E-commerce

E-commerceLoyalty & Rewards

Yuan Skincare Brings More Smile from their Rewards Program

D38 | Yuan Skincare ft imgPhoto Credits: Yuan Skincare

Yuan Skincare proudly offers its customers a wide variety of skincare products. You can find everything you need at Yuan Skincare, from handmade soaps to hair care products, to limited edition gift sets.

Join their Club 365 membership program and earn a lot of rewards by merely referring your family and friends to purchase Yuan Skincare’s products such as their best-selling Wild Mugwort (艾草) Classic Soap, which is available at Yuan Skincare official online store.

Join the Club 365

Buyers get to earn various rewards for every referral they make. For example, every successful referral will give you and your friend a chance to earn $5 (Singapore) or RM18 (Malaysia) for any purchase at www.yuanskincare.sg or www.yuanskincare.my.

Here’s how to sign up to be a Club 365 member:

Photo Credits: Yuan Skincare
  1. Make sure that you have created an account on Yuan Skincare so that you’ll be eligible for Club 365’s program. Follow this link for signing up: Singapore – https://yuanskincare.sg/account/registerMalaysia – https://yuanskincare.my/account/register
  2. Once you’re in, proceed to the Rewards widget that is located at the bottom left corner of the website.
  3. Copy your referral URL or share it through your social accounts such as Facebook, Twitter, or email.

Take note that a referral will only be considered successful if your friend or family is a new customer to Yuan Skincare and purchases successfully for the first time using your unique promo code.

Existing customers can share their referral links with as many people as they wish to. The more friends customers refer to that also purchases from Yuan Skincare, the more rewards the customers will receive.

Read more about the Club 365 Refer-A-Friend Program here for the full details.

Start your e-commerce business by setting up an online store and a rewards program. Contact us and speak with our experts to get started on your business with Shopify and Smile.io.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #YuanSkincare #ReferralRewards #SmileLoyaltyProgram #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerce

Get to Know All About Qoo10

D38 | Qoo10 ft imgPhoto Credits: The Business Times

Qoo10 is an influential online marketplace platform that lets its buyers feel secure while shopping. The company is a Southeast Asian e-commerce platform, formerly known as GMarket.

Photo Vredits: Q0010 SG

Qoo10 company is now operating 7 local online marketplaces in 5 different countries like Singapore, IndonesiaMalaysiamainland China, and Hong Kong. They are also planning to expand into more Asian countries in the future.

Ku Young Bae, the founder of Qoo10, is a serial entrepreneur and South Korean transplant who beat giant rivals Alibaba, Amazon, and Tencent.

Company’s Vision

Their vision is to bring together diverse buyers and sellers worldwide and improve life everywhere. Strive to provide an enjoyable and great shopping experience and deliver 3Q services to our customers.

3Q

  • Quest

we will dedicate ourselves to our customers “Quest” for fun and value.

  • Quick

We will provide “Quick” and seamless shopping services.

  • Quality

We will ensure “Quality” in our entire services.

Company’s Achievements

D38 | q0010 2
Photo Credits: Q0010 SG

Named as the “Best Online Retailer” at AsiaOne’s People Choices Awards in 2015 and 2016, Q0010 also ranked 4th and beat 259 local and global brands with the most positive image, winning after Singapore Airlines, Apple iPhone, and WhatsApp.  And in 2016, they were voted as the “Best Electronics Shopping Portal” at Tech Awards 2016 organised by Singaporean tech magazine HWM and HardwareZone.

By 2017, CGS-CIMB and Euromonitor statistics saw that Qoo10 Singapore captured 32.6% of the market share in Singapore’s e-commerce market. Data insights from metasearch engine iPrice exhibited that the company steadily holds the top spot for most monthly user website visits among all e-commerce platforms in Singapore.

Check out their SG platform here.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Q0010 #SingaporeEcommerce #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerceFacebook Shop

Facebook Custom Audiences 101: Guide for Online Businesses

Custom audience featured image

Facebook’s best feature when it comes to advertising is the Facebook Custom Audiences. It allows retargeting of people who already have interacted with your business or ads before.

And the more you know about the audience you’re advertising to, the better your ads will likely perform. When you market to a Custom Audience, you will know exactly who is viewing your ads, and your messaging can be targeted with high precision. This will help you increase your conversion rates and get a better return on investment.

