China Digital Marketing

China Digital Marketing

TouTiao For Brands: Why You Should Advertise on One of China’s Leading News & Info App?

TouTiao Marketing | Digital 38

China is one of the largest markets out there. And brands all over the world are more than eager to capture even a small portion of its tech-savvy population. If you’re wondering how to reach out to Chinese consumers effectively, then you must have heard about TouTiao. Read on as we discuss why this particular news and information app should be part of your digital marketing assets.  

Introducing TouTiao 

TouTiao, also called as Jinri TouTiao, is one of China’s largest sources of information, news, and entertainment.

Developed by Bytedance, it amassed over 279 million monthly active users (MAU) as of 2020, according to Statista. Its closest rival, Tencent News, has a MAU base of 295 million.  

TouTiao’s undeniably large user base is something brands and marketers alike should not ignore.  

Fortunately, TouTiao allows businesses to execute their digital marketing strategies on their platform, ultimately offering itself as an opportunity to connect with millions of Chinese users.

And below are some of the reasons why you must include TouTiao as part of your marketing strategies.  

1. It’s Being Used in a Daily Basis

As a content aggregator platform, people flock to TouTiao for their daily dose of news, information, and even entertainment. TouTiao’s daily average users (DAU) reached 120 million in 2020. Moreover, a Chinese netizen uses the app, on average, 12 times per day.  

2. CPC and CPM Rates are Cheaper

TouTiao also has one of the cheapest cost-per-click (CPC) and cost-per-thousand-impression (CPM) rates among equally popular Chinese social media platforms. 

In TouTiao, cost of CPC usually averages at RMB 0.6 while its CPM ranges between RMB 6 to 15.*  

If you want to know more about how to budget your pay-per-click (PPC) strategies on TouTiao, you can always give us a call anytime.  

*These are just rough estimates. Rates may vary from time to time. Contact our marketing specialists for the updated and more accurate details. 

3. Accurate Targeting 

Brands leveraging TouTiao for their marketing plans have various options on how to deploy their marketing tactics on the app, allowing for more accurate ways in targeting their desired audience. 

This is because TouTiao has a unique algorithm that analyzes the features of the contents, users and users’ interaction with the contents themselves, generating a tailored feed list of content and ads for each user. In turn, it narrows down your audience scope, and reduces chances of mis-targeting.  

Screenshots of BricsCAD ads published on TouTiao 

Launch Your TouTiao Ads with Digital 38  

Local channels and platforms like TouTiao have helped international brands reach out to billions of consumers in China effectively and efficiently. 

Want to learn more about China’s digital marketing landscape? Read our previous articles below. 

But with the help of specialists from Digital 38, we can guide you in the right direction towards your brand’s growth in China.  

Schedule an appointment with us today to get started.

#DigitalAgency #TouTiao #TouTiaoMarketing #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

WeChat in Singapore at a Glance & Why Your Brand Needs it?

Digital 38, a WeChat Agency in Singapore

If you are planning to tap Chinese markets in Singapore, you must have heard about WeChat. Read on as we discuss why your brand should be in WeChat and how experts from Digital 38, a digital media agency in Singapore, can help you get started.  

Why You Should be on WeChat?  

WeChat is a popular social media platform in China. But its presence is not only limited in China as there are literally millions of users from various parts of the world using the app in a regular basis, including those from Singapore.   

Your Ultimate Guide to WeChat Ads

Wondering why it’s essential for brands in Singapore to create their official and verified WeChat account? Below are some of the best answers that would help clear some doubts for you.  

1.) WeChat is Among the Top 10 Popular Social Networks in SG 

Data Reportal in 2021 listed WeChat as one of the top 10 most widely used social networks in Singapore. Penetration rate of WeChat in the city-state stands at 32.5% in January 2021. Furthermore, there are more than 500,000 active users of WeChat in Singapore.  

Image Source: Data Reportal 2021

Curious to know more about marketing on WeChat? Check out our previous articles. 

