Liese Leverages Collab Ads to Promote CNY Sales Event

Ecommerce Ads: Liese Taps Collab Ads to Promote Promo | Digital 38

International beauty brand Liese welcomes the Year of the Tiger with awesome prizes in store, and to spread the wonderful news to every consumer in Malaysia, they leveraged Ecommerce ads in promoting the event.  

Liese partnered with global pharmacy chain Watsons for its Chinese New Year 2022 contest. Lucky customers stand a chance to bring home a brand-new iPhone 13 and more every time they order selected Liese products on Watson’s online shop.  

The event was intended to drive sales both for Watsons and Liese among Malaysian markets. And to attract potential buyers, both brands launched a series of Collaborative Ads on Meta’s Facebook, targeting women and young adults in Malaysia.  

Collaborative Ads are dynamic ads found on a Facebook user’s feed. Every time a user clicks on a Collaborative Ad, they will be redirected to the brand’s retail partner. In this case for Liese, the landing page of Watson’s Online Store.  

Overall, the event became an opportunity for both Liese and Watsons to turn engagements from Facebook into actual conversions. 

Collaborative Ads: One of the Most Effective Ecommerce Solutions 

When it comes to Ecommerce, business owners should know that launching their online shop is just the first step. To drive traffic, clicks and sales, and ultimately growth, you need to attract the right markets to visit your online store. And one of the most effective solutions in doing this is to launch Collaborative Ads. 

A feature exclusive on Meta-owned platforms such as Facebook and Instagram, Collaborative Ads lets you promote your products and even your shop to millions of users accessing social networking sites on a daily basis. 

Explore Collaborative Ads with Digital 38 

Want to know more about the potential of Collaborative Ads for your online business? Click the links below to read our previous articles. 

Alternatively, you can also consult Ecommerce specialists from Digital 38 who can guide you in doing Ecommerce ads the right way.  

Contact us today.

#Digital38 #Ecommerce #EcomAgency #EcommerceAds #collaborativeads #asiamarketingsimplied  


What is ROAS & Why Is It Important in Ecommerce?

What is ROAS & Why Is It Important in Ecommerce? | Digital 38

You must have encountered the term ROAS during the start of your Ecommerce journey. Did you ever wonder what it means, and why experts are urging most online business owners to learn about it and what it brings? Fortunately, Digital 38 is here to guide you to understand what ROAS is, and why you should pay attention to it.  

What is ROAS?  

ROAS basically stands for Return on Ad-Spend (ROAS). Its expounded name is rather self-explanatory but we still need to elaborate it in order for us to understand its purpose and value.  

ROAS refers to the earnings you gain after running ad campaigns. And its application or use is not only limited within brick-and-mortar shops. With Ecommerce rapidly growing, marketers and business owners alike leverage marketing strategies – be it the traditional OOH or digital ones – to boost traffic and sales.  

Calculating ROAS 

Finding out your business’ ROAS is pretty easy as it involves simple math. All you have to do is divide your total advertising revenue with the total cost spent on executing your ad campaigns. Then multiply the quotient by 100.  

For example, if your online shop generated SGD200,000 for a month-long sales event, and you spent a total of SGD100,000 for your ads and other marketing tactics for it, then your ROAS is 200%.  

Why Should I Pay Attention to ROAS?  

Some businesses just take ROAS for granted, or worse – do not consider them as part of their overall growth plans and decisions. Below are some key takeaways for you to know why ROAS is important, even in Ecommerce.  

Optimise Budget Planning

In every business, it is important for managers and key-decision makers to map out their expenses and earnings. After all, you need to make sure you’re raking in more sales than costs. Calculating your ROAS will definitely help you optimise your financial statements, including budget plans, as they will give you an idea of how much you will be investing in your business in the future. 

Determine Ad Campaigns’ Performance

One of the key objectives of ROAS is to point out how well your campaigns are doing. The higher the revenue, the higher your ROAS will be. And the higher your ROAS are, it usually indicates that your ads are effective in attracting buyers to purchase your products online. On the other hand, if your ROAS turned out to be lower than you’ve expected, or did not meet the target you’ve initially set, you may reconsider the ads and strategies you deployed for your recent campaign.  

