KOL sourcing and coordination: identifying Kevin and Valerie as the right creator…
Case Studies
At Digital 38, we are proud to deliver innovative, bespoke solutions that achieve measurable results across a broad range of industries and sectors.
Influencer marketing has become one of the most powerful tools for brands…
Common Influencer Campaign Mistakes Brands Make
In Southeast Asia, international luxury shoppers are reshaping the retail landscape. With…
A Guide to International Retail Marketing in Southeast Asia
The Growth of Luxury Malls in Southeast Asia Southeast Asia has become…
Xiaohongshu Influencer Strategy for Luxury Malls in Southeast Asia
Malaysia is aiming for record numbers of Indonesian tourists, with 4.3 million…
Shopping Mall Media Strategies: Winning Over Indonesian Tourists
For shopping mall marketers, the return of Chinese tourists is a major…
How Shopping Malls Can Attract High-Value Chinese Tourists
In an increasingly competitive retail landscape, Kuala Lumpur’s luxury malls are vying…
Driving Affluent Footfall Through Strategic Shopping Mall Marketing
Collaborating with influencers on Xiaohongshu (RedNote) can do wonders for your brand—when…
Choosing the Right Xiaohongshu Influencers for Your Brand
In Xiaohongshu (RedNote) marketing, one question often asked by brands is: KOCs…
KOCs vs KOLs Xiaohongshu: Which Is Right for Your Brand?
Social Media Influencer Strategy: Build Influence That Converts Influencer marketing has advanced…