Facebook Shop

Digital Marketing GuidesE-commerceFacebook Shop

Facebook Custom Audiences 101: Guide for Online Businesses

Custom audience featured image

Facebook’s best feature when it comes to advertising is the Facebook Custom Audiences. It allows retargeting of people who already have interacted with your business or ads before.

And the more you know about the audience you’re advertising to, the better your ads will likely perform. When you market to a Custom Audience, you will know exactly who is viewing your ads, and your messaging can be targeted with high precision. This will help you increase your conversion rates and get a better return on investment.

Advantages of Using Facebook Custom Audiences

This allows you to select a very specific target. Resulting in better and more optimised ads.

  1. Grow your Facebook audience

With this, you can create to help build your reach. Create a Custom Audience of people who’ve recently visited your website, then use that audience to run ads that will surely encourage them to follow you on Facebook.

  1. Upsell existing customers

Create a Custom Audience list of the people who already purchased something from you.  Then run ads on related products or accessories using a special time-sensitive promotion that will encourage them to buy again.

  1. Abandoned carts

D38 | Facebook Custom Audiences 2
Photo Credits: Volusion

Follow up with the people who left items in their cart and target them for a Facebook ad before they forget to check that out.

  1. Sell to active subscribers

Prioritize improving your conversion rate by selling to active subscribers. The ones who subscribed to your list also actively open your emails. This means that they like it enough to subscribe to your list and regularly want to be updated.

  1. Customer Feedbacks

Feedback is very crucial to business owners. Regular feedback helps them ensure that their customers are happy. It can also be a great source for new ideas.

Utilise Facebook and follow up with buyers after their purchase to fill out a survey. To ensure more completed surveys, run a contest or giveaway to incentivize it.

  1. Build your email list

Photo Credits: CIO

Building your online businesses’ email list is a good idea. It’s the most effective way to keep in touch with possible clients and current ones.

Create a Facebook Custom Audience

There are several ways to create Custom Audiences on Facebook. You can:

  • upload a customer contact lists
  • use website visitor data
  • use offline event data
  • use data from how users engaged with you on Facebook or Instagram, such as watching a video you posted or visiting your business’ profile
  • build a Custom Audience with Shopify’s Facebook Marketing app

Once your Custom Audience is ready, it’s time to start advertising. Note that every time you create a new campaign, you’ll have the option to choose one of your Custom Audiences for targeting. You can also create a new Custom Audience at any time depending on your preference.

Looking for an expert to manage your brands’ social media accounts? Contact us and we’ll help you leverate your Social Media Marketing today.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Facebook #FacebookCustomAudience #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerceFacebook Shop

A Guide to Setting Up Your Facebook Shops

Facebook-Shop-1Photo source: About Facebook

Facebook Shop is a mobile-first shopping experience where merchants can easily create an online store on Facebook and Instagram for free. Customers can now easily browse and purchase your products using the new, always visible Shop section on your Facebook Page. You can add products to your shop with just one click and include the details, images, inventory, and automatically sync everything.

How Facebook Shops Work

Photo Credits: Shopify
  • Sellers who signed up as a Facebook Page Shop previously will be encouraged to convert to shops. You will receive an email or notification that says they are now allowed to use Facebook Shops.
  • New retailers can make a shop in Commerce Manager. If you’re a newbie, you can create a shop through Commerce Manager.
  • Create assortments to tailor your shop and entice customers. Each collection will be able to have a name, description, cover photo, and can include 2 or more products. Tailor an assortment of products to help shoppers find products that are right for them.
  • Shops display your brand and products through a mobile app. When you publish your shop, customers will be able to see it through Facebook using their Apple or Android devices. When you add new items to your shop, people will see it in their News Feed, on the Facebook Shop tab, and notification alerts.

Create Facebook Shops in Commerce Manager

Digital 38 | Facebook Shop 2
Photo Credits: Shopify

Sellers can direct people to their website from their Facebook shop to make their purchase. Here are the steps on how to set up a shop:

Before setting up a shop on Facebook, you must:

  • Be a Business Manager admin
  • Has owned Facebook Page and catalog in the same Business Manager
  • Must have Manage Page permissions for the Page and Manage catalog permissions for the catalog in Business Manager

Create your shop

Use a computer to set up a shop in Commerce Manager.