Help You Arrive at Better, More Informed Decisions

As mentioned previously, some business owners and managers do not consider ROAS as part of their decision-making process. However, the case should be the opposite as reports or data involving ROAS will guide you in formulating your next steps. Even better, it will help you arrive at better and more informed decisions.  

Learn More About Ecommerce 

Running an Ecommerce sounds easier than done, and this is why business owners seek the guidance of professionals in charting their course. If you want to learn more about Ecommerce, read our articles below. 

Or you can consult our team of Ecommerce specialists who can give you support in achieving your business goals. 

Schedule an appointment with us now.  

#Digital38 #Ecommerce #EcomAgency #ROAS #EcommerceAds #adspending #asiamarketingsimplied  


How Shopify Helped Shure Set Foot in Singapore?

How Shopify Helped Shure Set Foot in Singapore? | Digital 38

Learn how global audio-electronic brand Shure is expanding its footprint in Southeast Asia by setting up a Shopify store for consumers in Singapore.  

Shure Opens Online Store for Singapore 

Consumers in the Lion City no longer need to look far for state-of-the-art audio equipment. Shure has set foot in Singapore. And with its online store, every customer in the city-state can now get their audio needs with just a click. 

Why Shopify?  

In order to reach out to more potential buyers in Singapore, Shure decided to venture into Ecommerce. The US-based audio manufacturer opened its first online shop in 2021 on Shopify.  

Aside from enabling them to create an awesome website, Shopify has helped Shure kickstart its online business in Singapore in more ways than one! Read on as we discuss the benefits Shure had in choosing Shopify. 

1. Promos & Events

For its soft-opening online, Shopify allowed Shure to host limited events and promos such as free shipping perks for the first batch of purchases, and tons of discounts! And the brand had launched all of these in just one platform!  

2. Customer Retention Programs

Shopify’s native customer loyalty programs also came in handy when Shure launched its virtual store before millions of online buyers in Singapore. With it, Shure was able to roll out its double-points rewards system for every customer who can successfully register and open an account on their online shop.  

3. Seamless Payment System Integration

And last but not least, Shopify has helped Shure facilitate a frictionless online shopping experience by allowing them to provide customers multiple payment options. From Google Pay to credit cards, Shure was able to seamlessly integrate the payment channels they want into their online store.  

Set Up Your Shopify Now  

Setting up your online store does not have to be complicated and burdensome to jumpstart your Ecommerce business. As long as you are doing it the right way. If you want to know more about Ecommerce and Shopify, you may check out articles listed below. 

Or you can consult Ecommerce specialists and certified Shopify partners, who can guide you on how to set up your online store the right way, such as Digital 38, a digital media agency based in Singapore. 

Contact us today.

#Digital38 #Ecommerce #EcomAgency #shopify #shopifystore #shopifymanagement #asiamarketingsimplied  


Unboxing Japan’s Sweet & Rich Culture with Singapore’s Chloe Teo

Influencer Marketing in Singapore: Unboxing Japan’s Sweet & Rich Culture with Chloe Teo | Digital 38

Japanese railway company East Japan Railway (JR East) is bringing the sweetness and richness of Japan’s history in a box, and here’s how they tapped influencers such as Chloe Teo in making sure they’re delivered to doorsteps in Singapore.  

Railway Café’s Limited-Edition Booth

For a limited time, Singaporean customers at JR East’s Railway Café can now order their famous, curated omiyage (which means treats in Japanese) boxes, under the trademark Rail Cross, directly from Japan.  

Railway Café rolled out a smart retail booth that not only enables buyers to subscribe their omiyage boxes. But also allows them to explore and learn more about Japan’s culture and history. 

The experience itself was like riding an actual train in Japan! Complete with guides and themes on the best snacks and treats in each town and region in the Land of the Rising Sun, buyers found themselves in a meaningful and immersive purchasing journey.  

And to introduce the latest addition in Railway Café to the rest of Singapore, JR East partnered with lifestyle personality Chloe Teo. Check out Chloe’s sneak peek by clicking her Instagram Reel below. 


View this post on Instagram

A post shared by Chloe Teo (@chloetwl)

Upgrade Your Business with Smart Retail and Influencer Marketing

A smart retail booth, like the one JR East demonstrated for their Railway Café, is just one of the many aspects that formed smart retailing. Smart retailing refers to the use and application of technologies and other innovative solutions in order to improve a customer’s shopping experience, and ultimately giving your business a competitive advantage.  