Advantages of Using Facebook Custom Audiences

This allows you to select a very specific target. Resulting in better and more optimised ads.

  1. Grow your Facebook audience

With this, you can create to help build your reach. Create a Custom Audience of people who’ve recently visited your website, then use that audience to run ads that will surely encourage them to follow you on Facebook.

  1. Upsell existing customers

Create a Custom Audience list of the people who already purchased something from you.  Then run ads on related products or accessories using a special time-sensitive promotion that will encourage them to buy again.

  1. Abandoned carts

D38 | Facebook Custom Audiences 2
Photo Credits: Volusion

Follow up with the people who left items in their cart and target them for a Facebook ad before they forget to check that out.

  1. Sell to active subscribers

Prioritize improving your conversion rate by selling to active subscribers. The ones who subscribed to your list also actively open your emails. This means that they like it enough to subscribe to your list and regularly want to be updated.

  1. Customer Feedbacks

Feedback is very crucial to business owners. Regular feedback helps them ensure that their customers are happy. It can also be a great source for new ideas.

Utilise Facebook and follow up with buyers after their purchase to fill out a survey. To ensure more completed surveys, run a contest or giveaway to incentivize it.

  1. Build your email list

Photo Credits: CIO

Building your online businesses’ email list is a good idea. It’s the most effective way to keep in touch with possible clients and current ones.

Create a Facebook Custom Audience

There are several ways to create Custom Audiences on Facebook. You can:

  • upload a customer contact lists
  • use website visitor data
  • use offline event data
  • use data from how users engaged with you on Facebook or Instagram, such as watching a video you posted or visiting your business’ profile
  • build a Custom Audience with Shopify’s Facebook Marketing app

Once your Custom Audience is ready, it’s time to start advertising. Note that every time you create a new campaign, you’ll have the option to choose one of your Custom Audiences for targeting. You can also create a new Custom Audience at any time depending on your preference.

Looking for an expert to manage your brands’ social media accounts? Contact us and we’ll help you leverate your Social Media Marketing today.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Facebook #FacebookCustomAudience #D38

D38 is a member of Digital 38 Group.

E-commerce

Know The Difference Between Shopee Mall Seller And Preferred Seller

D38 | Shopee Preferred Seller ft img

There are different kinds of sellers on Shopee, but do you know the difference between Shopee Preferred Sellers and Shopee Mall Sellers? Read more to find out.

Types of Shopee Sellers

D38 | Shopee Preferred Seller 1
Photo Credits: Shopee SG

1.Official Shops are managed by the Shopee Mall Sellers. The sellers belong to an exclusive marketplace called the Shopee Mall. It is where the branded sellers and the official distributors sell their licensed products.

Photo Credits: Shopee SG

2.Preferred Sellers are types of sellers with the “Preferred” label in which you can only be a part of through an invitation one qualified. Click here to know how to be a Preferred Seller.

Photo Credits: Shopee SG

3.Overseas Sellers are sellers that are from China and South Korea.

D38 | Shopee Preferred Seller 4
Photo Credits: Shopee SG

4.The No label Sellers are the customer to customer sellers. They can buy or sell in Shopee.

Who are Shopee Preferred Sellers

Shopee Preferred Sellers are carefully chosen by the Shopee Team. They must all have the following:

  • Active
  • Well-recognised
  • High shop ratings
  • Provides good customer service

You can identify the Preferred Sellers through their badge. It can be spotted on the seller’s’ profile, product pages, and product listing.

Who are Shopee Mall Sellers

Photo Credits: Shopee

Shopee Mall is a place for Official Brands and Shopee’s Top Sellers. Buyers will be able to enjoy the following perks when they purchase from Shopee Mall:

  • 15 Days Free Return for all Shopee Mall products
  • 100% Authentic
  • Free Shipping

Need help with Shopee Store Setup and Management?  Contact us and our marketing experts will help you through.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Shopee #ShopeeMall #ShopeePreferredSellers #ShopeeMallSellers #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerce

Social Dark Posts And Why Should Use Them

D38 | Social Dark Posts ft imgPhoto Credits: Vectorified

Social dark posts are also called targeted ads on social media. It’s not your ordinary boosted or organic posts and they don’t appear on your timeline.

Social dark posts show up as sponsored content in the feeds of users you’re specifically targeting. Dark posts are not “published” like the organic posts, they are known on Facebook as unpublished posts.

