China Digital Marketing

China Digital Marketing

Come Visit Singapore! Weibo Influencers Invite Travelers to the Lion City

Weibo Influencer Marketing: ST Signature Invite Chinese Travelers to Singapore | Digital 38

How can a Weibo influencer help your brand achieve your business goals? Learn how Singaporean boutique hostel and hotel chain ST Signature is acing it with their latest travel campaign.  

Weibo influencers are now inviting travelers to visit Singapore now that the city-state has welcomed tourists after roughly two years under lockdown. ST Signature has engaged with top Weibo celebrities to not only help attract Chinese tourists to come to the Lion City. But also, to stay in their properties. 

Popular Weibo personalities such @窜天猴popo, @我是王淳, @Grace的幻境 shared some of the best experiences in Singapore and in staying in ST Signature’s hostels and hotels around the city-state.  

The influencers’ posts triggered interaction among Weibo users, particularly those who are planning to travel to Singapore soon. All in all, ST Signature’s two-day Weibo campaign generated over 5,000 interactions, and shared around 2,000 times. 

Weibo & Influencer Marketing

Promoting your brand and content on social media platforms like Weibo is one thing. But savvy businesses know that in order to level up their marketing game, they can tap influencers to help spread the message around. 

Influencer marketing remains one of the most effective and relevant ways to boost brand awareness and even drive conversions. Influencers, or also known as key opinion leaders (KOLs), have the ability to establish trust between your brand and consumers quickly. And this is something that traditional marketing tactics needed time and effort in doing so.  

And when it comes to influencers among markets in China, Weibo has a lot of them. In fact, influencers and KOLs have contributed to the Chinese micro-blogging platform’s growth and rising popularity, especially among the youth.  

If you want to know more about the potential in combining the powers of Weibo and influencer marketing, then read our previous case studies by clicking the links below.  

Upgrade Your China Digital Marketing Plans 

China is a market brands should definitely pay attention to. With over 1 billion internet users, a lot of opportunities are in store for you. As long as you know the right channels and platforms to reach out to its audiences.  

But if you want to make a splash and level up your game by fusing Weibo and influencer marketing, then we’re here for you. Digital 38 is a digital media agency whose experience in Ecommerce, digital marketing and social media marketing has helped over 100 brands reach their business goals in the Asia-Pacific region. 

Contact us to find out how to get started.

#Digital38 #Weibo #WeiboMarketing #WeiboInfluencers #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

BDMS Wellness is Now on Weibo

Weibo Verification: BDMS Wellness is Now on Weibo | Digital 38

Thai health care service provider BDMS Wellness Clinic is now live on Weibo after successfully completing verification process for its official account. 

BDMS Wellness’ Official Weibo Account 

BDMS Wellness decided to establish another channel to reach out and interact with Chinese-speaking patients online. The Bangkok-based clinic, which specialises in preventive medicine and healthcare,  acquired the Blue V verified badge for their newly opened Weibo account. 

Aside from increasing your followers on Weibo, verification for your official account also allows you to utilise the platform’s marketing tools such as running and managing ads. But ultimately, a verified Weibo account helps you accomplish more in the world of Chinese digital marketing.  

About Sina Weibo  

Weibo, also referred to as Sina Weibo, is one of China’s most popular social media platforms. Even if Greater China basically has no access to Facebook, Instagram, and Twitter, locally developed ones like Weibo provide brands the opportunity to tap into the country’s tech-savvy 1.25 billion consumers. 

Weibo functions as a micro-blogging platform, similar to that of Twitter. And it is considered as the second most used social media site in China, next to WeChat. 

If you want to dive deeper into China’s digital marketing landscape, check out our articles below.  

Get Verified on Weibo Now  

And if you’re planning to expand to China through digital marketing strategies, opening your brand’s accounts on social networking sites such as Weibo is just the start. You need to get that blue badge by completing Weibo’s verification process in order to unlock the tons of opportunities that are in store for you. 