Aside from smart retail solutions, savvy businesses such as JR East know that tapping influencers can be key in boosting brand awareness efforts, potentially driving sales. Influencers continue to play an important role in today’s marketing landscape. With their ability to turn passive audiences to loyal customers, and immediately gaining their trust, their influence and channels serve as the perfect alternatives for traditional, hard-selling strategies.  

Get to know more about smart retail solutions and influencer marketing by clicking the links to our previous articles below.  

Explore Ecommerce with Digital 38

Southeast Asia is one of the world’s leading markets when it comes to Ecommerce. No wonder brands like Railway Café by JR East leverage smart retailing and influencer marketing strategies for audiences in Singapore.  

And here at Digital 38, we have a dedicated team of Ecommerce specialists, ready to support your Ecommerce goals. 

Contact us today to get started.  


4 Reasons Why Business Owners Love Shopify

Certified Shopify Partners in Singapore | Digital 38

When planning to venture into Ecommerce, then you should consider getting on board Shopify, and learn more about it and how to kickstart your online business from official partners based in Singapore.  

What is Shopify?  

Ecommerce for starters almost always involves creating a website. A website where you can showcase your products, and provide buyers with another platform to search and purchase them. This is where Ecommerce platforms like Shopify come in. 

You see, Shopify has been considered one of the giants in the aspect of Ecommerce. Not only because hundreds, if not thousands, brands build their Ecommerce website with it. But it is also packed with various Ecommerce functions you can think of that are sure to help your business grow. And we have run down the top four reasons why online stores love Shopify. 

1. Product Information Management (PIM) System 

Having a Product Information Management, or simply known as PIM, is essential in any type of online business. PIM systems allow you to track your inventory, and monitor what details are being released or marketed to promote your products on the internet.  

When creating your online store on Shopify, you don’t need to look for a third-party PIM system to be able to do these tasks. Shopify has a built-in PIM system every time you successfully registered your business on the platform. With it, you can edit and manage every piece of information about your product, such as serial numbers, SKU codes, descriptions, and photos in just one platform.  

2. Order Management System

Aside from having its own PIM system, Shopify also allows businesses to manage all orders within the platform. Handling all orders that come into your online store must be done efficiently. And fortunately, you don’t have to look outside Shopify to help you optimise them.  

Shopify has the ability to track and give you real-time updates on the status of every order being processed, a summary of your remaining inventory, to name a few.  

3. Marketing & Promotion 

Once you’ve opened your official online store, you need people to visit it and eventually buy some of your products. You need a comprehensive marketing plan to target your right audience. You need digital marketing strategies like email marketing campaigns, SEO or pay-per-click (PPC) tactics, and even sale events! Luckily, you can do all these things with Shopify.  

After successfully registering your business on Shopify, you can choose from the tons of marketing apps it has, both native and those developed from third-party service providers, to support your goals.  

4. Data Center

Doing Ecommerce also involves a lot of data – lots and lots of large volumes of information about your entire online business’ operations. From compiling to processing them, they are not only crucial in formulating your next decisions. But also, they can be a time-consuming and laborious task.  

With Shopify, however, you can efficiently collect and analyse all data about your Ecommerce venture in one platform with its built-in Data Center. In turn, you can plan more informed and data-backed decisions.  

Boost Your Ecommerce to New Heights  

From creating an awesome website to ensuring frictionless shopping experience to your consumers, you can do everything to grow your Ecommerce business with Shopify.  

If you want to learn more about Shopify’s potential, check out our previous articles.

Or you can consult with certified Shopify partners like Digital 38 in Singapore. As an official partner for Shopify, we have a dedicated team of Ecommerce specialists that can guide you in creating your Shopify store the right way.  

Schedule an appointment with us today.

#Digital38 #Ecommerce #EcomAgency #shopify #shopifypartners #shopifystore #onlinestoresetup #asiamarketingsimplified  


Quick Guide: Boost Sales by Advertising on Lazada

Quick Guide: Boost Sales by Advertising on Lazada | Digital 38

Learn how to drive traffic and sales to your online business by advertising your products and brand on Lazada.  

Lazada’s Legacy in Southeast Asia 

When it comes to Ecommerce in Southeast Asia, Lazada is one of the biggest names. The virtual marketplace arm of the Alibaba group in the region currently boasts over 560 million users, over 155,000 sellers and more than 3,000 brands.  

