With Xiaohongshu (RedNote) becoming a go-to platform for health tips, doctors have a unique opportunity to reach patients through high-quality, engaging videos. Videos allow doctors to showcase expertise, build trust, and interact directly with their audience.

Here’s how doctors can create videos that truly engage Xiaohongshu users:

1. Keep Content Clear and Digestible

Complex medical topics should be simplified for quick understanding. Break explanations into short segments, use visual aids like diagrams, and focus on practical tips patients can apply immediately.

2. Add Subtitles and Closed Captions

Many Xiaohongshu users watch videos without sound, especially on mobile. Adding subtitles or closed captions ensures your message is accessible, improves comprehension, and increases engagement—even for viewers with hearing difficulties.

3. Use Interactive Elements

Encourage audience participation by:

• Asking questions in the video or caption.
  
• Prompting viewers to share their experiences or tips.
  
• Using polls or comment-based challenges.

This makes videos feel two-way and builds stronger connections.

4. Show Authenticity and Credibility

Patients trust doctors who are transparent. Display your qualifications, experience, and specialisation visually or verbally. Share real stories, case studies (with consent), or behind-the-scenes glimpses of your practice.

5. Keep Videos Engaging and Visually Appealing

Use clean visuals, proper lighting, and concise editing. Break content into bite-sized, 30–60 second clips when possible. Including animations, text overlays, or step-by-step visuals keeps viewers interested and improves retention.

6. Optimise for Xiaohongshu Discovery

Use hashtags that are relevant to your content, engaging thumbnails, and concise captions to make your videos discoverable.

Examples: #小红书健康 #预防保健 #健康贴士

Navigating Xiaohongshu’s Sensitive Industry Rules

Healthcare is considered a sensitive industry on Xiaohongshu. This means content related to medicine, treatments, or health advice is carefully reviewed and must follow platform regulations. Doctors should:

• Avoid exaggerated claims about cures or guaranteed results.
  
• Stay compliant with platform rules by keeping messaging educational rather than promotional.
  
• Use disclaimers in videos and captions to clarify that advice is general and not a replacement for in-person consultation.
  
• Frame content around awareness and prevention, which the platform supports more positively compared to overt service promotion.

By respecting Xiaohongshu’s sensitive industry guidelines, doctors can maintain credibility, avoid takedowns, and build a sustainable digital presence.

Find out more about how doctors can promote legally on Xiaohongshu here.

Why High-Quality Xiaohongshu Videos Matter for Doctors

Creating high-quality, interactive videos on Xiaohongshu allows doctors to educate, engage, and build trust with patients online. By combining clear communication, subtitles, interactivity, and authenticity, doctors can create content that resonates and encourages meaningful interactions.

Ready to elevate your Xiaohongshu presence? Start producing engaging doctor videos today—or get professional video production support to make your expertise shine online!