E-commerce

Digital Marketing GuidesE-commerce

Set Up Google Analytics & Search Console on your Shopify

Google Analytics and Search Console

Google Analytics will help you understand the behavior of your visitors to deliver better results while Google Search Console helps you check on your SEO performance/rankings and the technical structure of your site. Imagine these two working together on your store, what advantages can you get right? That’s why it is highly recommended that you connect your online store to a Google Analytics & Search Console account. Setting up these two into your Shopify account is easy and doesn’t have to take much of your time.

Integrating Google Analytics to Shopify

Before you can gather data and insights about your e-commerce store, You must need to have a Google account, sign up for analytics tracking, and choose what data you want to keep on track.

Step 1: Set Up Your Google Analytics Account

Using your email address, follow Google’s instructions in setting up your account. Once in, tap on the Admin button in the lower left-hand corner. Then, Tap on “Property Settings”.

Photo Credits: Grow With Studio

The UA code is a unique tracking id that you’ll need before connecting Shopify to your account.

Step 2: Install Google Analytics on Shopify

Option 1: Install Google Analytics Via Preferences 

  1. Go to your Shopify admin
  2. Tap on “Online Store”
  3. Choose on “Preferences”
  4. In the second box, key in your Google Analytics UA code
  5. Tick the box marked “Use Enhanced E-commerce”

    Photo Credits: Grow With Studio
  6. Tap the “Save” button
  7. Confirm that everything’s good by looking back at your Analytics account. Proceed to the Tracking Info then click on the Tracking Code.
  8. Tap Send Test Traffic and you’re all good.

Option 2: Install Google Analytics via Theme Code 

  1. Go to your online store
  2. Select “Themes”
  3. At the top, there’s a menu called “Actions.” You must click and select “Edit Code.”
  4. Click on the file called “theme.liquid”.

    Photo Credits: Grow With Studio
  5. Go back to Google Analytics, tap “Tracking Info” on the Admin panel, and then click “tracking code” then copy the Global Site Tag
  6. Head back to the Shopify liquid code and paste the Global Site Tag.
  7. Click “Save” and run a traffic test in Google Analytics.

    Photo Credits: Grow With Studio

Verify Google Search Console on Shopify Store

All Shopify stores automatically generate a sitemap.xml file that contains several links to all your products, product images, pages, collections, and blog articles. This file is used by search engines like Google to lead your site so that your store’s pages appear in search results.

  1. You need to sign up for Google Search Console account using your Google account. Click on the button Add a New Property.
  2. Photo Credits: Grow With Studio
  3. Enter your website’s URL and “Continue.”
  4. You can choose the method Verify by HTML tag to keep things easy.
  5. Paste your HTML tag.

    D38 | Google Analytics 8
    Photo Credits: Grow With Studio
  6. Click on the Save button and head back to Google Search Console and select on Verify.

The process of crawling and leading your site can take some time, and Google doesn’t guarantee how long it will take. You must wait until it was successfully verified. Make sure your store is accessible for the crawler to work and it doesn’t have a password active.

Need help setting up Google Analytics and Search Console on Shopify? Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopify #GoogleAnalytics #GoogleSearchConsole #Ecommerce #Ecommercemarketing #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerce

Using CSV files to Import and Export Your Products on Shopify

Digital 38 | CSV Files Ft Img

A CSV (comma-separated values) file is used to import and export products to and from your Shopify store. You can import or export a large number of products and their details all at once by using CSV files. This can be very helpful for merchants in exchanging product information between Shopify and other systems.

Product CSV file format

Digital 38 | CSV Files sample

The first line of your product CSV file should be the column headers. Every column should be separated by a comma. It is important that the lines in the file must have the data of your product using the same columns in the precise same order.

Product CSV file

Photo Credits: Shopify

You can choose if you prefer a simple product or a product with variations:

  • Simple product

Enter all the fields for the product on the first line together with the URL for the primary image. On the subsequent lines, you can enter only the handle and the URL for every additional image.

  • Product with variations

Enter all details in the fields on the first line along with the URL for the first image. Put on the handle for the succeeding lines. Note that you must skip the Title, Body (HTML), Vendor, and Tags columns then key in the rest of the details of the variations and each image URL.

Save the CSV file in UTF-8 format using LF-style linefeeds.