Savvy businesses know that when expanding in Southeast Asia, or in any of its key markets such as Singapore, they should establish an online presence through Lazada. 

As an Ecommerce platform, Lazada allows you to set up a virtual store and sell your products to thousands of buyers using the app on a daily basis.  

But opening your Lazada shop is only the first step. You need to drive traffic, clicks and conversions to help your business’ growth. And one way of doing this is advertising your products and brand on Lazada itself.  

Advertising on Lazada 

Sellers on Lazada have the ability to promote their products and brand within the platform. You can choose from launching campaigns to putting your items on the topmost portion of Lazada’s search results page. Read on as we discuss each one of them.  

Lazada Campaigns 

Ever came across huge sale events such as 11.11, Mid-Year Festival or Lazada’s Birthday Month? These are campaigns initiated by Lazada to help sellers get more visitors and sales. Brands usually participate in Lazada campaigns to boost clicks and revenues.  

Some of the benefits you may get from joining Lazada campaigns include having more store visitors. According to Lazada, campaign visits are 5x higher than the average daily visits. Brands that participate in their campaigns also record the highest revenues during campaigns. 

Joining Lazada’s campaign is pretty easy. All you have to do is to go to your Seller Centre Page then select Promotions. Under Promotions, look for Campaign Management. And then select the campaign you want to be part of, then click Join. 

If you need expert help in doing Lazada Campaign, let us guide you. 

Lazada Sponsored Discovery Solutions  

Sellers looking to advertise specific products on Lazada may want to consider the platform’s Sponsored Discovery Solutions. Lazada Sponsored Discovery Solutions are actually paid search tactics.  

It functions similar to that of Search Engine Marketing (SEM) solutions in which you need to bid for certain keywords that can link your products to the right buyers on Lazada.  

Products advertised through Lazada Sponsored Discovery Solutions often appear at the topmost portion of the platform’s search results page. In turn, you can get more visibility which can be translated to clicks and orders. 

Explore Lazada with Digital 38 

Brands, both regional and international, have discovered the wonders Lazada can do for their business’ overall growth. If you want to learn more about Lazada’s potential for your brand, read our previous articles below.

You can also consult our Ecommerce specialists who can provide you with end-to-end solutions tailored-fit for your online business. 

Schedule an appointment with Digital 38 today.

#Digital38 #Ecommerce #EcomAgency #LazadaAds #Lazada #EcommerceAds #asiamarketingsimplified  


Bioré Collabs with Malaysia Content Publishers in Promoting Eco-Conscious Skincare Habit

Content Marketing for Ecommerce: Biore Promotes Eco-Conscious Skincare Habit

International skincare brand Biore has leveraged content marketing not only as part of its Ecommerce venture in Southeast Asian markets. But also, as part of its efforts in promoting an eco-conscious skincare habit among consumers. 

Biore has collaborated with some of Malaysia’s digital content authorities, Goody25 and Diva, in spreading the word about its latest product, the Perfect Cleansing Water (PCW). The campaign also highlighted the product’s eco-friendly qualities, particularly its refillable bottles.  

The content was published on the official websites of Goody25 and Diva, targeting Chinese-speaking and Bahasa-speaking Malaysians. And on their official social media handles on Facebook and Instagram.  

About Biore 

Biore is a facial skincare brand under Kao Corporation, one of the oldest and most prominent hygiene, beauty and cosmetics manufacturers in Japan. Biore has already established a significantly strong presence in markets outside of its origin country such as Singapore, Malaysia and Indonesia.  

Why Content Marketing is Important for Ecommerce?  

There are dozens of ways to attract internet users to visit your virtual shops and official sites, and content marketing is one of the most effective strategies. In Ecommerce, content marketing can help businesses and brands identify their competitive advantage, and ultimately stand out from the rest of the competition.  

When done properly, content marketing enables you to showcase your brand personality, and even attract a niche of customers, particularly those who value brands that share their same ideals and advocacies. 

Learn more on how brands are leveraging content marketing for their Ecommerce business by clicking the links below. 

Start Your Content Marketing Campaign Today

Ecommerce is one of the biggest industries in Southeast Asia. And setting up your official Ecommerce site is just the first step in this venture. You need holistic solutions in order to achieve your business’ goals.  

