Influencer Marketing
Why Influencer Marketing is Essential for Brands
- Influencers help your brand reach a wider audience by cutting through ad fatigue with authentic, engaging content.
- People trust influencers more than traditional ads, resulting in stronger engagement through likes, shares, and comments.
- Influencer campaigns generate quick and measurable outcomes, from increased traffic to higher conversions.
- With flexible budgets, influencer marketing allows you to scale campaigns efficiently using macro or micro-influencers.
- Influencers create brand touchpoints across platforms like TikTok, Instagram, and XHS—amplifying your visibility everywhere your audience is active.
Why Partner with Digital 38

Connect with the Right Influencers
Across nano, micro, macro, and mega tiers tailored to your brand.

End-to-End Campaign Management
From strategy and sourcing to content, execution, and tracking.

Leverage 1,000+ KOLs in Our Network
Rapid, high-impact collaborations without compromising on quality.

Multi-Platform,ROI-Driven Results
Campaigns across Meta, TikTok, YouTube, Xiaohongshu and Weibo.
What We Do
KOL & Influencer Matchmaking
Connecting you with
the right creators for events
and campaigns.
PaidAmplification
Boosting influencer content through targeted ads and promotions.
Campaign Strategy& Execution
From ideationto activation, includingevent collaborations.
PerformanceTracking
Data-driven reporting, optimisation, and ROI measurement.
How We Do
We Define Your Goals
We identify your brand objectives, audience segments, and regional focus to build a data-driven influencer marketing strategy.
We Source the Right Influencers
Our team carefully vets influencers across platforms to ensure they align perfectly with your brand identity and campaign goals.
We Manage Campaign Execution
From briefing to content approvals, we handle all logistics to ensure timely, seamless, and high-performing campaign rollouts.
We Optimise With Insights
We monitor performance in real time, analyse key metrics, and provide actionable insights to improve and scale future campaigns.
Read Latest Insights on Influencer & KOL Marketing