Schedule an appointment with our China digital marketing specialists to learn how to get started. 

#Digital38 #weibo #weiboverification #weiboofficialaccount #chinadigitalmarketing  #asiamarketingsimplified 

China Digital Marketing

Introduction to Weibo Registration

Introduction to Weibo Registration | Digital 38

Brands looking to tap China’s tech-savvy population through Weibo should know that registration is the first step to success. In this article, learn how to open your official Weibo account, and what opportunities are in store for you. 

What is Weibo?  

Weibo is one of China’s most popular social media programs. With around 573 million monthly active users, it remains the second most used social networking site in the country.  

Weibo, also known as Sina Weibo, functions as a micro-blogging platform, similar to Twitter. Despite the absence of globally known social media networks such as Facebook, Instagram and Twitter, local ones like Weibo provided brands the much-needed gateway to reach out to 1.25 billion internet users in China.  

Weibo and other Chinese social media sites also enable brands to launch and manage digital marketing strategies with their in-app marketing tools. Weibo, for instance, allows you to activate your brand’s presence by opening official accounts, and launching ads.  

Registering Your Official Weibo Account 

Expanding your brand’s presence in China, with the help of Weibo, is definitely an exciting milestone for your business. And the first step in achieving this goal is opening your official Weibo account. Read on as we guide you on the step-by-step Weibo registration process for businesses.  

Before anything else, there are actually several ways in launching your official Weibo account. You can do it by yourself, which will elaborate in the succeeding paragraphs, or you can tap the expertise of digital marketing specialists from Digital 38. Let us know if you need help in creating your Weibo account.  

1. Sign Up on Weibo’s International Page

If your business is based outside of China, head over to Weibo International’s page. This sign-up page is meant for foreign brands that want to create their official Weibo accounts. On Weibo International, you either have to register as a Personal Account or an Official Account. So, you’ll have to click Official Account.  

2. Submit the Information Required

On the Official Account tab, you are also asked to submit several important information about your business. These included your business’ official email address and location. Once you’re done, click Sign Up.  

3. Verify Through Mobile Phone Number

At this point, you need to have a working mobile phone number as part of Weibo’s verification process. Select your country, type your phone number’s digits, then click ‘Get Activation Code’. Weibo will automatically send you a verification code via SMS which you need in proceeding to the next steps.

4. Activate Your Weibo Account via Email

After verifying through your mobile phone, Weibo will also ask you to undergo a similar vetting process via email. Check the inbox of the email address you submitted during the sign-up part for any email from Weibo, telling you to click the link they provided to activate your account.

5. Verify & Upgrade

Once you have activated your business’ Weibo account, fill in the rest of the blank fields pertaining to your account details. You also need to upload your brand’s official profile photo so you can truly stand out from the rest.  

But in order to reap the benefits and opportunities Weibo has, you must also acquire the Blue V verified badge. Verified Weibo accounts enjoy several perks that regular ones do not have. And these included creating and managing digital marketing campaigns and advertisings.  

Check out these global brands’ official and verified Weibo accounts, and how they leveraged them for their goals.  

For businesses based overseas, you are required to get in touch with an official Weibo representative in acquiring your Blue V badge. In addition, you will be instructed to furnish them with documents as proof of your business’ existence.  

If you need further assistance in getting verified on Weibo, let us help you. 

Get Started on Weibo Marketing Today 

Opening your brand’s official and verified Weibo is just the first step in doing digital marketing in China. You can also explore other equally popular platforms such as WeChat, Douyin, and TouTiao to reach out to more audiences, and establish a stronger presence among Chinese markets.  

Schedule an appointment with our local teams from China to learn how to get started.

#Digital38 #digitalmediaagency #ChinaDigitalMarketing #weibo #weiboregistration #weibomarketing #asiamarketingsimplified 

China Digital Marketing

Guide: Register Your TouTiao Business Account

Guide: Register Your TouTiao Business Account | Digital 38

Unlock tons of opportunities in China’s tech-savvy market with TouTiao, and in this article, we’ll guide you on how to register your brand’s official TouTiao account.  

