First-Party Data Management
A first-party data management agency is essential for businesses looking to transform customer data into actionable strategies. By organising and analysing data, we provide valuable insights that enable brands to craft personalised marketing campaigns, ensuring a meaningful impact on their audience.
Why First-Party Data Matters for Businesses
- Collected directly from your audience, first-party data is more reliable than third-party alternatives.
- Easily align with Malaysia’s data protection regulations by managing consent and transparency in-house.
- Understand customer behaviour deeply and deliver tailored experiences across owned media, CRM, and paid campaigns.
- Improve ad efficiency, reduce wasted spend, and optimise conversions with data you control.
- 83% of Malaysian consumers prefer brands that protect their data privacy.
Why Choose Digital 38 for First-Party Data Solutions
Expertise in
Data-Driven Marketing
Actionable Insights
and Retargeting
Seamless
Platform Integration
Privacy and Compliance
Assurance
Customised Solutions
for Growth
Transparent &
Collaborative Process
First-Party Data Management Features
Comprehensive solutions to unlock the full potential of your customer data
Data Collection Strategy
Design comprehensive data collection frameworks across all customer touchpoints
Customer Data Platform
Implement unified customer data platforms for 360-degree customer view
Privacy Compliance
Ensure GDPR, PDPA, and local data protection regulation compliance
Data Analytics & Insights
Transform raw data into actionable business intelligence and insights
Personalisation Engine
Build personalised customer experiences based on first-party data
Marketing Automation
Automated marketing campaigns driven by customer behaviour data
First-Party Data Management Benefits
Transform your business with strategic data management
40%
Increase in customer
lifetime value
65%
Improvement in
marketing efficiency
50%
Reduction in customer
acquisition cost
80%
Better personalisation
accuracy