  1. Proceed to the Create Your Shop page and tap Next.
  2. Choose one of the three checkout methods.
  3. Link your shop to your business Page, or if you’re a new seller, create a new Page then click Next.
  4. Choose your business or create a new one. Tap
  5. Add Products section > choose an existing catalog or generate a new one and click Next.
    • Note: Choose one catalog to use for your shop to make sure that you are correct because you can’t switch it later.
  6. Review shop details and click agree to the Seller Agreement and tap Finish Setup.

Once you’ve created a shop:

  • Curate a collection. Create collections with 6 to 30 products.
  • Modify your shop. Pick your featured collection and tailor the aesthetics of your shop.
  • Publish your shop. People will be able to see your shop once Facebook reviews and approves your collections within 24 hours.

Need help setting up your Facebook Shop? Contact us now and our experts will help your set up your Facebook Shop and integrate it with the Shopify store.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #FacebookShop #Facebook #Shopify #D38

D38 is a member of Digital 38 Group.

E-commerceFacebook Shop

Set Up Your Own Facebook Store with Shopify In Minutes

D38 | Facebook Shop FT IMG

You can now sell your own products directly through Facebook. Get ready for social selling using your Facebook account.

Setting Up Your Facebook Shop

First, you need to set up a shop on Facebook, you must have the following:

  • Be a Business Manager admin
  • Own your Facebook Page and catalogue in the same Business Manager
  • You must also have Manage Page permissions for the Page and Manage catalogue permissions for the catalogue in Business Manager

Creating your shop

You’ll need to use a desktop computer to set up your shop in Commerce Manager.

  1. Access the Create your shop page.
  2. In the Choose a way to sell section, click Create a shop and choose to Get Started.
  3. In the Assets section, select on your shop to upgrade, or click + Create a shop.
  4. In the Start setting up your shop section, select Your website. Click Get Started.
  5. In the Choose your business section, you’ll see a list of Facebook Pages that you’re a Page admin on. Select the business you’d like to add your shop to. Click Next.
  6. In the Account details section, you must provide an account name and select a business account. Click Next.
  7. From the Where people can view your shop section, select where you’d like to create your shop. If you have an Instagram business profile and a Facebook Page, you can select both.
  8. In the Catalogue section, you can select an existing catalogue or create a new one and click Next. Note that you can only select one catalogue to use for your shop and you can’t switch it later.
  9. You must look over your shop details, review and agree to the Seller Performance and Accountability Policies before you click Create your shop.

Facebook Channel Setup Process

Photo Credits: Shopify

When you create your own Facebook Shop, Facebook generates a Shop tab on your page that shows your Shopify products when linked.

Install the Facebook channel and click Facebook’s Shop to begin set up. The feature will also be accessible on the Overview page.

If you’ve opened Facebook Marketing, you need to contact a Facebook Commerce Manager account to activate your shop by choosing the Start set up in the shop’s section.

Creating the Shop channel

D38 | Facebook Shop 2
Photo Credits: Shopify

The steps below are only for FB’s Shop sales channel as this is no longer available on the Shopify app store. This will only be applicable if you’ve used the Instagram sales channel.

  1. Meet the requirements for selling on Facebook, has a Facebook Page for your business, and have read Facebook’s policies.
  2. Include FB’s Store in your Shopify admin, and wait for Facebook to evaluate your shop.
  3. Publish products and collections to Facebook by displaying them to your FB Store. After creating a collection, the Shop section should appear on your Facebook Page.

Add Facebook’s Shop

You can add Facebook Shop and connect it to your account. You must wait for Facebook to evaluate your store before you can start to sell.

Desktop:

iPhone:

Review the Facebook sales policy

Before setting up your FB shop, read and review Facebook’s Commerce Product Merchant Agreement.

D38 | Facebook Shop 3
Photo Credits: Facebook

Set up your Facebook Shop now and integrate it into your Shopify store through the channel setup process. Contact us and our team will help you integrate your Shopify products into your Facebook Shop.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopify #Facebook #FacebookShop #Ecoomerce #D38

D38 is a member of Digital 38 Group.