China Digital Marketing

China Digital Marketing

Top 3 Social Media Platforms for Foreign Real Estate in China

China Foreign Real Estate

China, a growing market is a labyrinth for businesses. In the age of social media, learn which platforms are best to promote foreign real estate in China.

A Quick Overview of the China Market

The Chinese market, a rapidly growing segment of global property buyers, is predicted to generate hundreds of billions of dollars in the near future.

China Real Estate Market
Photo source: juwai.com

Ads Regulations in China

Before jumpstarting your marketing for real estate in China, there are a few things to keep in mind such as national policies, laws, and regulations, including but not limited to:

  • Explicit or implied guarantees on the appreciation of value, return on investment, future effects, and earnings; capital preservation, risk-free returns, etc.
  • Advertisements must not indicate the project location based on the time required to reach there from a specified location.

  • Any form of advance payment, or disguised references to them, in violation of regulations (down payment stages, down payment installations, illegal down payments, etc.).

  • Any misleading promotion of transportation, commercial, cultural or educational facilities, or other municipal conditions that affect planning or construction.

  • Any superstitions such as geomantic omens or divination.

  • Using political events and news for commercial advertising.

  • Using “national,” “highest,” “best,” or similar superlative words.

  • Advertisements must be in Mandarin using standard Chinese characters. The Mandarin text must always be the primary text.

Now that you know what to look out for when promoting real estate in China, let’s see the best online platforms you could do just that.

1) TouTiao

First on the list of top 3 social media for real estate in China is TouTiao, a Chinese social news platform. It analyzes user data and customizes the news feed to show content that is relevant to its individual audience.

PROS. It is the biggest news app in China with a real estate channel. A huge chunk of its users are ages 25-50 years old, who have strong purchasing power. TouTiao also allows you to produce quality content like you would on a website. Websites are a challenge to acquire in China since you will need to file for ICP (Internet Content Provider) that is yet to be approved by the Chinese government. A platform like TouTiao saves you time and money.

CONS. Unfortunately, TouTiao official accounts for overseas entities are still not allowed. This poses as a roadblock in promoting properties outside of China.

Digital 38 is an official sales partner of TouTiao and provides services like Ad Account Setup and Media Buy to help get you started in the China market.

2) Weibo

Weibo is China’s second-largest social media platform. You can share media such as photos, videos, stories within a 140-character limit.

PROS. Weibo is the workhorse for branding as it is a widely used social media platform in China. It also offers customer service. Like TouTiao, you can produce website-like content and not anymore be required to apply for ICP.

CONS. None. This is the perfect platform for promoting your business.

For real estate businesses, Digital 38 offers Weibo official account setup & verification, account management, in-feed ads buying, and influencer marketing.

3) WeChat

WeChat is a messaging app developed by Tencent and launced in 2011. By the end of 2020, the app had gathered over 1.2 billion monthly active users. It is the fifth most-used social network in the world, along with other big names like Facebook, YouTube, WhatsApp, and Facebook Messenger.

PROS. WeChat is a super app in China that includes WeChat Mini Program and WeChat Pay. It offers customer service which is a plus for businesses setting themselves up. Much like the first two platforms mentioned above, WeChat produces website-like content.

CONS. Ads for overseas properties are not allowed on WeChat. It is a closed community, unlike other platforms like Weibo where posts can be viewed/engaged even when not followed by users.

As an official sales partner of WeChat, we offer services like official account setup and verification, account management, ads buying*, and influencer marketing.

*WeChat ads are not allowed for foreign real estate

Do you have properties you want to introduce to China? Contact us to learn more about real estate marketing in the China market.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

China Digital Marketing

Yuan SkinCare WeChat Official Account Launched

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Yuan Skincare is now on WeChat, providing customers more options to shop for their favourite products and keep up with the latest promotions and sales. 

Yuan SkinCare WeChat Official Account Launched
Yuan Skincare’s Official Account on WeChat

The Taiwanese skincare brand activated their WeChat Official Account (OA), serving markets across several countries in Southeast Asia including Singapore, Malaysia, Thailand, and Vietnam.   

WeChat users from Singapore and Malaysia can directly order Yuan Skincare’s products such as their best-selling handmade soaps.

Users based in other ASEAN countries can also shop in the official Vietnamese and Thailand websites, and Shopee and Lazada stores of Yuan Skincare directly through the app.  

Yuan SkinCare WeChat Official Account Launched
Screenshots of Yuan Skincare WeChat Official Account

In addition, visitors and buyers can stay updated on their newest promotions and announcements by following Yuan Skincare on WeChat. 

