D38 x Weibo Webinar: Are You Ready for the Shift in the Reopening of Chinese Travellers?

D38 x Weibo Webinar

Digital38, a digital agency headquartered in Singapore, has officially partnered with Chinese social media giant Weibo. This allows us the ability to provide marketing campaigns and Weibo account verification services to businesses within Southeast Asia.

Weibo, China’s biggest microblogging social media, offers an all-around, extensive range of marketing and advertising solutions, ranging from social display ads and promoted feeds, to event-based ad and activity solutions.


With the borders reopening, Chinese travelers are expected to soon become the largest outbound tourist market in the world. Chinese international travelers had been the globe’s biggest tourism spenders and Chinese shoppers were spending a lot of money on overseas trips. As reported by China’s State Administration of Foreign Exchange, in 2019 Chinese travelers overseas spent US$ 127.5 billion in first half of 2019. As Chinese tourists return in greater numbers, they will likely play a crucial role in the recovery and development of the tourism industry. Embracing the opportunities presented by Chinese tourism and Chinese social media platforms such as Weibo can enable businesses to position themselves for long-term growth and success in the competitive global travel industry.

Weibo Webinar

Digital38, in partnership with Weibo, is hosting a live webinar ‘D38 x Weibo Webinar: Are You Ready For The Shift In The Reopening Of Chinese Travellers?’ on 15 May, 2023  3:00 pm SGT. Get exclusive insights from Weibo experts and gain a thorough understanding of the enormous market potential following the reopening of China.

The Speakers

We are excited to be joined by marketing experts:

  •  George Foo (Chief Operating Officer of Digital 38) 

George Foo is the Chief Operating Officer of Digital 38. With a vision that digital marketing is highly fragmented in South East Asia, he seeks to provide marketers with an integrated partner to achieve their business goals.

In 2002, he co-founded Interactive Hub and led the media sales representation company to many successes through a partnership with top digital service providers like Facebook, Microsoft, ESPN and Weibo. In 2018, he co-founded Digital 38 Group, which comprises IH Digital as a member. 

  • Lisa Wang (Dean of Weibo Business School) 

Lisa specialises in corporate brand communication, public relations and social media marketing. Her professional history includes marketing director, PR director and senior marketing consultant in a number of well-known companies.

Weibo Business School (SWBS) is an official organization founded by Weibo Corporation. It offers governmental departments, corporations and individuals professional training on approaches to brand communication and online marketing in a more effective and efficient way.

  •  Xiaochen (Weibo Business School Lecturer) 

 A senior analyst and marketing researcher in the new media industry, with a focus on brand content marketing in major social media platforms. She has led the writing of numerous research reports that have been widely circulated in the industry. Currently, she is focusing on Weibo marketing strategies and analyzing the communication value of Weibo brand marketing from a lecturer’s perspective, aiming to provide brands with strategic ideas and references for their marketing efforts on Weibo.

Join the Weibo Webinar Today!

Register now to uplevel your business in Chinese market with Weibo. Attendees get to enjoy 30% off on our Weibo Account Verification package.

Registration is completely FREE! What are you waiting for? Join Now!