3 in 4 Xiaohongshu users are aged 18–35. Millions of them use the platform not just for product reviews, but to search for health tips, skincare advice, and medical explanations.

For doctors, this shift in behaviour is an opportunity — not to go viral, but to be visible. To be the trusted voice that people discover in their moment of uncertainty.

In this article, we’ll show you how to use video content effectively — and responsibly — as a medical professional on Xiaohongshu.

Why Should Doctors Be on Xiaohongshu?

Think of Xiaohongshu as more than just social media. It’s a search engine for smart, curious people. Every day, users type in questions like:

And when your video answers one of those questions — in a clear, caring way — it’s not just content. It’s connection. For doctors, this presents three key advantages:

What Kinds of Videos Work Best?

The most successful doctor accounts on Xiaohongshu don’t go viral — they provide consistent, relevant, and helpful insights.

Popular formats include:

Tip: Keep it short and engaging. Around 60 seconds is ideal.

Why Professional Video Production Helps

While smartphone content can work, there’s a visible difference when videos are professionally shot. A production team familiar with Xiaohongshu can help you:

You also get guidance on script writing, location selection, lighting, and audio — all of which are crucial when your face, tone, and authority are key to your brand.

What To Do (and What Not To Do)

Let’s make things simple. Here’s a quick breakdown of the do’s and don’ts.

DO:

DON’T:

Need help scripting or producing your first Xiaohongshu video?

There’s never been a better time for doctors to connect with their audience outside the clinic. With the right content, the right tone, and the right tools — Xiaohongshu can help you build trust, educate the public, and attract the kind of patients you want to serve.

Let’s create something that truly reflects your expertise and personality. Reach out to us today.