, Tanjong Pagar, Bugis Beach, and Jalan Besar.

ST Signature WeChat OA Ads

Digital 38 | ST Signature WeChat OA
Photo Credits: ST Signature/WeChat

ST Signature published their 1st WeChat OA Ads (In-article banner & bottom banner) for ‘Ready to Travel to Singapore’ Campaign from December 8 to December 30 in 2020 that targeted local users in at least 11 cities in China offering direct flights to Singapore.

Their WeChat ads also enticed audience to use promotional codes when booking directly on ST Signature’s website so they could avail up to 50% in discount. 

Need help with your brands’ WeChat Ads? Contact us to get started.

#DigitalAgency #EcomAgency #WeChat #ChinaDigitalMarketing #ATC #asiamarketingsimplified

China Digital Marketing

PHRAYA – Tap into China Market with China Influencers

PHRAYA - Tap into China Market with China Influencers

In order to tap audiences in China, one of the largest markets in the world, PHRAYA decided to get started with influencer marketing with the goal of building up their brand awareness and brand credibility.

PHRAYA collaborated with several macro-influencers from China – food and beverage influencer 少女想喝 (Girls wants to drink) and travel influencers – 泰国零距离 (Thailand Zero Distance), 全球旅游攻略 (Global Travel Guide), 泰国阿姐 ( Thailand’s Sister) and 十六番-泰国 (Sixteen Fan Thailand), with a total reach to over 25 million followers.

少女想喝 – With over 1.96 million followers

PHRAYA – Tap into China Market with China Influencers | D38

泰国零距离 – With over 1.39 million followers

PHRAYA – Tap into China Market with China Influencers | D38

全球旅游攻略 – With over 14.6 million followers

泰国阿姐 – With over 3.78 million followers

PHRAYA – Tap into China Market with China Influencers | D38

十六番 – 泰国 – With over 3.48 million followers

PHRAYA – Tap into China Market with China Influencers | D38

At the end of the campaign, all the posts from the influencers received more than 1.2 million impressions in total, and gained a lot of positive comments from their followers.

About the brand

PHRAYA is a premium rum brand produced by Sangsom Distillery, one of the oldest distilleries in Thailand. The PHRAYA brand has been associated with crafting the world’s finest and luxurious rums. It is also considered as ‘liquid gold’ in Asia.

Sugarcanes carefully selected from farms in the local province of Nakhom Pathom in Thailand undergo meticulous processes, such as deep maturation, to create the quality PHRAYA is known for.

For further information about the brand, visit its official website at www.phrayarum.com

Expand To China Markets with Digital 38

China, with a population of 1.43 billion as of 2020, is one of the world leaders in the digital ecosystem.  If you’re ready to launch your expansion plans by tapping China’s large pool of audience, then you’re in the right place.

Here in Digital38, we can help you get started with your marketing plans aimed towards China’s markets. Contact our team today.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #influencermarketing #ATC #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

WeChat for Luxury Brands: 5 Things That You Should Know

ATC | WeChat for Luxury Brands - 5 Things You Should Know Featured Image 1.2

With over 1.2 billion active users, WeChat is the most effective platform for luxury brands to interact with Chinese consumers. 

Why do retailers choose to tap the China market? Why do they prefer WeChat? Here are 5 data-driven facts that may answer your questions.

1. China is winning half of the luxury world

According to Bain’s prediction in May 2020, when Covid-19 hit, the luxury industry faced struggles when countries around the world went into lockdown, forcing to shutdown tourism industries.

During the first quarter of 2020, an estimated drop of 25% was experienced, and was expected to slide further down during the second quarter of 2020.

It is also projected that an estimated contraction for the full year may reach between 20% to 35%.

China began to step up their recovery efforts, and wants Chinese consumers to actively take part, as they are seen to account for almost 50% of the market by the year 2025.

Online luxury purchases have escalated throughout this year and by 2025, online channels may perhaps represent up to 30% of the market.

WeChat for Luxury Brands - 5 Things You Should Know | D38

Image: Bain-Altagamma Luxury Goods Worldwide Market Study, Spring 2020

WeChat for Luxury Brands - 5 Things You Should Know | D38

Image: Bain-Altagamma Luxury Goods Worldwide Market Study, Spring 2020

2. Generation Y have been consistent buyers of luxury goods

Millennials, also known as Generation Y (or simply Gen Y, born between 1980 and 1995).