Yuan SkinCare WeChat Official Account Launched
Screenshots of Yuan Skincare WeChat Official Account

About Yuan Skincare

Yuan Skincare is the brand behind Taiwan’s No.1 best-selling handmade soap.  

Inspired by traditional Chinese medicine, their products are formulated with the help of extensive research and development on the use of herbal extracts from Ah Yuan’s farm and spring water.  

Aside from handmade soaps, they also offer other personal care products like body soaps, shampoo & conditioner, shower gel, body wash, toothpaste, mask, toner, and essential oils. 

Why Brands Should Have WeChat OA? 

Brands looking to establish their presence in China and even Chinese markets around the ASEAN Economic Community (AEC) should consider setting up an official account on WeChat. 

Dubbed as a ‘super app’, WeChat provides its userbase of over 1 billion not only instant messaging and calling services but also shopping experiences, ranging from booking flights and hotel reservations to ordering a boba tea.  

Choose Digital 38 in Tapping China Markets 

If you’re thinking of penetrating China markets but don’t know where to start, then that’s where we come in.  

As a Tencent Sales Partner, Digital 38 can fully support your China marketing efforts. Our services cover WeChat Official Account Setup and Verification, Marketing and Advertising, and WeChat Pay and Mini Program Setup.  

We are official partners as well to other equally popular China social media platforms such as ByteDance (DouYin, TouTiao, XiGua, HuoShan, NewsRepublic), Sina Weibo (Weibo), Baidu (Baidu Ads) and MaFengWo (MaFengWo Ads).  

Know more about how you can reach out to China markets by contacting us.  

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #LINEMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

China Digital Marketing

Digital 38 Supports 1st Weibo ‘Spring Sprout’ Live Broadcast in Thailand

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In June, Weibo hosted their first-ever live broadcast with organisations in Thailand to promote ‘Spring Sprout’, the vaccination program that provides free COVID-19 vaccines to Chinese nationals in the country. 

 Through the joint efforts of Weibo and Digital 38, the overseas live event was successfully conducted with the participation of the Chinese Embassy in Thailand, experts from Sinovac Biotech, local hospitals, Chinese bloggers and media members based in Thailand.

Altogether, they ramped up efforts in enabling Chinese nationals in Thailand how, where, when, and why they should take the vaccines. 

Tapping Thailand Hospitals to Join Weibo Live for ‘Spring Sprout’ 

Weibo’s ‘Spring Sprout’ live poster and event post
Ad Slots for Spring Sprout Thailand’s Live event on Weibo

As its official partner agency, Digital 38 supported Weibo by engaging with and inviting reputable hospitals in Thailand, including Bangkok Hospital Chiang Mai, Bangkok Hospital Pattaya, and Phyathai 2 Hospital, to join this virtual sharing session for ‘Spring Sprout, backed by our marketing team in Thailand. 

Screenshots of ‘Spring Sprout’ Vaccine Program’s Live Weibo event

To give the event and campaign’s objectives further boost, Weibo also launched both Weibo Hot Search and Weibo Focus Banner, encouraging people to join this Weibo Live event at the same time spreading the word about Spring Sprout’s presence in Thailand. 

During its launch, Weibo’s 1st Spring Sprout Live event is part of the top trending hashtags.

This Spring Sprout session on Weibo Live concluded with 205,000 live views, over 2,000 post engagements, and garnered approximately 13 million hashtag page views.  

Leveraging Weibo to Increase Your Exposure In China Market  

Are you “China-ready”? Why Weibo Marketing matters?

Weibo remains one of the most popular microblogging platforms in China whose population of 1.43 billion in 2020 makes it one of the world leaders in the digital ecosystem.  

Additionally, Weibo’s audience base is not only limited to those who are living in Mainland China, but also overseas Chinese nationals who constantly stay connected with the app.  

Ready to build up your Weibo presence?  Contact our China marketing team today to get started with Weibo marketing. 

We are Sina Weibo’s appointed official partner agency for Southeast AsiaWe assist businesses in Weibo verification, page management, Weibo advertising, and more. 

Learn more about how you can reach out to billions of consumers in China by scheduling an appointment with us. 

About Digital 38

Digital 38 is a South East Asia-focused digital group of agencies that provides integrated digital marketing and e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our digital marketing and e-commerce services range from social media management, content marketing, digital advertising, website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of experts, designers, developers, content creators, and strategists working together to support brands looking for growth in the digital space. 

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

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