About Digital 38

Digital 38 Ecommerce in Southeast Asia

Who is Digital 38?

E-commerce Enabler in Southeast Asia & Shopify Partner

Digital 38 is an e-commerce agency in Singapore that enables e-commerce for brands in Southeast Asia. Services include Shopify website development, rewards program, marketing automation, and more. We specialising in direct-to-consumer (D2C) marketing, as Digital 38 has offices across Southeast Asia and Greater China, we can provide simplified and straightforward marketing services spanning the region.

Founded in August 2018, we now have a portfolio of products available in Southeast Asia, including Asia Travel Club, Asia Property 365, MCN, and Travel141.

Digital 38 provides competitive strategies to achieve marketplace goals, delivering business value in the market and identify the core competency of your business that access to a wide range of D2C markets.


Our Management

George Foo

George Foo, Co-Founder

George Foo is the Chief Operating Officer of IH Digital – a leading digital marketing agency with offices across Asia. With a vision that digital marketing is highly fragmented in South East Asia and marketers will need an integrated partner to achieve their business goals.

With a degree in Finance and Marketing from the University of Oregon, he first made his mark in the media sales business when he joined StarHub, a leading cable TV operator in Singapore. Recognizing the potential of the Internet in 2000, he joined internet companies like 24/7 Media Asia and Lycos Asia.

In 2002, he co-founded ihub Media and led the media sales representation company to many successes through a partnership with top digital service providers like Facebook, Microsoft, ESPN, and Weibo.

In 2016, he co-founded influencer marketing platforms – Asia Travel Club and Travel141 – and real estate platforms – Asia Property 365.

In his leisure time, he enjoys traveling and spending time with his two daughters. Truly a man of grit, critical thinking, and pragmatism.

Know more about George through his LinkedIn profile: www.linkedin.com/in/georgefoo