Return on ad spend (ROAS) Customer acquisition cost (CAC) Lifetime value (LTV)…
Case Studies
At Digital 38, we are proud to deliver innovative, bespoke solutions that achieve measurable results across a broad range of industries and sectors.
Travel and lifestyle experiences Beauty and personal care products Consumer technology and…
Creator Partnerships and YouTube: The New Engine of Digital Discovery
Asking for opinions on product variations Sharing early-stage ideas and seeking input…
Xiaohongshu Trends: How Honest Content Drives More Saves
Consumer behaviour on Xiaohongshu is shifting in a meaningful way. Users are…
Premium Brand Strategy on Xiaohongshu
A noticeable shift is reshaping consumer behaviour on Xiaohongshu — and it’s…
Xiaohongshu Rational Consumption: Strategy for Premium Brands
There’s a growing gap between brands that “show up” on Xiaohongshu and…
How KFS Creates a Full-Funnel Growth Loop on Xiaohongshu
Search behaviour is changing — and fast. For the 18–35 demographic, discovery…
Why Xiaohongshu Is the New Search Engine & How to Optimise
Patients Are Active Decision-Makers Healthcare consumers across Southeast Asia are no longer…
Digital & Informed Healthcare Consumer in Southeast Asia
As the year settles into its natural rhythm, clearer patterns begin to…
Digital Advertising Trends to Watch in 2026
The Era of “More” is Over. The Era of “Better” has Begun….