Prepare your images

CSV files only contain text. Ensure that all your product images are on an existing website. The image URLs will only be used during the CSV file importing process.

If the files are on your computer, you must upload them to your Shopify store or another image hosting service to link to their URL. If you’re importing to Shopify from another platform, copy the existing image URLs and put them in the CSV file.

Adding multiple product images in a CSV file

Photo Credits: Excelify

You can add extra product images to your CSV file by uploading additional images to your Shopify admin. If you plan to build your Shopify store through a CSV file, the process will be a little different. Take note:

  • Use Google Sheets to view a formatted version of CSV files and that’s what Shopify would recommend you to use.
  • You may add up to 250 images of your products.
  • Your product images must be uploaded to a visibly accessible URL. It should be behind an https://protocol without password protection. Upload images to the Files page of the Shopify admin and the URLs will generate automatically. After tapping Upload files, you will be able to choose up to a hundred images to upload in groups.

To add multiple images you need to:

  • Insert new rows (one per picture)

CSV file images

    Photo source: Shopify SG
  • Copy and Paste the “Handle”

CSV File
Photo source: Shopify SG
  • Copy and Paste the Image URLs

CSV File

CSV File
Photo source: Shopify SG

You may view or download a sample product CSV file to use as a template. To learn more about CSV file tutorials for Shopify, click here.

Do you need assistance in importing and exporting products on your Shopify to another system? Contact us to speak with our expert.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopify #CSVfiles #Ecommercemarketing #Ecommerce #D38

D38 is a member of Digital 38 Group.

E-commerce

Shopee Mall Guidelines and Violations – Shopee Seller Centre

Digital 38 | Shopee Mall Guidelines FT IMGPhoto Credits: Unsplash

If you aspire to be a Shopee mall Seller, you need to know the Shopee Mall Guidelines and Violations. These listing guidelines and violations are to uphold quality and good shopping experience to both sellers and buyers in Shopee.

Shopee Mall Guidelines

  1. Related and high-quality images
  2. Organized product labels
  3. Accurate category
  4. Useful product description
  5. Accurate and comprehensive qualities
  6. Proper variations

Related and high-quality images

Photo Credits: Shopee SG

Examples of required cover images:

Digital 38 | Shopee Mall Guidelines 2
Photo Credits: Shopee SG

Organized product labels

  1. You must name your product in this order: Brand + specifications and type + model
  2. Capitalise the first letters of every word
  3. Do not use ALL CAPS, except for brand names who are capitalised
  4. Do not include promotional terms e.g. “Hot Item”, “Best Seller”, “Sale” or “Free Shipping”
  5. Do not key in irrelevant words
  6. The use of emoticons, hashtags, and symbols are not allowed

Example of ideal product name:

Photo Credits: Shopee SG

Accurate category

List your products under the right category, you can also follow Shopee’s list of categories to guide you.

Examples:

Digital 38 | Shopee Mall Guidelines 4
Photo Credits: Shopee SG

Useful product description

A unique and clear product description can help encourage buyers to purchase. The main purpose of a product description is to give customers important information about the features and benefits of the product you are selling so they’re encouraged to buy.

Product descriptions must:

  1. Comprise comprehensive product specifications
  2. Include the product features, uses, and benefits of the product
  3. Include any available warranties and their duration
Product descrption Shopee | D38
Photo source: referralcandy

Accurate and comprehensive attributes

Attributes define your product and enhance its search discoverability. Correct attributes will help shoppers know your product better.  Click here to know more about accurate product attributes.

Proper variations

Having proper variations let shoppers choose sizes, colours, designs, and others on a product detail page.

Products can have:

  1. One type of variations, such as a dress available in different colours
  2. Two types of variations, such as a dress available in different colours and sizes
Product variation Shopee | D38
Photo source: Shopee SG

Shopee Mall Violations

The three violations that Shopee will take action are:

  1. Prohibited listings
  2. Counterfeit products
  3. Spam
Photo Credits: Shopee SG

Note that listings will also be prohibited or deleted if the products violate any of Shopee’s rules and regulations. If you are a Shopee Mall Seller or aiming to be a Shopee Mall seller, read on more here for more guide about Shopee Mall.

