E-commerce

E-commerce

Shopee Ads: All You Need to Know to Boost Sales

Shopee Ads: All You Need to Know to Boost Your Sales

Millions of buyers across Southeast Asia and Taiwan go to Shopee on a daily basis to search for the products they want.

And you can actually tap this opportunity by promoting your online business within Shopee through Shopee Ads.

What is Shopee Ads?

Shopee Ads allows merchants to create advertisements within the platform, potentially boosting both shop and product exposure, capturing more markets, and increasing sales.

Read on to learn more about it, and find out how we can assist you in starting one.

How to Activate Shopee Ads?

D38 | Shopee Preferred Seller ft img

Creating your ads on Shopee is simple. All you have to do is login on Shopee Seller Centre, and from your dashboard, click Shopee Ads located at the left side of your screen. This can be done through Shopee’s website and mobile app.

But before you can actually publish your ads, you will be asked which types of ads you prefer which we will discuss in the succeeding paragraphs.

Want to know more about Shopee? Check out some related articles below.

Calibrating Your Shopee Ads

In Shopee Ads, sellers can set a budget, timeline, review and modify advertisements, regardless what ad types will be used.

Placing an ad on Shopee is done through bidding. For Singapore-based merchants, lowest rates start at SGD 0.02 per click.

These are paid through sellers’ Paid Ad Credits, which can be topped up in various ways. Shopee also allows you to Auto-Top Up your Paid Ad Credits by linking your Shopee Sellers Wallet.

Types of Shopee Ads

There are three types of Shopee Ads. Let us walk you through each one of them.

1. Product Search Ads

Live Product Search Ads on Shopee’s Search Results Page 

If you want to promote products only on Shopee, then Product Search Ads can be your solution. This type of advertisement mechanism in Shopee is similar to Search Engine Marketing (SEM) among websites as it purely utilises keywords.  

Through Product Search Ads, information and images of what you are selling can be placed at the top spots of Shopee’s search results page. All you have to do is submit the keyword you think is relevant to your product before launching your ad. 

2. Shop Search Ads

Live Shop Search Ads on Shopee’s Search Results Page 

Another type of Shopee’s paid ad is called Shop Search Ads. Its purpose is akin to Product Search Ads, but instead of products, your shop will be featured on the search results page once the seller types the keyword linking to it.  

You also have the choice to set up a landing page and tagline so your shop can really stand out.  

However, Shop Search Ads is a limited option. Only Shopee Mall and Shopee Preferred sellers, and merchants with impressive sales track record and shop ratings can avail of this.  

3. Discovery Ads

Live Discovery Ads on Shopee’s Product Details Page 

The third type of Shopee paid advertisements is the Discovery Ads, which is the platform’s only targeted ads tool. Through Discovery Ads, you will be able to reach out to your desired target markets.  

Products advertised through Discovery Ads will be shown on multiple sections of Shopee including Daily Discovery on the homepage, Similar Products, and You May Also Like section on related product detail pages.  

Live Discovery Ads on Shopee’s Homepage 

It also has additional settings such as the Audience Setting that enables you to customise your audience based on age, gender, locations, interest or behavior which you think are relevant to what you’re selling.  

Another one would be the Display Ad Location that will help you choose which places on the Shopee platform are ideal to put up your ads.  

Why Use Shopee Ads

All You Need to Know About Shopee Ads | Digital 38

Now that we have covered the basics of Shopee Ads, we will enumerate to you several reasons why businesses must consider this as part of their over-all production information management strategy.  

1. Cost-Efficient

They are easy to use, fast, affordable, and have the potential to enhance exposure of your products and your shop, considering that you are competing against thousands of competitors in the platform.  

2. Increase in Sales

Having your products placed on the top spots of Shopee’s search results page will also likely lead to increase in sales as relevant shoppers will no longer have to browse further in search of what they want to buy, and choose the products you’re selling.  

3. Customisable and Measurable

Not only can you customise your Shopee Paid Ads according to your e-commerce goals but it also provides you full-blown reports on they are performing, all in one platform. You can also review and modify them.

Promote Your Products with the Right Experts

In ecommerce, product information management can be a complicated and burdensome task for businesses doing e-commerce. Let Digital 38 help you.

We provide end-to-end ecommerce solutions, enabling you to effortlessly penetrate the digital market across the ASEAN Economic Community (AEC), from A to Z, and help grow your business.

Schedule an appointment with our experts to get started.  

