Here’s Your Guide to Setting Up Your TikTok Business Account

Digital 38 Marketing TeamMarch 16, 2022789 views

Set Up Your TikTok Business Account: An Essential Guide | Digital 38

Learn how to set up your TikTok Business Account, and reach out to more audiences.

TikTok Business Account: What is It?

Ever wonder how brands connect with audiences on TikTok? It actually begins with opening your TikTok Business Account.

Simply put, a business account allows you to tap the social media platform’s marketing tools in order to reach to your desired target markets. With a TikTok Business Account, your TikTok profile automatically transforms into a Business Profile.

Other marketing and creative tools you can get from having a TikTok Business Account included performance metrics, audience insights, an exclusive library of royalty free music, and a business content guide. And all of these are instrumental to help your brand’s presence grow not only in the app but in reality, as well.

Opening your TikTok Business Account is also your first step in getting verified. If you want to know more on how to get that blue-check badge, let us help you.

Set Up Your TikTok Business Account

In coming up with your brand’s TikTok Business Account can actually be summarized in three simple and perfectly easy steps.

1. Get the TikTok App

Download the app from your app store. Once the download is finished, launch the app, and then direct your sights to the bottom menu bar on the screen. Click the ‘Me’ tab and then click ‘Sign Up’. Just input your registered mobile number, email address or an existing social media account.

2. Converting to Business Account

Congratulations! Now you finally have a free TikTok account. In this part, you’ll need to transform it into your Business Account. And all you have to do is click the hamburger menu on top of your ‘Me’ page, then click ‘Manage Account’. Select ‘Switch to Business Account’ in which you will then be given the options which category your brand belongs to.

3. Start Creating Your TikTok Videos

And there you have it! You now have your first TikTok Business Account. But in this portion, take note that an unverified, free TikTok Business Account has limitations. This is why we highly suggest for your brands to get that badge in order to further flex your creator and marketing abilities.

Learn more about brands and institutions leveraging TikTok for their business goals by clicking the links below.

Why Get a TikTok Business Account?

TikTok’s popularity continues to soar this 2022. Its active user base of 1 billion continues to expand as we speak. And more and more brands are jumping on this opportunity to connect with more audiences, particularly the younger demographics.

Get started on TikTok today by setting up your TikTok Business Account.