2.) Connecting with Chinese markets in Singapore & Abroad 

Singapore is a global city where diversity thrives. So, it’s no surprise why Chinese nationals settle in the city-state. In fact, they are the second largest group of migrants living and working in Singapore, accounting for nearly 18% of the foreign-born population. 

And WeChat is their most preferred app to instantly communicate with their relatives, friends, and colleagues.  

Case in point – Singapore’s very own ST Signature.

ST Signature, which owns a chain of high-end hotels and hostels, leveraged WeChat in reaching out to potential customers from China. They published ads on WeChat to entice Chinese tourists to come to Singapore, and stay in their properties.  

The campaign also helped the hotel brand amplify its presence in the digital world and among Chinese markets not only in Singapore but also overseas.  

Digital 38, a WeChat Agency in Singapore

Read more about ST Signature’s WeChat campaign below. 

3.) People Shop on WeChat 

WeChat has become a ‘super app’, thanks to its payment system WePay that allows users to seamlessly transact with their bills and even do online shopping.  

But the introduction of WePay has also paved way for brands to offer their customers another channel in buying their products online. Shoppers no longer have to exit the platform when purchasing on WeChat as the platform allows businesses to integrate their official websites or online stores there.  

For example, Taiwanese skincare brand Yuan Skincare launched its official WeChat account not only to widen its audience reach and scale up brand awareness but also to provide Chinese consumers, particularly those from Singapore, another avenue to buy their products.  

Learn more about the launching of Yuan Skincare’s official WeChat account by clicking the link below. 

Launch Your Official & Verified WeChat Account Now 

But the world of WeChat is more than just your gateway to connecting and engaging with Chinese audiences in Singapore. It could be your key in expanding your brand’s growth in an international level.  

Digital 38, a WeChat Agency in Singapore

If you wanted to know more about WeChat’s potential for your business, then you’re in the right place. Here in Digital 38, we have a dedicated team of WeChat specialists, ready to support you in your digital marketing plans.  

Digital 38 is a digital media agency with presence in Singapore, Malaysia, Thailand, Vietnam, and Taiwan that has helped over 100 brands create their official and verified WeChat, and launch multiple WeChat Ads campaigns.  

Contact us today.

#DigitalAgency #WeChat #WeChatMarketing #WeChatinSingapore #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

NutiFood Beefs Up Digital Presence with Official WeChat Account

NutiFood Beefs Up Digital Presence with Official WeChat Account | Digital 38

Vietnamese dairy manufacturer NutiFood is stepping up its efforts in widening its brand presence on the digital world, and they’re now live on WeChat.

NutiFood launched its official WeChat account as part of its plans to boost brand awareness online, and drive traffic to its official website.

In turn, the dairy company was able not only to provide customers another channel in discovering their brand but also to reach out to potential buyers who use WeChat on a daily basis. 

Followers of NutiFood on WeChat can also learn about the dairy producer’s latest products, offerings, and promotions without leaving the platform.  

The Power of WeChat  

With over 1.2 billion monthly active users, WeChat is the perfect marketing platform for businesses looking not only to capture markets in China but also Chinese markets all over the world.  

Moreover, WeChat is more than just your average social media platform that offers instant messages and calls.

Considered as a ‘super app’, online shopping and bills payment are done on the app – thanks to its own payment system WePay – ultimately closing the gap between consumer and products.  

Want to know more about what other wonders can WeChat do for your brand? Read our previous case studies on brands banking on the app for their marketing goals. 

Launch Your WeChat Official Account with Digital 38  

If the thought of executing your digital marketing campaign on WeChat sounds exciting to you, then what are you waiting for? 

Let Digital 38’s team of WeChat specialists help you launch your official WeChat account, and unlock tons of opportunities for your brand’s growth.  

Digital 38 is an official sales partner of Tencent, WeChat’s developer. Our services include creating and verifying your brand’s official WeChat account as well as running and optimising WeChat ads tailored-fit for your marketing plans.  

Contact us to know more how we can customise our services for you.