#DigitalAgency #EcomAgency #shopee #shopeeads #ecommerce #asiamarketingsimplified

E-commerce

Yuan Skincare Embarks on Smart Retailing to Tap More Buyers

Yuan Skincare Embarks on Smart Retailing to Tap More Buyers | Digital 38

Taiwanese skincare brand Yuan Skincare is stepping up its marketing efforts in Southeast Asia to another level by embarking in smart retailing.  

Yuan Skincare recently launched an AI-powered booth in Unity VivoCity, enabling them to reach out to more potential buyers not usually tapped through online channels and tactics.  

Starting August 15 until September 14, customers interested to learn more about Yuan Skincare have the chance not only to learn the products up close but also to participate in games to win prizes and freebies such as the limited-edition Yuan Pearl Milk Tean Handmade Soap Set.  

By employing smart retailing, Yuan Skincare was able to guide the customer’s buying process through a safe and enriching experience.  

About Yuan Skincare 

Originating in Taiwan, Yuan Skincare recently expanded in the Southeast Asia market with the help of Ecommerce. They are known for producing handcrafted, organic soaps and other beauty products inspired by traditional Chinese medicine.  

Check out our case studies featuring Yuan Skincare by clicking the links below: 

Enhance Your Ecommerce Biz with Digital 38  

With restrictions still in place and the pandemic dragging on this 2021, it is also equally important to ensure the safety of potential consumers who are getting to know more about your brand and products. 

And smart retailing is one way of achieving this goal. It may be a relatively new concept, and may sound expensive, but its results and benefits definitely outweigh the risks.  

If you want to learn more how to level up your Ecommerce plans, then you’re in the right place. Here in Digital 38, our team of Ecommerce specialists can provide you end-to-end solutions for your business. Contact us now. 

#DigitalAgency #EcomAgency #YuanSkincare #asiamarketingsimplified #ecommerce

E-commerce

Why Securing Your ECommerce Site Can Boost Your SEO Ranking?

SSL Certificate (3)

What is SSL Certificate? 

SSL stands for Secure Sockets Layer, a security technology that contains small data files to authenticate site identity and secure an encrypted connection to prevent usernames, passwords, credit card numbers and other important data from being exposed.  

A website that uses SSL has a HTTPS in its web address. Enabling an SSL certificate for your website shows visitors that your site is authenticated and can be trusted.  

How Does it Work?  

When an online user clicks on an SSL-protected page, the SSL certificate immediately enables an encrypted connection with their browser; moreover, a website is most secure when SSL is activated on all pages and subdomains. 

Once the connection is established, a padlock icon and https prefix will show up within the browser bar to indicate that the page is safe to browse, shop, subscribe and engage with. The ‘Not Secure’ tag will disappear, and when coupled with an Extended Validation (EV) SSL, the browser will display the company’s name to prove the legitimacy of the business.  

Why Get It  

There are various good reasons as to why having an SSL certificate website is beneficial for your Ecommerce businesses, and in this article, we will discuss three main points: 

1. Better user experience 

Nothing says a trustworthy and secure website like a business that is committed to protecting their consumers’ data and being validated by an industry-recognised Certificate Authority.  

A page that is immediately flagged as “Not Secure” can possibly drive potential customers away. When you purchase an SSL certificate for your ecommerce site, not only does it help increase user confidence, it also brings about a safer and more authenticated internet experience for all. 

2. Increased SEO ranking 

It is no secret that search engines strongly favour https-encrypted websites and will rank them higher in search results. This is good news, as it increases your site traffic and traffic drives sales. 

3. Safer online transactions 

With the rise of Ecommerce, fast and fuss-free online payment is always preferred. Up your digital game by giving customers a wide range of safe and secure payment options, encrypted with an SSL certificate – the industry standard to protect sensitive data and mobile transactions. 

Learn How to Get an SSL Certificate with D38 

What is SSL Certificate & Why Your ECommerce Site Needs It? | D38

As online payment systems become a preferred norm and the Ecommerce market rapidly expands, customers are becoming increasingly cautious of data leak and the online safety of websites. Therefore, it is vital to ensure the authenticity and malware protection of your webpage security. 

If you are looking to optimise your SEO and increase website traffic, you can start taking the first step towards a secure site protection with the help of D38.  

We have a wealth of experience in helping a diverse range of brands and services across Southeast Asia build their online presence and achieve their e-commerce goals with an all-in-one: SSL, firewall and malware protection for their site. 

Kickstart your journey to attaining an SSL certificate for a secure Ecommerce site by contacting us. 

#DigitalAgency #EcomAgency #SEO #SSLCertificate #asiamarketingsimplified

E-commerce

How Yuan Skincare Leveraged Live Selling?