Facebook may have invented the concept, but dark posts are lingering on all major social media platforms such as LinkedIn, Pinterest, Twitter, Snapchat, and Instagram.

Why Should You Use Social Dark Posts?

  1. Precision in targeting

Photo Credits: Unsplash

Dark posts allow you to target users by using specific keywords like their exact job title, interest and etc. It also offers you to make custom ads for each targeted audience segment.

For example, imagine you’re a skincare brand. With traditional targeting, you mainly focus on 25-year-old single ladies from Singapore or 20-year-old college students from Korea. But with dark posts, you could target both groups with customized ads at the same time.

The exact targeting will be great for social media ROI.

  1. Major options for A/B testing

D38 | Social Dark Posts 4
Photo Credits: Unsplash

A/B testing also known as split testing is a great way to improve ads. It allows businesses to present two different versions of ads to their clients to determine which performs better.

With dark posts, you can try testing with the image, headline, call-to-action button, or your ad copy. Then target headlines A and B to the same group with half of the users seeing headline A, and the other half would see headline B.

You will be able to determine which headline works better when you see the results in engagement and conversions.

  1. Helps you improve your other content

Photo Credits: Unsplash

The A/B testing will optimise your future dark posts but it can also make your organic and boosted posts work even better.

Conduct A/B Testing and see which type of posts gets more engagement. You can then use the headline with a higher click-through rate for the published version of the post.

  1. It prevents your content to look spammy

D38 | Social Dark Posts 2
Photo Credits: Unsplash

Dark posts keep your timeline ad-free and prevent making your page looking spammy.

Upholding consistent social media content is crucial for any brand. Maintaining a clean timeline without tons of ads will help you highlight your brand presence—and publishing dark posts is a way to do that.

  1. They keep your followers’ feeds from looking spammy

Photo Courtesy: Unsplash

A Forrester survey said that 26% of American youth felt there were too many ads in their Facebook feeds.

Dark posts avoid annoying your avid followers. The only people who can see your dark posts are the people you’ve carefully targeted, and ads based on their interests.

It means that there’s more space for you to improve your brand presence and spread your message via organic content and boosted posts.

Create a dark post on your Facebook

  1. Open your Business Manager menu
  2. Click “Page Posts”. In here, you can create your dark posts
  3. Select “Create Post”
  4. Select your post type. You can upload an image post, video, link, carousel, or Story
  5. Add your CTA. You can select a number of actions such as “Book Now”, “Subscribe”, “Get Offer”, etc.
  6. You can then select “Only use this post for an ad”
  7. Click “Create Post”. You now have your own dark post!

Note that the post will not be live anywhere until you use it to create an ad. For you to do this, you must use the tick button on the left-hand side to select your post.

Running a dark post opens a great opportunity to interact with potential buyers and help them make a decision sooner on your online store.  It’s important that you reply to these comments as early as possible to capitalise on your products and services.

Looking for someone to manage your brands’ social media accounts? Contact us and we’ll help you take control of your Social Media Marketing today!

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Darkposts #SocialMedia #Facebook #ABTesting #Splittesting #Ecommerce #Ecommercemarketing #D38

D38 is a member of Digital 38 Group.

E-commerce

Adding And Updating Products on Shopify

D38 | Adding and Updating 1Photo Credits: Shopify

You can make your products available to one or more of your sales channels by adding or updating a product on your Shopify store. Here’s a complete guide on how to add, update, and edit the details such as the price, variations, and availability from your Shopify’s Products page in the admin.

Adding a new product

Photo Credits: Shopify

First, go to Shopify admin and proceed to Products > All products. From the Products page, tap Add product. Key in the title for your product together with additional details then click Save.

Duplicating a product

D38 | Adding and Updating 4
Photo Credits: Shopify

Duplicating a similar product can save time if you wish to add a new product to your store. If you want to add options to an existing product, such as color or size, then add a variant to the product instead of duplicating the product.

Available options to copy one or more of the following product details:

  • images
  • SKUs
  • barcodes
  • inventory quantity

Note that if you leave the options unselected, then these product details are left blank in the duplicate field.

  1. Access Shopify admin, go to Products > All products.
  2. Click the name of the product that you want to duplicate.
  3. Select Duplicate.
  4. Enter a name for the desired duplicate product, and then click Duplicate product.
  5. Key in the product details.
  6. You can make the duplicate product available to the same channels and apps as the original. When the product status is set as active, the duplicate product may be published right after it’s created.

