China Digital Marketing

China Digital Marketing

Verify Your WeChat & Weibo: Why it Matters?

Verify Your WeChat & Weibo: Why it Matters? | Digital 38

Determining the right social channels, such as WeChat and Weibo, to launch marketing campaigns in China is crucial for any brands, and the first step towards the right direction is to verify your accounts.  

Social Media Landscape in China  

China maybe virtually isolated when it comes to the world of Facebook, Twitter, and Instagram but the nation of over 1.4 billion tech-savvy people is as hyperconnected as everyone who have access to these global social media giants – thanks to local social networking apps like WeChat and Weibo 

WeChat and Weibo are two of the widely used social media platforms across Greater China. 

Official and verified Weibo account of Thailand’s IGNITE 

Outsiders often mistake these two as identical and the same, and this is why brands must employ the help of marketing specialists to avoid this common misconception. Weibo and WeChat have different features and selling points for businesses looking to leverage their platforms. 

Official & verified WeChat accounts

WeChat remains the top mobile app in China, garnering over 1 billion monthly active users while Weibo amassed 566 million monthly active users as of 2021.  

Weibo is dubbed as the ‘Chinese Twitter’, a more open microblogging platform while WeChat is more a tight-knit online community as it targets users in a more personal approach. However, this doesn’t mean one has ticked all the boxes than the other. Let’s see their clear-cut distinct advantages. 

Want to know more about popular social media platforms in China? Read our previous articles below. 

Key Differences Between Weibo & WeChat marketing 

  • Brands aiming to broadcast to a mass audience are far more suited to use Weibo as it is set to public. 
  • For targeted marketing and improving customer loyalty, WeChat may best accommodate. 
  • For influencer marketing, users are more likely to follow celebrities or influencers through Weibo given the platform’s openness. 
  • WeChat can only be used in mobile, while Weibo on both mobile and desktop. Your WeChat marketing strategy needs to be mobile-friendly. 

Why Verifying Weibo & WeChat Matters? 

Like any marketing and advertising channels, building trust among potential consumers on social media is inarguably important. And one important step in doing that is to acquire the verification badge.  

Users need to make sure they’re reaching your brand’s official account in specific channels. You must clear the path for your customers’ journey by gaining that official status with a verified icon or badge of either Weibo or WeChat. 

Verify Your Weibo & WeChat with Digital 38 

We understand that doing so can be quite challenging for new players in the Chinese markets, given the strict requirements and examination like submitting supporting documents in their local language. 

This is where Digital 38 comes in to assist you to simplify the entire marketing processes so you can get started with your WeChat and Weibo marketing. 

Now, to set up and position your brand to market in China, let us help you first get your Weibo and WeChat account verification. Contact us now to get verified the soonest!

#Digital38 #chinadigitalmarketing #weibo #wechat #wechatweiboverification #asiamarketingsimplified

China Digital Marketing

How Video & Influencer Marketing is Done Right? Learn from Weibo Icon RonnieFei

Video & Influencer Marketing Done Right with Weibo Icon Ronnie Fei | Digital 38

Weibo superstar RonnieFei demonstrated how powerful video and influencer marketing can be for brands eyeing to boost their awareness and strengthen their online presence in front of Chinese markets. 

Ronnie’s popularity paved way for Shell and Ferrari to reinforce their exposure among Chinese audiences and racing enthusiasts by tapping him for a one-on-one video interview with no other than Scuderia Ferrari racer Charles Leclerc.  

In turn, Weibo users following Ronnie had the chance to watch and listen to Charles talk about his experience as a Ferrari racer for two years, and how his team is preparing for the F1 Championships.  

The interview generated over 2,800 views, 300 reactions, and shared more than 50 times.   

Regarded as an icon in Weibo Sports, Ronnie has amassed more than 600,000 followers who tune in for the latest news and his suggestion about sports. 

Learn more about RonnieFei by clicking the article from Asia Travel Club (ATC) below. 

You can also head to to know how you can tap influencer marketing for your brand. 

The World of Weibo

Weibo, or Sina Weibo, remains one of the most popular social media platforms in China. And it is also widely used among Chinese users based overseas. Called as the ‘Chinese Twitter’, Weibo boasts 566 million monthly active users as of the 2nd quarter of 2021.  

Find out how brands leverage Weibo for their marketing goals by clicking the case studies below.  