What is TouTiao? 

TouTiao is one of the biggest names when it comes to social media in China. TouTiao literally means ‘today’s headlines’ in Chinese. 

A product of Beijing-based tech giant ByteDance, it became the No. 1 news and information aggregator platform in greater China. Its highly sophisticated algorithm analyses content features, users and users’ interaction, ultimately enabling it to generate a tailored feed for each user.  

Because of its unique way of providing content to users, TouTiao’s popularity rose. And eventually, the app has become an important part in every Chinese audience’s daily life. From the latest news, entertainment bits, to sports events, you can expect TouTiao to give you the answers you need.  

Curious to find out more about TouTiao? Read our previous articles featuring the app by clicking the links below.

Why My Brand Needs to be on TouTiao? 

Brands looking to leverage content marketing in reaching out to their target markets should consider launching campaigns on TouTiao. You can amplify your brand’s messaging, and get in touch with the right audience through its content targeting tools that are designed to match users’ reading preferences and behaviours.  

On top of this, TouTiao also happens to be the place where Chinese audiences frequent. Internet users in China, on average, use TouTiao at least 12 times a day. The platform currently has 300 million monthly active users.  

Registering Your TouTiao Account 

Indeed, TouTiao has the potential to help your brand grow in China. So, how do you get started executing your digital marketing plans on the platform? Below is a quick, step-by-step process. 

  1. Head to TouTiao Website. On the top-left portion of the screen, click the 发布作品tab right beside the red, login box.
  2. You will be redirected to another website that asks you either to login using your existing credentials, or register to a new account. Look for the register [注册] button and click it.
  3. At this point, you need to submit your login credentials such as your business’ registered mobile phone number, and/or official email address.
  4. After successfully registering, you also need to fill in several blank fields pertaining to your account information. These included your account type, account name, and a brief introduction.
  5. Aside from determining your account type, account name, and deciding on your profile’s intro, you will be asked to upload several documents as proof of your business / organisation’s existence.
  6. Once you have completed your registration on the website, download the TouTiao app for your mobile phone. And this time, you will be directly logging in using the credentials you recently submitted. You will undergo several security features before TouTiao can send you a code to confirm your registration.
  7. And after confirmation, then you’re good to go!

Explore Digital Marketing Opportunities in China 

Forward-looking brands know that opportunities are abound in China. Despite the absence of popular channels such as Facebook, Google, and Twitter, local developers such as Bytedance provide businesses with the avenue in reaching out to its over 1.25 billion internet users.  

If you need help on how to register your brand’s TouTiao account, and further insights into China’s digital marketing landscape, then we’re here for you. 

Schedule an appointment with us to learn more.

#Digital38 #chinadigitalmarketing #digitalmediaagency #toutiao #toutiaoforbrands #toutiaoaccount

China Digital Marketing

Registering Your WeChat Account: A Guide

Guide: How to Register Your WeChat Account | Digital 38

Learn how to register and open your official WeChat account, and unlock tons of opportunities for your brand. 

What is WeChat?  

Before launching your WeChat Official Account, let us get to know it first. Introduced in 2011, WeChat by Beijing-based Tencent initially started as an instant messaging app. But over the years, its popularity grew exponentially.  

It was only a matter of time when the app reached 1.2 billion monthly active users. As a result, it became one of the largest social media platforms in the world, belonging in the same ranks together with Facebook, YouTube, WhatsApp, and Messenger.  

Aside from providing instant messaging and call services, WeChat has expanded and evolved as a super-app. It’s capable of rendering multiple services without users exiting the platform.  

And did you know you can actually promote your products, and open up your own online store on WeChat? That’s right. The app now supports Ecommerce, thanks to its own payment system, WePay. 

Want to know more about setting up your online store on WeChat? Read our previous articles below.  

Signing Up on WeChat 

Using a mobile number

To register a WeChat account is pretty simple. All you have to do is make sure you have a working mobile phone number or an active Facebook account, and a friend who’s already on the platform.  