Need help with Shopee Store Setup and Management?  Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

 #Shopee #ShopeeMall #ShopeeViolations #ShopeeGuidelines #Ecommerce #Ecommercemarketing #D38

D38 is a member of Digital 38 Group.

E-commerceLoyalty & Rewards

Smile Loyalty Program Points

smile

Establish a strong loyalty and customer engagement with the Smile Loyalty Program Points. Join thousands of e-commerce stores in boosting sales from your existing customer base through referrals, loyalty points, ad campaigns, and many more!

About the app

A Smile loyalty program gives your customers access to exclusive perks, attractive discounts, and a fun way to engage with your brand every time they visit and purchase on your store.

Use points to motivate your customers

Give your customers a remarkable rewards program experience from their first visit to your store all the way to checkout using their points.

Photo Credits: Smile.io

Join, engage and share!

Create a massive impact by rewarding customers for creating an account and making purchases. You can give points for customer’s writing product reviews, social follows, and celebrating a birthday to encourage more engagement. Inspire clients to share and refer your e-commerce store through social rewards.

D38 | Smile Loyalty Program Points 2
Photo Credits: Shopify App

Reward every valuable engagement

Reward your customers every time the following happens:

  • Account creation
  • Social shares
  • Purchases
  • Birthdays
  • Social follows
  • Anything

Offer rewards that they will need:

  • Percentage discount
  • Dollar discount
  • Free product
  • Free shipping

The several ways of rewarding customers have made Smile the key to growth for online merchants.

Features needed to build an engaged customer community

Photo Credits: Shopify App

Points expiry

Trigger your inactive customers with built-in reactivation emails.

Custom points names

Give your points a unique name to create a relatable brand experience.

Rate limiting

Decide how frequently your buyers can receive points.

Earning conditions

Use conditions to modify your program and alter earning rules to specific shopper groups.

Ready to build your own brand community? Join the world’s most successful brands using Smile.io today. We can help you set up your eCommerce store and integrate Smile.io for a seamless online shopping experience. Contact us today!

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #LoyaltyProgram #SmileLoyaltyProgram #D38

D38 is a member of Digital 38 Group.

E-commerceGoogle Ads

Boost your Shopping Campaigns by Adding Audience

D38 | Remarketing lists for search ads (RLSAs) FT IMGPhoto credits: Unsplash

You can now customize your search ads campaign for users who have previously visited your e-commerce store, and convert your bids and ads to these visitors when they’re searching on Google and other search-related sites.

Picture this in your mind—a visitor checks on your website, browses around for a bit, adds a few items to her cart, and then leaves for whatever reason.

A few hours later, she encounters your e-commerce store banner displayed across the top of her favorite news site.

Many users would say you’re “following” her, what you’re actually doing is remarketing.

Remarketing lists for search ads (RLSAs)

The remarketing lists for search ads (RLSAs) will greatly help your Shopping campaigns.

Add a remarketing tag to your website or use Google Analytics to produce a remarketing list. Update the tracking code if you will be using Google Analytics.

Create lists in your shared library and advertise them to various lists in diverse ways:

  • All visitors – list of everyone who previously visited your website
  • Abandoned cart – list of visitors who added item/s to their cart without buying
  • Product viewers – list of shoppers who viewed a product page
  • Previous buyer – list of those who have purchased before

Customer Match lists

Photo Credits: Social Media Explorer

Customer match lists will allow you to upload the customer’s email list in Google and “match” it to its users. From there, you will be able to target the users in various ways using different channels, like from Search to display to YouTube and Shopping.

The lists will help you find customers who’ve purchased from your store and might still be searching on Google looking for other products but not aware of what other products you sell. Additionally, they may not remember your shop name or your URL. Customer Match enables you to be more active when someone from your list is searching for products on Google.

Similar audiences

Google produces an audience that has behavior similarities to other remarketing lists. It will be possible to create an audience that is parallel to your customers or similar to any other remarketing lists.

YouTube lists

D38 | Remarketing lists for search ads (RLSAs) 2
Photo Credits: Search Engine Journal

Consider using YouTube lists if you have videos on your YouTube account. You’ll be able to target your subscribers as well as those who have recently viewed your videos.

Remarketing lists for search ads gives performance advertisers another powerful tool for maximizing the return on search campaigns.