#DigitalAgency #WeChat #WeChatMarketing #NutiFood #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Benefits of Weibo Verification: Hatyai University Goes Global

Benefits of Weibo Verification: Hatyai University Goes Global | Digital 38

Thai higher education institution Hatyai University is expanding its reach overseas, thanks to the benefits of Weibo verification.

Hatyai, southern Thailand’s first privately owned university, acquired its blue V badge for its Weibo account, allowing them to tap potential Chinese students not only based in Thailand but also worldwide. 

With a verified Weibo, Hatyai was also able to increase its reach, widen brand awareness, and engage with Chinese audiences who may be interested in pursuing undergraduate and graduate degrees in their university. 

About Hatyai 

Hatyai University is founded in 1997. Located in Hat YaiSongkhla Province, the university’s undergraduate programs include business administration, communication arts, education, law, liberal arts, and science and technology. 

Learn more about Hatyai’s university life by visiting their official website

The World of Weibo Verification  

As one of the top social media platforms in China, it’s no wonder why international brands and institutions like Hatyai University are leveraging Weibo for their marketing goals.  

With over 566 million monthly active users in 2021, Weibo, considered as China’s equivalent to Twitter, is definitely an opportunity you should not miss. And the first step towards the right direction is to get your Weibo account verified.  

Verification is not an option. It’s a necessity for businesses. Securing the verified badge will ensure your customers and audience will have an unobstructed path in their journey, be it brand discovery or shopping for products.  

Find out why Weibo verification is a must by clicking our previous articles below. 

Get Verified on Weibo with Digital 38 

If you need any assistance, and expert guidance in navigating the world of Weibo, then we’re here to help you. 

Digital 38 has supported over 100 brands worldwide in launching digital marketing campaigns on popular social media platforms like Weibo. We also offer marketing services on other widely used social media apps on China such as Douyin, WeChat, TouTiao. 

Contact us today to schedule an appointment with our specialists.

#Digital38 #weibomarketing #weiboverification #hatyaiuniversity #thailand #asiamarketingsimplified #chinadigitalmarketing

China Digital Marketing

How WeChat Amplified Maxi-Cash’s Brand Presence in Singapore & Abroad?

How WeChat Amplified Singapore’s Maxi-Cash Brand Presence?

With WeChat, Singapore-based pawnbroker Maxi-Cash is scaling up its online presence among Chinese audiences.

Maxi-Cash launched another round of ads on WeChat, one of China’s most popular social media application, to feature their new collections, which included Italian designer brands Prada and Miu-Miu. 

Screenshots of Maxi-Cash’s WeChat Ads 

The pawnbroker leveraged the benefits of having an official and verified WeChat account to give its brand awareness efforts further boost among Chinese consumers, not only based in Singapore but also in neighboring countries in Southeast Asia, as part of its drive in adapting Ecommerce. 

Scan the QR code below to check out the latest news and offerings straight from Maxi-Cash’s official WeChat account.  

WeChat’s 1 Billion Users  

When it comes to social media in China, WeChat is still king. Having over 1 billion active users, it comes as no surprise why brands, both local and international, choose to open an account on the platform and acquire its verified badge as soon as possible. 

Want to know more about why verifying your WeChat account is a must? Read all about them in our previous articles. 

But WeChat is more than just a social networking app. Dubbed as the ‘super app’ in China, it enables businesses to directly interact with potential buyers and customers, thanks to its payment system WePay, ultimately paving way for social commerce to flourish.  

Plan Your WeChat Marketing with Digital 38  

If you’re still unsure how to begin on WeChat, then don’t worry. We’re here to help. 

Digital 38, a digital media agency with headquarters in Singapore, has helped dozens of brands get started on their WeChat marketing plans by creating, verifying their official accounts, and managing  and optimising ads on the platform. 

We have a dedicated team of WeChat specialists ready to assist you anytime. 

Contact us today.

#Digital38 #chinadigitalmarketing #weibo #wechat #wechatweiboverification #asiamarketingsimplified 

China Digital Marketing

Bricsys Says Hello to Chinese Engineers, Designers through Toutiao Ads

Bricsys Says Hello to Chinese Engineers, Designers through Toutiao Ads | Digital 38

Design and engineering software provider Bricsys has set foot in Mainland China as it embarks in a digital marketing campaign featuring Toutiao ads to widen its audience reach.   