Live Selling: How Yuan Skincare Leveraged  the ‘Future of E-Commerce' | Digital 38

Taiwanese brand Yuan Skincare has been making waves in Southeast Asia lately.  

Known for producing all-natural skincare and beauty products, Yuan Skincare managed to establish a strong presence outside its origin country – all thanks to the combined powers of Ecommerce and live selling.

Screenshots of Yuan Skincare’s Shopee Stores in Malaysia, Singapore, and Vietnam 

It now has online shops catering to customers in Singapore, Malaysia, Vietnam, and Thailand, and its own Amazon store for buyers in the United States.  

What is Live Selling?  

Live selling already existed even before Youtube and other equally famous livestreaming websites were born. But the onset of the COVID-19 pandemic revived its popularity among buyers and sellers alike.

Image Source: ATC Youtube

During lockdowns, live selling is the closest thing to actual in-shopping experience.

And multiple platforms, be it actual Ecommerce sites or social media, are offering their channels to livestream virtual shopping in response to its rising demand.

Think of today’s live shopping as the home shopping network found on your television in the 1990s, but can viewed through your mobile phone and your laptop simultaneously.

How Live Selling Helped Yuan Skincare?

Yuan Skincare embarked on Ecommerce this year, and set its eye on the growing potential of Southeast Asia. 

They launched online stores on Shopify, Shopee, and Lazada that covered markets from four countries – Singapore, Malaysia, Vietnam, and Thailand.

But to level up the brand’s entry into the region’s large and diverse market, the Taiwanese brand also leveraged live selling and collaborating with local beauty influencers and brand ambassadors.

Here are some of the benefits Yuan Skincare gained when they deployed live selling activities on different channels and platforms.

1. Engaging with Buyers

Direct interaction with potential customers what makes present-day live selling the hottest trend on Ecommerce.

For Ecommerce players, it is not enough to start your venture by simply opening an online shop. In today’s age of information and digitalization, consumers are more empowered than ever.

This is why you must consider doing live selling events not only to connect with potential buyers but also to educate and convince them why they should buy your products, and to some extent – why they should choose your brand over the rest.

Live Selling: How Yuan Skincare Leveraged the ‘Future of E-Commerce' | Digital 38

Beauty influencers from Malaysia, Singapore and Vietnam were selected to host Yuan Skincare’s Live Selling Events on Shopee, Facebook and Instagram.

In the case of Yuan Skincare, they ran a comprehensive, Ecommerce marketing campaign that fuses live selling, social commerce, and multi-channel strategies to further promote their beauty products online.   

The live shopping activities targeted audiences in Singapore, Malaysia, Vietnam, and most recently, Thailand.  

With the help of popular, local beauty influencers in these countries, brand awareness for Yuan Skincare significantly increased.

2. Giving Consumers’ An Improved Shopping Experience

Ecommerce is a highly competitive market. Brands should always come up with all sorts of strategies, from marketing to shipment, if it meant edging their competitors out of the race.  

One way of doing this is to take advantage of live shopping’s capability to rake in interested buyers, and at the same time, demonstrate the best qualities of your products.

Also, through live selling, you can ramp up your loyalty and rewards system to strengthen customer retention.

Yuan Skincare, in its recent live selling event on Lazada, was able to drive customer loyalty to another level by offering promotions and incentives exclusively for those who joined the activity.  

Live Selling: How Yuan Skincare Leveraged the ‘Future of E-Commerce' | Digital 38

Image Source: ATC.social

Yuan Skincare’s LazLive, with Thai beauty influencer Pat (@znailx) as its host, generated at least 2,000 views. Read more about it here.

3. Expand Audience Reach 

Undeniably, one of the most notable perks brands can get when they start employing live shopping segments in their overall marketing strategy is that they can widen their audience reach.

And Yuan Skincare was able to achieved this when it launched live selling events on Facebook, Shopee, Lazada, and Instagram.  

Customers who want to participate in your live selling events can do so wherever they are. Plus, they can be integrated seamlessly in any platform – on your website or on your Shopee store – scaling up your ability to reach out to more potential buyers.  

For example, Singaporean beauty influencer Rachel Wong was the host of Yuan Skincare’s live shopping event on Shopee that talked about mugwort, the ‘miracle ingredient’ behind their best-selling beauty products. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Yuan Skincare SG (@yuanskincare.sg)

The livestream was not only broadcasted on Shopee, and gained over 1,100 views, but also on Facebook, and Yuan Skincare Singapore’s own Instagram handle.  

