Xiaohongshu (RedNote) marketing

As a leading digital marketing agency, we help brands succeed on Xiaohongshu (小红书) through strategic content marketing tailored to its vibrant community. With a data-driven approach and localised strategies, we craft engaging campaigns that drive visibility, trust, and sales on one of China’s top lifestyle platforms.

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Why Xiaohongshu Matters

Xiaohongshu (RedNote) is China’s leading lifestyle and social commerce platform, crucial for reaching Chinese consumers in Southeast Asia and beyond.

200M+

Active Users

2.5M+

Users in Malaysia

70%

Female Users

72%

Under 35 Years

User-Generated Content

Authentic reviews and lifestyle content from real users

Social Commerce

Seamless shopping experience integrated with social features

Lifestyle Focus

Beauty, fashion, food, and lifestyle content dominates

KOL Influence

Key Opinion Leaders drive purchasing decisions

Platform Advantages

> High Purchase Intent

Users actively seek product recommendations and reviews

> Trust & Authenticity

Real user reviews build trust and credibility

> Cross-Border Reach

Perfect for reaching Chinese consumers across ASEAN

Our Xiaohongshu Services

Comprehensive Xiaohongshu marketing solutions to help your brand succeed on the platform.

Official Account Verification

Secure Blue V certification for brand trust & visibility

  • Blue V Application
  • Document Preparation
  • Platform Liaison
  • Boosted Credibility

Account
Management

Complete management of your Xiaohongshu business account

  • Profile Optimisation
  • Community Engagement
  • Customer Service
  • Reputation Management

Content Strategy & Development

We create trend-driven content that connects with Xiaohongshu users

  • Trend Analysis
  • Content Calendar
  • Visual Guidelines
  • Seasonal Campaigns

Influencer Marketing

We connect with the right influencers for authentic promotion

  • KOL Identification
  • Partnership Negotiation
  • Campaign Management
  • Performance Tracking

Media Buying & Strategy

We provide expert strategies to maximise ad performance

  • Smart Targeting
  • Budget Planning & Strategy
  • Media Planning
  • Performance Reports

Analytics & Reporting

Comprehensive performance tracking and optimisation

  • Performance Metrics
  • Audience Insights
  • Competitive Analysis
  • Monthly Reports & Tracking

Why Choose Digital 38 as Your Xiaohongshu Agency in Malaysia

We understand both Malaysian and Chinese audiences, helping you reach locals and travellers effectively.

We handle Xiaohongshu setup and verification to position your brand for success from day one.

Work with trusted KOLs and micro-influencers to build genuine audience connections.

We use insights and trends to optimise engagement, boost ROI, and drive faster results.

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