Bricsys launched in-feed ads on Toutiao, leveraging the news and information aggregator site to spread word about their computer-aided design (CAD) brand BricsCAD among Chinese engineering and design professionals as well as students. 

Screenshots of BricsCAD ads on Toutiao

What is Toutiao?  

Toutiao, a product of Beijing-based tech giant Bytedance, is one of China’s top downloaded apps. According to Data Reportal, it ranks No. 1 as the most downloaded mobile app in 2020.  

Also known as Jinri Toutiao, the news-and-information-only content platform boasts of having over 300 million monthly active users. A person in China accesses Toutiao an average of 12 times a day.  

Interested to know more about how Toutiao can be instrumental for your brand’s growth? Give our specialists a call anytime.  

Digital Marketing in Mainland China  

China does not only have a huge, tech-savvy population of 1.4 billion. It is also the world’s largest social media market, at 1.04 billion users. This is definitely an opportunity brands worldwide must not miss.  

If you want to know more about China’s digital media landscape, you may read our previous articles by clicking the links below.  

And if you’re looking for some expert guidance and assistance, then you’re in the right place. 

Digital 38, a digital media agency with headquarters in Singapore, has supported over 100 brands from around the world in establishing strong presence not only in Southeast Asia but also in Greater China. 

We have local teams based in Thailand, Malaysia, Vietnam, Taiwan and in China, ready to provide you helping hands in mapping out and optimising your digital marketing campaigns.  

Contact us today to schedule an appointment with our specialists.  

#Digital38 #chinadigitalmarketing #toutiao #toutiaoads

China Digital Marketing

Verify Your WeChat & Weibo: Why it Matters?

Verify Your WeChat & Weibo: Why it Matters? | Digital 38

Determining the right social channels, such as WeChat and Weibo, to launch marketing campaigns in China is crucial for any brands, and the first step towards the right direction is to verify your accounts.  

Social Media Landscape in China  

China maybe virtually isolated when it comes to the world of Facebook, Twitter, and Instagram but the nation of over 1.4 billion tech-savvy people is as hyperconnected as everyone who have access to these global social media giants – thanks to local social networking apps like WeChat and Weibo 

WeChat and Weibo are two of the widely used social media platforms across Greater China. 

Official and verified Weibo account of Thailand’s IGNITE 

Outsiders often mistake these two as identical and the same, and this is why brands must employ the help of marketing specialists to avoid this common misconception. Weibo and WeChat have different features and selling points for businesses looking to leverage their platforms. 

Official & verified WeChat accounts

WeChat remains the top mobile app in China, garnering over 1 billion monthly active users while Weibo amassed 566 million monthly active users as of 2021.  

Weibo is dubbed as the ‘Chinese Twitter’, a more open microblogging platform while WeChat is more a tight-knit online community as it targets users in a more personal approach. However, this doesn’t mean one has ticked all the boxes than the other. Let’s see their clear-cut distinct advantages. 

Want to know more about popular social media platforms in China? Read our previous articles below. 

Key Differences Between Weibo & WeChat marketing 

  • Brands aiming to broadcast to a mass audience are far more suited to use Weibo as it is set to public. 
  • For targeted marketing and improving customer loyalty, WeChat may best accommodate. 
  • For influencer marketing, users are more likely to follow celebrities or influencers through Weibo given the platform’s openness. 
  • WeChat can only be used in mobile, while Weibo on both mobile and desktop. Your WeChat marketing strategy needs to be mobile-friendly. 

Why Verifying Weibo & WeChat Matters? 

Like any marketing and advertising channels, building trust among potential consumers on social media is inarguably important. And one important step in doing that is to acquire the verification badge.  

Users need to make sure they’re reaching your brand’s official account in specific channels. You must clear the path for your customers’ journey by gaining that official status with a verified icon or badge of either Weibo or WeChat. 

