Google Ads

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Google Ads Agency in Singapore

Our Google ads services include:

  • Search ads
  • Display ads
  • Video ads
  • Shopping ads

Get started with Google Ads

What is Google Ads?

Google Ads is an online advertising platform developed by Google. It generally caters to advertising needs on the Google search engine and its broad network of websites, apps, and products.

Formerly known as Google AdWords, Google Ads offers 5 major ad campaign types:

  1. Search Ads
  2. Display Ads
  3. Video Ads
  4. Shopping Ads
  5. App Ads

Why Google Ads is important for your business?

Google Ads is a vital strategy whether you’re a new brand or you want to expand your online reach. With Google Ads, you can easily gain impressions or clicks as most internet searches happen on a Google property like Google Search and Youtube.

What’s more, here are some interesting facts to help you understand why Google Ads is good for your business:

  • 3.5 billion searches are made on Google every day (Source: Internet Live Stats)
  • 49% of users say they use Google to search for a new item or product (Source: Think with Google, 2019)
  • 94% of internet searches take place on a Google property (Source: Jumpshot via Sparktoro, 2019)
  • About 16-20% of Google searches are new every year – meaning they’ve never been searched before (Source: Internet Live Stats)
  • 35% of product searches start on Google (Source: eMarketer)

Over the years, Google has developed strategic campaign concepts, algorithms, wide audience lists, and ad placements that help your ads answer to each user query. Through this, each advertisement appears first to users right where and when they need it the most.

That is to say, Google Ads is an excellent way to appeal to your target audience throughout the consumer journey. Whether they are looking for the nearest coffee shop or they are ready to purchase a house, you can easily target them right when they search on Google.

Which Google Ads type is most suitable for you?

Now, let’s find out which Google Ads campaign type best suits your needs.

In general, each Google Ads type corresponds to different goals. This is why when you begin setting up your campaign, you will be asked to select a campaign goal. This way, Google will be able to give the most fitting recommendations for your ad to consistently work.

So, let’s look into the goals you can choose from in setting up a Google ad:

  • Sales
  • Leads
  • Website traffic
  • Product & brand consideration
  • Brand Awareness & reach
  • App promotion

Once you’ve selected your goal, it’s time you pick a campaign type. As mentioned above, there are five campaign types, including search, display, video, shopping, and app. By selecting a campaign type, you’re telling Google where to place your ads.

To make this even easier, here’s a table of all campaign types, where it appears, and when you should use it:

Campaign Ad TypeWhere does it show?When should you use it?
Search Ads
  • Search sites – Google Search, Google Play, Google Shopping, Google Maps
  • Search partners – Google Video, other Google sites, non-Google websites
The most appropriate choice for most businesses

  • If you’re looking into advertising on Google Maps
  • If you want your ad to show first on Google search
Display Ads
  • Google Display Network (GDN) – Google Finance, Gmail, Blogger, Youtube, etc.
  • Build brand awareness
  • Create remarketing campaigns
  • If you want to advertise on
    • a certain website
    • Youtube
Video Ads
  • Youtube
  • GDN
  • Promote video content
  • If you want to advertise on:
    • Youtube
    • across GDN
Shopping Ads
  • Shopping tab on Google Search
  • Google Search
  • Google Images
  • Search partners
  • GDN – Google Discover and more
  • For e-commerce store owners
App Ads
  • Google Search
  • Search partners
  • Google Play
  • Youtube
  • GDN
  • If you have a new or existing app
  • Drive in-app sales

Google Ads for your Business

Google Ads offers limitless opportunities for your brand or business to prosper online. If you’re looking to explore this wonderful opportunity, but you don’t have the manpower or enough knowledge to start, let Digital 38 – a Google Ads agency – help you.

Digital 38 is a digital technology company in Singapore and Vietnam offering Google Ads services for businesses in the region. Our teams are Google Ads certified making us more equipped and knowledgeable in providing such advertising services.

Are you ready to take on Google advertising for your business? Get started today with a Google Ads agency! Talk to our Google Ads experts to learn more.

Get your brand seen first on Google with Google Ads

Contact us today