Power Up Your ECommerce with Digital 38 

Ecommerce is dynamic and it could be quite complicated to navigate, especially now with the impact of the COVID-19 crisis that has dramatically reshaped both consumer and retail behavior.  

With more and more people longing to experience any semblances of the lives they had pre-pandemic, no wonder why the popularity of live selling, live shopping or video shopping quickly took off.  

Setting up an effective live selling event may sound tedious but with the expertise and help of marketing agencies like Digital 38, the A-to-Z processes can be simplified. Schedule an appointment with our specialists to learn more how to get started with your very own live selling event.

About Us

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.

#DigitalAgency #EcomAgency #asiamarketingsimplified #ecommerce

Digital Marketing GuidesE-commerce

Environmental Marketing Strategies for Online Business

Environmental Marketing Strategies for Online Business | D38

More and more e-commerce brands are choosing the path towards sustainability. And every July 28, they join with the rest of the planet in celebrating World Nature Conservation Day which aims to continually promote the importance of sustainable practices.  

Businesses leverage their participation in huge and significant events like this as part of their overall environmental marketing strategy.  

Environmental marketing is not only a trend among e-commerce players. It’s their way of actually doing business.  

Why Environmental Marketing is Important?  

Environmental Marketing Strategies for Online Business | D38

Calls and movements for a more sustainable future have grown wider amid the ongoing COVID-19 public health crisis. Pressuring big and small-scale companies to assess how their operations impact nature comes not only from regulatory bodies but also consumers themselves.  

So, it is important for your brand to connect to eco-conscious buyers through launching the right marketing tactics that will highlight your eco-friendly qualities as your core selling point. Here are some examples.

1. Support Campaigns and Initiatives Aimed in Saving Mother Nature 

One of the most effective means for your business to be recognised as environmentally and socially conscious is by letting the public know your contributions in campaigns and initiatives on saving Mother Nature. 

You can do so by directly providing donations to the local environmental causes in your community, or telling your buyers that portions of the products they ordered will benefit a group dedicated in conserving wildlife.  

When communicated efficiently, these practices will enable you to demonstrate to customers how your brand is helping the environment. 

2. Use Eco-Friendly Materials 

For green brands, their marketing strategies should also be aligned with their corporate vision and actions. Simply put, if you are planning to make the shift to a more sustainable business, your environmental marketing should not be a gimmick only.  

Otherwise, it’s called greenwashing which could lead to unwanted, drastic effects for your business.  

A genuine way of telling consumers just how committed you are in doing your part in helping the environment is by using eco-friendly materials on the products you are selling. Placing this on the front and back of your messaging could make the difference between you and the rest of the competition. 

3. Invest on Digital Marketing 

Businesses opting for a purely digital approach in launching their marketing strategies are not only saving their own financial standing but also the environment. The logic behind this is pretty simple: online marketing is eco-friendlier than their traditional counterparts.

It is also time and cost efficient as you can reach out to a large audience almost instantly at rates cheaper than your usual offline marketing platforms.  

Around the world, including the Asia-Pacific region, the number of people integrating a digital-centered lifestyle is growing. We can help you tap this ever-expanding and valuable market with our experts from IH Digital, a member of the Digital 38 group.  

Contact our digital marketing team to know more how we can provide you the best solutions for your business.  

Go Green with D38  

Whether your e-commerce business is focused on selling and promoting eco-friendly products, or you are looking to connect with environmentally conscious customers, having environmental marketing strategies will guide you in the right direction not only towards a more sustainable future but also to your brand’s growth.  

But if you don’t know where to start, don't worry. We got your back.

Here at D38, our experience in providing e-commerce solutions include brands well-known for their sustainable practices across the ASEAN Economic Community (AEC). 

Schedule an appointment with our team now.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients' diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #EnvironmentalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

E-commerce

Benefits of Going Green for E-Commerce Businesses

Benefits of Going Green for E-Commerce Businesses | D38

Perhaps you already employ a sustainable business model for your e-commerce, follow sustainable practices, and have established yourself as one of the sustainable businesses around.

Or maybe you are just wading into the waters of sustainability, and are not quite sure how to get started.  

There are a lot of compelling reasons why e-commerce players must make the ‘green move’. Aside from making a significant impact on Mother Earth, going green can also aid your business’ expansion and overall growth plans.   

In turn, not only you’re saving the planet but also your brand from potentially being ignored by a growing number of eco-conscious consumers on the internet.  

So, without further ado, let us share with you what incentives going green can provide to your e-commerce business.  

Positive Image to Boost Customer Loyalty  

Possessing eco-friendly qualities have long been a trend among businesses in the retail industry as it can certainly help build stronger customer retention. The same goes with e-commerce. 