  1. Register Through Your Mobile Phone Number
  2. Open WeChat app and select Register 
  3. Register > Register with Mobile > Select your region code > Enter your mobile number > Set password 

Registering Through Facebook

Alternatively, you can also open a WeChat account by linking it with your existing Facebook account.  

  1. Open WeChat app and select Register 
  2. Register > Register with Facebook WeChat will redirect to Facebook for WeChat login permission Select your region code Enter your mobile number Set password.

About Assistant Registration

After you have successfully registered and opened a WeChat account, you will be asked to seek help from existing WeChat users to verify your registration. This stage is called Assistant Registration.  

You need to follow the instructions displayed on the screen, and then ask your friend to use their WeChat ID in verifying your registration.  

If you want to know more about WeChat’s Assistant Registration, don’t hesitate to contact our WeChat specialists.  

Explore Digital Marketing on WeChat  

Hundreds of brands are now on WeChat to connect with audiences in Greater China. But also, to engage with Chinese audiences from various parts of the world. And the first step towards this opportunity is opening up your official WeChat account. 

Want to know more about the world of WeChat? Schedule an appointment with Digital 38 today.

#Digital38 #wechataccount #registerwechat #wechatmarketing #chinadigitalmarketing #asiamarketingsimplified  

China Digital Marketing

Expand Your Reach in China: Why Advertise on TouTiao?

Expand Your Reach in China: Running Ads on TouTiao | Digital 38

Did you know that Chinese social news aggregator platform Jinri Toutiao allows brands to run ads to help them extent their reach in China? 

You read that right. You can publish ads on Jinri TouTiao, popularly known as Toutiao. And in doing so, can help you tap more audiences and expand your presence in Greater China. 

Advertising on TouTiao  

As a news and information aggregator, TouTiao lets you run ads on their platform without looking like those annoying and intrusive pop-up ads you commonly find in other websites.  

To get started, you must need an official account on ByteDance, TouTiao’s parent company. If you need help in setting up, don’t worry. Let our TouTiao specialists handle that.  

Types of TouTiao Ads  

There are three categories of TouTiao Ads. These are Takeover and TopView Ads, In-Feed Ads, and Detail Page Ads. We will discuss each one of them below. 

1. Takeover & TopView  

The Takeover and TopView is considered as the premium type of TouTiao ad format. They are the first ones displayed every time a user opens the app. And it maximises the entire screen, giving your brand that ultimate strong, visual impact.  

TopView Ads, on the other hand, is relatively similar with the Takeover format as it utilises a full-screen display. And it is also the first video top appear on a user’s feed, around three to five seconds.

The only difference is that it seamlessly integrates the video ad as part of a user’s In-Feed page.

2. In-Feed Ads

In-Feed Ads is the most popular type of ad format on TouTiao. This is because these ads will be shown organically, as if they are part of the AI-generated feed on the user’s homepage.  

In addition, you can customise how your In-Feed banners will look like. If you’re interested to know more about In-Feed Ads, contact us today.  

3. Detail Page Ads 

The third category of TouTiao Ads are Detail Page Ads. This format covers ads displayed according to a user’s search behavior. And they can come in various ways. Detail Page Ads can be shown as a banner, a mini-video, a gallery, to name some.  

Detail Page Ads are ideal for brands that are engaged in Ecommerce, and want to promote their products and services among TouTiao’s 0.3 billion monthly active users.  

China: An Opportunity Not to be Missed  

Many regional and global brands are setting foot on China. Not just because of its huge, tech-savvy population. But also due to the presence of homegrown channels that will help you connect with the country’s 1.4 billion consumers.  

China may be devoid of other internationally popular platforms such as Facebook, Instagram, and Twitter. But the presence of locally developed apps like Weibo, WeChat, and TouTiao make it possible for brands to tap into this opportunity.  

Interested to learn more about China’s digital marketing landscape? Check out our previous articles below. 