Embark in Weibo, Video Marketing with Digital 38

Stay on top of your marketing game with the support of marketing specialists from Digital 38 who can guide you in the latest trends and the right strategies across leading social media platforms in China such as WeChat, Weibo, Douyin and TouTiao.  

Digital 38 is the Official Sales Partner of Weibo, WeChat, TikTok, Douyin, and TouTiao.  

Contact us today to schedule an appointment with our team.  

#Digital38 #chinadigitalmarketing #weibomarketing #weibo #asiamarketingsimplified

China Digital Marketing

PHRAYA Expands Brand Presence to China through Weibo

Weibo & Influencers: PHRAYA’s answer in introducing luxury rums to China | Digital 38

Thai luxury rum brand PHRAYA is expanding its footprint in China, thanks to the combined powers of Weibo marketing and influencers in Thailand.  

PHRAYA sought the help of top Weibo influencers to build up brand awareness and credibility as it introduced luxury rums to Chinese consumers.  

For their campaign, they collaborated with several macro-influencers from China – food and beverage influencer 少女想喝 (Girls wants to drink) and travel influencers – 泰国零距离 (Thailand Zero Distance), 全球旅游攻略 (Global Travel Guide), 泰国阿姐 ( Thailand’s Sister) and 十六番-泰国 (Sixteen Fan Thailand), with a total reach to over 25 million followers. 

少女想喝 – With over 1.96 million followers

PHRAYA banks Weibo marketing to introduce luxury rums to China

泰国零距离 – With over 1.39 million followers

全球旅游攻略 – With over 14.6 million followers

PHRAYA banks Weibo marketing to introduce luxury rums to China

泰国阿姐 – With over 3.78 million followers

十六番 – 泰国 – With over 3.48 million followers

PHRAYA banks Weibo marketing to introduce luxury rums to China

All posts generated more than 1.2 million impressions in total, and gained a lot of positive comments from their followers. 


PHRAYA is a premium rum brand by Sangsom Distillery, one of the oldest distilleries in Thailand. The PHRAYA brand earned the nickname ‘liquid gold in Asia’, and it is considered one of the world’s finest and luxurious rums.  

Sugarcanes carefully selected from farms in the local province of Nakhom Pathom in Thailand undergo meticulous processes, such as deep maturation, to create the quality PHRAYA is known for. 

For further information about the brand, visit its official website at 

Expand To China Markets with Digital 38 

With a tech-savvy population of 1.43 billion, China is one of the world leaders in the digital ecosystem and conquering it is no joke. But knowing the right channels and platforms to meet your audience is crucial. 

There are tons of options you can choose and Weibo, China’s equivalent to Twitter, is among them.  

Know more how to leverage digital marketing services geared towards audiences in China for your business’ growth by clicking the links below. 

Contact Digital 38 now to learn more on how to leverage Weibo for your marketing plans, and our other China digital marketing services. 

#Digital38 #weibomarketing #phrayarums #influencers #weibo #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Why TikTok Matters for Beauty Brands?

Why TikTok Matters for Beauty Brands? | Digital 38

With TikTok rapidly growing to 1.2 billion users in 2021, beauty and skincare brands have turned to the platform to advertise their products. Let’s discuss how you can leverage TikTok for your marketing campaign.

TikTok & the Beauty Industry 

It comes as no surprise that more and more businesses are signing up on TikTok to reach a bigger and more engaged audience.  And the beauty industry is one of those that has thrived in the platform.

Presently, the Tiktok Beauty hashtag (#tiktokbeauty) has garnered 624.3 million views. Imagine what that reach can do for your business.

Why TikTok Matters for Beauty Brands? | Digital 38

The short-video format on TikTok allows users to learn more about a certain beauty product. The 15 to 60-second window per post gives you an opportunity to effectively communicate a message to your audience.

In the case of beauty content, you can post make-up tutorials, unboxing, reviews, to name a few.

Beauty Influencers on TikTok

Say you are only an entrant into the world of beauty let alone TikTok. One good way to let your brand be known is by collaborating with beauty influencers that are popular on TikTok.

More often than not, beauty influencers will have the same target audience as you. Their followers have already engaged in a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before.

Why TikTok Matters for Beauty Brands? | Digital 38

Consumers of beauty products are doing away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard. The preference for real and genuine testimonies is on the rise.

