Xiaohongshu (小红书), known internationally as RedNote, operates very differently from most social…
Case Studies
At Digital 38, we are proud to deliver innovative, bespoke solutions that achieve measurable results across a broad range of industries and sectors.
RedNote, better known globally as Xiaohongshu, has become one of the most…
What Types of Travel Brands Are Winning on Xiaohongshu
The travel industry is entering a new phase, shaped by shifting traveller…
Future Angles for Malaysian Travel in 2026
Why FIT Travellers Matter The Chinese FIT (Free Independent Traveller) market is…
Engaging the Chinese FIT Market Through Xiaohongshu
In today’s tourism landscape, success is no longer defined by glossy brochures…
Building Success in Travel Marketing with Xiaohongshu
Xiaohongshu is evolving beyond its lifestyle roots into a trusted space for…
Navigating Sensitive Healthcare Content on Xiaohongshu
With Xiaohongshu (RedNote) becoming a go-to platform for health tips, doctors have…
6 Ways Doctors Can Connect via Xiaohongshu Videos
Patients today no longer rely solely on hospital websites or formal consultations…
Digital Health on Xiaohongshu: A New Frontier for Doctors
In Southeast Asia, international luxury shoppers are reshaping the retail landscape. With…
A Guide to International Retail Marketing in Southeast Asia
The Growth of Luxury Malls in Southeast Asia Southeast Asia has become…