Open Your TouTiao Account Today with Digital 38  

And if you’re planning to enter markets in China, or expand your presence among Chinese audiences, then you’ve come to the right place.  

Digital 38, as an Official Sales Partner of Bytedance, has supported dozens of local and international brands leverage TouTiao for their digital marketing needs.  

Schedule an appointment with us to know more. 

#DigitalAgency #TouTiao #TouTiaoMarketing #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

Malee Connects with Chinese Consumers on WeChat

Malee Expands Online Presence as it Opens WeChat Official Account

Thai food and beverage brand Malee is expanding its footprint in the digital world as it embarks in the world of WeChat, from Thailand to China.  

Malee launched its official WeChat account not only to tap Chinese users based in Thailand.

But also, as its first step towards capturing a substantial number of consumers from Mainland China who are looking to buy imported goods like Malee’s line of beverages. 

Having an official WeChat account also allowed Malee to do several marketing functions in one platform.

These included running ads, such as Moments Ads, which are vital for the brand to sustain and improve brand awareness. And curating content dedicated for WeChat markets in Thailand and in Greater China.

About Malee 

First established in 1978 as Malee Sampran Factory, Malee Group Public Complany Ltd. eventually grew to become one of Thailand’s leading manufacturers of canned fruits, dairy products, and beverages.    

Presently, Malee exports its popular products, particularly fruit-based juices, to China. Learn more about them by clicking this link 

WeChat: The Chinese Super App 

Brands looking to tap into Chinese markets may have heard about WeChat. And why it is considered as the ‘Chinese Super App’. 

WeChat, one of the core products of Beijing-based tech giant Tencent, not only serves as an instant messaging and call tool. But it is also where Chinese internet users shop, book flights and hotel rooms, make reservations, and many more!  

It currently boasts a whopping 1.25 billion userbase worldwide, with a large portion coming from Greater China. 

Want to find out more about WeChat’s potential for your brand? Check out how brands around Southeast Asia leverage the app as part of their growth strategies.  

Choose Digital 38 for Your WeChat Journey 

WeChat is not just your average mobile application and social networking site. It’s an ecosystem all by itself that has the capacity to bridge the gap between brand and consumer.  

From establishing your brand’s presence through creating official accounts to running ads, WeChat got you covered. And if you’re interested to know more on how to maximise WeChat’s features, we’re here to support you. 

Contact us today to get started on your WeChat marketing journey. 

#Digital38 #wechat #wechatmarketing #maleethailand #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Singapore Airlines Makes Flying Easier with WeChat Mini Program

Singapore Airlines Makes Flying Easier with WeChat Mini Program | Digital 38

Singapore’s flag carrier Singapore Airlines has made flying easier for Chinese travellers as it rolls out a one-stop shop through WeChat Mini Program. 

WeChat users can now directly book their flights, stay on top of the latest offerings and promotions, and learn about their flight status in one app.

And to amplify its presence among Chinese markets, Singapore Airlines also leveraged its WeChat Mini Program to build stronger connections with existing and future travelers.

Users on WeChat will no longer have to exit the app when participating in the airlines’ contests, and tuning in to their recent events. 

The World of WeChat Mini Program 

Mini Programs are WeChat’s solutions for businesses that want to bring their services closer to consumers without breaking the bank.

WeChat Mini Programs are sub-applications embedded within the WeChat ecosystem.  And they can come in any form.

Like in the case of Singapore Airlines, a WeChat Mini Program can function as an alternative booking portal and a live-streaming platform simultaneously. 

If you’re interested to know how to develop a WeChat Mini Program for your brand, just give our WeChat specialists a call.

WeChat: A Vital Marketing Tool in Singapore  

Digital 38, a WeChat Agency in Singapore

It’s a common misconception to think WeChat only reigns in Greater China.  

But the truth to the matter is, the app is also popular in countries outside China. In particular, in communities where Chinese markets make up a large portion of their population – like Singapore.

There are over 500 million active users on WeChat in the city-state alone.  

