First-Party Data Management
A first-party data management agency is essential for businesses looking to transform customer data into actionable strategies. By organising and analysing data, we provide valuable insights that enable brands to craft personalised marketing campaigns, ensuring a meaningful impact on their audience.
Why First-Party Data Matters for Businesses
- Collected directly from your audience, first-party data is more reliable than third-party alternatives.
- Easily align with Malaysia’s data protection regulations by managing consent and transparency in-house.
- Understand customer behaviour deeply and deliver tailored experiences across owned media, CRM, and paid campaigns.
- Improve ad efficiency, reduce wasted spend, and optimise conversions with data you control.
- 83% of Malaysian consumers prefer brands that protect their data privacy.
Why Choose Digital 38 for First-Party Data Solutions
Expertise in
Data-Driven Marketing
Actionable Insights
and Retargeting
Seamless Platform Integration
Privacy and Compliance Assurance
Customised Solutions
for Growth
Transparent &
Collaborative Process
What We Do
First-Party Data Management
for Strategic Growth
As privacy regulations tighten, effective management
of first-party data helps build trust, reduce reliance
on third-party cookies, and future-proof marketing
efforts in a data-driven world.
Integration Capabilities with
CRM and Marketing Tools
A key step for businesses to deliver personalised campaigns while building trust. Centralising data and automating processes improve insights, retargeting,
and engagement securely and efficiently.
Proficiency in Data Analytics
and Customer Insights
Utilising data to understand customer behaviour and preferences helps businesses make informed decisions, personalise experiences, and improve outcomes.
Expertise in First-Party Data
Collection and Storage
First-party data skills focus on responsible,
secure, compliant customer data use for impactful, personalised campaigns.