Introduce Your Brand to a Hyperconnected Korea with Naver Marketing
Brands wanting to expand their presence in Asia should consider introducing themselves to South Korea’s internet savvy population. And getting on board on Naver is key.
Digital 38 can help you achieve this goal. Our digital marketing services for South Korea include:
- Naver Ads (SEM)
- Naver Blog Account Setup & Content Creation
— Learn more about our Naver ads and marketing services
Digital Landscape of South Korea
South Korea is a lucrative and promising market for global businesses. Despite having a smaller population compared to Japan and China, Koreans are notable for being highly active on the internet, particularly on mobile.
Furthermore, South Korea has the world’s fastest internet speed, making digital marketing more seamless and efficient in the country.
As of January 2020, South Korea has over 49 million internet users, with internet penetration at 96%. Social media user count also stood at more than 44 million in the same period – an increase of roughly 1 million year-over-year.
Koreans are mobile, digitally savvy, and eager to discover new brands.
Moreover, Koreans have even higher mobile connections with 60.61 million or 118% of the total population. In fact, it’s the highest in the world based on many reports.
This is incredibly high and favourable if you’re looking to target a market that’s always on mobile and connected.
Considering the country’s massive mobile growth, South Korea paved way for digital growth opportunities, especially for global businesses. With South Korea being a hyperconnected market, they are eager to discover new brands online.
If you have sufficient local knowledge and a good digital marketing strategy, you can succeed in executing your digital marketing plans in South Korea.
Why Use Search Advertising in South Korea?
South Korea is huge in digital advertising as well. In 2019, the country recorded a total of US$4.79 billion in digital ad spend.
Among all digital ad spends, search ads topped the overall digital advertising market value in South Korea, with a whopping US$2.2 billion in the same year.
With this in mind, search ads is an opportunity you cannot afford to miss if you want to target Korean markets. And the best avenue to do this is through Naver.
Launched in 1999, Naver remains a force to be reckon with in South Korea’s digital realm. Since its conception, Naver has grown into a massive and powerful platform that features comprehensive search and blogging services.
Currently, Naver is the number one internet search portal in South Korea with over 37 million subscribers to date. In addition, the search engine has 16 million daily unique visitors, 1 billion daily page views, and 2.85 billion daily search queries.
Due to its huge and stable presence in the market, it is actually one of the few search engines in the world that can challenge Google’s dominance in terms of search.
With Naver, you can target millions of potential customers with the right search term or keyword. You can choose from two types of ad format – Power Link and Power Content – depending on your campaign goals.
Entering the Korean Market with Naver Ads
Digital 38 is a Singapore digital marketing agency that offers Korean digital marketing services like Naver Ads. We have helped regional brands expand their audience reach by tapping South Korea, ultimately enabling them to lift brand awareness or conversion rate.
Through our expertise and vast experiences, you can successfully delve into the Korean market with our Naver services, namely:
- Naver Search Ads (SEM)
- Ad Account Setup
- Media Buy (Power Link / Power Content Ads)
- Naver Blog
- Account Setup
- Platform Management
- Content Creation (in Korean or local language)
Are you ready to dive into Korean digital marketing? Get in touch with our agency today to get started.