Google Data Studio: Definition, Connectors & Reporting Features

Google Data Studio definition Connectors & Reporting Features.jpg

Google Data Studio is a reporting tool that lets you consolidate all marketing data into one informative, easy to share, and easy to read report.

While there are plenty of reporting tools in the market, Google Data Studio prevails with its many advantages, particularly its user-friendly interface.

Although, if compared to top business intelligence (BI) tools, Data Studio may not have the same wide range of capabilities and features. Still, if you’re looking for a less intricate platform with the right amount of data you need, Data Studio may be the perfect tool for you.

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Google Data Studio vs Google Analytics

For some of you who don’t already know, Google Data Studio serves the same purpose as Google Analytics. Both equally provide data analysis and periodic report generation for KPI tracking.

However, Google Analytics only allows a maximum of 12 widgets per dashboard. More so, you can only connect to the data in the particular view the dashboard is in. Thus, Google Analytics is restricting if you wish to see more marketing data in one dashboard.

On the other hand, here’s what makes Data Studio more flexible than Analytics:

  • More than 12 widgets are allowed
  • You can add as many report pages as you like
  • You can connect reports with multiple Google Analytics accounts and views

In short, Data Studio is Google Analytics on steroids.

What else can you do with Google Data Studio?

Not only it gives you the power to synchronise all your data, but this tool also offers more that’s far beyond Google Analytics’ capacity. So, let’s see what else you can do with Google Data Studio according to Google:

  • Visualise your data with highly customisable charts and tables
  • Easily connect to a broad range of data sources (e.g. Google Ads, social media)
  • Share your insights across your team or the world
  • Seamlessly collaborate on reports with your team
  • Expedite your report making process with built-in report templates
google data studio vs google analytics difference

How to make use of Google Data Studio’s reporting features?

We all know that making data reports visually appealing and easy to comprehend is tough most of the time. But with Google Data Studio, you can effortlessly customise your dashboards and reports. Therefore, it makes multiple data easier for you and your team to understand and analyse all in one glimpse.

Through its easy-to-use editor, you can do the following configurations and data visualisations on your dashboard and reports:

Visualise your data

  • Charts (e.g. line, bar, pie charts)
  • Geo maps
  • Area and bubble graphs
  • Paginated data tables
  • Pivot tables

Make your reports interactive

  • Filters
  • Date range controls
  • Data control

Create product catalogues, video libraries, and other hyperlinked content

  • Links
  • Clickable images

Annotate and brand your reports

  • Texts
  • Images

Turn your report into a work of art

  • Styles
  • Colour themes
data studio reporting features

What are the Google Data Studio connectors?

Google Data Studio is also a great consolidator of data from a wide variety of sources. Unlike other reporting tools, you can quickly connect to data sources in just a few moments.

To further elaborate, here are a few available Google Data Studio connectors you can link to:

Google Marketing Platform products

  • Google Ads
  • Analytics
  • Display & Video 360
  • Search Ads 360

Google Consumer products

  • YouTube
  • Search Console
  • Sheets
  • Google My Business

Social media platforms

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn


  • BigQuery
  • MySQL
  • PostgreSQL

Flat files

  • Via CSV file upload
  • Google Cloud Storage

Make the most of your data with a consolidated report

For you to succeed in marketing, you must always back your business objectives with the right reporting tool. You don’t have to go for the most complicated report to measure and analyse your performance. You only have to find the most fitting yet easiest reporting tool available and make the most of it.

To make this a lot easier for you, we’ve found a way to do the customisation, connection, and consolidation promptly done for you. Your most convenient way to get synchronised reports straight to your inbox is now here – the MCN Asia One Report.

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What is MCN Asia One Report?

MCN Asia One Report is all you’ll ever need in tracking down a wide array of data sources in one consolidated marketing report. No more multiple logins, unorganised data, and disorderly reports from all over the place.

Not only it provides value to your marketing efforts, but it also allows you to run your business while we do the reporting in the background.

The marketing report comes in PDF format, and it’s easy to share, easy to read, and most importantly, tailored to your business goals.

Moreover, your consolidated report is sent directly to your email weekly or monthly at any day and time you prefer to receive it.

What’s more interesting about One Report is it connects to a sizeable variety of data sources, such as the following:

  • Google Analytics
  • Search Console
  • Google Ads
  • Google My Business
  • YouTube Analytics
  • Facebook Insights & Ads
  • Instagram Insights & Ads
  • LinkedIn Page & Ads
  • WeChat Official Account
  • Baidu Search Console

We continuously look for more valuable data sources to add to our list. So, if you’re unable to find a data source you require, don’t hesitate to give us a call today to discuss your business needs.

Otherwise, if MCN Asia One Report fits your business requirements, contact us now to get started.

To find out more about this amazing service, visit

MCN Asia - All your marketing data in one report