Need help with setting up your brands’ Remarketing lists for search ads (RLSAs)? Use remarketing to reach past website visitors and app users. Contact us and our marketing specialists will guide you through.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#GoogleShopping #Google #RLSA #RemarketingListsForSearchAds #Ecommercemarketing #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerceFacebook Shop

A Guide to Setting Up Your Facebook Shops

Facebook-Shop-1Photo source: About Facebook

Facebook Shop is a mobile-first shopping experience where merchants can easily create an online store on Facebook and Instagram for free. Customers can now easily browse and purchase your products using the new, always visible Shop section on your Facebook Page. You can add products to your shop with just one click and include the details, images, inventory, and automatically sync everything.

How Facebook Shops Work

Photo Credits: Shopify
  • Sellers who signed up as a Facebook Page Shop previously will be encouraged to convert to shops. You will receive an email or notification that says they are now allowed to use Facebook Shops.
  • New retailers can make a shop in Commerce Manager. If you’re a newbie, you can create a shop through Commerce Manager.
  • Create assortments to tailor your shop and entice customers. Each collection will be able to have a name, description, cover photo, and can include 2 or more products. Tailor an assortment of products to help shoppers find products that are right for them.
  • Shops display your brand and products through a mobile app. When you publish your shop, customers will be able to see it through Facebook using their Apple or Android devices. When you add new items to your shop, people will see it in their News Feed, on the Facebook Shop tab, and notification alerts.

Create Facebook Shops in Commerce Manager

Digital 38 | Facebook Shop 2
Photo Credits: Shopify

Sellers can direct people to their website from their Facebook shop to make their purchase. Here are the steps on how to set up a shop:

Before setting up a shop on Facebook, you must:

  • Be a Business Manager admin
  • Has owned Facebook Page and catalog in the same Business Manager
  • Must have Manage Page permissions for the Page and Manage catalog permissions for the catalog in Business Manager

Create your shop

Use a computer to set up a shop in Commerce Manager.

  1. Proceed to the Create Your Shop page and tap Next.
  2. Choose one of the three checkout methods.
  3. Link your shop to your business Page, or if you’re a new seller, create a new Page then click Next.
  4. Choose your business or create a new one. Tap
  5. Add Products section > choose an existing catalog or generate a new one and click Next.
    • Note: Choose one catalog to use for your shop to make sure that you are correct because you can’t switch it later.
  6. Review shop details and click agree to the Seller Agreement and tap Finish Setup.

Once you’ve created a shop:

  • Curate a collection. Create collections with 6 to 30 products.
  • Modify your shop. Pick your featured collection and tailor the aesthetics of your shop.
  • Publish your shop. People will be able to see your shop once Facebook reviews and approves your collections within 24 hours.

Need help setting up your Facebook Shop? Contact us now and our experts will help your set up your Facebook Shop and integrate it with the Shopify store.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #FacebookShop #Facebook #Shopify #D38

D38 is a member of Digital 38 Group.

E-commerce

What is Shopee Mall And How to Be A Part of It

Digital 38 | What is Shopee Mall ft img

Turn your official shop into Shopee Mall that offers your customer authentic products to cater to their needs all at once. Get an additional service on your Shopee store where Shopee-registered customers will be able to enjoy their favorite brands online.

Shopee Mall

It is a dedicated app to Official Brands and all of Shopee’s Top Sellers.

Shoppers who purchase at the Shopee Mall have their perks and pros. First, buyers have the chance to fully try their products and if they’re not satisfied with the quality or something’s wrong, they can get the 7-Day Return service. Second, all items are 100% authentic. Lastly, buyers can enjoy free shipping from all shops with a minimum spend.

Photo Credits: Shopee SG

Shopee Mall Sellers have labels that can be seen on their seller profile and product pages.

How to Be A Part of Shopee Mall?

Official brands and Shopee Top Sellers will only get to be a part of this through an invite. Sellers must be in-line with its mall policies:

•    Items must be 100% authentic
•    Should allow 15-day return/refund policy
•    Must offer free shipping or subscribe to Shopee Supported Logistics

Digital 38 | What is Shopee Mall 1
Photo Credits: Shopee

Commission Fee is the service fee on the orders purchased on the Mall. As of 1 Jan 2021, electronic products will have 3% commissions.