If you’re looking for experts to help you chart your Ecommerce journey in the ASEAN Economic Community (AEC), then Digital 38 is here for you. 

Schedule an appointment with our Ecommerce specialists to know more.

#Digital38 #Ecommerce #EcomAgency #contentmarketing #contentmarketingecommerce #ecommercemarketing #asiamarketingsimplified  


Tmall: Quick Guide on How to Set Up Your Shop

Guide: How to Set Up Your TMall Shop? | Digital 38

Get to know more about Tmall, and how to set up your brand’s online store on China’s biggest business-to-consumer (B2C) Ecommerce platform.  

What is Tmall?  

Tmall is a product of Ecommerce giant Alibaba. Launched in 2008, it was initially named Taobao Mall, and functions as a B2C platform, differentiating itself from Taobao. Taobao, on the other hand, operates on a C2C model.  

Barely two years since its conception, Tmall observed a meteoric rise in popularity among Chinese consumers. In 2010, its gross merchandise value (GMV) has already reached 30 billion Yuan. As the years go by, with dramatic changes made in the world of internet and Ecommerce, Tmall continues to grow. In 2020, its GMV already breached the 3-trillion mark.  

Indeed, tons of opportunities wait for brands, both local and international, that want to set foot in China by opening a Tmall shop. If this is the kind of opportunity you want for your business’ growth, read on as we guide you on how to set up your Tmall store. 

Tmall: How to Set Up

Before registering your Tmall shop, you need to check if your brand or business is qualified on the Official Tmall Guide. Most businesses need to have a business license in China before they can open their online store. Foreign brands, on the other hand, will have to process their registration through Tmall Global.  

If you have checked all prerequisites, then you may proceed with the following steps.

  1. Go to Tmall.com and create Tmall account
  2. Once you have successfully created your Tmall Account, click the ‘Seller Hub’ tab on the top portion of the page. And then choose Store Management in the dropdown menu, and select ‘Apply for New Brand’
  3. Submit your business’ information by filling in the following fields: (a) Brand Description and History, (b) Team Introduction, and (c) Product Description. Experts suggest providing more details of your business information if it means increasing your chances of getting approved.
  4. After you have submitted everything, you need to wait between three (3) to six (6) days for feedback from Tmall, telling you that your registration has been approved.
  5. Once your application is approved, you need to pay a security deposit and an annual fee as a registered brand for Tmall.
  6. Open your Tmall store and voila! You can now start selling your products to China’s over 1 billion internet users.

Aside from a business license authorized by the Chinese government, you might also be required to present and submit IDs of a legal representative and a contact person for your company’s Tmall shop.  

Explore China’s Ecommerce Scene 

Ecommerce is not only a growing industry in China. It’s a big opportunity for brands that want to expand and reach out to more audiences. If you want to explore more about Ecommerce’s potential in China, you can read our articles below. 

Or you can schedule an appointment with our Ecommerce specialists whose insights and solid understanding can guide you in the right direction. 

Contact us today to get started.

#Digital38 #Ecommerce #EcomAgency #tmall #ecommercechina #alibaba #asiamarketingsimplified 


Ecommerce with a cause: Laurier Banks on Shopee, Collaborative Ads to Empower Young Ladies in Malaysia

Laurier Banks on Shopee Collaborative Ads to Empower Young Ladies in Malaysia | Digital 38

International brand Laurier is all for women empowerment, and it has chosen Shopee and Collaborative Ads in giving its cause the much-needed boost to connect with young Malaysian ladies. 

Laurier has launched a recent campaign that aims to promote more accessibility to menstrual hygiene in Malaysia. Titled ‘Menstrual Hygiene is a Woman’s Right’, it aims to help provide female hygiene products to underserved areas in the country.  

For every purchase of Laurier NightSafe on Shopee, the brand will donate one to each student in selected schools and universities in Malaysia. But to spread the word around, and ultimately pump up the campaign, they chose to use Collaborative Ads. 

Laurirer’s ‘Menstrual Hygiene is a Woman’s Right’ campaign eventually went live on Facebook. And as a result, the brand was able to transform engagements and interactions not only as conversions. But they also helped advance women’s welfare in Malaysia.  

Collaborative Ads: What They Can Do for Your Ecommerce?  