Environmentally-conscious shoppers are more likely to stick to online brands that share the same values with them. In other words, they prefer those that they observe are making conscious and proactive efforts in conserving natural resources.

Customer loyalty is an essential aspect for your e-commerce business as repeat buyers can dramatically increase your revenues.  

Learn more how D38 can help you strategise loyalty and rewards programs for your online store here.  

Reduce Costs  

Sustainability also means cutting down some steps and processes in your business operations in order to reduce waste that could harm the environment. And viewing this from a managerial perspective could be translated as slashing expenses.  

Eliminating extra packaging, using affordable, biodegradable materials, or reusing resources that are still in good condition can potentially save your online store’s financial flow and standing.  

Improve Conversions & Sales 

Managing a green business in e-commerce is definitely not an easy job. But you’ll find out soon enough that doing so could generate long-term benefits, including increase in conversions and sales.  

Today’s empowered buyers are known for leveraging their spending power to influence businesses and big corporations in making a good environmental impact on their community. They would go the extra mile and spend more for brands that are sincere about taking care of the environment. 

Learn How to Go Green with D38.  

Benefits of Going Green for E-Commerce Businesses | D38

Buyers are becoming increasingly aware on businesses doing sustainable practices, whether they are inside brick-and-mortar stores or scrolling the latest product catalogue of an online store.  

And eco-empowered brands in e-commerce certainly have an advantage compared to the rest. 

You can start capitalising your green business on e-commerce with the help of experienced agencies such as D38.  

We have experience in supporting various green-certified brands across Southeast Asia build their online presence, and ultimately maximise their sustainable practices for their e-commerce goals.

Start your journey to sustainable e-commerce now by contacting us.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #LINEMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

E-commerceLoyalty & Rewards

How Shure Singapore Leverage Customer Retention Strategies Online?

How Shure Singapore Leverage Customer Retention Strategies on E-Commerce? | D38

E-commerce is a highly competitive and saturated market. As such, acquiring new customers and securing their loyalty can be quite difficult.

You don’t want your competitors to win the affection of your buyers, and this is why customer retention strategies were born.  

What Is Customer Retention and Why Is It Important? 

Customer Retention Strategies

Customer retention refers to the set of strategies businesses use to ensure a solid base of repeat buyers. With thousands of other brands competing for the same market pool, you need to have your own band of loyal followers and customers to keep a steady or better yet, a growing revenue flow.  

Additionally, customer retention tactics are cheaper and take lesser effort than capturing new ones. In a nutshell, it could make the difference for your business’ sales and expansion goals.  

In this article, we will walk you through on how Shure used customer loyalty programs for their e-commerce venture in Singapore, and how you can apply these methods for your own business with the help of D38. 

Rewards & Freebies Await Customers of Shure Singapore’s Shopify Store  

Shure, a leading international brand of high-end audio equipment, recently opened its Shopify store for buyers in Singapore, and customers in the city-state can now purchase their audio essentials directly through the internet. 

How Shure Singapore Leverage Customer Retention Strategies on E-Commerce? | D38
Screenshot of Shure Singapore’s Online Shop

When Shure opened their online store to the Singapore market, they introduced freebies and perks both for new and existing customers to drive more traffic, conversions, and sales on their e-commerce website. 

They currently offer free shipping for all products, and discounts up to $35.  

First-time buyers who register an account can avail of double reward points which they can redeem and use in their next purchase. 

Repeat customers, on the other hand, can also earn more reward points every time they successfully place an order, write reviews, share and like Shure Singapore’s Facebook page. They will also receive additional ones during their birthday. 

How Shure Singapore Leverage Customer Retention Strategies on E-Commerce? | D38
Screenshot of Shure Rewards on Shure Singapore’s Online Store

Shure has also incentivized its referral systems by granting existing customers more rewards points as soon as their friends made their first online purchase.  

Drive More Sales for Your E-Commerce Through Customer Loyalty Programs 

When you want your business’ growth to perform well, acquiring more and more new customers is not enough to drive sales to your shop.

Executing strong customer retention strategies such as loyalty and rewards program is necessary.  

As an official partner for Shopify serving the ASEAN Economic Community (AEC), D38 has the right team of e-commerce experts for your business.

We can support you in attracting new customers in the Southeast Asian market and earn their trust, confidence, and loyalty. 

We provide end-to-end e-commerce solutions. From setting up your own Shopify store to deploying customer loyalty and rewards systems, we got everything covered.  

Want to find out more? Schedule an appointment with us now.  