Verify Your Weibo & WeChat with Digital 38 

We understand that doing so can be quite challenging for new players in the Chinese markets, given the strict requirements and examination like submitting supporting documents in their local language. 

This is where Digital 38 comes in to assist you to simplify the entire marketing processes so you can get started with your WeChat and Weibo marketing. 

Now, to set up and position your brand to market in China, let us help you first get your Weibo and WeChat account verification. Contact us now to get verified the soonest!

#Digital38 #chinadigitalmarketing #weibo #wechat #wechatweiboverification #asiamarketingsimplified

China Digital Marketing

How Video & Influencer Marketing is Done Right? Learn from Weibo Icon RonnieFei

Video & Influencer Marketing Done Right with Weibo Icon Ronnie Fei | Digital 38

Weibo superstar RonnieFei demonstrated how powerful video and influencer marketing can be for brands eyeing to boost their awareness and strengthen their online presence in front of Chinese markets. 

Ronnie’s popularity paved way for Shell and Ferrari to reinforce their exposure among Chinese audiences and racing enthusiasts by tapping him for a one-on-one video interview with no other than Scuderia Ferrari racer Charles Leclerc.  

In turn, Weibo users following Ronnie had the chance to watch and listen to Charles talk about his experience as a Ferrari racer for two years, and how his team is preparing for the F1 Championships.  

The interview generated over 2,800 views, 300 reactions, and shared more than 50 times.   

Regarded as an icon in Weibo Sports, Ronnie has amassed more than 600,000 followers who tune in for the latest news and his suggestion about sports. 

Learn more about RonnieFei by clicking the article from Asia Travel Club (ATC) below. 

You can also head to to know how you can tap influencer marketing for your brand. 

The World of Weibo

Weibo, or Sina Weibo, remains one of the most popular social media platforms in China. And it is also widely used among Chinese users based overseas. Called as the ‘Chinese Twitter’, Weibo boasts 566 million monthly active users as of the 2nd quarter of 2021.  

Find out how brands leverage Weibo for their marketing goals by clicking the case studies below.  

Embark in Weibo, Video Marketing with Digital 38

Stay on top of your marketing game with the support of marketing specialists from Digital 38 who can guide you in the latest trends and the right strategies across leading social media platforms in China such as WeChat, Weibo, Douyin and TouTiao.  

Digital 38 is the Official Sales Partner of Weibo, WeChat, TikTok, Douyin, and TouTiao.  

Contact us today to schedule an appointment with our team.  

#Digital38 #chinadigitalmarketing #weibomarketing #weibo #asiamarketingsimplified

China Digital Marketing

PHRAYA Expands Brand Presence to China through Weibo

Weibo & Influencers: PHRAYA’s answer in introducing luxury rums to China | Digital 38

Thai luxury rum brand PHRAYA is expanding its footprint in China, thanks to the combined powers of Weibo marketing and influencers in Thailand.  

PHRAYA sought the help of top Weibo influencers to build up brand awareness and credibility as it introduced luxury rums to Chinese consumers.  

For their campaign, they collaborated with several macro-influencers from China – food and beverage influencer 少女想喝 (Girls wants to drink) and travel influencers – 泰国零距离 (Thailand Zero Distance), 全球旅游攻略 (Global Travel Guide), 泰国阿姐 ( Thailand’s Sister) and 十六番-泰国 (Sixteen Fan Thailand), with a total reach to over 25 million followers. 

少女想喝 – With over 1.96 million followers

PHRAYA banks Weibo marketing to introduce luxury rums to China

泰国零距离 – With over 1.39 million followers

全球旅游攻略 – With over 14.6 million followers

PHRAYA banks Weibo marketing to introduce luxury rums to China

泰国阿姐 – With over 3.78 million followers

十六番 – 泰国 – With over 3.48 million followers

PHRAYA banks Weibo marketing to introduce luxury rums to China

All posts generated more than 1.2 million impressions in total, and gained a lot of positive comments from their followers. 