You can also learn more about WeChat’s potential for your brand by reading our case studies below. 

And more than that, WeChat, dubbed as the ‘Chinese super app’, can ultimately help your brand expand. People not only communicate on WeChat. But thanks to its wide-reaching ecosystem, users also shop on the app. 

All of these can be translated as opportunities for you to reach out to more customers, drive traffic and sales to your online business, and boost your brand presence in the digital sphere.

And the first step towards that direction is developing your own Mini Program.  

Say Hi to the World of WeChat with Digital 38 

But if you’re unsure on where to start on WeChat, don’t worry. We’re here to help you. 

Digital 38, an Official Sales Partner of Tencent, WeChat’s developer, has supported over 100 brands and institutions connect with consumers, and expand their presence within the ASEAN Economic Community (AEC). 

Contact us today if you’re interested to know more.

Disclaimer: This article only serves to provide the latest trend alerts in the marketing and advertising industry.

#DigitalAgency #WeChat #WeChatMarketing #singaporeairlines #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Get to Know WeChat Mini Program & How It Can Help Your Brand Grow

Get to WeChat Mini Program & How It Can Help Your Brand Grow | Digital 38

One of the primary reasons that contributed to WeChat earning the title as ‘China’s Super-App’ is its Mini Program. In this article, we will introduce to you the world of WeChat’s Ecosystem, and why it’s important for your business to grow. 

Say Hello to WeChat Mini Program


WeChat Mini Program is WeChat’s answers for businesses that want to integrate other aspects of their operations on the platform. Simply put, it’s a ‘sub-application’ developed and built within WeChat. It may come in various forms and functions.  

A Mini Program could be a product catalog to accompany your WeChat official account, a task manager, a gallery, a news and information aggregator, a quick-response (QR) codes generator, to name some.  

Mini Programs are actually not new. When it was first rolled out in WeChat’s ecosystem, brands hardly include these sub-applications as part of their overall digital marketing strategy. Mainly because developing one takes time. And WeChat has also imposed several standards in creating one. 

But times have changed. Especially with the onset of the COVID-19 pandemic, the use of WeChat Mini Programs is rising. And below are some of the benefits you can gain from them.  

Benefits of Having WeChat Mini Program  

1.) Access WeChat’s Ecosystem 

Having a WeChat Mini Program could be your key in accessing the rest of the platform. It can be seamlessly integrated with other WeChat features such as your official WeChat account, WePay, Member Cards, Coupons, etc.  

2.) Cost-Effective 

WeChat’s sub-applications are ideal for businesses that do not want to spend a lot of moolah in developing a stand-alone app so consumers can access their services. Especially to brands that want to capture Chinese markets around the world. 

Furthermore, since it can be integrated into the entire WeChat ecosystem easily, Mini Programs load and run relatively faster compared to your average mobile apps. 

3.) Providing an Enriching Customer’s Journey  

But all in all, WeChat Mini Programs serve as an opportunity for brands to provide their customers or audiences an enriching journey – be it for brand discovery or purchasing products. In today’s age where consumers are relying more and more on the internet for their needs and wants, businesses should be meeting them in where they frequent.  

However, brands should also note that it is not only about utilising these channels. In order to effectively capture your market, and ensure they return to your shop, you must be able to enhance your marketing communications tactics. 

Want to know more about how WeChat can contribute to your brand’s growth? Read our case studies by clicking the links below.

Launch Your WeChat Mini Program with Digital 38  

Getting started on WeChat Mini Program sounds complicated and time-consuming, because it does. But you can leave the job to our WeChat specialists. 

Digital 38 is the Official Sales Partner of Tencent, WeChat’s developer. We have a dedicated team of WeChat specialists who are equipped with the right skills in creating a WeChat Mini Program tailored fit for your brand’s goals. 

Contact us today to learn more.