When it comes to publishing Ecommerce ads, Meta’s Collaborative Ads almost always comes at the top of the mind. This is because Meta was the first to introduce the initiative to Ecommerce owners and markets who want to reach out to millions of users on Meta platforms like Facebook.  

With Collaborative Ads, you have the ability to promote your products from your Ecommerce site and online shops on Shopee or Lazada on top social media sites such as Facebook and Instagram.  

If you want to know more about the potential of Collaborative Ads for your online business, read our articles below.  

Explore Ecommerce Ads  

In the world of Ecommerce, setting up your Ecommerce site and your Shopee store is just the first step. You need to get internet users and audiences to drive traffic, clicks, and sales. This is why brands like Laurier rely on Collaborative Ads.  

Contact us today to learn how to get started on Collaborative Ads, and other Ecommerce solutions tailored-fit for your business goals. 

#Digital38 #Ecommerce #EcomAgency #CPASads #collaborativeads #ecommerceads #shopee #asiamarketingsimplified


Here’s How to Sync Your Shopify and Shopee Stores

Here’s How to Sync Your Shopify and Shopee Stores | Digital 38

Managing your online stores efficiently is a must in Ecommerce, and synchronizing your Shopify and Shopee stores can be key.  

Shopify vs. Shopee 

Most Ecommerce owners and marketers often think Shopify and Shopee are entirely the same. While there’s some truth to this, we should always identify the differences that set them apart in order to make better and more informed decisions. 

For one, Shopify lets you build your own Ecommerce site, and even customise it according to your branding’s image and message. It provides a comprehensive suite of backend management tools for your online tools, from designing your online store’s frontend to generating performance analytics.  

Shopee, on the other hand, is Southeast Asia’s largest Ecommerce and virtual marketplace. As a B2C platform, sellers on Shopee need to submit several requirements before they can open up shop, and start their business. 

In addition, Shopify and Shopee each have different delivery policies and methods.

Sellers on Shopify have more flexibility on choosing delivery models. Whereas on Shopee, sellers should ship their orders via the platform’s delivery service. They also need to update a customer’s orders within a strict, 48-hour time limit otherwise it will be declared as a ‘false shipment’. 

Harmonizing Your Shopify and Shopee 

Shopify and Shopee may have various differences but savvy Ecommerce owners know they can capitalise on both platforms to help their business grow, by boosting traffic, clicks and sales.  

If you’re already on Shopify, then you’ll be pleased to know that you can synchronize it with your Shopee store through Shopee Channel.  

With Shopee Channel, you can manage orders, inventory and even marketing campaigns on a single platform using your Shopify account. You can also sync your listings from Shopify to your Shopee store, and track your Shopee sales!  

To get started, all you have to do is to install Shopee Channel app into your site.*  

Start Your Ecommerce Business Today  

Ecommerce is a thriving industry in Southeast Asia. Learn how you can tap this opportunity with insights and help from professional Ecommerce specialists from Digital 38. 

Know more on how brands are faring their journeys in Southeast Asia’s Ecommerce scene by clicking the links below. 

Contact us today to get started.

#Digital38 #Ecommerce #EcomAgency #shopify #shopify&shopee #shopee #asiamarketingsimplified 

* According to Shopify App, you need approval from Shopee Business Development Team 
* Shopee Channel is currently available for Shopee Singapore only.  


Ecommerce: A Beginner’s Guide to Google Shopping Ads

Ecommerce: A Beginner’s Guide to Google Shopping Ads | Digital 38

Get to know more about Google Shopping Ads and how it can help your Ecommerce business accomplish more.  

Overview: Google Shopping Ads 

Google is the world’s most popular and widely used search engine. It is basically the first thing internet users visit when accessing the web. With millions of internet users hitting the search bar every minute, it’s no wonder why brands are also capitalising on the platform. 

For quite some time now, Google has offered its services and platform to help businesses, including Ecommerce ones, reach out to more markets and establish strong, brand presence online.  

Aside from enabling brands to publish and manage search ads, the tech giant also lets you scale up your campaign with Google Shopping Ads.  Read on as we discuss with you some of its benefits.  

Benefits of Google Shopping Ads

1. Gain More Exposure

Similar to Google Search Ads, Google Shopping Ads are placed prominently on the topmost portion of the Search Engine Results Page (SERP), enabling you to gain more exposure and ultimately, generate more traffic and conversions for your Ecommerce site.  

