Reaching Out to Thai Consumers with LINE Marketing

If you’re planning to capture markets in Thailand, LINE should be part of your marketing assets. At Digital 38, we can provide you marketing services using LINE that include:

• Setup LINE Official Account
• Content management
• Page management
• Media campaign
• Push notifications and broadcast message to Official Account followers
• Setup eCommerce store on LINE MyShop

What is LINE Marketing?

LINE is a vital platform for Thais nowadays. It has enabled people in Thailand in keeping up with friends and business news, opening one-on-one conversations, receiving push notifications from LINE official accounts, shopping online, paying digitally via Rabbit LINE Pay, read the latest news of the day, horoscope, and more. The average app user usage spends 216 minutes per day on LINE alone.

LINE is a social media platform and offers many features and benefits for businesses wanting to connect to audiences in Thailand.

LINE is the third most used app in Thailand, next to Youtube (91%).

As of Q2 2019, the growing popularity of LINE allowed it to welcome 44 million users, and generate high user traffic. It is the highest grossing app in Thailand, according to Data Reportal in 2018.

How LINE Marketing Grows Your Business Further?

The process of setting up a LINE Official Account may be complicated. But once you’ve gone through this process, the enormous advantages of having an official account on LINE will flow to your brand.

• As customers or followers on many social media platforms have a declining trend of accessing organic branded content, LINE is different because of the LINE Broadcast Message function that will enable LINE Official Account to send messages to all users. It allows you to add your account as a friend to reach target audiences.
• According to 2019 LINE survey, more than 70% of users say that their most preferred content type is the brand promotion and happy to receive promotional messages on the app.
• LINE has several tools designed for marketing campaigns. It’s also simple and easy to use, such as digital discount coupons or marketing survey kits.
• LINE will track the performance data and insights of each account, for you to analyze, improve, better understanding your marketing efforts.
• Ecommerce stores can be done instantly on the LINE platform with inventory management tools and many other tools that helps businesses achieve success.