Editing a product

Photo Credits: Shopify

Once you’ve created a product, it can be edited if you want to change the descriptions, prices, and any other product details. But be warned that changes might occur when you edit the details, see Changes to product details. To edit the product details you have to go to Shopify admin, proceed to Products > All products. Look for the product that you want to change, modify the details and click Save.

Deleting a product

It is possible to delete one or numerous products at once using a bulk action. Deleted products are permanently removed from Shopify and cannot be restored. Go to Shopify admin then go to Products > All products. Click the product you want to delete, then tap Delete product.

Make products available across your sales channels

You can control whar platform you are selling a product by making it available to your sales channels. If you decide not to make a product available to a particular sales channel, then it will be hidden from that channel’s product catalogs. You can hide a product from other sales channel for some reasons such as:

  • You have seasonal products that you only want to display for certain part of the year.
  • A product is out of stock and you will have more in stock at a later date.
  • You don’t want to sell a product that you might offer it again later.
  • You want to offer online exclusive products.
  • You don’t want to sell a product using a certain sales channel.

For you to view a product’s availability settings:

  1. Open your Shopify admin, go to Products > All products.
  2. Click on the product’s name to open its details. Product is available to the sales channels listed in the Product status section.
  3. Set the product status as active.
  4. Select Manage.
  5. Choose the channels or apps to make the product available to.
  6. Select Done.
  7. Click Save.

For more information about adding and updating product details on Shopify, click here.

Ready to start selling with Shopify and need help on setting it up? Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Shopify #AddProducts #UpdateProducts #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerce

Set Up Google Analytics & Search Console on your Shopify

Google Analytics and Search Console

Google Analytics will help you understand the behavior of your visitors to deliver better results while Google Search Console helps you check on your SEO performance/rankings and the technical structure of your site. Imagine these two working together on your store, what advantages can you get right? That’s why it is highly recommended that you connect your online store to a Google Analytics & Search Console account. Setting up these two into your Shopify account is easy and doesn’t have to take much of your time.

Integrating Google Analytics to Shopify

Before you can gather data and insights about your e-commerce store, You must need to have a Google account, sign up for analytics tracking, and choose what data you want to keep on track.

Step 1: Set Up Your Google Analytics Account

Using your email address, follow Google’s instructions in setting up your account. Once in, tap on the Admin button in the lower left-hand corner. Then, Tap on “Property Settings”.

Photo Credits: Grow With Studio

The UA code is a unique tracking id that you’ll need before connecting Shopify to your account.

Step 2: Install Google Analytics on Shopify

Option 1: Install Google Analytics Via Preferences 

  1. Go to your Shopify admin
  2. Tap on “Online Store”
  3. Choose on “Preferences”
  4. In the second box, key in your Google Analytics UA code
  5. Tick the box marked “Use Enhanced E-commerce”

    Photo Credits: Grow With Studio
  6. Tap the “Save” button
  7. Confirm that everything’s good by looking back at your Analytics account. Proceed to the Tracking Info then click on the Tracking Code.
  8. Tap Send Test Traffic and you’re all good.

Option 2: Install Google Analytics via Theme Code 

  1. Go to your online store
  2. Select “Themes”
  3. At the top, there’s a menu called “Actions.” You must click and select “Edit Code.”
  4. Click on the file called “theme.liquid”.

    Photo Credits: Grow With Studio
  5. Go back to Google Analytics, tap “Tracking Info” on the Admin panel, and then click “tracking code” then copy the Global Site Tag
  6. Head back to the Shopify liquid code and paste the Global Site Tag.
  7. Click “Save” and run a traffic test in Google Analytics.

    Photo Credits: Grow With Studio

Verify Google Search Console on Shopify Store

All Shopify stores automatically generate a sitemap.xml file that contains several links to all your products, product images, pages, collections, and blog articles. This file is used by search engines like Google to lead your site so that your store’s pages appear in search results.

  1. You need to sign up for Google Search Console account using your Google account. Click on the button Add a New Property.
  2. Photo Credits: Grow With Studio
  3. Enter your website’s URL and “Continue.”
  4. You can choose the method Verify by HTML tag to keep things easy.
  5. Paste your HTML tag.