According to Bain’s report, they account for 35% of consumption in 2019 and by 2025, they could make up for 45% of the market.

Did you know? How many Gen Y users on WeChat

As of Q2 of 2020, according to the overall MAU of different social platforms in China, WeChat has the most MAUs between 25 and 40 years old.

WeChat for Luxury Brands - 5 Things You Should Know | D38

3. In the past five years, the average annual growth rate of WeChat advertising in the luxury goods industry exceeded 90%

In Q1 2020, Tencent’s report on “WeChat Ads Solution for Luxury Brands” revealed that the average annual growth rate of WeChat advertising in the luxury industry has exceeded 90% in the past five years.

Did you know? The most popular ad on WeChat is the WeChat Moments Ads.

Moments ads are the native ads displayed on users’ moments’ feed, with an additional “Ad” tag in the upper right corner.

The same report shows that in 2019, the brand’s favorite is the card format with video, which is 43.33% of the total amount of ads.

WeChat for Luxury Brands - 5 Things You Should Know | D38

Source: WeChat Ads Solution for Luxury Brands Q12020, Tencent

By using Moments Ads, merchants can promote their brands and increase consumer conversion rates by targeting people based on their interests and other traits.

At the same time, consumers believe in recommendations from influencers. By using Moments Ads to place advertisements into the user’s daily moments, allows users to resonate with the advertisements and is very conducive to monetizing traffic.

4. Mini Programs have become a standard for brands on social media marketing

By Q4 2019, more than 90% of the luxury brands present in China established their WeChat Mini Programs. Here, luxury brands realize in-depth communication with users and operations such as online purchase, loyalty program, brand service, and marketing engagement

WeChat for Luxury Brands - 5 Things You Should Know | D38

Source: WeChat Ads Solution for Luxury Brands Q12020, Tencent

What is Mini Program?

It is a program that is integrated into the WeChat app, giving brands expanded functions to engage users.

A Mini Program offers more interactive features than a brand’s official Facebook page.

Here, buyers can browse products, see campaigns, live chat feature with customer service representatives, easy way to purchase products with WeChat Pay, and many more.

5. WeChat Official Account (OA) Verification: First Step to WeChat Advertising

As stated in the 2019 Tencent report, 49% of luxury brands chose to link their official webpages straight to a third-party eCommerce for diversion while 40% chose to stick to the brands’ official accounts.

Hence, before the brand wants to be exposed in the market, it is very important and necessary to have a WeChat OA certified by WeChat.

Why is WeChat OA Verification important?

* It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for a WeChat Ads account.

* Authentic presence of a brand: After OA authentication, it strengthens the credibility of the WeChat account.

* Enjoy more advanced functions: WeChat Advertising, WeChat Pay, Voucher, and more advanced APIs.

Explore WeChat digital marketing opportunities in Asia

Are you ready to take a leap and win the Chinese-speaking market? WeChat may be the platform you’re looking for.

Digital 38 is an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as:

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Get in touch with our team today.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #WeChat #WeChatAdvertising #ATC #asiamarketingsimplified #ChinaDigitalMarketing

China Digital Marketing

Weibo Advertising: FansTong Ads allowed for Medical Entity Outside China

Weibo Advertising: FansTong Ads allowed for Medical Entity Outside China

If you’re a registered medical company outside China and ready to target the China market, here’s good news about Weibo advertising for you!

Weibo is now offering FansTong Ads for medical service providers overseas, which was previously disallowed.

This new offer helps medical institutions to market and maintain their international presence, especially among the Chinese market.

Weibo Advertising: What is Weibo FansTong Ads?

To reach out to 516 million active monthly users on Weibo, advertising such as FansTong Ads (粉丝通) is one way. FansTong Ads promote Weibo account and Weibo post.

Not only does it tap into your account’s followers, but it massively targets the entire Weibo community allowing you to reach out to more audiences.

Weibo Advertising FansTong Ads

Furthermore, FansTong Ads come in 3 types – Post Ads, Banner Ads and Lead Ads. It can be in the form of images, an article or a video. And it appears on the top or near the user’s feed as Weibo recommendation.

