Digital 38 has expanded its digital advertising services for ECommerce businesses as it inked its official partnership with TouTiao.
The digital media agency is now an official sales partner of TouTiao in Southeast Asia, allowing us to support brands across the region for their online advertising campaigns.
TouTiao or Jinri Toutiao (literal meaning: Today’s Headlines) is a Chinese news and information content platform, a core product of ByteDance.
According to Data Reportal – Digital 2020 China, the platform has risen to the top of the most downloaded mobile apps in China throughout the year 2019.
Its contents are diverse and created by private publishers, official media, brands, and blogs.
What sets TouTiao apart from your average content distributor and aggregator sites is that it uses AI and algorithms to analyze users’ interests. Doing so, it generates a tailored news feed resulting not only in a more personalized reading for users but also as an effective marketing platform.
Here are more statistics that you need to know:
- No. 1 downloaded mobile app in China throughout 2019 – according to Data Reportal- Digital 2020 China
- 220 million monthly active users (MAU)
- Most active user among news app with spending an average of 76 minutes daily
- Strong purchase power audience – age distribution from 25-50 years old
Digital 38 is also the Official Sales Partner of TikTok, Douyin & WeChat
Interested to explore business opportunities in China through digital marketing? Contact Digital 38 today to get started.