Photo Credits: Shopee SG

Sellers would have to pass the following conditions in order to be credited as an official Mall Seller:

•    Follows the Mall listing requirements
•    No more than 30% on the pre-order mode
•    Have at least 10-20 minimum SKUs

Mall sellers are expected to respond to the shopper enquiries on chat and maintain an active status.

Interested mall sellers are advised to contact Shopee’s Customer Service Team here and email them with the following requirements:

•    Contact Information (Shopee Username, Phone Number, Email Address)
•    ACRA bizfile
•    Letter of Authorization (LOA)
•    HD Brand Logo
•    Link to the brand site

If you are a Shopee Mall Seller, you will be needing to have consented to the terms and conditions described in these Shopee Mall Terms of Service by your continued participation in Shopee Mall.

Need help with Shopee Store Setup and Management?  Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopee #ShopeeMall #ShopeeMallSeller #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerce

Boost Your Online Store’s Search Engine Optimisation (SEO)

seo-D38-0203021

Improve your website by increasing its visibility for relevant searches.  Drive traffic that will open more opportunities to convert prospects into paying customers. Take advantage of using search engine optimisation (SEO) to boost your store’s search engine ranking will surely help customers find your products easier.

What is search engine optimisation?

Search Engine Optimisation or SEO,  is the process of increasing the quantity and quality of traffic to your website through organic or unpaid search engine results. It targets unpaid traffic than direct traffic or paid traffic.

Benefits of using SEO

Even if you invested in using SEO early or are just getting started, it can still play a big role in driving traffic and leads to your website and increase your sales. Here are some benefits of using SEO:

  • Using SEO leads to a better experience
  • It is a primary source of leads
  • It brings high conversion rates
  • Constant use promotes better cost management
  • Encourages local users to visit the online store after the search
  • It builds your brand credibility
  • Establish brand awareness
  • It can be a long-term marketing strategy
  • Improves website speed
  • Increases social media followers
  • Creates a union of all online marketing activities

How to optimise your online store for search engines:

  1. Look for keywords that are relevant to your brand.
  2. Incorporate the keywords into your content.
  3. Include your keywords related to your URLs and files.
  4. Add your full domain (for example https://www.your-shopify-domain.com/sitemap.xml) to Google Search Console, so that your online store website can be easily crawled and indexed.

Edit Page’s title and meta description

The title tag and meta description are the most significant elements of SEO. They will act as a ‘Welcome’ mat for the potential visitors of your website so make sure to think of a good and relevant title and description that will encourage them.

You can also set a title and description for your online shop on Shopify.

  1. Proceed to the Shopify admin, go to Online StorePreferences.
  2. Key in the title and meta description for your store, integrating SEO best practices.
  3. Tap Save.

Page title

Optimise the title tag for search engines:

  • Create a unique title.
  • Include your focus keyword at the beginning of the title.
  • Make sure to limit the title in 70 characters or fewer
  • Make sure that your title tag is readable.

Meta description

A meta description is the small amount of text shown together with the title on the search engine. Keep in mind that a clear and direct description encourages more people to click the link to your store.

Set image alt text

Search engines like Google and Bing can read the text but not images. A descriptive alternative (alt) text helps search engines find your content.

Steps:

  1. Shopify admin > ProductsAll products.
  2. Click the product of the image that you want to edit.
  3. Edit alt text.
  4. Key in the alternate text for the image.
  5. Save alt text.

Include keywords to the page’s H1 header

Digital 38 | Search Engine Optimisationseo keywords
Photo Credits: Search Engine Journal

Shopify uses the title to create the largest text size on a page, the H1 header. It’s what the search engines use to know what the page content is all about.

Steps:

  1. Select the post that you want to edit.
  2. Enter a title that contains your keywords.
  3. Click Save.

Also, remember to include your keywords in your page’s content.

Optimizing your site structure for search engines

Digital 38 | Search Engine Optimisation seo site strcuture
Photo Credits: Reachfirst

When you are selling via Shopify online store, you already have built-in search engine optimization (SEO) that ensures that search engines will be able to find all of your content.

For example:

  • Content follows a logical hierarchy of categories.
  • Pages don’t use iframes.
  • URLs use standard characters and simple, readable structure.

You can do a few things yourself to make sure that your site structure is optimised for search engines:

  • Optimise your online store navigation.
  • Use descriptive file names for your images.
  • Use descriptive link text for internal links.

