China Digital Marketing

China Digital Marketing

Expand Your Reach in China: Why Advertise on TouTiao?

Expand Your Reach in China: Running Ads on TouTiao | Digital 38

Did you know that Chinese social news aggregator platform Jinri Toutiao allows brands to run ads to help them extent their reach in China? 

You read that right. You can publish ads on Jinri TouTiao, popularly known as Toutiao. And in doing so, can help you tap more audiences and expand your presence in Greater China. 

Advertising on TouTiao  

As a news and information aggregator, TouTiao lets you run ads on their platform without looking like those annoying and intrusive pop-up ads you commonly find in other websites.  

To get started, you must need an official account on ByteDance, TouTiao’s parent company. If you need help in setting up, don’t worry. Let our TouTiao specialists handle that.  

Types of TouTiao Ads  

There are three categories of TouTiao Ads. These are Takeover and TopView Ads, In-Feed Ads, and Detail Page Ads. We will discuss each one of them below. 

1. Takeover & TopView  

The Takeover and TopView is considered as the premium type of TouTiao ad format. They are the first ones displayed every time a user opens the app. And it maximises the entire screen, giving your brand that ultimate strong, visual impact.  

TopView Ads, on the other hand, is relatively similar with the Takeover format as it utilises a full-screen display. And it is also the first video top appear on a user’s feed, around three to five seconds.

The only difference is that it seamlessly integrates the video ad as part of a user’s In-Feed page.

2. In-Feed Ads

In-Feed Ads is the most popular type of ad format on TouTiao. This is because these ads will be shown organically, as if they are part of the AI-generated feed on the user’s homepage.  

In addition, you can customise how your In-Feed banners will look like. If you’re interested to know more about In-Feed Ads, contact us today.  

3. Detail Page Ads 

The third category of TouTiao Ads are Detail Page Ads. This format covers ads displayed according to a user’s search behavior. And they can come in various ways. Detail Page Ads can be shown as a banner, a mini-video, a gallery, to name some.  

Detail Page Ads are ideal for brands that are engaged in Ecommerce, and want to promote their products and services among TouTiao’s 0.3 billion monthly active users.  

China: An Opportunity Not to be Missed  

Many regional and global brands are setting foot on China. Not just because of its huge, tech-savvy population. But also due to the presence of homegrown channels that will help you connect with the country’s 1.4 billion consumers.  

China may be devoid of other internationally popular platforms such as Facebook, Instagram, and Twitter. But the presence of locally developed apps like Weibo, WeChat, and TouTiao make it possible for brands to tap into this opportunity.  

Interested to learn more about China’s digital marketing landscape? Check out our previous articles below. 

Open Your TouTiao Account Today with Digital 38  

And if you’re planning to enter markets in China, or expand your presence among Chinese audiences, then you’ve come to the right place.  

Digital 38, as an Official Sales Partner of Bytedance, has supported dozens of local and international brands leverage TouTiao for their digital marketing needs.  

Schedule an appointment with us to know more. 

#DigitalAgency #TouTiao #TouTiaoMarketing #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

Malee Connects with Chinese Consumers on WeChat

Malee Expands Online Presence as it Opens WeChat Official Account

Thai food and beverage brand Malee is expanding its footprint in the digital world as it embarks in the world of WeChat, from Thailand to China.  

Malee launched its official WeChat account not only to tap Chinese users based in Thailand.

But also, as its first step towards capturing a substantial number of consumers from Mainland China who are looking to buy imported goods like Malee’s line of beverages. 

Having an official WeChat account also allowed Malee to do several marketing functions in one platform.

These included running ads, such as Moments Ads, which are vital for the brand to sustain and improve brand awareness. And curating content dedicated for WeChat markets in Thailand and in Greater China.

About Malee 

First established in 1978 as Malee Sampran Factory, Malee Group Public Complany Ltd. eventually grew to become one of Thailand’s leading manufacturers of canned fruits, dairy products, and beverages.    