#DigitalAgency #WeChat #WeChatMarketing #WeChatMiniProgram #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Welcome Back! ST Signature Pumps Up Presence in China as Singapore Opens Borders to More Countries

WeChat Ads: ST Signature Welcomes Back Travelers in Singapore | Digital 38

Co-living hotel and hostel chain ST Signature has launched another round of WeChat Ads, hyping up Chinese travelers who have been eager to visit Singapore as the city-state opens more Travel Lanes for vaccinated foreign tourists.  

As the Singaporean government expands its Vaccinated Travel Lane (VTL) to eight more countries, ST Signature began pumping content and ads on WeChat, signaling its followers on the app of these positive developments.  

To elevate the excitement to another level, exclusive promos and discounts are also up for grabs for followers on WeChat.  

Curious to know more about Singapore’s travel policies? Click this link 

WeChat in Singapore  

ST Signature, the brand behind one of Singapore’s most popular chains of co-living hotels and hostels, chose WeChat in reaching out to Chinese audiences not only within the country but also those from overseas, particularly from Greater China.  

WeChat ranked 9th in the most widely used social media app in Singapore, owing to the city-state’s significant number of Chinese migrants residing and working here. They make up around 18% of the foreign-born population.  

Furthermore, at least 500,000 Singaporeans use WeChat in a daily basis – from communicating with their loved ones to shopping.  

Did you know that some brands leverage WeChat to activate brand discovery among untapped markets? Click our case studies below to find out more.  

Your WeChat Marketing Journey Starts Here with Digital 38 

WeChat’s potential for your brand’s overall growth cannot be underestimated. And if you want to start planning your own WeChat marketing roadmap, then we’re here to assist you.  

Digital 38 is the Official Sales Partner of Tencent, WeChat’s developer. 

And can provide you with WeChat-dedicated marketing services which includes creating your brand’s first official WeChat account, and managing your ads on the platform. 

Contact us today to get started.

#DigitalAgency #WeChat #WeChatMarketing #STSignature #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

TouTiao For Brands: Why You Should Advertise on One of China’s Leading News & Info App?

TouTiao Marketing | Digital 38

China is one of the largest markets out there. And brands all over the world are more than eager to capture even a small portion of its tech-savvy population. If you’re wondering how to reach out to Chinese consumers effectively, then you must have heard about TouTiao. Read on as we discuss why this particular news and information app should be part of your digital marketing assets.  

Introducing TouTiao 

TouTiao, also called as Jinri TouTiao, is one of China’s largest sources of information, news, and entertainment.

Developed by Bytedance, it amassed over 279 million monthly active users (MAU) as of 2020, according to Statista. Its closest rival, Tencent News, has a MAU base of 295 million.  

TouTiao’s undeniably large user base is something brands and marketers alike should not ignore.  

Fortunately, TouTiao allows businesses to execute their digital marketing strategies on their platform, ultimately offering itself as an opportunity to connect with millions of Chinese users.

And below are some of the reasons why you must include TouTiao as part of your marketing strategies.  

1. It’s Being Used in a Daily Basis

As a content aggregator platform, people flock to TouTiao for their daily dose of news, information, and even entertainment. TouTiao’s daily average users (DAU) reached 120 million in 2020. Moreover, a Chinese netizen uses the app, on average, 12 times per day.  

2. CPC and CPM Rates are Cheaper

TouTiao also has one of the cheapest cost-per-click (CPC) and cost-per-thousand-impression (CPM) rates among equally popular Chinese social media platforms. 

In TouTiao, cost of CPC usually averages at RMB 0.6 while its CPM ranges between RMB 6 to 15.*  

If you want to know more about how to budget your pay-per-click (PPC) strategies on TouTiao, you can always give us a call anytime.  

*These are just rough estimates. Rates may vary from time to time. Contact our marketing specialists for the updated and more accurate details. 

3. Accurate Targeting 

Brands leveraging TouTiao for their marketing plans have various options on how to deploy their marketing tactics on the app, allowing for more accurate ways in targeting their desired audience. 