Hiding a page from search engines

What is SEO | D38

 

Search engines like Google constantly explore the internet searching for new data. When this happens, your store’s robots.txt file blocks page content that might diminish the efficacy of your SEO strategy by stealing PageRank.

If you made changes to your site and wishes Google to recrawl your URLs, you can either use the URL Inspection Tool or submit a sitemap to Google.

Outtake

SEO can help you build a better relationship with your audience, thus, improving the customer experience, increases your mastery, and drive more visitors to your e-commerce store. More importantly, it gives you an advantage over the competition, and increase conversions.

Looking for someone to help you with your e-commerce store’s Search Engine Optimisation?  Increase more sales, attract more loyal customers, and continue the growth for your business. We can help you, contact us to get started right away.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Shopify #SearchEngineOptimisation #SEO #Ecommercemarketing #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerce

20 Ways to Get Shoppers Visit Your Website

D38 | Increase Website Traffic in 20 Ways 0202021Photo Credits: Christina@wocintechchat.com

It is no joke running a business, especially when you’re selling your products across the web. Increase website traffic on your online shop in 20 ways. Read on to know more.

Here are the strategies that you should know to increase website traffic:

  • Tactic type – Short-term tactics deliver results faster but need more maintenance or reinvestment while Long-term tactics take longer to see results but require no maintenance that much.
  • Effort –How much time you’ll need to employ.
  • Time to return on investment (ROI) – See how long you’ll need to see that investment increase your traffic and sales.
  • Cost – The budget you’ll need to start the campaign.
  • Traffic potential – Total amount of traffic that your store can expect.

Create paid social media advertising campaigns

Photo Credits: phys.org

To increase website traffic to your e-commerce store, you must gear up and show your potential buyers what you’re offering. Paid social media ads help you generate highly targeted campaigns that will help you find the customers who are most likely to purchase your products.

  1. Facebook ads

  • Tactic type: Short-term
  • Effort: Low
  • Time to ROI: Days
  • Cost (5 is the highest) : $ $ $
  • Traffic potential (5 is the highest): J J J

Facebook is the largest social media platform in the world. It will help you reach new potential customers and direct them to your online store.

Facebook ad
Photo source: thenextscoop
  1. Instagram ads to increase website traffic

  • Tactic type: Short-term
  • Effort: Low
  • Time to ROI: Days
  • Cost (5 is the highest): $ $
  • Traffic potential (5 is the highest): J J J

Instagram is a famous online platform so make sure to create an Instagram Business account in order for you to promote your products to IG audience. You can create Instagram ads using photos, videos, carousels, collections, and stories to increase website traffic to your store.

  1. Pinterest ads

  • Tactic type: Short-term
  • Effort: Low
  • Time to ROI: Days
  • Cost (5 is the highest): $ $ $
  • Traffic potential (5 is the highest): J J J

Pinterest is usually visited when online users look for home decorating, renovating, landscaping, and DIY ideas. It has a form of paid advertising called Promoted Pins that pushes your Pins at the top of your customers’ search results, helping you get noticed.

  1. Google Ads

  • Tactic type: Short-term
  • Effort: High
  • Time to ROI: Days
  • Cost (5 is the highest): $ $ $ $
  • Traffic potential (5 is the highest): J J J

Google showcases your ad on either Google or YouTube. It also offers three ways to launch your ad on web browsers such as Search ads, Google Display Network, and YouTube ads.

Engage in conversation on social media

Digital 38 | Increase Website Traffic in 20 Ways Three girls media
Photo Credits: Three Girls Media

Social media engagement is all about sparks conversations with the people, who have the same interests as you.

  1. Encourage friends and family to share

  • Tactic type: Short-term
  • Effort: Medium
  • Time to ROI: Weeks
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J

Friends and family are the initial support that you can get and it helps generate initial brand or product awareness, increases website traffic, or even your first sale.

  1. Twitter tweets, be active!

  • Tactic type: Long-term
  • Time to ROI: Weeks
  • Leverage: Medium
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J

You don’t need to start selling products before you engage with people on Twitter. There are a lot of ways to get on someone’s radar as a cool new store.