    D38 | Google Analytics 8
    Photo Credits: Grow With Studio
  6. Click on the Save button and head back to Google Search Console and select on Verify.

The process of crawling and leading your site can take some time, and Google doesn’t guarantee how long it will take. You must wait until it was successfully verified. Make sure your store is accessible for the crawler to work and it doesn’t have a password active.

Need help setting up Google Analytics and Search Console on Shopify? Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopify #GoogleAnalytics #GoogleSearchConsole #Ecommerce #Ecommercemarketing #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerce

Using CSV files to Import and Export Your Products on Shopify

Digital 38 | CSV Files Ft Img

A CSV (comma-separated values) file is used to import and export products to and from your Shopify store. You can import or export a large number of products and their details all at once by using CSV files. This can be very helpful for merchants in exchanging product information between Shopify and other systems.

Product CSV file format

Digital 38 | CSV Files sample

The first line of your product CSV file should be the column headers. Every column should be separated by a comma. It is important that the lines in the file must have the data of your product using the same columns in the precise same order.

Product CSV file

Photo Credits: Shopify

You can choose if you prefer a simple product or a product with variations:

  • Simple product

Enter all the fields for the product on the first line together with the URL for the primary image. On the subsequent lines, you can enter only the handle and the URL for every additional image.

  • Product with variations

Enter all details in the fields on the first line along with the URL for the first image. Put on the handle for the succeeding lines. Note that you must skip the Title, Body (HTML), Vendor, and Tags columns then key in the rest of the details of the variations and each image URL.

Save the CSV file in UTF-8 format using LF-style linefeeds.

Prepare your images

CSV files only contain text. Ensure that all your product images are on an existing website. The image URLs will only be used during the CSV file importing process.

If the files are on your computer, you must upload them to your Shopify store or another image hosting service to link to their URL. If you’re importing to Shopify from another platform, copy the existing image URLs and put them in the CSV file.

Adding multiple product images in a CSV file

Photo Credits: Excelify

You can add extra product images to your CSV file by uploading additional images to your Shopify admin. If you plan to build your Shopify store through a CSV file, the process will be a little different. Take note:

  • Use Google Sheets to view a formatted version of CSV files and that’s what Shopify would recommend you to use.
  • You may add up to 250 images of your products.
  • Your product images must be uploaded to a visibly accessible URL. It should be behind an https://protocol without password protection. Upload images to the Files page of the Shopify admin and the URLs will generate automatically. After tapping Upload files, you will be able to choose up to a hundred images to upload in groups.

To add multiple images you need to:

  • Insert new rows (one per picture)

CSV file images

    Photo source: Shopify SG
  • Copy and Paste the “Handle”

CSV File
Photo source: Shopify SG
  • Copy and Paste the Image URLs

CSV File

CSV File
Photo source: Shopify SG

You may view or download a sample product CSV file to use as a template. To learn more about CSV file tutorials for Shopify, click here.

Do you need assistance in importing and exporting products on your Shopify to another system? Contact us to speak with our expert.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopify #CSVfiles #Ecommercemarketing #Ecommerce #D38

D38 is a member of Digital 38 Group.

E-commerce

Shopee Mall Guidelines and Violations – Shopee Seller Centre

Digital 38 | Shopee Mall Guidelines FT IMGPhoto Credits: Unsplash

If you aspire to be a Shopee mall Seller, you need to know the Shopee Mall Guidelines and Violations. These listing guidelines and violations are to uphold quality and good shopping experience to both sellers and buyers in Shopee.

Shopee Mall Guidelines

  1. Related and high-quality images
  2. Organized product labels
  3. Accurate category
  4. Useful product description
  5. Accurate and comprehensive qualities
  6. Proper variations

Related and high-quality images

Photo Credits: Shopee SG

Examples of required cover images:

Digital 38 | Shopee Mall Guidelines 2
Photo Credits: Shopee SG

Organized product labels

  1. You must name your product in this order: Brand + specifications and type + model
  2. Capitalise the first letters of every word
  3. Do not use ALL CAPS, except for brand names who are capitalised
  4. Do not include promotional terms e.g. “Hot Item”, “Best Seller”, “Sale” or “Free Shipping”
  5. Do not key in irrelevant words
  6. The use of emoticons, hashtags, and symbols are not allowed

Example of ideal product name:

Photo Credits: Shopee SG

Accurate category

List your products under the right category, you can also follow Shopee’s list of categories to guide you.

