More and more organisations have discovered the wonders of TikTok ads and in this article, we will show to you examples from Singaporean educational institute Ngee Ann Polytechnic.
Ngee Ann Polytechnic’s OneDayMax Ads
Ngee Ann Polytechnic, Singapore’s second-oldest polytechnic, chose TikTok as one of its primary platforms in reaching out to Singaporean young adults. The polytechnic invited future students to pursue a poly life in their institution. And their solutions included running OneDayMax Ads on TikTok.
With TikTok’s OneDayMax ads, Ngee Ann launched a powerful, interactive video campaign. Everything future students need to know in enrolling at Ngee Ann Polytechnic can be found within a fun-filled and engaging 15-second video.
The TikTok ad also served as a channel for the polytechnic to drive more traffic to their website, ultimately translating to potential enrollees.
About TikTok OneDayMax Ads
Like most popular social media sites, TikTok also provides marketing solutions to businesses wanting to leverage their platform for their brand’s growth.
TikTok can help them reach out to more audiences and boost their brand awareness efforts. And running OneDayMax Ads is just one way of achieving these.
Videos published though OneDayMax Ads happened to be the first in-feed video users see when they open their TikTok app. Later on, they transition as part of the user’s For You Page on that day.
If you want to learn more about other TikTok ads examples, check out our previous case studies below.
- Bring It On! SportSG Hypes Up 2021 LCDC on TikTok
- RP School of Hospitality Welcomes Future Students on TikTok
- Why Your Business Should be on TikTok?
TikTok’s Surging Popularity
TikTok continues to enjoy its meteoric rise in the social media arena. As of 2021, it breached the 1 billion-mark in its number of active users, a rate not seen in older from older social media channels.
Savvy brands and institutions like Ngee Ann Polytechnic select TikTok as part of their digital marketing assets in order to connect with this generation’s youth.
Activate Your Official TikTok Account with Digital 38
If you still need further help in getting started with TikTok, let us help you. Here in Digital 38, we have a dedicated team of TikTok specialists, ready to support your brand’s marketing goals.
Contact us to know how.
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