2. Connect with Motivated Buyers

On top of having more visibility on the internet, Google Shopping Ads lets you upload photos and put descriptions about your products. These features, in turn, will help you connect with motivated buyers. 

Shopping Ads are triggered when an internet user enters a keyword relating to the brand or product.  

3. Helps You Optimise Costs

And just like Google Search Ads, you can set your budget on running Shopping Ads campaign according to your business goals. Brands will only have to pay every time an internet user clicks the link to your site, or views your Google Merchant Center inventory.  

Launch Your Google Shopping Campaign  

If you want to learn more about how brands are leveraging Google for their marketing plans, check out our previous articles below. 

Or you can consult our team of digital marketing and Ecommerce specialists who can guide you in doing marketing campaigns on Google the right way. 

Contact us today to find out more.

#Digital38 #Ecommerce #EcomAgency #googleshoppingads #googleshopping #googleads #ecommerceads #asiamarketingsimplified


Step Up Your Ecommerce Game with These Marketing Tools from Shopify

Step Up Your Ecommerce Game with These Marketing Tools from Shopify | Digital 38

There’s no better time to level up your Ecommerce game than today, and in this article, we’ll guide you to some of the most helpful marketing tools you can use for your Shopify store.  

Ecommerce Marketing: Why I Need It?  

Opening up your first online store is as exciting as launching its brick-and-mortar counterpart. But that’s just the first of the many steps you’ll have to take to make sure your business is kicking and growing.  

You need to promote your products and brand in order to establish a strong presence in the market, and drive sales. These are crucial elements for your Ecommerce’s growth. And this is why you need Ecommerce marketing. 

Simply put, Ecommerce marketing refers to the strategies designed to support your online business’ goals.  

Some Ecommerce owners and marketers often interchange Ecommerce marketing with digital marketing. While both share several similarities and are not mutually exclusive, it is important for you to know what sets them both apart. 

Why? Because this will help you map out which tactics you need and fit for your plans.  

Ecommerce marketing can be done electronically like using social media sites, content marketing, and email marketing, and traditionally such as store booths and on-site events. Digital marketing, on the other hand, strictly refers to strategies that utilise the internet and other digital technologies.  

In case you’re wondering, yes, you can have digital marketing tactics such as search marketing and social media advertising as part of your overall Ecommerce marketing plans.  

Marketing Tools on Shopify 

Fortunately, most Ecommerce site builders like Shopify provide businesses with tons of options, and a huge room to experiment and execute marketing campaigns.  

In Shopify, you can use a mix of its native marketing tools and third-party apps to promote your brand and products. But below are the top essentials when it comes to Ecommerce marketing. 

1. Shopify Email

Shopify Email is Shopify’s native email marketing campaign service provider. It allows you to send large volumes of email campaigns such as newsletters to your existing customers, and reminders to buyers who have items abandoned in their carts.  

Email marketing remains one of the most effective strategies to boost traffic and revenue for Ecommerce businesses. Not only does it provide additional value to a customer’s shopping experience. But it’s also effective in reinforcing customer loyalty.  

2. Messenger Sales Channel

You can turn engagements into conversions by tapping internet users on Meta-owned platforms such as Facebook through Messenger Sales Channel.  

Messenger Sales Channel allows you to communicate with customers using Facebook or Messenger, making it a great channel to roll out customer support. As long as you connect your Shopify Store to your Facebook Business Page, you can interact with potential buyers and your loyal customers anytime.  

3. Google Channel

Shopify also enables you to tap opportunities on Google, the world’s largest search engine.  

With Google Channel, you can automatically synch your Shopify products and other relevant information about your Shopify store with your brand’s Google Merchant Center.  

Through Google Merchant Center, you can run marketing campaigns such as YouTube ads and pay-per-click (PPC) tactics on various Google platforms. Search engines like Google play a critical role in helping your business grow because search engine bars are almost always the first stop of every online customer’s purchasing journey.  

Open Your Brand’s Shopify Store Today  

Ecommerce can be a lot of work. And trust us when we say it could be time-consuming and tedious. This is why brands seek the help of professionals like Digital 38 in setting up and managing their Shopify store.  

Our team of Shopify specialists has supported more than 100 regional and international brands in the ASEAN Economic Community (AEC). Check out their case studies below.  

Or you can also give us a call anytime.  

Contact us today to find out more. 

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