TikTok’s tagging feature and in-video links to online sales realise conversion instantaneously. It not only fosters aesthetics but also aids businesses in providing tools for sale.

Want to know more about these marketing tools? Check out our previous articles on TikTok. 

Launch Your TikTok Campaign with Digital 38 

BricsCad Strengthens Presence in China through digital marketing | Digital 38

And if you’re ready to launch your TikTok marketing campaign, then you’re in the right place.

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China.

With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, Ecommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiaoLINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.

Contact us and our team of specialists to give your marketing campaign a boost.

#Digital38 #TikTok #TikTokMarketing #tiktokbeauty #asiamarketingsimplified

China Digital Marketing

Thailand’s The DND Connects with Chinese Fans through Weibo

With Weibo, Thailand's The DND Amplifies Exposure in China | Digital 38

Thai entertainment authority and content creator The Dream and Destiny (The DND) is now on Weibo. The DND just acquired the blue V mark for their Weibo official account, allowing them to have more choices in connecting with their Chinese fans based in Thailand as well as in mainland China.  

Screenshot of The DND’s official and verified Weibo account

Having a verified Weibo official account also enabled The DND to increase their follower base, boost their exposure to Chinese markets in Thailand and around the world, and drive more traffic to their official website.  

Why Your Weibo Account Should be Verified? 

Verifying your Weibo official account is the first step for brands that want to leverage China’s biggest microblogging platform for their growth. Doing so would open more options for you on how to engage with your target audiences, ultimately supporting your expansion goals.  

Some of the benefits of getting Weibo’s blue V mark included improving customer service, social engagement, and leads.  

Curious to know more about how Weibo works for other brands? Check out our previous case studies by clicking the links below.

Jumpstart Your China Digital Marketing with Digital 38 

China’s tech-savvy population of over 1.4 billion is definitely an opportunity both local and international brands should jump on.  

Even though the country has no access to globally popular social media platforms such as Facebook and Instagram, locally developed ones like Sina Weibo provide the right kind of avenues for businesses looking to tap markets in China.  

With around 566 monthly active users, Weibo, the equivalent to Twitter, is just one of your choices in establishing a strong online presence in China. Here in Digital 38, we offer multiple digital marketing services geared towards audiences in greater China.  

Contact us to learn more.

#Digital38 #chinadigitalmarketing #weibomarketing #weibo #asiamarketingsimplified

China Digital Marketing

Your Ultimate Guide to WeChat Ads

Your Ultimate Guide to WeChat Ads

Publishing ads on WeChat is a huge opportunity for brands looking to widen their reach and increase awareness. In this guide, we will introduce to you what WeChat Ads are all about and how you can effectively leverage them for your growth.

What is WeChat Advertising?

WeChat advertising is part of Tencent Ad Solutions that enable businesses to broadcast promotions and advertisements on two major segments on WeChat – Moment feed and on your official WeChat account.

In general, this advertising program intends to increase your followers on WeChat, drive website traffic, and yield app downloads.

How Does WeChat Ads Work?

To advertise on WeChat, you must first do these three steps:

  1. Verify your official account
  2. Check your eligibility first and register as an advertiser
  3. Top up your ad account

Once you’re all set up, here’s how advertisements are processed from campaign goal-setting to review.

Ineligible for WeChat Ads

However, not all brands are allowed to run WeChat ads. Particularly, companies or brands belonging to the following categories* are restricted to advertise:

  • Overseas real estate investment and leasing
  • Medical
  • Bird’s nest, sea cucumber, and similar food products
  • Tobacco
  • Casinos

* This is not an exhaustive list. All cases will depend on the WeChat review results.

Types of WeChat Ads

WeChat has two main ad types:

  • Moments Ads
  • Official Account Ads

In addition, determining the most suitable ad type for your campaign depends on your goal. If you want to know which type is best for you, schedule a quick chat with us.

Ads on WeChat Moments

WeChat Moments Ads are native ads displayed on a user’s Moments feed with an ‘AD’ label in the upper right corner. Generally, this ad type is designed to build awareness or generate impressions.

It had a great start back when it was launched in early 2015. For instance, Coca Cola and Mercedes-Benz were the pioneers among 25 brands that participated in the first-ever testing campaign.

Presently, with the development of WeChat Moments Ads, brands can easily display their promotional campaigns without breaking a sweat.

Furthermore, WeChat Moments ads are equivalent to Facebook ads as it appears on the user’s timeline (or Moments on WeChat).

