Meta & TikTok | Digital 38

Meta & TikTok

Meta & TikTok

Meta’s metaverse vision and TikTok’s creative content platform both redefine digital interaction. By combining them, we could see a dynamic landscape emerge where people connect, share creativity, and innovate globally. This fusion can revolutionize how we engage with technology and each other in the digital age. 

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Meta

TikTok

World's most downloaded app in 2020

TikTok has experienced a rapid and meteoric rise in prominence over the past few years. It got its billionth user in 2021, just four years after its global launch.   

ref: ecimediamanagement.com  

Meta’s share of the digital ad market is 23.8%

In 2021, Meta, Google, and Amazon collectively represented over 74% of the worldwide digital advertising expenditure, surpassing 47% of the total advertising expenditure during that timeframe.

ref: ecimediamanagement.com

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