Xiaohongshu (RedNote) marketing

As a leading digital marketing agency, we help brands succeed on Xiaohongshu (小红书) through strategic content marketing tailored to its vibrant community. With a data-driven approach and localised strategies, we craft engaging campaigns that drive visibility, trust, and sales on one of China’s top lifestyle platforms.
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What is Xiaohongshu & Why It Matters

Xiaohongshu (RedNote) is China’s most influential lifestyle platform, combining social media with e-commerce and user-generated content. With over 300 million users, it’s where people go to discover products, plan travel, and review brands, making it a powerful tool for international businesses seeking Chinese-speaking customers.

Instagram Users in Malaysia

2.5M+ Xiaohongshu Users
in Malaysia

Malaysia is now the second-largest Xiaohongshu market outside China, making
it a prime space for brands targeting
Chinese-speaking audiences.

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Strategic Gateway to
Chinese-Speaking Markets

Ideal for tourism, retail and luxury brands, Xiaohongshu offers premium positioning
and cross-border visibility to Chinese and Chinese-speaking audience.

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80% of Users Are Women Aged 20–35

This is a digitally savvy and trend-conscious audience, actively seeking lifestyle, beauty, fashion, and travel inspiration.

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High Spending Power & Brand Awareness

They’re highly engaged, brand-aware, and often make buying decisions based on peer reviews and KOL content.

Why Choose Digital 38 as Your Xiaohongshu Agency in Malaysia

Explore, map, search, location

We understand the nuances of both Malaysian and Chinese markets, giving your brand an edge when targeting local consumers or
inbound Chinese travellers.

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We assist with setting up and verifying your Xiaohongshu business account, ensuring your brand is positioned for success from day one.

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Get access to verified Xiaohongshu KOLs and micro-influencers who align with your audience, helping you build authentic connections and trust.

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We rely on performance insights and market trends to make smarter, faster decisions that optimise engagement and ROI.

Our Xiaohongshu Marketing Services /我们的服务

Official
Account Verification

We help brands secure official Xiaohongshu Blue V Certification, enhancing credibility, trust, and visibility on the platform.

小红书蓝V认证

小红书蓝V认证象征着用户的官方、权威身份，适用于企业号和专业个人账户。通过蓝V认证，品牌、商家和机构可以在小红书上树立官方形象，增强用户信任。蓝V认证能助力提升品牌和内容的曝光度，将其推向新的高度。

Account
Management

We manage fan engagement on the page while leveraging Xiaohongshu algorithms to boost visibility, grow and drive conversions.

小红书账号运营

在小红书平台上运营账号是一个高效的品牌推广和内容营销方式。从算法、选题、封面、标题、内容、评论、互动等七个方面，通过小红书账号运营的策略和实操方法，帮助品牌最大化推荐和搜索流量，实现粉丝的增长和转化。

Media Buying
& Strategy

We provide comprehensive support and expert strategies to maximise ad performance, ensuring effective results that align with your goals.

小红书广告投放

在小红书平台上进行广告投放，可以帮助品牌精准触达目标用户，提升品牌曝光和销售转化。广告中介服务则提供全面的支持和专业的解决方案，确保广告投放的效果最大化，能够有效提升广告的投放效果和品牌的营销目标。

Content Creation
and Optimisation

We create trend-driven content that connects with Xiaohongshu users across 18 key categories like fashion, beauty, and lifestyle, boosting your brand’s visibility and influence.

小红书内容创作

深入了解小红书的内容定位和话题标签，专注于内容选题和策划，为客户打造爆款内容。小红书目前的内容覆盖了时尚穿搭、护肤彩妆、明星等18个话题，大部分涉及女性生活的方方面面。通过对这些热门话题的精准把握，帮助品牌在小红书平台上提升曝光度和影响力。

Influencer
Marketing

We match your brand with the right RED influencers to boost engagement and reach. You get authentic exposure while we handle everything behind the scenes.

卓越的KOL营销

我们专注于精准识别并携手与品牌受众高度契合的KOL合作，助力品牌提升互动，拓展影响力。借助小红书KOL（RED Influencers），我们确保品牌获得真实且自然的呈现，让您省心省力，无需操心繁琐的对接流程。

Performance-Led
Campaign Optimisation

We use performance data to refine your campaigns, ensuring transparency, smarter decisions, and better ROI.

数据驱动的决策

我们持续监测并分析关键数据，为您提供可执行的优化策略，以提升营销成效。依托精准的数据分析，我们确保营销透明度，并基于数据做出明智决策，助您最大化小红书营销的投资回报。

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