Moments Ads have two formats:

  • Regular Ads
  • Basic Card Ads

This ad type uses cost-per-impression (CPM) bidding and also runs on two creatives type – image (banner) or video.

Advertising on WeChat Official Accounts

On the other hand, ads intended for official accounts on WeChat appear as articles on the account itself. This method displays a banner photo with a call-to-action button and brand information.

Its goal is to generate clicks and leads with its strategic placements.

Ads for WeChat Official Account (OA) have two major formats:

  • In-article ads
  • Bottom ads

This advertising method uses cost-per-click (CPC) bidding and also comes in two formats – image (banner) or video.

To further demonstrate how WeChat ads work, here are some case studies you can refer to. Click the links below.

Get Started on WeChat Ads with Digital 38

WeChat ads is a thriving trend due to its massive reach. With an active user base reaching up to 1.25 billion, it indeed serves as a great opportunity for advertisers to promote a page, website, or app within WeChat.

And as a WeChat Official Sales Partner, Digital 38 can support you in your WeChat marketing solutions for your brand.

This includes WeChat Official Account setup and verification, Moments and Official Account advertising, mini program development, and WeChat Pay integration.

Contact us today, and schedule a quick chat with our team soon.

#Digital38 #chinadigitalmarketing #wechat #wechatads #asiamarketingsimplified

China Digital Marketing

Thailand’s Panda Star Now on WeChat as it Expands Online Presence

WeChat Verification: Panda Star’s Makes 1st Step in Expanding Online Presence | Digital 38

Thailand-based flour and rice exporter Panda Star is stepping up its marketing game as it launches its own WeChat account, and after acquiring the verification badge, it’s on track on widening its online presence. 

WeChat Verification: Panda Star’s Makes 1st Step in Expanding Online Presence | Digital 38

With an official and verified WeChat account, Panda Star now has the ability to engage directly with markets based in China as well as Chinese users in Thailand and abroad, announce updates and promotions, and publish ads, ultimately enabling them to increase brand awareness.  

Burapa Prosper, one of the leading flour manufacturers in Thailand for over 40 years, is the owner of the Panda Star brand. They produce and distribute rice flour, glutinous rice flour, tapioca pearl and mixed flour in China under the Panda Star brand. 

WeChat Verification: The 1st Step in WeChat Advertising 

With its 1.25 billion active users worldwide, WeChat is definitely an opportunity not to be missed, especially for brands planning to target Chinese audiences not only in mainland China but also around the world. WeChat is also dubbed as the super app in China as it combines instant messaging, social media, Ecommerce and digital payment into one, handy platform.  

But to advertise and launch effective marketing campaigns on WeChat, the first step for brands is verification. Acquiring a verified badge for your WeChat official account provides more credibility for your brand, and it is also your key to more advanced marketing tools on the app such as WeChat Advertising, WeChat Pay, and more advanced APIs. 

Embark in WeChat Marketing with Digital 38 

And if you’re unsure how to begin in WeChat verification and advertising, don’t worry. We’re here to help you.  

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).    

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, and regional digital marketing on platforms. Click the links below to know more about our Ecommerce and digital marketing services geared towards China.

Contact us to get started.  

#Digital38 #chinadigitalmarketing #wechat #wechatverification #pandastar #asiamarketingsimplified  

China Digital Marketing

WeChat Ads: How ST Signature Tapped Customers in China

How WeChat Ads Boosted ST Signature’s Travel Bubble Campaign? | Digital 38

Singapore hospitality chain ST Signature ramped up their marketing efforts by selecting WeChat Ads as one of their solutions in reaching out to customers based in China.  

WeChat for ST Signature’s Campaign

ST Signature, the brand behind one of Singapore’s most popular chains of co-living hotels and hostels, launched their ‘Ready to Travel to Singapore’ campaign in November 2020 as the Singaporean government allowed travelers from Mainland China to enter the city-state without any conditions.  

They leveraged WeChat Ads to target Chinese tourists from at least 11 cities in China that offer direct flights to Singapore, and who were eager to visit the country after months of lockdown.  

In addition, these marketing tactics were deployed to grow the brand’s following base and boost customer loyalty by announcing their latest promos.

Why WeChat for China?  

With a population of over 1.4 billion as of 2020, China is definitely a huge market to conquer, and may sound daunting. But identifying which channels to help you connect effectively with local markets could turn this threat into an opportunity. 

