If your business is aiming to reach Chinese-speaking Gen Z and Millennial consumers in Southeast Asia, there’s one platform you can’t afford to overlook: Xiaohongshu, also known as RedNote. To truly connect with this audience, setting up a xiaohongshu professional account is one of the most effective ways to establish trust, boost visibility, and run meaningful campaigns — especially in industries like beauty, health, travel, F&B, and lifestyle.
What Is a Xiaohongshu Professional Account?
A xiaohongshu professional account is a business-level profile designed to support marketing and content strategies on RedNote. Unlike personal user accounts, it provides access to:
It’s the official upgrade for any brand serious about building a credible, long-term presence on the platform.
Why Brands and Businesses Need It
RedNote is more than just a content app — it’s a lifestyle search engine. Users go there to find trusted reviews, compare products, and make informed choices based on real-life experiences.
With a professional account, you can:
How to Set Up a Xiaohongshu Professional Account
1. Create a Personal Xiaohongshu Account (if you don’t have one)
Download the Xiaohongshu app, register using your phone number (international numbers are accepted), and complete a personal profile set up.
2. Access the Xiaohongshu Pro Platform
3. Initiate the Verification Process
4. Prepare and Upload Required Documents
This is the most critical step and requires careful preparation. Documents typically include:
5. Make Payment
6. Await Review and Approval
How to Maximise the Account’s Value
Creators often share:
Why It’s Powerful for Southeast Asia
Chinese-speaking audiences in Malaysia, Singapore, and Thailand are highly active on Xiaohongshu. A xiaohongshu professional account, especially with certification, gives you the foundation to become a local authority brand among this fast-growing demographic.
What to Consider
Ready to Get Verified on Xiaohongshu?
Setting up a xiaohongshu professional account is just the first step — getting your business officially verified builds the trust and visibility your brand needs to grow on the platform.
If you’re unsure where to start or want to avoid the hassle of document submission, translations, and account navigation, we’re here to help.
👉 Our team specialises in helping brands:
