Influencer marketing has advanced significantly, and your social media influencer strategy needs to evolve with it. Celebrity endorsements and flawless posts are no longer the only things that matter. These days, your real customers—the average person—often have the most impact.
Real voices are influencing real decisions, whether it’s a personal story on Xiaohongshu, a skincare review on TikTok, or a product haul on Instagram. What does this signify for your brand, then?
It implies that your approach to social media influencers needs to change to become more strategic, inclusive, and results-oriented. And that is precisely what we are here to do.
At Digital 38, we work with brands to build influencer ecosystems that connect, convert, and expand in addition to looking good.
The Evolution of the Social Media Influencer Strategy
Influencer marketing in this era is more multi-faceted—and more impactful—than ever before. Forward-thinking brands now deploy layered influencer strategies that include:
Today’s consumers are increasingly influenced by relatable voices over polished promotions. Platforms like TikTok, Instagram Reels, and Xiaohongshu reward real, relevant content, and this has transformed how brands approach influencer engagement.
Creators + Communities = A Smarter Strategy
A strong influencer strategy isn’t about choosing between creators and customers. It’s about bringing them together. Here’s how we do it at Digital 38:
Here’s how we do it at Digital 38:
It’s not just smarter. It’s more sustainable—and it builds a brand that people actually want to talk about.
Backed by a Social Media Strategy That Delivers
Even the best content needs the right home. That’s why we make sure your influencer content is:
Our strategy ensures that your influencer marketing is integrated into your larger social media ecosystem rather than existing as a stand-alone effort.
Turning Influence into Action
Influencer content is no longer just for awareness. With tools like TikTok Shop, Instagram Checkout, and Xiaohongshu’s product links, people can go from “just looking” to “just bought” in seconds.
We design influencer campaigns with performance at their core, ensuring every piece of content drives real, trackable outcomes. Our approach includes:
By aligning influencers with clear conversion goals, we transform brand visibility into tangible business growth—making every campaign commercially effective as well as creatively engaging.
👉 Interested in launching your own live selling campaign? Explore our Live Selling Solutions to see how we drive real-time conversions.
What Makes a Winning Influencer Strategy?
Success lies in customisation, localisation, and alignment. At Digital 38, we tailor every campaign to the client’s brand, audience, and market:
Whether you’re launching a new campaign or scaling into new markets, our influencer strategies are rooted in local relevance and designed to deliver measurable business impact.
Discover how we turn influence into impact.
Influencer marketing today isn’t about who shouts the loudest. It’s about finding the right voices—and helping them tell your story in a way that resonates, reaches, and converts.
📩Get in touch with our team to build a tailored social media and influencer strategy for your brand today.
