Influencer Marketing
Whether you’re targeting niche audiences in Malaysia or scaling visibility across Asia, our experienced team connects brands with the right voices on platforms like TikTok, Instagram, YouTube, and Xiaohongshu (RED). From KOL sourcing to full-funnel campaign execution and performance tracking, we help businesses harness the power of influencer marketing to drive real results.
Why Influencer Marketing is Essential for Brands
- Influencers help your brand reach a wider audience by cutting through ad fatigue with authentic, engaging content.
- People trust influencers more than traditional ads, resulting in stronger engagement through likes, shares, and comments.
- Influencer campaigns generate quick and measurable outcomes, from increased traffic to higher conversions.
- With flexible budgets, influencer marketing allows you to scale campaigns efficiently using macro or micro-influencers.
- Influencers create brand touchpoints across platforms like TikTok, Instagram, and XHS—amplifying your visibility everywhere your audience is active.
Why Partner with Digital 38
Connect with
the Right Influencers
Across nano, micro, macro, and mega tiers tailored to your brand.
End-to-End
Campaign Management
From strategy and sourcing to content, execution, and tracking.
Leverage 1,000+ KOLs in Our Network
Rapid, high-impact collaborations without compromising on quality.
Multi-Platform,ROI-Driven Results
Campaigns across Meta, TikTok, YouTube, and Xiaohongshu
Influencer Marketing Services
End-to-end influencer marketing solutions from discovery to campaign performance analysis
Influencer Discovery
Identify and vet authentic influencers aligned with your brand values
Campaign Strategy
Develop comprehensive influencer marketing strategies for maximum impact
Partnership Management
Handle negotiations, contracts, and relationship management
Content Collaboration
Guide content creation whilst maintaining influencer authenticity
Performance Tracking
Comprehensive analytics on reach, engagement, and conversion metrics
Multi-Platform Ops
Coordinate campaigns across Instagram, TikTok, Xiaohongshu, and local platforms
Our Process
A systematic approach to influencer marketing that delivers authentic partnerships and measurable results
Influencer Research
Identify authentic influencers who align with your brand and target audience
Campaign Planning
Develop strategic campaign objectives, guidelines, and performance metrics
Partnership Execution
Manage collaborations, content approval, and campaign delivery
Performance Analysis
Track results, analyse ROI, and optimise future influencer partnerships
