China Digital MarketingInfluencer Marketing

Ronnie Fei: A Look into How Weibo Influencers Bridge Brands and Audiences in Southeast Asia

Ronnie Fei: A Look into How Weibo Influencers Bridge Brands and Audiences in Southeast Asia | Digital 38

Find out why brands choose to partner with Weibo influencers like Ronnie Fei in connecting and establishing relationships with audiences from Southeast Asia.  

Who is Ronnie Fei? 

As one of China’s most popular social media platforms, Weibo has become the go-to place for the latest news and trend-spotting among Chinese audiences. It also gave birth to a new generation of celebrities – the influencers and key opinion leaders like Ronnie Fei.  

If there’s one thing brands and marketers should know about influencers, it’s about their niche of followers.  

Ronnie Fei’s Interview with Charles Leclerc 

For example, Ronnie Fei is a top online personality when it comes to sports. And his popularity among Chinese audiences on Weibo made him the perfect host to introduce F1 racer Charles Leclerc to Chinese-speaking audiences in Malaysia. The live interview on Weibo generated over 3,000 views, 400 reactions, and shared more than 50 times.  

Ronnie Fei’s passion for sports, particularly racing, is evident in his network of followers which include racing enthusiasts and leading figures alike. He currently has over 600,000 followers with whom he shares the latest news and trends on racing.

In 2020 alone, his post views surpassed the 320 million-mark. He also managed to garner more than 490,000 engagements on Weibo. It’s no wonder why Ronnie Fei ranked No. 9 among Weibo’s influencers under the Sports Category.  

Explore Weibo, Influencers and the Rest of China’s Digital Landscape 

Leveraging social networking sites and influencer marketing can help your brand soar to greater heights. As long as you have professionals guiding you in the latest trends and right strategies for your business.  

Take a look at how several brands tap Chinese social media platforms such as Weibo, and influencers to support their growth in Southeast Asia. Just click the links below. 

Alternatively, you can ask for help from marketing specialists like Digital 38. Our experience in China’s digital marketing landscape has helped dozens of brands achieve their goals.  

Contact us today to let us know how to get started.

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