Presently, Malee exports its popular products, particularly fruit-based juices, to China. Learn more about them by clicking this link 

WeChat: The Chinese Super App 

Brands looking to tap into Chinese markets may have heard about WeChat. And why it is considered as the ‘Chinese Super App’. 

WeChat, one of the core products of Beijing-based tech giant Tencent, not only serves as an instant messaging and call tool. But it is also where Chinese internet users shop, book flights and hotel rooms, make reservations, and many more!  

It currently boasts a whopping 1.25 billion userbase worldwide, with a large portion coming from Greater China. 

Want to find out more about WeChat’s potential for your brand? Check out how brands around Southeast Asia leverage the app as part of their growth strategies.  

Choose Digital 38 for Your WeChat Journey 

WeChat is not just your average mobile application and social networking site. It’s an ecosystem all by itself that has the capacity to bridge the gap between brand and consumer.  

From establishing your brand’s presence through creating official accounts to running ads, WeChat got you covered. And if you’re interested to know more on how to maximise WeChat’s features, we’re here to support you. 

Contact us today to get started on your WeChat marketing journey. 

#Digital38 #wechat #wechatmarketing #maleethailand #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Singapore Airlines Makes Flying Easier with WeChat Mini Program

Singapore Airlines Makes Flying Easier with WeChat Mini Program | Digital 38

Singapore’s flag carrier Singapore Airlines has made flying easier for Chinese travellers as it rolls out a one-stop shop through WeChat Mini Program. 

WeChat users can now directly book their flights, stay on top of the latest offerings and promotions, and learn about their flight status in one app.

And to amplify its presence among Chinese markets, Singapore Airlines also leveraged its WeChat Mini Program to build stronger connections with existing and future travelers.

Users on WeChat will no longer have to exit the app when participating in the airlines’ contests, and tuning in to their recent events. 

The World of WeChat Mini Program 

Mini Programs are WeChat’s solutions for businesses that want to bring their services closer to consumers without breaking the bank.

WeChat Mini Programs are sub-applications embedded within the WeChat ecosystem.  And they can come in any form.

Like in the case of Singapore Airlines, a WeChat Mini Program can function as an alternative booking portal and a live-streaming platform simultaneously. 

If you’re interested to know how to develop a WeChat Mini Program for your brand, just give our WeChat specialists a call.

WeChat: A Vital Marketing Tool in Singapore  

Digital 38, a WeChat Agency in Singapore

It’s a common misconception to think WeChat only reigns in Greater China.  

But the truth to the matter is, the app is also popular in countries outside China. In particular, in communities where Chinese markets make up a large portion of their population – like Singapore.

There are over 500 million active users on WeChat in the city-state alone.  

You can also learn more about WeChat’s potential for your brand by reading our case studies below. 

And more than that, WeChat, dubbed as the ‘Chinese super app’, can ultimately help your brand expand. People not only communicate on WeChat. But thanks to its wide-reaching ecosystem, users also shop on the app. 

All of these can be translated as opportunities for you to reach out to more customers, drive traffic and sales to your online business, and boost your brand presence in the digital sphere.

And the first step towards that direction is developing your own Mini Program.  

Say Hi to the World of WeChat with Digital 38 

But if you’re unsure on where to start on WeChat, don’t worry. We’re here to help you. 

Digital 38, an Official Sales Partner of Tencent, WeChat’s developer, has supported over 100 brands and institutions connect with consumers, and expand their presence within the ASEAN Economic Community (AEC). 

Contact us today if you’re interested to know more.

Disclaimer: This article only serves to provide the latest trend alerts in the marketing and advertising industry.

#DigitalAgency #WeChat #WeChatMarketing #singaporeairlines #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Get to Know WeChat Mini Program & How It Can Help Your Brand Grow

Get to WeChat Mini Program & How It Can Help Your Brand Grow | Digital 38

One of the primary reasons that contributed to WeChat earning the title as ‘China’s Super-App’ is its Mini Program. In this article, we will introduce to you the world of WeChat’s Ecosystem, and why it’s important for your business to grow. 

Say Hello to WeChat Mini Program

 

WeChat Mini Program is WeChat’s answers for businesses that want to integrate other aspects of their operations on the platform. Simply put, it’s a ‘sub-application’ developed and built within WeChat. It may come in various forms and functions.  