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

E-commerce

Shure Singapore Introduces Newly-Launched Shopify Store

Shure Singapore Introduces Newly-Launched Shopify Store

Shure, a worldwide leader in audio electronics and equipment, is now allowing Singapore consumers to shop for their products online with its newly-launched Shopify e-commerce website 

Shure has launched their Shopify store in Singapore, enabling them to sell high-quality audio equipment through the internet.  

Shure Singapore Shopify on Mobile
Screenshots of Shure Singapore’s Online Shop on Mobile

Customers in the city-state can now buy their audio must-haves such as headphones and their signature wireless systems at the touch of their fingertips.  

Shure Singapore Shopify on Desktop
Screenshot of Shure Singapore’s Online Shop on Desktop

In support of its soft launching, Shure currently offers free shipping, and new members can earn double reward points by signing up.  

Why Your Business Needs to Build Online Presence

Shure Singapore Shopify on Desktop
Screenshot of Shure Singapore’s Online Shop on Desktop

Lockdowns brought about by the COVID-19 pandemic led e-commerce’s value and relevance to sharply increase as consumers turn to the internet to shop. And this is a great opportunity for businesses to start their e-commerce venture.   

Building your presence on the internet through an online store or website is just the beginning. You need more marketing activities to successfully capture the market and ultimately drive growth to your business. And if you’re not sure how to navigate e-commerce, we’re here to help.  

Let D38 Guide You in Your E-Commerce Journey  

E-Commerce with D38

D38 has also provided helping hands to global brands in doing e-commerce across Southeast Asia. Take a look at our case studies, and learn how we can help you get started.  

We are an e-commerce agency providing end-to-end solutions for businesses looking to put a foothold on Southeast Asia’s wide and diverse market. 

If you’re ready to start your e-commerce journey with us, schedule an appointment with us now 

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #Shopify #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

 

E-commerce

E-Commerce SEO Hacks to Drive Website Traffic

SEO eCommerce

When it comes to generating leads and boosting website traffic, Search Engine Optimisation (SEO) remains the most effective strategy for brands. Even for e-commerce businesses, it is almost imperative for them to employ SEO tactics for their websites.  

Why SEO is Important for E-Commerce?

E-Commerce SEO Hacks to Drive Traffic on Your WebBusinesses doing e-commerce should always remember that more often than not, the first place where online shoppers go are the search engines.  

Websites landing on the top rankings of search results enjoy higher exposure to potential buyers and the results would be beneficial.

We’re talking about improvement in leads generation, an increase in website traffic, and more conversions and sales.  

So, without further ado, let’s walk you through these helpful tips on e-Commerce SEO.  

E-Commerce SEO Hacks for your Website

 1. Choose the Right Product Keywords  

Buyers on the internet are more likely to type in just a few words when searching for products.

Knowing what product keywords match a user’s query could effectively lead them to your product page, therefore increasing conversion rate.

There are multiple SEO tools available online that can help you identify the right keywords. One example would be Google’s Keyword Planner.

2. Create Unique Product Descriptions

When you want your e-commerce website to be ranked on search engine results, you must put unique product descriptions on your pages.   

Avoid copying the product details from the manufacturer and publish them on your website as search engine crawlers will unlikely rank webpages that contain duplicate content, and you don’t want that.  

3. Put Convincing, Not Confusing, Contents for Higher Conversion 

In terms of writing for your web’s contents, you should also remember that these must be easily digested by your customers and visitors. 

Utilise titles, headers, and formatting guides so your readers can fully understand what you are selling, and why they should choose your products over the others. 

4. Put Alternate Text for Your Image 

SEO not only covers the texts found on your website but on your images as well. Make sure your photos can be easily detected by search engine bots. In doing so, you must have the right keywords found on your alternate text. Try to be as descriptive as possible. 

5. Put Convincing Meta Descriptions   

A unique and convincing meta description will not only improve your web’s ranking but will also help increase click-through rates.  

Meta descriptions should not be underestimated as they can actually influence customers to click on your website link rather than those of your competitors.   

Jump Start Your e-Commerce Website with the help of SEO Experts 

E-commerce SEO is not an exact science but it’s a time-tested and sustainable formula for winning potential buyers on the internet.

If you’re looking to improve your e-commerce website’s performance on organic search results, then you’re in the right place. 

Here in D38, we are specialised in providing end-to-end e-commerce solutions to businesses across Southeast Asia.

Let us help you get started with your e-commerce website, and boost its performance by scheduling an appointment with our experts today.  

