Meta & TikTok | Digital 38

Meta & TikTok

Meta & TikTok

Meta’s metaverse vision and TikTok’s creative content platform both redefine digital interaction. By combining them, we could see a dynamic landscape emerge where people connect, share creativity, and innovate globally. This fusion can revolutionize how we engage with technology and each other in the digital age. 

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World's most downloaded app in 2020

TikTok has experienced a rapid and meteoric rise in prominence over the past few years. It got its billionth user in 2021, just four years after its global launch.   


Meta’s share of the digital ad market is 23.8%

In 2021, Meta, Google, and Amazon collectively represented over 74% of the worldwide digital advertising expenditure, surpassing 47% of the total advertising expenditure during that timeframe.


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