Collaborative Ads Turns Liese’s CNY Campaign into Shopping Festivity

Setup Collaborative Ads: Liese Malaysia’s CNY 2022 Campaign | Digital 38

Multinational skincare brand Liese’s Chinese New Year campaign became more festive as they decided to setup Collaborative Ads to drive traffic and sales to their official online stores on various Ecommerce platforms.  

Liese Malaysia’s CNY 2022 Campaign 

Holidays have become more meaningful for consumers nowadays. Brands are capitalising milestones and events to stir commerce activities both in their physical and virtual shops. And such is the case for Kao Corporation’s Liese.  

Liese had setup collaborative ads to promote its Chinese New Year sale event on the official website of Guardian, Singapore and Malaysia’s largest beauty and health retailer. Potential buyers on Guardian stand the chance to win several Apple products, including an iPad Mini, by purchasing several Liese products. 

Liese’s CNY event was advertised on Facebook as Collaborative Ads. And to further entice shoppers, the ads featured the key products that can earn them raffle entries for the grand prize.  

As a result, the brand not only reinforced its brand presence in Malaysia but also saw an increase in sales, both happened to be key factors in a business’ growth. 

Why Do You Need Ecommerce Ads?  

Even in Ecommerce, advertising plays a vital role to support your business’ uninterrupted growth. You need to promote your brand and products before millions of internet users to lead them to your official online store. When done right, you can expect an increase in web traffic, conversions, and more loyal customers. 

Collaborative Ads is just one of the dozens of advertising solutions for your Ecommerce business. Read our articles below to learn more about other similar services.  

Or you can also contact our Ecommerce specialists who can provide you with end-to-end solutions.  

Schedule an appointment with us today.

#Digital38 #Ecommerce #EcomAgency #CollaborativeAds #LieseMalaysia #ecommerceads #asiamarketingsimplified 


5 Essential Steps in Creating Your Shopify Store

Guide on How to Create Your Shopify Store| Digital 38

Setting up your Ecommerce business always starts with your online store, and here’s a quick guide on how to create your Shopify store.  

What is Shopify?  

If you’re planning to venture into Ecommerce, then you should consider Shopify as one of your solutions. It’s not just any Ecommerce site builder. With Shopify hundreds of Shopify commerce tools at your disposal, you can seamlessly integrate the digital aspect of your store to your physical operations. 

To put it simply, Shopify helps you run and manage your online business. If you want to explore more about the world of Shopify, read our articles below. 

Opening Your Shopify Store 

However, in some cases, setting up a virtual store on Shopify can be a burdensome task. Especially for new players in the Ecommerce industry, charting your own path could be challenging. This is why we’ve come up with a digestible guide to help you create your Shopify store. 

1. Map Out Your Target Audience

In every business, owners and managers must be able to identify their target audience or markets before launching their brand or products. After all, customers keep your business afloat and help it grow in the long-run. Mapping out your target markets is important as it will allow you to acquire new customers more easily and faster. You can do this by determining your demographics, preferences, interests, and even location.  

2. Select Products You Want to Sell Online

Most business owners fail at the start of opening their online store. One of the reasons behind this is their tendency to sell everything. And even without a predefined customer profile, which is a big risk. After selecting your target audience, it would be quite easier for you to carefully and strategically choose which products you should be selling in your Shopify store.

3. Incorporate Your Brand to Your Site

Branding is important in any type of business. Even when it comes to Ecommerce, it is an essential part of your virtual shop. Not only will brand give your business an identity but it will also help you attract the right customers. When setting up your Shopify store, make sure your page designs, user interface, product pages, and even your domain name are attuned with your business’ image and value. Also, don’t forget to place your logo, your business name, tagline.  

4. Choose a Payment Gateway

Before you can open your Shopify store to millions of potential buyers on the internet, you need to choose payment methods for your customers. Simply go to your Shopify’s Settings tab, and click Payments. Luckily, Shopify has tons of payment method options you can choose from, including their native Shopify Payments and other third-party providers.  