This is because TouTiao has a unique algorithm that analyzes the features of the contents, users and users’ interaction with the contents themselves, generating a tailored feed list of content and ads for each user. In turn, it narrows down your audience scope, and reduces chances of mis-targeting.  

Screenshots of BricsCAD ads published on TouTiao 

Launch Your TouTiao Ads with Digital 38  

Local channels and platforms like TouTiao have helped international brands reach out to billions of consumers in China effectively and efficiently. 

Want to learn more about China’s digital marketing landscape? Read our previous articles below. 

But with the help of specialists from Digital 38, we can guide you in the right direction towards your brand’s growth in China.  

Schedule an appointment with us today to get started.

#DigitalAgency #TouTiao #TouTiaoMarketing #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

WeChat in Singapore at a Glance & Why Your Brand Needs it?

Digital 38, a WeChat Agency in Singapore

If you are planning to tap Chinese markets in Singapore, you must have heard about WeChat. Read on as we discuss why your brand should be in WeChat and how experts from Digital 38, a digital media agency in Singapore, can help you get started.  

Why You Should be on WeChat?  

WeChat is a popular social media platform in China. But its presence is not only limited in China as there are literally millions of users from various parts of the world using the app in a regular basis, including those from Singapore.   

Your Ultimate Guide to WeChat Ads

Wondering why it’s essential for brands in Singapore to create their official and verified WeChat account? Below are some of the best answers that would help clear some doubts for you.  

1.) WeChat is Among the Top 10 Popular Social Networks in SG 

Data Reportal in 2021 listed WeChat as one of the top 10 most widely used social networks in Singapore. Penetration rate of WeChat in the city-state stands at 32.5% in January 2021. Furthermore, there are more than 500,000 active users of WeChat in Singapore.  

Image Source: Data Reportal 2021

Curious to know more about marketing on WeChat? Check out our previous articles. 

2.) Connecting with Chinese markets in Singapore & Abroad 

Singapore is a global city where diversity thrives. So, it’s no surprise why Chinese nationals settle in the city-state. In fact, they are the second largest group of migrants living and working in Singapore, accounting for nearly 18% of the foreign-born population. 

And WeChat is their most preferred app to instantly communicate with their relatives, friends, and colleagues.  

Case in point – Singapore’s very own ST Signature.

ST Signature, which owns a chain of high-end hotels and hostels, leveraged WeChat in reaching out to potential customers from China. They published ads on WeChat to entice Chinese tourists to come to Singapore, and stay in their properties.  

The campaign also helped the hotel brand amplify its presence in the digital world and among Chinese markets not only in Singapore but also overseas.  

Digital 38, a WeChat Agency in Singapore

Read more about ST Signature’s WeChat campaign below. 

3.) People Shop on WeChat 

WeChat has become a ‘super app’, thanks to its payment system WePay that allows users to seamlessly transact with their bills and even do online shopping.  

But the introduction of WePay has also paved way for brands to offer their customers another channel in buying their products online. Shoppers no longer have to exit the platform when purchasing on WeChat as the platform allows businesses to integrate their official websites or online stores there.  

For example, Taiwanese skincare brand Yuan Skincare launched its official WeChat account not only to widen its audience reach and scale up brand awareness but also to provide Chinese consumers, particularly those from Singapore, another avenue to buy their products.  

Learn more about the launching of Yuan Skincare’s official WeChat account by clicking the link below. 

Launch Your Official & Verified WeChat Account Now 

But the world of WeChat is more than just your gateway to connecting and engaging with Chinese audiences in Singapore. It could be your key in expanding your brand’s growth in an international level.  

Digital 38, a WeChat Agency in Singapore

If you wanted to know more about WeChat’s potential for your business, then you’re in the right place. Here in Digital 38, we have a dedicated team of WeChat specialists, ready to support you in your digital marketing plans.  

Digital 38 is a digital media agency with presence in Singapore, Malaysia, Thailand, Vietnam, and Taiwan that has helped over 100 brands create their official and verified WeChat, and launch multiple WeChat Ads campaigns.  

Contact us today.

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