PHRAYA is a premium rum brand by Sangsom Distillery, one of the oldest distilleries in Thailand. The PHRAYA brand earned the nickname ‘liquid gold in Asia’, and it is considered one of the world’s finest and luxurious rums.  

Sugarcanes carefully selected from farms in the local province of Nakhom Pathom in Thailand undergo meticulous processes, such as deep maturation, to create the quality PHRAYA is known for. 

For further information about the brand, visit its official website at 

Expand To China Markets with Digital 38 

With a tech-savvy population of 1.43 billion, China is one of the world leaders in the digital ecosystem and conquering it is no joke. But knowing the right channels and platforms to meet your audience is crucial. 

There are tons of options you can choose and Weibo, China’s equivalent to Twitter, is among them.  

Know more how to leverage digital marketing services geared towards audiences in China for your business’ growth by clicking the links below. 

Contact Digital 38 now to learn more on how to leverage Weibo for your marketing plans, and our other China digital marketing services. 

#Digital38 #weibomarketing #phrayarums #influencers #weibo #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Why TikTok Matters for Beauty Brands?

Why TikTok Matters for Beauty Brands? | Digital 38

With TikTok rapidly growing to 1.2 billion users in 2021, beauty and skincare brands have turned to the platform to advertise their products. Let’s discuss how you can leverage TikTok for your marketing campaign.

TikTok & the Beauty Industry 

It comes as no surprise that more and more businesses are signing up on TikTok to reach a bigger and more engaged audience.  And the beauty industry is one of those that has thrived in the platform.

Presently, the Tiktok Beauty hashtag (#tiktokbeauty) has garnered 624.3 million views. Imagine what that reach can do for your business.

Why TikTok Matters for Beauty Brands? | Digital 38

The short-video format on TikTok allows users to learn more about a certain beauty product. The 15 to 60-second window per post gives you an opportunity to effectively communicate a message to your audience.

In the case of beauty content, you can post make-up tutorials, unboxing, reviews, to name a few.

Beauty Influencers on TikTok

Say you are only an entrant into the world of beauty let alone TikTok. One good way to let your brand be known is by collaborating with beauty influencers that are popular on TikTok.

More often than not, beauty influencers will have the same target audience as you. Their followers have already engaged in a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before.

Why TikTok Matters for Beauty Brands? | Digital 38

Consumers of beauty products are doing away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard. The preference for real and genuine testimonies is on the rise.

TikTok’s tagging feature and in-video links to online sales realise conversion instantaneously. It not only fosters aesthetics but also aids businesses in providing tools for sale.

Want to know more about these marketing tools? Check out our previous articles on TikTok. 

Launch Your TikTok Campaign with Digital 38 

BricsCad Strengthens Presence in China through digital marketing | Digital 38

And if you’re ready to launch your TikTok marketing campaign, then you’re in the right place.

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China.

With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, Ecommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiaoLINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.

Contact us and our team of specialists to give your marketing campaign a boost.

#Digital38 #TikTok #TikTokMarketing #tiktokbeauty #asiamarketingsimplified

China Digital Marketing

Thailand’s The DND Connects with Chinese Fans through Weibo

With Weibo, Thailand's The DND Amplifies Exposure in China | Digital 38

Thai entertainment authority and content creator The Dream and Destiny (The DND) is now on Weibo. The DND just acquired the blue V mark for their Weibo official account, allowing them to have more choices in connecting with their Chinese fans based in Thailand as well as in mainland China.  

Screenshot of The DND’s official and verified Weibo account

Having a verified Weibo official account also enabled The DND to increase their follower base, boost their exposure to Chinese markets in Thailand and around the world, and drive more traffic to their official website.  

Why Your Weibo Account Should be Verified? 

Verifying your Weibo official account is the first step for brands that want to leverage China’s biggest microblogging platform for their growth. Doing so would open more options for you on how to engage with your target audiences, ultimately supporting your expansion goals.  

Some of the benefits of getting Weibo’s blue V mark included improving customer service, social engagement, and leads.  

Curious to know more about how Weibo works for other brands? Check out our previous case studies by clicking the links below.