Build your network by engaging with the Twitter audience:

  • Use Twitter Advanced Search and look for keywords related to your business in people’s tweets or bios.
  • Engage with key opinion leaders (KOL) and look for an opportunity to help them but will not sound like a sales pitch.
  1. Post your store to Reddit

  • Tactic type: Short-term
  • Effort: Low
  • Time to ROI: Weeks
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J

Reddit is a platform where there are a collection of forums and subforums. It is an opportunity where you can increase your campaign brand awareness and generate website traffic to your store because it’s a place where people talk about their passion and favorite topics.

reddit ads
Photo source: Reddit
  1. Create excitement through contests and giveaways

  • Tactic type: Short-term
  • Effort: High
  • Time to ROI: Days
  • Cost (5 is the highest): $ $ $
  • Traffic potential (5 is the highest): J J J J

Contests, giveaways, and other engaging activities that quickly drive traffic to your online store. It’s beneficial to current and new customers as well as to the seller. You can use Shopify, Woobox, Gleam, and many more in launching your activities.

  1. Draw them near via time-sensitive discounts

  • Tactic type: Short-term
  • Effort: High
  • Time to ROI: Days
  • Cost (5 is the highest): $ $ $
  • Traffic potential (5 is the highest): J J J J

Time-sensitive discounts are proven to be an effective way to get people to increase traffic and sales. The deadline for discounts can create an effect on the customers and trigger them to buy right away.

The power of influencer marketing

Photo Credits: Search Engine Journal

Influencer marketing uses influencers to drive more customers into buying your products. According to BrightLocal, 88% of people trust online reviews written by well-known people.

  1. Give free samples to IG influencers

  • Tactic type: Short-term
  • Effort: High
  • Time to ROI: Weeks
  • Cost (5 is the highest): $ $
  • Traffic potential (5 is the highest): J J J J

Instagram is known to be one of the most effective marketing channels for online businesses. Influencers and celebrities are highly trusted by their followers, so when they feature your products it will surely increase brand awareness and traffic.

  1. Reach out to bloggers and press

  • Tactic type: Short-term
  • Effort: High
  • Time to ROI: Weeks
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J J J

Here are some blogger outreach notions to help generate traffic:

  • Guest post on other blogs
  • Solicit product reviews
  • Find affiliates to promote your business
  • Ask Instagram influencers to promote your product
  • Get press coverage
  1. Write an article featuring influencers and their feedback and advice

  • Tactic type: Short-term
  • Effort: Medium
  • Time to ROI: Days
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J J J

Write an article or blog post containing an influencer’s feedback and advice to post it on social media.

For example:

  1. Ask influencers their advice on a product.
  2. Create a master list of trustworthy voices in your niche.

Content Marketing Attracts Customers

Content marketing | D38
Photo source: ecommercetimes

Content marketing is about creating videos, podcasts, and many more that generates traffic. It can help you also land on search results beyond product and brand keywords.

  1. Write guides to provide information
  • Tactic type: Long-term
  • Effort: Medium
  • Time to ROI: Months
  • Cost (5 is the highest): 💰
  • Traffic potential (5 is the highest): J J J J J

Provide solutions to the problems that most people look for is the best method for a blog. Successful content marketing on a blog starts with two things:

  1. Figuring out who your ideal audience is.
  2. Creating content where your ideal audience would want to hang out.

14.  Create compelling podcasts

  • Tactic type: Long-term
  • Effort: Medium
  • Time to ROI: Months
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J J J J

A lot of people listen to podcasts every week and it has increased over the last five years. Like blogging, podcasting gives an opportunity to cater and excel for a specific niche, targeting a custom audience.

  1. Create engaging videos

  • Tactic type: Long-term
  • Effort: High
  • Time to ROI: Months
  • Cost (5 is the highest): $ $
  • Traffic potential (5 is the highest): J J J J J

YouTube is the most popular channel for generating traffic and it is the second-largest search engine in the world.

Here are some video ideas you should use:

  • Educational content
  • Storytelling
  • Entertainment

Integrate SEO to improve discoverability

Photo Credits: Medium

Search engine optimization (SEO) helps your website increase the chances of ranking high in the search results using relevant keywords.