More importantly, it raises brand awareness by supporting external and internal landing pages, call-to-action buttons, app downloads, and WeChat QR code.

With the aid of digital media agency Digital 38, now’s your chance to explore business opportunity via China Social Media Marketing. Contact Digital 38 today to get started!

Digital 38 is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #Weibo #FangsTongAds #ChinaDigitalMarketing #ATC #asiamarketingsimplified

China Digital Marketing

WeChat Official Account (OA) Verification: First Step To WeChat Advertising

ATCwechatfeaturedimage

WeChat is known as the super app in China. It combines the power of messaging, social media, e-commerce and mobile payment into one platform.

With 1.2 billion active users, WeChat is a perfect marketing platform for businesses outside China looking to tap into the Chinese market, and reach out more customers.

Let’s have a look on how ST Signature in Singapore explored the market through WeChat marketing.

ST Signature (ST共居旅店) Launches WeChat Page

WeChat Official Account (OA) Verification: First Step To WeChat Advertising

The first co-living hotel in Singapore with smart Chat-In™ technology, ST Signature promotes safer, faster and contactless check-in and check-out services. Now, they launched their WeChat Official Account to promote their hotels to more Chinese consumers.

With their WeChat Official Account, users can follow the brand for the latest hotel information, deals and promotions as well as Singapore travel guide.How Hotels Can Use WeChat for Marketing ​

Here are the 4 things you need to know about hotel WeChat marketing.

  • Set up WeChat Official Account (OA): Through WeChat content marketing or event promotions, hotel brands can increase WeChat organic reach and fan base.

Don’t know which WeChat Official Account suits you best? Contact us now to get started.

  • Apply for WeChat Ad Account: Exposure for your hotel brand, reach new users, and explore more potential consumers.
  • Set Up WeChat Mini Program A unique distribution channel in China for brands to increase their online direct sales, avoid the high commissions of China’s OTA platform (as we know, the commission of the Ctrip platform is up to 25%).
  • Apply for WeChat PaymentIn China, you might hang out without bringing cash, but not WeChat Pay. By setting up WeChat Pay for your hotel brands, it helps you reach consumers directly and secure fast payment.

Why is WeChat OA Verification important?

  • It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for WeChat Ads account.
  • Authentic presence of a brand: After OA authentication, it strengthens the credibility of OA.
  • Enjoy more advanced functions: WeChat Advertising, WeChat Pay, Voucher and more advanced APIs.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients' diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

China Digital Marketing

Thailand’s IGNITE Launches Verified Weibo Account

Thailand’s IGNITE Now Has Verified Weibo Account | Digital 38

Thailand’s IGNITE is now on Weibo.

IGNITE recently launched its official and verified Weibo account, opening another channel for customers to learn more about their latest events, promotions, and further expanding their presence online. 

What is IGNITE?  

IGNITE is the lifestyle and consumer brands arm of PKN Interholding Co., Ltd in Thailand. They are the licensing partner of several internationally popular franchises from Japan and the U.S. such as MARVEL, Despicable Me, and One Piece.  

IGNITE’s Weibo OA  

Thailand’s IGNITE Now Has Verified Weibo Account | Digital 38
Screenshots of IGNITE Weibo OA on desktop.

IGNITE recently activated and verified its Weibo official account (OA), China’s equivalent to Twitter, allowing them to penetrate and tap China markets, both in Thailand and abroad.

Thailand’s IGNITE Now Has Verified Weibo Account | Digital 38
Screenshots of IGNITE Weibo OA on mobile.

Followers of their official Weibo account will also get to know important updates and announcements, including sales and promotions, right at their fingertips. 

Introduce Your Business to China’s 1 Billion Tech-Savvy Users 

China’s population of 1.43 billion, as of 2020, rely heavily on digital devices for their day-to-day routines. A country with a tech-savvy majority is an opportunity brands and businesses must definitely not miss.  

Weibo, one of the most popular microblogging sites in China, is only one way of penetrating and capturing this market.  

Here at Digital 38, we are not only the official partner agency of Sina Weibo. We are also the sales and marketing partner of other equally popular online platforms in China including Tencent, ByteDance, Baidu, and MaFengWo.  

Give our China digital marketing team a call to learn more what other services we offer.  

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients' diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.

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