Influencer Marketing

Whether you’re targeting niche audiences in Malaysia or scaling visibility across Asia, our experienced team connects brands with the right voices on platforms like TikTok, Instagram, YouTube, and Xiaohongshu (RED). From KOL sourcing to full-funnel campaign execution and performance tracking, we help businesses harness the power of influencer marketing to drive real results.
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Why Influencer Marketing is Essential for Brands

  • Influencers help your brand reach a wider audience by cutting through ad fatigue with authentic, engaging content.
  • People trust influencers more than traditional ads, resulting in stronger engagement through likes, shares, and comments.
  • Influencer campaigns generate quick and measurable outcomes, from increased traffic to higher conversions.
  • With flexible budgets, influencer marketing allows you to scale campaigns efficiently using macro or micro-influencers.
  • Influencers create brand touchpoints across platforms like TikTok, Instagram, and XHS—amplifying your visibility everywhere your audience is active.

Why Partner with Digital 38

Influencer tier

Connect with the Right Influencers

Across nano, micro, macro, and mega tiers tailored to your brand.

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End-to-End Campaign Management

From strategy and sourcing to content, execution, and tracking.

Influencer Network icon

Leverage 1,000+ KOLs
in Our Network

Rapid, high-impact collaborations without compromising on quality.

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Multi-Platform,
ROI-Driven Results

Campaigns across Meta, TikTok, YouTube, Xiaohongshu and Weibo.

What We Do

KOL & Influencer Matchmaking

Connecting you with
the right creators for events
and campaigns.

Paid
Amplification

Boosting influencer content through targeted ads and promotions.

Campaign Strategy
& Execution​

From ideation
to activation, including
event collaborations.

Performance
Tracking

Data-driven reporting, optimisation, and ROI measurement.​

How We Do

  • We Define Your Goals

    We identify your brand objectives, audience segments, and regional focus to build a data-driven influencer marketing strategy.

  • We Source the Right Influencers

    Our team carefully vets influencers across platforms to ensure they align perfectly with your brand identity and campaign goals.

  • We Manage Campaign Execution

    From briefing to content approvals, we handle all logistics to ensure timely, seamless, and high-performing campaign rollouts.

  • We Optimise With Insights

    We monitor performance in real time, analyse key metrics, and provide actionable insights to improve and scale future campaigns.

Read Latest Insights on Influencer & KOL Marketing

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Social Media Influencer Strategy: Build Influence That Converts
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