5. Don’t Forget to Promote Your Store!

At this point, you are good to go in opening your online store. But to keep up with the rest of the competition, don’t forget to market your business – the brand and products – from time to time. 

Do Ecommerce with Shopify Experts from Digital 38 

Having a Shopify store is just the beginning of your Ecommerce journey. If you’re looking for a team to provide you with end-to-end Ecommerce solutions, from setting up your Shopify store to managing your digital marketing strategies, then you’ve come to the right place. 

Contact us today to learn more.

#Digital38 #Ecommerce #EcomAgency #Shopify #ShopifyStore #ShopifyRegistration  #asiamarketingsimplified 


Kundal Widens Reach with Shopee Ads

How to Get Started on Shopee Shop Search Ads Featuring Kundal | Digital 38

Learn how international personal care brand Kundal boosted brand and product discovery with Shopee’s Shop Search Ads. 

Kundal on Shopee Malaysia  

Kundal is expanding in the Asia-Pacific region as it opened its official Shopee store on Shopee Malaysia. But in order to widen its presence, drive traffic to its online store, and increase conversions, the brand banked on Shopee Ads. 

How to Get Started on Shopee Shop Search Ads Featuring Kundal | Digital 38

Kundal launched Shopee Shop Search ads to improve visibility of its products on the Ecommerce platform. Consumers simply have to type the brand name, and its official Shopee store automatically appears on the portion of the app’s search page.

Shopee Search ads, like the one launched by Kundal, enable brands to stand out on Shopee’s platform. With Shopee Search ads, you can not only choose the tagline to entice buyers in checking out your shop. But also, you have the ability to customise your landing page, ultimately providing better purchasing experience for potential buyers.  

About Kundal 

Since its creation in 2016, Kundal has grown exponentially across different parts of the world. Originating from South Korea, Kundal is known for producing self-care, hygiene, beauty and fragrance products using natural ingredients through sustainable means. The brand name is derived from the word ‘Kunst’ which means art, skill and professional, and ‘Kindal’ which means and refers to the macadamia nuts they use.  

The Power of Shopee Ads 

When it comes to markets in Southeast Asia, opening a store on Shopee is a necessity. And savvy brands know that they need to take their Ecommerce level a step further so they can compete with the rest. You need solutions such as Shop Search Ads that help you drive awareness to your official store and products on the platform.  

Learn more about the other types of Shopee Ads and marketing opportunities by clicking our previous articles below. 

Launch Your Shopee Ads  

How to Get Started on Shopee Shop Search Ads Featuring Kundal | Digital 38

Promoting your business and products can be a burdensome task, especially without the guidance and insights from experts. If you need some, then let our Ecommerce specialists help you. 

Schedule an appointment with Digital 38 today to know how we can provide Ecommerce solutions tailored-fit for your business goals.

#Digital38 #Ecommerce #EcomAgency #shopeemall #shopeemallseller #shopee #asiamarketingsimplified 


Drive More Revenue to Your Ecommerce Biz with These Customer Retention Strategies

Ecommerce: Boost Revenue with These Customer Retention Strategies | Digital 38

Competition in the Ecommerce industry has never been tougher and tighter as more consumers turn to the internet, and this is why having the right customer retention strategies could help your online business in the long run.  

What is Customer Retention?  

In its operational sense, customer retention refers to the set of strategies meant to increase the number of repeat customers. With customer retention, businesses can expect loyalty from their customers, and even evolve into becoming brand ambassadors! 

Whether you’re a newbie or a pro in the Ecommerce arena, you need to have the right customer retention strategies to help your business grow. Business owners must always remember that it’s cheaper to extract more value from loyal customers than acquiring new ones.  

Want to learn more about customer retention for your Ecommerce? Check out our articles below.  

So, how do you implement customer retention for your online business? Below are some suggestions.