And one of them is WeChat. 

Want to know more how brands successfully leveraged WeChat for their digital marketing plans? Read our previous case studies enumerated below. 

In 2021, WeChat’s active user base reached 1.25 billion, making it not only one of China’s biggest social media platforms but also in a global scale. It is also popular among Chinese users based overseas.  

Why Digital 38?  

Here in Digital 38, we are an Official Sales Partner of Tencent, WeChat’s developer. Aside from opening and verifying your WeChat Official Account (OA), our team of specialists can also help you manage and optimise your ads on WeChat.  

Ecommerce Agency Digital 38 Now Official Sales Partner of WeChat Ads

And embarking on digital marketing campaigns through WeChat Ads is only the start for your brand’s roadmap to China.  

We also offer other digital marketing services using other equally popular social networking sites in China including Douyin and TouTiao (Bytedance), and Weibo.  

Interested to know more? Contact us today.

#Digital38 #chinadigitalmarketing #wechat #stsignature #asiamarketingsimplified  

China Digital Marketing

Singapore’s EAIM Chooses WeChat in Reaching Out to China

EAIM Targets China with WeChat Marketing | Digital 38

One of Singapore’s leading institutions for higher education, the East Asia Institute of Management (EAIM), is reaching out to markets and audiences in China through digital marketing.  

Screenshot of EAIM’s WeChat Ad

EAIM, a Private Education Institution, launched ads on WeChat as part of its marketing efforts to target potential students from Mainland China where the social media platform reigns.  

Capture Markets in China with WeChat  

More and more brands are recognising the countless opportunities teeming in China.

Despite no access to popular global online platforms such as Google, Facebook, and Twitter, homegrown ones like WeChat provide businesses the much-needed channel to reach out to the country’s over 1.4 billion tech-savvy population, and stressing the value digital marketing can give to your brand’s overall growth.

Curious to know more about brands leveraging WeChat? Check out our case studies below.

Let Digital 38’s Team Help You with WeChat Marketing

There’s more to WeChat than being one of China’s widely used social networking sites.

Aside from having a monthly active user base of 1.25 billion, WeChat is being positioned to become a ‘superapp’ following the launching of its own payment system WePay, ultimately enabling businesses to connect directly with potential buyers.

If the prospect of expanding in China sounds exciting for you, then you’re in the right place.  

As an Official Sales Partner for Tencent, WeChat’s developer, Digital 38’s team of specialists can provide you the right marketing services tailored fit for your goals.  

Contact us today.  

#Digital38 #chinadigitalmarketing #wechat #EAIM #wechatmarketing #chinadigitalmarketing 

China Digital Marketing

BricsCAD Amplifies Presence in China through Digital Marketing

BricsCad Strengthens Presence in China through digital marketing | Digital 38

Engineering design software provider Bricsys is amplifying its presence in China as it launched another round of digital marketing campaign for its computer-aided design (CAD) brand BricsCAD. 

Bricsys leveraged some of China’s widely used and popular social media platforms like Douyin and TouTiao to gain more exposure among designers, engineers – both professionals and aspiring ones – in the country.  

Screenshot of BricsCAD’s in-feed ad on Douyin 

They tapped Douyin, TikTok’s twin sister in China, to publish in-feed ads to reach out the younger demographics. At the same time, they also deployed pay-per-click strategy and in-feed advertising on TouTiao. 

Screenshot of BricsCAD’s ads on TouTiao  

TouTiao is a news and information content platform only available in China. Both Douyin and TouTiao are products of Beijing-based tech giant ByteDance.  

China’s Social Media: Close to 1 Billion Users 

Thanks to rapid advancements in technology, and a digitally literate population, China has attracted thousands of businesses around the world to introduce their brands to an audience of no less than 1.4 billion.  

Despite having no access to other globally popular social media sites such as Facebook and Twitter, leading local apps like Douyin and TouTiao provided businesses channels to reach out to China’s close to 1 billion users, making it the world’s largest social media market according to Statista. 

Interested to know more about investing in China digital marketing? Check out these studies we have

Plan Your China Digital Marketing Goals with Digital 38  

Crafting and executing a successful digital marketing campaign in China could be a challenging goal for your brand’s growth. This is where we come in. 

