Paid Media Overview for Xiaohongshu
Comprehensive advertising solutions designed to maximise your investment and drive measurable business results on Xiaohongshu.
Why Advertise on Xiaohongshu
Xiaohongshu is one of China’s fastest-growing social commerce platforms, blending lifestyle inspiration with product discovery.
High‑Intent Audience
Users actively seek product recommendations and lifestyle inspiration, making them highly receptive to brand messaging.
Precise Targeting
Advanced targeting capabilities based on interests, behaviours, demographics, and purchase intent.
Platform Advantages
- 200M+ monthly active users
- High‑spending demographics
- Visual‑first content format
Ad Formats & Placement Options
Choose from diverse advertising formats optimised for different campaign objectives and user behaviours on Xiaohongshu.
Feed Ads
Native advertising that seamlessly integrates with user feeds for maximum engagement and organic reach.
Key Features:
- Native integration
- High engagement
- Visual storytelling
- Brand awareness
Search Ads
Targeted advertisements appearing in search results for relevant keywords and user queries.
Key Features:
- High‑intent targeting
- Keyword optimisation
- Immediate visibility
- Purchase intent
Our Xiaohongshu Media Services
Digital 38 offers a comprehensive suite of advertising and media solutions tailored for brands on Xiaohongshu.
Strategy Development
We analyse your brand objectives and audience to create a media plan that aligns with your marketing goals.
Ad Planning & Buying
From budget allocation to ad placement, our team manages the buying process directly on Xiaohongshu’s platform.
Setup & Optimisation
We handle creative upload, targeting configuration, and ongoing optimisation to ensure your ads perform effectively.
Performance Monitoring
Track campaign results with detailed reports on impressions, clicks, engagement, and conversions.
Key Performance Metrics for Xiaohongshu
> Cost Per Click (CPC)
Average cost incurred each time a user clicks on your advertisement.
> Conversion Rate
Percentage of users who complete the intended action (e.g., purchase, sign-up, or inquiry).
> Click-Through Rate (CTR)
Percentage of users who view your ad and proceed to click on it.