1. Enhance Customer Service

Customer support platforms provide you with the necessary channel and tools to effectively communicate with customers, both old and new. However, it’s not enough to simply have a dedicated space where your customers can submit their feedback. 

Especially in today’s age where consumers are more empowered, you need to give them the assurance that their concerns are valid and being heard. You can do this by improving your existing customer service system. Some examples would be employing real-time chat or an easy-to-navigate FAQ pages.

2. Do Customer Loyalty Programs

Customer loyalty programs remain one of the most effective ways of encouraging your existing customers to continue purchasing products from your brand. Loyalty programs bank on positive reinforcements such as a reward system to entice your customer base to increase their purchase frequency.

3. Deploy Automated Email Campaigns

Building and maintaining relationships with your customers lies at the core of customer retention tactics. And this is why experts highly suggest Ecommerce owners to deploy email campaigns.  

According to Shopify, email campaigns give you the opportunity to ‘continue building relationships with your customers before and after their initial purchase.’ On top of this, email marketing does not have to be expensive in order to generate the results you want. 

Start Your Ecommerce with Digital 38 

Reaching out to new customers is as important as building trust among your existing markets. Having a solid customer base is one of the most undervalued assets for Ecommerce businesses.  

If you need help in charting your Ecommerce journey, then you’ve come to the right place. Here in Digital 38, our Ecommerce specialists can provide you with end-to-end solutions, including customer retention programs.  

Contact us today to know more.

#Digital38 #Ecommerce #EcomAgency #customerretention #customerloyalty #onlinebusiness #asiamarketingsimplified


Why Optimising Your Shopify Store is a Must?

Why Optimising Your Shopify Store is a Must? | Digital 38

Shopify store owners must know that driving traffic through SEO tactics is the key to improving conversions and bringing in revenue.  

What is SEO?  

SEO stands for Search Engine Optimisation. It refers to organic strategies used to help your website land on the front page of Search Engine Results Page (SERP). SEO can come in various forms. They can be enhancing website speed, optimising rich media content, utilising meta tags, titles and descriptions, to name some.  

SEO is also referred to as organic search since most of these prompts are free. But bear in mind that implementing it needs time and effort – and a lot of them. If you need help, let us know.  

Interested to know more about SEO’s potential for your online business? Read our previous articles below. 

Why My Shopify Store Needs SEO? 

Many Ecommerce owners face the challenge of bringing people and potential buyers to their website. There are so many ways of doing so, be it in the short term or in the long run. But ensuring your site is ranked remains one of the most efficient and effective.  

Here are some reasons that might help you convince why your Shopify store needs SEO.

1. Search Engines: Where Online Buyers Frequent

Brands should always remember that the first step in every online buyer’s purchasing journey involves search engines like Google and Bing. Especially in today’s generation where more and more people rely on the internet, search engines have served as the primary channels for product and brand discovery.

2. Sustainable and Cost Friendly

Business owners and marketers rely on SEO strategies to boost traffic and conversions to their Shopify store not only because they are simple to implement. But also, they are sustainable and budget friendly.  

3. A Competitive Advantage for Your Business

And most importantly, SEO can bring competitive advantage to your business. They allow you to have the abilities to gain more visibility on the internet, increase brand awareness, drive conversions. Altogether, these benefits enable you to outperform the rest of the competition.  

Doing SEO for Shopify the Right Way 

Search marketing solutions for your Ecommerce does not have to be complicated and difficult in order to generate the results you desire for your business goals. Here in Digital 38, we can support you in achieving this.  

Contact us today to learn more about how we can guide you in doing SEO for your Shopify store the right way. 

#Digital38 #digitalmediaagency #seo #seoforshopify #searchmarketing #asiamarketingsimplified 


For CNY 2022, Biore Shows How Ecommerce Marketing is Done

Biore Malaysia Shows How Ecommerce Marketing is Done | Digital 38

Multinational beauty brand Bioré greets Chinese New Year in Malaysia with a blast, thanks to Ecommerce marketing tactics.  