With our vast experience in running and optimising digital marketing campaigns, Digital 38 has supported over 100 businesses and organisations in establishing strong brand presence in China.  

Schedule an appointment with us today.  

#Digital38 #EcomAgency #chinadigitalmarketing #douyin #toutiao #asiamarketingsimplified

China Digital Marketing

ICONSIAM Banks on WeChat Ads to Promote Cross Border Ecommerce


Bangkok-based mall ICONSIAM is revving up its efforts to promote Thailand’s culture and heritage to markets overseas by combining the powers of cross border Ecommerce and WeChat ads. 

ICONSIAM Mall launched a series of Moments Ads on WeChat showcasing the finest and luxurious contemporary crafts, ranging from Thai silk, handwoven home decors to homegrown coffee, made by some of the country’s renowned artists.  

To target affluent consumers in mainland China, ICONSIAM selected WeChat and published ads on the platform’s Moments segment, ultimately allowing them to build awareness and generate impressions towards their latest offerings.  

Screenshots of ICONSIAM’s WeChat Moments Ads content

What are WeChat Moments Ads?

These are ads displayed on WeChat’s Moment feed. Moments Ads was first introduced in 2015 for brands looking to boost their online presence as well as engagement. 

Actual ICONSIAM WeChat Moments Ad on WeChat’s Moment feed

They work similarly with ads found on your Facebook feed, and it can come in various forms – be it photos, videos, links or articles. In addition, WeChat Moments Ads allow brands to target specific audiences, enabling you to run more efficient and effective ads.

Learn more on how to leverage WeChat for your business by clicking our previous articles below.

Or you may also give us a call to know how we can offer customised digital marketing plans for your Ecommerce venture.  

Grow your Brand with China’s ‘SuperApp’ 

WeChat remains one of the largest social networking platforms not only in Great China but also for Chinese users all over the world.  

With its over 1.25 billion monthly active userbase worldwide, you can tap tons of opportunities to support your brand’s growth. All you have to do is simply open your official and verified WeChat account today.  

But if you need helping hands to get started on WeChat ads and marketing, don’t worry. We got your back. 

As an official sales partner of Tencent, WeChat’s developer, our services include creating and verifying your WeChat account. You can also trust our team of specialists to run and optimise WeChat ads for you. 

Contact us now to know more.  

#DigitalAgency #EcomAgency #ICONSIAM #WeChatAds #WeChatMarketing #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Singto stars in IGNITE’s 1st Weibo campaign to widen reach

Weibo Marketing: IGNITE collabs with Singto for 1st Weibo campaign as it expands presence | Digital 38

Thai lifestyle brand IGNITE is jumpstarting its expansion goals as it launched its first ever Weibo ads campaign. 

IGNITE collaborated with Thai superstar Singto under the label IGNITExSINGTO for its latest products which were also designed for the celebrity’s fans based in China and Japan.  

Screenshot of IGNITE’s Weibo account  

And in order to reach out to consumers in Mainland China, the brand leveraged Weibo for its digital marketing plans. It recently activated its official Weibo account and published ads featuring their IGNITExSINGTO items.  

Screenshots of IGNITE’s Ads on Weibo

Screenshots of IGNITE’s Ads on Weibo 

In turn, IGNITE was able to connect to Singto fans from Mainland China and Chinese users based overseas, grow its follower base, boost awareness and tap markets outside Thailand – all of which are essential for the brand’s growth.  


IGNITE is the consumer and lifestyle arm of PKN Interholding Co., Ltd in Thailand. It is also a licensee of other globally famous franchises from the U.S. and Japan including Despicable Me, One Piece, Gundam, MARVEL, and Demon Slayer: Kimetsu no Yaiba.  

Choose Digital 38 for your China Digital Marketing Plans  

Penetrating China’s massive market base is definitely not an easy task. But knowing which channels and social networking sites such as Weibo to use in order to meet your audience is one way of doing it right. 

Weibo, also referred to as Sina Weibo, is the country’s equivalent to Twitter and boasts of having around 566 million monthly active users as of the 2nd quarter of 2021, making it an ideal social media platform for brands looking to establish a strong presence in China.   

Want to know more about Weibo’s potential for your business? Read our previous case studies below.  

Contact Digital 38 now to get started with your China Digital Marketing plans.  

#DigitalAgency #EcomAgency #IGNITE #Weibo #WeiboMarketing #chinadigitalmarketing #asiamarketingsimplified