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#EcommerceAgency #D38 #SEO

D38 is a member of Digital 38 Group.

Loyalty & Rewards

Best 3 Loyalty Programs and Rewards Apps for Your Shopify Store

Loyalty Rewards and Programs

Customer loyalty programs and rewards systems are inarguably vital components for success in e-commerce.

Without them, Shopify merchants would not be able to build stronger customer retention and ultimately help them achieve their e-commerce goals. 

Top Loyalty Programs and Rewards App on Shopify  

There are literally dozens of apps on Shopify created to aid sellers in launching their own loyalty programs.  

In this article, we will introduce you to three of the best loyalty programs and rewards apps on Shopify, and how they can help you drive growth to your e-commerce business.  

Smile.io

Smile.io continues to enjoy steadfast popularity among Shopify store owners who want to start their own loyalty programs and rewards systems these days.  

All thanks to their easy-to-navigate user interface, affordable plans fit for small-scale businesses, and a big space for experimenting on how customer loyalty and rewards systems work, especially for first-timers.  

Smile.io provides a variety of ways for Shopify merchants to activate and personalise loyalty programs.

These range from offering perks to first-time buyers, leaving product reviews to signing up for your business’ newsletter.

Our team of e-Commerce experts here in D38 are certified partners of Smile.io.

If you are interested to learn more about how we can help you leverage this app for your Shopify store, contact us. 

Yotpo

Swell, one of the first and best Shopify loyalty programs, has recently rebranded itself as Yotpo.  

Yotpo’s free plan that provides reward campaigns, referral programs, email automations and targeting made it a well-liked app among Shopify store owners seeking to boost customer retention without breaking their budget.

You need to upgrade your plan once you hit 100 orders per month, which will also enable you to unlock more features including customisable reward-page templates. 

Marsello

More often than not, sellers doing e-commerce have a hard time trying to find effective and efficient means in sustaining a customer loyalty strategy. And this is why some choose to integrate Marsello into their Shopify stores. 

Marsello’s best asset is no other than providing businesses with a data-driven customer loyalty and reward service, enabling you to identify which markets are more likely to come and visit your Shopify store again.  

With the capability to target markets, Marsello allows you to also launch marketing strategies to reinforce retention and expand your customer base via marketing automation emails and SMS.  

Ramp Up Your E-Commerce through Loyalty Reward Programs

Shopify’s Best Loyalty Programs for e-Commerce this 2021 

When doing e-commerce, it is not enough to simply put up your online store on Shopify.  

If you want your business to grow, you must drive sales to your shop. And establishing strategies to generate strong customer retention, particularly loyalty and rewards programs, has been tested and proven effective.  

As an official partner for Smile.io and Shopify serving the ASEAN Economic Community (AEC), D38 has the right team of e-commerce experts your business needs to penetrate and capture the Southeast Asian market.  

Contact us now to know more about how to set up a loyalty program.  

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#EcommerceAgency #D38 #Shopify #Smileio

D38 is a member of Digital 38 Group.

E-commerce

E-commerce Tips For Your Shopify Store Amid the Pandemic

E-Commerce & COVID-19

In 2020, there was a surge in e-commerce activities worldwide as people were forced to stay inside their homes due to threats of the COVID-19.  

While times may have started to gradually change this 2021, with the rolling out of vaccines, e-commerce is still expected to continue its meteoric rise as consumers who recently discovered the wonders and benefits of online shopping are intending to carry it along in the future.  

Tips to Cope with the Impact of COVID-19  

E-Commerce in a Pandemic: Helpful Tips for Your Shopify Store

Adjusting to the ‘new normal’ in e-commerce can be riddled with anxieties, and additional expenses too. 

This is why, in this article, we will share some helpful tips for Shopify store owners who needed a helping hand in navigating the e-commerce scene amid the ongoing public health crisis. 

1. Remove or Convert Underperforming Stock

how to get started with selling on amazon singapore | digital 38

A dramatic shift in consumers’ behaviour during the onslaught of the COVID-19 pandemic is an indicator for online shop owners to review the products they are selling.  

If you think certain stocks are not selling as they used to before, it is best to remove them or sell them at ultra-discounted prices. This will enable you to save some expenses by reducing inventory management costs.  

Renegotiating suppliers for incoming orders may also save your finances.  

2. Offer Cheap Shipping Costs

 

When your Shopify store offers cheaper shipping costs, it’s going to be a win-win situation for you and your potential buyers. Low shipping rates will not only boost sales to your shop but also customer loyalty and confidence.  

But, for Shopify store owners doing international shipping and distribution, choosing more expensive but faster-delivery shipping packages can be more beneficial.  