The brand launched a video marketing campaign featuring their newest products for 2022 Chinese New Year. Targeting Chinese-speaking audiences in Malaysia, Bioré also sought the help of pop culture authority PopDaily in spreading the word about their latest offerings.  

The video was published on Facebook and Instagram, accumulating over 140,000 views since its release. In turn, Bioré was not only able to reinforce its presence among Malaysian markets. But also, they had the opportunity to boost brand awareness efforts for their new products on a massive scale.  

Why is Ecommerce Marketing Important?   

For Ecommerce owners, having the right marketing strategies is important. When done right, they can help you reach out to more audiences and potential buyers, drive traffic to your websites, improve conversions, keep a growing loyal customer, and much more! 

Ecommerce marketing can be done offline or online, or even a mixed of both! They can come in many forms, too. An example would be deploying SEO or organic search tactics to help your website gain more visibility on the internet. Another would be putting up a smart retail booth to engage with buyers in brick-and-mortar stores.  

If you want to know more about other examples of Ecommerce marketing, read our articles by clicking the links below.  

One-Stop Shop for Ecommerce Solutions

Getting started on your Ecommerce business may sound easier said than done. And it’s true! Without proper guidance and help from professionals, setting up your online business can be a burdensome venture for you. This is why you have agencies like Digital 38 to point you towards the right direction.  

Our Ecommerce specialists can provide you with end-to-end solutions, from creating and managing your online store to promoting your brand on the internet, we got you covered. With over 15 years of experience, we have helped over 100 brands across the ASEAN Economic Community (AEC) reach their business goals.  

Schedule an appointment with us for more.  

#Digital38 #Ecommerce #EcomAgency #biore #ecommercemarketing #ecommercemalaysia #asiamarketingsimplified


Merries Greets Lunar New Year 2022 with Collab Ads

Merries MY Launch Collaborative Ads for CNY 2022 | Digital 38

Want to know how to launch collaborative ads, and how they can help your brand? Read this mini-case study from international diaper brand Merries. 

Merries Malaysia’s Lunar New Year 2022 Campaign 

Merries kicked off the Lunar New Year this 2022 with special promotions and discounts on its official online stores in Shopee and Lazada. But in order to spread awareness about their campaign, and ultimately drive sales, they utilised Meta’s Collaborative Ads platform.  

Merries decided to launch collaborative ads on Facebook, enticing their audience and target markets to check out their special sale event. Interested buyers will then be redirected to the brand’s official Shopee Mall and LazMall outlets.  

About Merries 

Merries is the diaper brand under Japanese multinational manufacturer Kao. A pioneer in producing hygiene soap in Japan during the late 1880s, Kao eventually grew and later on became Kao Corporation. Kao has also established a strong presence in Southeast Asia, particularly in Malaysia. 

Why You Need Collaborative Ads?  

When it comes to Ecommerce, it is essential for business owners, marketers and other key decision makers to know how to effectively reach out to consumers on the internet. More importantly, they must identify which channels can help them in doing so. This is why savvy brands turn to collaborative ads. 

Collaborative Ads enable you to connect with millions of users frequenting Meta-owned platforms such as Facebook, Instagram and Messenger. Basically, it allows you to turn engagements into conversions.  

Learn more about the potential of Collaborative Ads with our articles below.

Launch your Collaborative Ads today with the help of Ecommerce experts and specialists from Digital 38. As a digital media agency, we can provide you with end-to-end Ecommerce solutions.  

Contact us to find out more.

#Digital38 #Ecommerce #EcomAgency #merriesmalaysia #collaborativeads #ecommerceads #asiamarketingsimplified  

Digital Marketing GuidesE-commerce

SEO vs. SEM for Ecommerce: Know the Difference

SEO vs. SEM for Ecommerce: Know the Difference | Digital 38

Knowing the difference between SEO vs SEM can help Ecommerce owners chart the right course in doing digital marketing. Read on as we discuss the importance of having search marketing strategies for your online business.  