Examples:

Digital 38 | Shopee Mall Guidelines 4
Photo Credits: Shopee SG

Useful product description

A unique and clear product description can help encourage buyers to purchase. The main purpose of a product description is to give customers important information about the features and benefits of the product you are selling so they’re encouraged to buy.

Product descriptions must:

  1. Comprise comprehensive product specifications
  2. Include the product features, uses, and benefits of the product
  3. Include any available warranties and their duration
Product descrption Shopee | D38
Photo source: referralcandy

Accurate and comprehensive attributes

Attributes define your product and enhance its search discoverability. Correct attributes will help shoppers know your product better.  Click here to know more about accurate product attributes.

Proper variations

Having proper variations let shoppers choose sizes, colours, designs, and others on a product detail page.

Products can have:

  1. One type of variations, such as a dress available in different colours
  2. Two types of variations, such as a dress available in different colours and sizes
Product variation Shopee | D38
Photo source: Shopee SG

Shopee Mall Violations

The three violations that Shopee will take action are:

  1. Prohibited listings
  2. Counterfeit products
  3. Spam
Photo Credits: Shopee SG

Note that listings will also be prohibited or deleted if the products violate any of Shopee’s rules and regulations. If you are a Shopee Mall Seller or aiming to be a Shopee Mall seller, read on more here for more guide about Shopee Mall.

Need help with Shopee Store Setup and Management?  Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

 #Shopee #ShopeeMall #ShopeeViolations #ShopeeGuidelines #Ecommerce #Ecommercemarketing #D38

D38 is a member of Digital 38 Group.

E-commerceLoyalty & Rewards

Smile Loyalty Program Points

smile

Establish a strong loyalty and customer engagement with the Smile Loyalty Program Points. Join thousands of e-commerce stores in boosting sales from your existing customer base through referrals, loyalty points, ad campaigns, and many more!

About the app

A Smile loyalty program gives your customers access to exclusive perks, attractive discounts, and a fun way to engage with your brand every time they visit and purchase on your store.

Use points to motivate your customers

Give your customers a remarkable rewards program experience from their first visit to your store all the way to checkout using their points.

Photo Credits: Smile.io

Join, engage and share!

Create a massive impact by rewarding customers for creating an account and making purchases. You can give points for customer’s writing product reviews, social follows, and celebrating a birthday to encourage more engagement. Inspire clients to share and refer your e-commerce store through social rewards.

D38 | Smile Loyalty Program Points 2
Photo Credits: Shopify App

Reward every valuable engagement

Reward your customers every time the following happens:

  • Account creation
  • Social shares
  • Purchases
  • Birthdays
  • Social follows
  • Anything

Offer rewards that they will need:

  • Percentage discount
  • Dollar discount
  • Free product
  • Free shipping

The several ways of rewarding customers have made Smile the key to growth for online merchants.

Features needed to build an engaged customer community

Photo Credits: Shopify App

Points expiry

Trigger your inactive customers with built-in reactivation emails.

Custom points names

Give your points a unique name to create a relatable brand experience.

Rate limiting

Decide how frequently your buyers can receive points.

Earning conditions

Use conditions to modify your program and alter earning rules to specific shopper groups.

Ready to build your own brand community? Join the world’s most successful brands using Smile.io today. We can help you set up your eCommerce store and integrate Smile.io for a seamless online shopping experience. Contact us today!

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #LoyaltyProgram #SmileLoyaltyProgram #D38

D38 is a member of Digital 38 Group.

E-commerceGoogle Ads

Boost your Shopping Campaigns by Adding Audience

D38 | Remarketing lists for search ads (RLSAs) FT IMGPhoto credits: Unsplash

You can now customize your search ads campaign for users who have previously visited your e-commerce store, and convert your bids and ads to these visitors when they’re searching on Google and other search-related sites.

Picture this in your mind—a visitor checks on your website, browses around for a bit, adds a few items to her cart, and then leaves for whatever reason.

A few hours later, she encounters your e-commerce store banner displayed across the top of her favorite news site.

Many users would say you’re “following” her, what you’re actually doing is remarketing.

Remarketing lists for search ads (RLSAs)

The remarketing lists for search ads (RLSAs) will greatly help your Shopping campaigns.