3. Make Sure Your Store is Mobile-Friendly   

D38 | Paypal Fees on Shopify FT IMG

The COVID-19 health crisis led people to use their mobile phones more than ever. So, it is best for Shopify merchants to optimise their stores for mobile use if it meant inviting more visitors, and potentially increasing sales and brand awareness.  

Google’s Mobile-Friendliness Test can help Shopify sellers determine the mobile-friendliness of their stores. You can access the tool here. 

4. Optimise Your Online Store

D38 | Adding and Updating 4
Photo Credits: Shopify

Frictionless shopping experience is a tested-and-proven technique to drive sales to Shopify stores. In doing so, you need to regularly update your online store, especially now that more people are in tune with e-commerce brought about by mobility restrictions.  

Some ways in optimising your online store involved improving your website SEO to attract more buyers to visit and purchase your products, and keep your information and inventory updated. 

Set up Your Shopify Store with the E-commerce Experts

Challenging and uncertain times like this can be intimidating for e-commerce businesses that have doubts about what steps to take next. But fret not as D38 got your back. 

We provide end-to-end e-commerce solutions in Southeast Asia, and our team of Shopify experts and strategists can guide you on the right path to your business’ success. 

Schedule an appointment with us to learn more about how we can help you.  

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#EcommerceAgency #D38 #Shopify

D38 is a member of Digital 38 Group.

E-commerce

Guide to Marketing Automation & Campaign on Shopify

AutomationFinal

Whether you have just launched your online store on Shopify or are planning to set up one in the future, it is important that you have a marketing plan to ensure your online business’ growth.  

There are tons of tools and apps on Shopify to help you increase traffic to your store, drive sales, and expand your customer base. And without further ado, let us introduce you to Shopify Marketing Automation and Campaigns.  

Shopify’s Marketing Automation and Campaigns

Through its Marketing Automation and Campaigns features, Shopify allows merchants to create promotional strategies at their own pace and liking.  

But before we go any further, let us guide you on the difference between Marketing Automation and Campaign, ultimately helping you identify which is best suited for your e-commerce goals.  

Marketing Automation vs. Campaigns

Both Shopify Marketing Automation and Campaign are created to achieve one, common goal and that is to help merchants like you drive growth to your online store. They can also be modified, deleted or archived any time you want.  
 
But one is designed differently from the other.  

1. Marketing Automation

Guide to Marketing Automation & Campaign on Shopify

Like most platforms doing marketing automation, Shopify’s Marketing Automation feature enables sellers to efficiently organise and implement all repetitive marketing tasks on an ongoing basis but without the hassle of searching for outside apps.  

More than that, it gives you the opportunity to both keep customer loyalty and expand your customer base within Shopify.  

With Marketing Automation on Shopify, you will be able to launch recovery emails to buyers who abandoned their carts, remind first-time visitors to return to your store, provide important updates to your existing customers, to name some, in just one platform.  

2. Marketing Campaigns

Guide to Marketing Automation & Campaign on Shopify

If you are looking to carry out multiple marketing activities with the intention to promote or advertise your products, store, or both, then you can do all of these through Shopify’s Marketing Campaigns.  

Marketing Campaigns on Shopify allows you to do one or more marketing initiatives such as product promotion and advertising your shop at the same time. But unlike Market Automations, these can only be set within a specified timeframe. 

This is why Marketing Campaigns are ideal for Shopify merchants who want to do a specific promotion, be it for their products, the stores themselves or both.  

Maximising Shopify’s Marketing Automation and Campaigns

Now that we’ve covered the basics, similarities, and differences about Shopify’s Marketing Automation and Campaigns, we’re down to the question of which is more effective for Shopify Store owners? 

The answer is simple and that would be finding out and determining what are your goals after opening up your own Shopify store.  

As a starter, you can utilise Marketing Automation to help you entice more customers to visit your shop. You can also launch several marketing strategies at once through Marketing Campaigns so buyers will know more about what you’re selling. Or you can combine both tools for a full-blown promotion.  

Get Started with Your E-Commerce Goals with the Right Experts

And if you need further help in setting up your Shopify store and start your e-commerce venture, that’s where we come in. Here in D38, our e-commerce experts are equipped with the right knowledge and skills to guide you in capturing the digital market seamlessly.  

Contact us now, and let our team assist you in your e-commerce journey across Southeast Asia.  

 

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-Commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-Commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify e-Commerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#EcommerceAgency #D38 #Shopify #MarketingAutomation

D38 is a member of Digital 38 Group.