What is Search Marketing?

SEO and SEM fall under the category of search marketing. Search marketing refers to tactics that aim to increase your brand’s exposure and visibility on the internet. As a result, they can drive traffic and conversions to your website.

Search marketing strategies such as SEO and SEM do so by improving your website’s ranking on search engine results pages (SERPs). Brands must always remember that potential buyers online always go to search engine bars first.

So, if SEO and SEM’s goals are the same, how come they are viewed as two different things? Some Ecommerce owners and marketers even struggle distinguishing SEO vs SEM. But trust us when we say it’s essential for you to compare them with one another.

While they share the same objective, their approaches are entirely different, which we will discuss in the succeeding paragraphs.


SEO, short for Search Engine Optimisation, helps your online site achieve better visibility with the help of organic tactics. It’s also often referred to as organic search. This means that you don’t have to pay search engine platforms in order to land on the topmost portions of SERP.

SEO tactics that prompt search engine bots to prioritize your website on the SERP also vary. They include optimizing your web pages, enhancing site speeds, using authoritative sources as backlinks, to name some.  

When done right, SEO is a good, sustainable way of boosting traffic to your website.


On the other hand, SEM refers to paid tactics to get your website on top of the SERP. SEM stands for Search Engine Marketing (SEM). And it is often referred to as paid search.  

Brands engaged in SEM are easy to spot on SERPs as their links sit beside with the textbox ‘Ad’ right beside them. And they always appear on the topmost portion of SERPs.  

When doing SEM, you only get to pay search engines like Google for every click your link has gained. This is why SEM is also called as pay-per-click (PPC) ads.  

SEM is also ideal for businesses that want to increase site traffic in a short amount of time.  

If you want to find out more about SEM, you can check out our previous articles.

Or you can also consult with our search marketing specialists by clicking this link.

SEO vs SEM: What Can They Do for Your Ecommerce? 

You can actually combine SEO and SEM for your Ecommerce business. But you must always remember why they’re treated separately, and not interchangeably, so you can maximise the benefits they can bring to you.  

And if you need expert help in mounting SEO and SEM campaigns, let our specialists guide you towards the right direction. 

Schedule an appointment with us today to know more.

#Digital38 #Ecommerce #EcomAgency #seovssem #seomarketing #sem #seo #searchmarketing #asiamarketingsimplified


Checklist: Becoming a Shopee Mall Seller

Checklist: How to Become a Shopee Mall Seller | Digital 38

How do you become a Shopee Mall Seller? Let’s find out in this article.  

What is Shopee Mall? 

Like most Ecommerce platforms, Shopee has a section dedicated for genuine products and authentic brands. Called Shopee Mall, all items, distributors, and retailers found on Shopee Mall are guaranteed to be original.  

But what does Shopee Mall have in story for brands like you? For one, it gives you distinction from the thousands of sellers registered on Shopee. Shopee Mall sellers are prominently displayed across the app with a red banner below their names. This signals buyers that your shop only sells authentic products.  

Becoming a Shopee Mall Seller 

Contrary to popular notion, you cannot self-apply to become a Shopee Mall Seller. A quick trip down Shopee Mall Seller on your Seller Centre will tell you that in order to become one, you must wait for their invitation.  

As a premium online retail space, Shopee curates and selects the merchants that can enter into Shopee Mall. And Shopee Mall Sellers also have their own set of guidelines that they need to follow.

But just because you need to wait for Shopee’s invitation does not mean you can start your journey to become one. Read on as we share with you key building blocks in becoming a Shopee Mall Seller 

1. You Must Be Ready to Support 15-Day Return/Refund Policy

For some consumers, they would pay more if it meant that the items, they ordered are authentic. But let’s be real. Authentic or not, some products may have defects or may sustain damages while being shipped.  And when buyers receive them, they often get, well, frustrated for receiving such product.  