Add a remarketing tag to your website or use Google Analytics to produce a remarketing list. Update the tracking code if you will be using Google Analytics.

Create lists in your shared library and advertise them to various lists in diverse ways:

  • All visitors – list of everyone who previously visited your website
  • Abandoned cart – list of visitors who added item/s to their cart without buying
  • Product viewers – list of shoppers who viewed a product page
  • Previous buyer – list of those who have purchased before

Customer Match lists

Photo Credits: Social Media Explorer

Customer match lists will allow you to upload the customer’s email list in Google and “match” it to its users. From there, you will be able to target the users in various ways using different channels, like from Search to display to YouTube and Shopping.

The lists will help you find customers who’ve purchased from your store and might still be searching on Google looking for other products but not aware of what other products you sell. Additionally, they may not remember your shop name or your URL. Customer Match enables you to be more active when someone from your list is searching for products on Google.

Similar audiences

Google produces an audience that has behavior similarities to other remarketing lists. It will be possible to create an audience that is parallel to your customers or similar to any other remarketing lists.

YouTube lists

D38 | Remarketing lists for search ads (RLSAs) 2
Photo Credits: Search Engine Journal

Consider using YouTube lists if you have videos on your YouTube account. You’ll be able to target your subscribers as well as those who have recently viewed your videos.

Remarketing lists for search ads gives performance advertisers another powerful tool for maximizing the return on search campaigns.

Need help with setting up your brands’ Remarketing lists for search ads (RLSAs)? Use remarketing to reach past website visitors and app users. Contact us and our marketing specialists will guide you through.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#GoogleShopping #Google #RLSA #RemarketingListsForSearchAds #Ecommercemarketing #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerceFacebook Shop

A Guide to Setting Up Your Facebook Shops

Facebook-Shop-1Photo source: About Facebook

Facebook Shop is a mobile-first shopping experience where merchants can easily create an online store on Facebook and Instagram for free. Customers can now easily browse and purchase your products using the new, always visible Shop section on your Facebook Page. You can add products to your shop with just one click and include the details, images, inventory, and automatically sync everything.

How Facebook Shops Work

Photo Credits: Shopify
  • Sellers who signed up as a Facebook Page Shop previously will be encouraged to convert to shops. You will receive an email or notification that says they are now allowed to use Facebook Shops.
  • New retailers can make a shop in Commerce Manager. If you’re a newbie, you can create a shop through Commerce Manager.
  • Create assortments to tailor your shop and entice customers. Each collection will be able to have a name, description, cover photo, and can include 2 or more products. Tailor an assortment of products to help shoppers find products that are right for them.
  • Shops display your brand and products through a mobile app. When you publish your shop, customers will be able to see it through Facebook using their Apple or Android devices. When you add new items to your shop, people will see it in their News Feed, on the Facebook Shop tab, and notification alerts.

Create Facebook Shops in Commerce Manager

Digital 38 | Facebook Shop 2
Photo Credits: Shopify

Sellers can direct people to their website from their Facebook shop to make their purchase. Here are the steps on how to set up a shop:

Before setting up a shop on Facebook, you must:

  • Be a Business Manager admin
  • Has owned Facebook Page and catalog in the same Business Manager
  • Must have Manage Page permissions for the Page and Manage catalog permissions for the catalog in Business Manager

Create your shop

Use a computer to set up a shop in Commerce Manager.

  1. Proceed to the Create Your Shop page and tap Next.
  2. Choose one of the three checkout methods.
  3. Link your shop to your business Page, or if you’re a new seller, create a new Page then click Next.
  4. Choose your business or create a new one. Tap
  5. Add Products section > choose an existing catalog or generate a new one and click Next.
    • Note: Choose one catalog to use for your shop to make sure that you are correct because you can’t switch it later.
  6. Review shop details and click agree to the Seller Agreement and tap Finish Setup.

Once you’ve created a shop:

  • Curate a collection. Create collections with 6 to 30 products.
  • Modify your shop. Pick your featured collection and tailor the aesthetics of your shop.
  • Publish your shop. People will be able to see your shop once Facebook reviews and approves your collections within 24 hours.

Need help setting up your Facebook Shop? Contact us now and our experts will help your set up your Facebook Shop and integrate it with the Shopify store.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #FacebookShop #Facebook #Shopify #D38

D38 is a member of Digital 38 Group.