In today’s generation where people are becoming more and more sensitive to how their actions impact the environment, it is important for businesses in Southeast Asia to get that eco-friendly reputation.
But getting even a single certification of being sustainable is not enough to help your brand firmly position itself as one that cares for Mother Earth. The community must know about it and this is why you have green marketing.
Read along as we tell you what is green marketing all about, its benefits for your business, and how we can help you incorporate it into your overall business strategies.
What is Green Marketing?
In its operational sense, green marketing is the term used for tactics designed specifically to showcase the environmental benefits of products or services. It is also known as environmental marketing.
Words such as eco-friendly, recyclable, sustainable, organic, and cruelty-free, frequently associated with companies doing the best practices in saving the planet, are just some of the products of green marketing.
Doing Green Marketing with Digital 38
In a nutshell, green marketing is tweaking your marketing strategies to focus on the eco-friendliness qualities of your business. And if you don’t know how to get started, we got you covered.
As an experienced digital media agency, Digital 38 can help you with the following:
1. Effective Green Communication Through Advertising
TV Ads about the E-Waste Recycling program of Singapore’s National Environment Agency (NEA)
We can support you in spreading the word about your environment-friendly initiatives on a massive scale through advertising which is still one of the most powerful means of reaching out to a wide audience.
Digital 38’s team of experts have a solid understanding of various advertising platforms, be it offline such as Out-Of-Home (OOH) and free-to-air TV placements or online with Google Display Ads. With this, we have the ability to identify which advertising channels are effective for your green marketing strategies.
Screenshot of NooTrees’ Google Display Ad to promote its eco-friendly products
You can also learn more about how to leverage online and offline advertising by clicking the case study below, featuring the National Environment Agency (NEA) of Singapore and its recent e-Waste Recycling program.
2. Promote Your Eco-Friendly Efforts Thru Social Media
Ads about the E-Waste Recycling program of Singapore’s National Environment Agency (NEA) were also published on social media platforms like Instagram
Aside from being an excellent avenue to build brand presence and awareness, social media is an effective way for brands to promote their eco-friendly efforts that save time and money.
In Southeast Asia alone, Statista reported there are millions of people regularly accessing social networking sites in 2020.
And we can assist you in tapping this large and diverse pool of audience, and tell them how your business achieved sustainability by strategising content planning and creation on platforms such as Facebook and Instagram.
Your options also included engaging directly with the community, doing regular posting, and paid advertisements that will also enable you to select the appropriate target audience based on multiple factors such as location, age, sex.
If you want to know more about how to take advantage of social media for your green marketing plans, schedule an appointment with us.
3. Partner with Content Creators Sharing the Same Advocacy
Digital 38 can provide you with more helping hands so you can reach out to a larger customer base. We have the experience and abilities to link you with influential, content creators around Southeast Asia.
Partnering with a content creator that shares the same advocacy with your brand can go a long way. Not only does it have the potential to influence internet users on choosing you over your competitors but also to attract more consumers.
Want to know how to get started on a brand partnership with content creators across ASEAN? Let us know.
Why Choose Digital 38 for Your Green Marketing Goals
Green marketing is a relatively new type of marketing strategy. Although it is still continually evolving, and slightly more expensive than its traditional counterparts, the results outweigh the risks and costs.
When done right, green marketing can help you achieve more sales, reinforce customer loyalty, and strengthen your brand’s trustworthiness and credibility in the long run.
And choosing the right digital media agency is a great start.
With our expertise and previous partnerships with brands doing their part in promoting sustainability, Digital 38 can support you in strategising green marketing for your brand. Contact us now, and let our team of professionals help you.
About Digital 38
Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).
Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.
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