Since Shopee Mall prides itself in providing genuine products and brands, they give buyers a little leeway when the item they got did not meet their expectations.

2. High Quality Visual Assets

This is probably one of the most overlooked factors when becoming a Shopee Mall Seller. High quality visual assets such as high-resolution photos of your brand, or your products, can help you inch closer to become a Shopee Mall Seller.  

Premium retail spaces such as Shopee Mall only support clear and sharp visual assets in realistic colors. It’s also one way to set Shopee Mall brands and retailers apart from the rest of merchants on the Ecommerce platform.  

3. Only Sell Authentic Items, Consistently

And last but not the least, you must sell authentic products only. In addition, you must do it consistently.  

Want to know more about the world of Shopee? Read our articles by clicking the links below.  

Doing Ecommerce, the Right Way 

Ecommerce is a thriving industry in Southeast Asia. And getting on board Shopee is just one of the many options on how to tap this opportunity. If you need help in setting up and managing your online business, Digital 38 is here for you. 

Schedule an appointment with our Ecommerce specialists today.

#Digital38 #Ecommerce #EcomAgency #shopeemall #shopeemallseller #shopee #asiamarketingsimplified


Power Up Your Ecommerce Business with Collaborative Ads

Ecommerce Upgraded: Absolute Siam Does Collaborative Ads in Thailand | Digital 38

Elevate your Ecommerce venture by doing collaborative ads, and check out how Absolute Siam from Thailand aced it.  

Absolute Siam’s Campaign for Lazada, Shopee 

Thai boutique shop Absolute Siam kicked off the year with special promotions and sale events on their official Lazada and Shopee stores. And in order to spread awareness about them, the brand launched collaborative ads on Facebook and Instagram, targeting audiences in Thailand.  

But more than just announcing and promoting their latest offerings, collaborative ads enabled Absolute Siam to actually drive traffic and sales to their official Lazada and Shopee shops. Every time a user clicks the ad featuring Absolute Siam’s products on sale, they will be redirected to the brand’s Lazada and Shopee store.

About Absolute Siam

As one of Thailand’s most popular boutique shop, Absolute Siam is a multi-label store offering the latest collections from Thai designers. They are currently based in Siam Center in Bangkok. You can check out their recent products by clicking this link.  

Launching Collaborative Ads  

If you’re looking for solutions to promote your brand and products to a wider extent, then you should consider launching Collaborative Ads. These are dynamic ads found on Meta-owned platforms such as Facebook and Instagram.  

And what’s so great about Collaborative Ads? For one, they look exactly like the native ads published on Meta but instead of directing users to your official Facebook and Instagram accounts, they lead potential buyers to your Ecommerce shops. And even to your official site!  

Curious to find out more about Collaborative Ads? Check out our previous articles by clicking the links below.  

You can also consult our Ecommerce specialists to help you get started on Collaborative Ads for your brand.

Schedule an appointment with us today to learn more.  

#Digital38 #Ecommerce #EcomAgency #Ecommerceads #collaborativeads #thailand #lineapp #asiamarketingsimplified


Getting to Know Google Smart Shopping Campaigns

Getting to Know Google Smart Shopping Campaigns | Digital 38

Learn how to effortlessly promote your Ecommerce shop and products on Google through Smart Shopping Campaigns.  

Introducing Google Smart Shopping  

As the world’s largest search engine platform, brands leverage Google to aid their overall growth strategy. And you can choose from multiple advertising formats it offers, through its Google Display Network.  

From YouTube to the sweetest spots on the search engine results page (SERP), you are guaranteed to gain more visibility from millions of consumers using the search engine giant regularly.  

But sometimes, executing digital marketing campaigns on various platforms can be a tedious task. In some cases, it can be quite confusing, especially when each channel functions uniquely from the rest. It takes time, effort – a lot of effort – to make sure your campaigns are performing well. 

Fortunately, Google recently introduced a solution to all of these: Smart Shopping Campaign. By using automations, it simplifies processes in building and managing your campaign.  