Jumpstart Your China Digital Marketing with Digital 38 

China’s tech-savvy population of over 1.4 billion is definitely an opportunity both local and international brands should jump on.  

Even though the country has no access to globally popular social media platforms such as Facebook and Instagram, locally developed ones like Sina Weibo provide the right kind of avenues for businesses looking to tap markets in China.  

With around 566 monthly active users, Weibo, the equivalent to Twitter, is just one of your choices in establishing a strong online presence in China. Here in Digital 38, we offer multiple digital marketing services geared towards audiences in greater China.  

Contact us to learn more.

#Digital38 #chinadigitalmarketing #weibomarketing #weibo #asiamarketingsimplified

China Digital Marketing

Your Ultimate Guide to WeChat Ads

Your Ultimate Guide to WeChat Ads

Publishing ads on WeChat is a huge opportunity for brands looking to widen their reach and increase awareness. In this guide, we will introduce to you what WeChat Ads are all about and how you can effectively leverage them for your growth.

What is WeChat Advertising?

WeChat advertising is part of Tencent Ad Solutions that enable businesses to broadcast promotions and advertisements on two major segments on WeChat – Moment feed and on your official WeChat account.

In general, this advertising program intends to increase your followers on WeChat, drive website traffic, and yield app downloads.

How Does WeChat Ads Work?

To advertise on WeChat, you must first do these three steps:

  1. Verify your official account
  2. Check your eligibility first and register as an advertiser
  3. Top up your ad account

Once you’re all set up, here’s how advertisements are processed from campaign goal-setting to review.

Ineligible for WeChat Ads

However, not all brands are allowed to run WeChat ads. Particularly, companies or brands belonging to the following categories* are restricted to advertise:

  • Overseas real estate investment and leasing
  • Medical
  • Bird’s nest, sea cucumber, and similar food products
  • Tobacco
  • Casinos

* This is not an exhaustive list. All cases will depend on the WeChat review results.

Types of WeChat Ads

WeChat has two main ad types:

  • Moments Ads
  • Official Account Ads

In addition, determining the most suitable ad type for your campaign depends on your goal. If you want to know which type is best for you, schedule a quick chat with us.

Ads on WeChat Moments

WeChat Moments Ads are native ads displayed on a user’s Moments feed with an ‘AD’ label in the upper right corner. Generally, this ad type is designed to build awareness or generate impressions.

It had a great start back when it was launched in early 2015. For instance, Coca Cola and Mercedes-Benz were the pioneers among 25 brands that participated in the first-ever testing campaign.

Presently, with the development of WeChat Moments Ads, brands can easily display their promotional campaigns without breaking a sweat.

Furthermore, WeChat Moments ads are equivalent to Facebook ads as it appears on the user’s timeline (or Moments on WeChat).

Moments Ads have two formats:

  • Regular Ads
  • Basic Card Ads

This ad type uses cost-per-impression (CPM) bidding and also runs on two creatives type – image (banner) or video.

Advertising on WeChat Official Accounts

On the other hand, ads intended for official accounts on WeChat appear as articles on the account itself. This method displays a banner photo with a call-to-action button and brand information.

Its goal is to generate clicks and leads with its strategic placements.

Ads for WeChat Official Account (OA) have two major formats:

  • In-article ads
  • Bottom ads

This advertising method uses cost-per-click (CPC) bidding and also comes in two formats – image (banner) or video.

To further demonstrate how WeChat ads work, here are some case studies you can refer to. Click the links below.

Get Started on WeChat Ads with Digital 38

WeChat ads is a thriving trend due to its massive reach. With an active user base reaching up to 1.25 billion, it indeed serves as a great opportunity for advertisers to promote a page, website, or app within WeChat.

And as a WeChat Official Sales Partner, Digital 38 can support you in your WeChat marketing solutions for your brand.

This includes WeChat Official Account setup and verification, Moments and Official Account advertising, mini program development, and WeChat Pay integration.

Contact us today, and schedule a quick chat with our team soon.

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