Japan Digital Marketing

japan digital marketing agency in singapore

Set foot in the Japanese market with Japan Digital Marketing

Our Japan digital marketing services include:

  • LINE Marketing
  • Instagram Marketing

— View our Japan digital marketing services

Digital Marketing in Japan

Having the world’s third-largest economy, Japan is certainly a massive and essential market to explore in the Asia Pacific region. Currently, with almost 117 million internet users, the country bears a ton of marketing opportunities for businesses tapping the Japanese market.

Moreover, in 2020, the country also saw incredible growth in active social media users by 3.8% or 3 million from April 2019 to January 2020.

Out of all online activities, watching online videos topped Japan’s most consumed content each month with 74% of total internet users.

japan online content activities stats 2020
Japanese online content activities overview | Photo source: Data Reportal

Social Media Marketing in Japan

Among all sectors, social media in Japan is a remarkable marketing avenue with 82 million active users and 65% penetration at present.

In addition, the most-used social media platforms in Japan include Youtube (71%), LINE (61%), Twitter (50%), Instagram (33%), and Facebook (30%).

As we explore the Japanese digital marketing scene, we’ll be focusing more on LINE and Instagram marketing to set your foot in the market. Here we’ll briefly discuss why LINE and Instagram are your best means to connect with your Japanese consumers.

LINE Marketing in Japan

LINE is a freeware messaging app by LINE Corporation. In 2013, it became Japan’s largest social network with rapid and immense user growth until 2015.

Although it fell short to Youtube in 2020, it still gains incredible active user growth quarter-on-quarter (+1.2 million). Also, as reported by Line, 82 million Japanese users use the messaging app each month.

Moreover, LINE goes beyond being just a messaging app. Over the years, it added many features that users find useful for their day-to-day living. Some of the LINE platforms and features include LINE Friends, LINE@, LINE Pay, LINE Taxi, LINE Music, LINE Manga, LINE News, and Shopping.

These features made LINE a robust advertising platform that businesses cannot afford to miss.

Advertising on LINE

If you are keen to explore LINE advertising in Japan, you can start by creating a LINE@ account or becoming a LINE partner.

Once you’ve done the first step, here are the things you can do on LINE as an advertiser:

  • LINE Stickers
  • Exclusive Offers
  • LINE Points Ads

Furthermore, you can choose from the 3 basic ad formats – web, app, and video – and add the basic ad components – icon/account name, description, image, title, action button, and likes.

Instagram Marketing in Japan

While Instagram is behind LINE and Twitter, it is still a viable marketing platform for business tapping the Japanese market. In fact, there are quite a number of Japanese influencers or KOLs you can engage with to boost your Instagram ads.

To further elaborate on Instagram marketing in Japan, here are some interesting facts to learn from:

  • Active Instagram users in Japan: 33.49 million, May 2020 (Source)
  • Potential Instagram ad reach in Japan: 29 million, January 2020
  • Largest user group by age: 25 to 34 (11.5 million)
  • Leading user group by gender: Women (58.2%)
Instagram users in Japan May 2020
Instagram users in Japan as of May 2020 | Photo source: NapoleonCat

In a 2018 Facebook IQ insights, more than 1 in 3 people in Japan check Instagram right before bedtime.

Additionally, the most-followed topics in Japan are fashion (27%), photography (27%) and cooking/cuisine (23%) among other categories.

Top topics followed on Instagram in Japan
Top topics followed on Instagram in Japan | Photo source: Facebook IQ Insights

Japan Digital Marketing Agency in Southeast Asia

In view of the tough market competition, we understand how difficult it is to become successful in the Japanese market. However, as a Japan digital marketing agency, we strive hard to simplify the process for you.

We do this by first finding the right channel for your business based on your goals and needs. Secondly, we will develop a marketing strategy that will help you reach your Japanese consumers. Lastly, we activate these plans and track the results for constant improvements.

So, if you’re interested to tap the Japanese market, here are the platforms we serve from page management to advertising:

  1. LINE Marketing
  2. Instagram Marketing
  3. Influencer Marketing
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Conquer the Japan Market with Strategic Japan Digital Marketing.

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