How Does It Work? 

But how does Google use automations in running your campaign? The word ‘smart’ says it all. Google’s learning machine will actually do most of the work. In turn, you no longer need to manually select placements, target your audience, and bid for the right keywords. 

When doing Smart Shopping campaigns, Google will let you know which placements your products will perform better, the right audiences to target. And the appropriate keywords to bridge you to potential buyers. 

Why Should I Try It?  

Since it’s a relatively new avenue to promote your shop and products on the internet, some businesses and marketers hesitate on trying it out. 

But trust us when we say the benefits they give you outweigh the risks. And below are some advantages you can get from it.  

1. Effortless Campaign Execution

Figuring out the right placements, audiences and keywords for your ads on Google definitely needs time and effort. These must be carefully planned if you don’t want to waste resources. 

But with Google Smart Shopping Campaign, you can altogether skip this stage. It has the ability to combine your existing product feed and assets into ads across its comprehensive network. 

2. Ideal for Businesses Building Their Presence on the Internet

In addition, Smart Shopping campaigns help you test the waters of digital marketing, especially if it’s going to be the first time for your brand to run ads on Google Display Network.  

Explore Digital Marketing Opportunities on Google 

Smart Shopping campaign is just one of the many opportunities in store for brands looking to explore the world of Google Merchant Center.  

If you want to find out more about other digital marketing opportunities on Google, you can read our articles below. 

And in order to get started on Smart Shopping, you need to open an account on Google Merchant. 

If you need expert help and guidance, then we’re here for you. Here in Digital 38, we can provide you with end-to-end Ecommerce solutions, including setting up your brand’s Google Merchant Center. 

Schedule an appointment with us today to learn how.

#Digital38 #Ecommerce #googleshopping #googlemarketing #googlemerchant #googlesmartshopping #googleads #asiamarketingsimplified 


IGNITE x Singto Campaign: Turning Engagements into Conversions

IGNITE x Singto Weibo Campaign: Doing Cross Border Ecommerce in Thailand | Digital 38

If you want to know how to promote your cross border ecommerce venture, check this Weibo campaign from IGNITE – Thailand featuring Thai superstar Singto.  

IGNITE Collaborates with Singto  

Thai lifestyle brand has collaborated with SINGTO for their latest line of exclusive products under the label IGNITExSingto. And in order to reach out to fans abroad, particularly in China and Japan, IGNITE leveraged Weibo to promote their latest collection.  

The brand launched a series of Weibo campaigns featuring IGNITExSingto, targeting fans from China. As a result, IGNITE was not only able to gain more followers for their official Weibo account. But ultimately, they were able to turn social media engagements into conversions.  


IGNITE is the consumer lifestyle arm of PKN Interholding Co., Ltd, based in Thailand. Aside from partnering with Singto, they are also licensees of other internationally renowned franchises. And these included Despicable Me, One Piece, Gundam, MARVEL, and Demon Slayer: Kimetsu no Yaiba.  

Social Media: Promoting Your Cross Border Ecommerce Business 

Social media platforms such as Weibo are actually one of the most effective channels for businesses planning to do cross border ecommerce. Thailand’s IGNITE was one example on how brands can leverage social media channels to promote their products to consumers overseas.  

If you are interested to know more about cross border Ecommerce in Thailand, and other parts of Southeast Asia, read our articles below.  

But if you need expert guidance, then you’re in the right place. Here in Digital 38, our team of Ecommerce and digital marketing specialists can support your brand’s goals. Our experience as a digital media agency for over 15 years has helped more than 100 brands, regional and global, grow in the ASEAN Economic Community (AEC). 

Contact us today to get started on cross border Ecommerce in Southeast Asia. 

#Digital38 #crossborderecommerce #ecommerce #ecommercethailand #weibo #weibomarketing #ignitexsingto #singto #chinadigitalmarketing #asiamarketingsimplified