  1. Match the search intent

  • Tactic type: Long-term
  • Effort: Low
  • Time to ROI: Days
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J J

The meta title is what the search engines display on their results page during search queries. We recommend you follow these when writing meta titles:

  • Create unique titles for each page
  • Keep page titles up to 50-60 characters only
  • Be consistent with the use of the title
  • Input your right target keyword
  • Ensure you match the search intent of the query

Meta title

  1. Write striking meta descriptions

  • Tactic type: Long-term
  • Effort: Low
  • Time to ROI: Days
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J

A meta description is like the abstract of your content. Search engines showcase it on the results page.

What you need to remember:

  • Summarize the content on the page
  • Limit it to 145-150 characters
  • Write an eye-catching description
  • Be consistent across your site
  • Make it click-worthy!
  • Include the focus keyword in your description

Meta description

  1. Add related internal links

  • Tactic type: Long-term
  • Effort: High
  • Time to ROI: Weeks
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J J

Acquire external and internal links because they play an important role in helping pages rank in search engines.

Here’s what you should do:

  • Optimize your site structure for SEO
  • Add your external and internal link
  • Incorporate the link naturally on the authority page
  1. Incorporate long-tail keyword variations

  • Tactic type: Long-term
  • Effort: Medium
  • Time to ROI: Weeks
  • Cost (5 is the highest): $
  • Traffic potential (5 is the highest): J J J J J

Produce a keyword plan for your e-commerce website because it is important in generating organic traffic from search engines. Long-tail keywords are easier to rank and usually get more clicks from the search engines at a much higher rate.

Long tail keyword | D38

  1. Get noticed with rich snippets

  • Tactic type: Long-term
  • Effort: High
  • Time to ROI: Weeks
  • Cost (5 is the highest): $ $
  • Traffic potential (5 is the highest): J J J J

Rich snippets are useful for showcasing a particular product or site from the search results page without having to visit it.

Shopify already integrated structured data and rich snippets feature for your product pages:

Increasing website traffic to your online shop convert casual shoppers into paying customers. Check this out to learn more about increasing website traffic.

Need help increasing website traffic to your e-commerce store? Contact us and our experts will help you reach your potential customers and reach your online store goals.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopify #WebsiteTraffic #SEO #SEM #Google #GoogleAds #Reddit #Twitter #InfluencerMarketing #SocialMediaMarketing #Ecommercemarketing #Ecommerce #D38

D38 is a member of Digital 38 Group.

E-commerceGoogle Ads

How New Merchant Center Feed Rules helps product data in Google Shopping

Digital 38 | Google Merchant Center ft img

The most important thing when you are planning to set up your shop on Google Shopping is the customer. You will find the right customers once you set up your Merchant Center product feed. The Google Merchant Center Feed is a self-service tool made to help transform the existing data from the inventory management format to be accessible in Google Shopping.

Using the Feed Rules to preserve your feed in Google Shopping format

Photo Credits: Disruptive Advertising

The feed rules give sellers to do basic modifications of their existing product data. You can export and submit product data using your own format and use specific rules to modify into what Google Shopping can recognize directly in the Merchant Center.

  • Change your column headers to the specific names recognized by Google Shopping. For example, you used “main title” in your own format, create a rule in Merchant Center that will support the label “title”.
  • Modify the values in your feed to values known by Google Shopping. For example, the gender specifications of your products, modify the terms “for women” in your feed to the recognized value such as “female”.
  • Populate missing attribute values with a secure value, or with unlike values based on such criteria. For example, if the “condition” term cannot be found and you’re retailing new products, create a rule to have this term automatically set to “new”.

Once you specified and modified the new rules for your feed, all other uploads will be managed to confer to these set of rules.

Moreover, you can use Feed Rules in organizing your data for campaign optimization. Conditional rules can also be applied to organize data:

Digital 38 | Google Merchant Center 2
Photo Credits: Klient Boost
  • Enforce rules for custom tags to assemble your campaigns in a more innovative way. For example, group the products by prices or margins.
  • Label products with shipping tags. For example, the word “heavy” from a category, you can tag these products and put an exact shipping price for those set of items.

For more information about Google Merchant Center Feed Rules, check out their Help Center article.

Increase traffic and sales to your e-commerce store by setting up your Google Shopping account. Contact us and we will help you set it up right away.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#GoogleShopping #GoogleMerchantCenter #FeedRules #Google #Ecommercemarketing #Ecommerce #D38

D38 is a member of Digital 38 Group.