A Mini Program could be a product catalog to accompany your WeChat official account, a task manager, a gallery, a news and information aggregator, a quick-response (QR) codes generator, to name some.  

Mini Programs are actually not new. When it was first rolled out in WeChat’s ecosystem, brands hardly include these sub-applications as part of their overall digital marketing strategy. Mainly because developing one takes time. And WeChat has also imposed several standards in creating one. 

But times have changed. Especially with the onset of the COVID-19 pandemic, the use of WeChat Mini Programs is rising. And below are some of the benefits you can gain from them.  

Benefits of Having WeChat Mini Program  

1.) Access WeChat’s Ecosystem 

Having a WeChat Mini Program could be your key in accessing the rest of the platform. It can be seamlessly integrated with other WeChat features such as your official WeChat account, WePay, Member Cards, Coupons, etc.  

2.) Cost-Effective 

WeChat’s sub-applications are ideal for businesses that do not want to spend a lot of moolah in developing a stand-alone app so consumers can access their services. Especially to brands that want to capture Chinese markets around the world. 

Furthermore, since it can be integrated into the entire WeChat ecosystem easily, Mini Programs load and run relatively faster compared to your average mobile apps. 

3.) Providing an Enriching Customer’s Journey  

But all in all, WeChat Mini Programs serve as an opportunity for brands to provide their customers or audiences an enriching journey – be it for brand discovery or purchasing products. In today’s age where consumers are relying more and more on the internet for their needs and wants, businesses should be meeting them in where they frequent.  

However, brands should also note that it is not only about utilising these channels. In order to effectively capture your market, and ensure they return to your shop, you must be able to enhance your marketing communications tactics. 

Want to know more about how WeChat can contribute to your brand’s growth? Read our case studies by clicking the links below.

Launch Your WeChat Mini Program with Digital 38  

Getting started on WeChat Mini Program sounds complicated and time-consuming, because it does. But you can leave the job to our WeChat specialists. 

Digital 38 is the Official Sales Partner of Tencent, WeChat’s developer. We have a dedicated team of WeChat specialists who are equipped with the right skills in creating a WeChat Mini Program tailored fit for your brand’s goals. 

Contact us today to learn more.

#DigitalAgency #WeChat #WeChatMarketing #WeChatMiniProgram #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Welcome Back! ST Signature Pumps Up Presence in China as Singapore Opens Borders to More Countries

WeChat Ads: ST Signature Welcomes Back Travelers in Singapore | Digital 38

Co-living hotel and hostel chain ST Signature has launched another round of WeChat Ads, hyping up Chinese travelers who have been eager to visit Singapore as the city-state opens more Travel Lanes for vaccinated foreign tourists.  

As the Singaporean government expands its Vaccinated Travel Lane (VTL) to eight more countries, ST Signature began pumping content and ads on WeChat, signaling its followers on the app of these positive developments.  

To elevate the excitement to another level, exclusive promos and discounts are also up for grabs for followers on WeChat.  

Curious to know more about Singapore’s travel policies? Click this link 

WeChat in Singapore  

ST Signature, the brand behind one of Singapore’s most popular chains of co-living hotels and hostels, chose WeChat in reaching out to Chinese audiences not only within the country but also those from overseas, particularly from Greater China.  

WeChat ranked 9th in the most widely used social media app in Singapore, owing to the city-state’s significant number of Chinese migrants residing and working here. They make up around 18% of the foreign-born population.  

Furthermore, at least 500,000 Singaporeans use WeChat in a daily basis – from communicating with their loved ones to shopping.  

Did you know that some brands leverage WeChat to activate brand discovery among untapped markets? Click our case studies below to find out more.  

Your WeChat Marketing Journey Starts Here with Digital 38 

WeChat’s potential for your brand’s overall growth cannot be underestimated. And if you want to start planning your own WeChat marketing roadmap, then we’re here to assist you.  

Digital 38 is the Official Sales Partner of Tencent, WeChat’s developer. 

And can provide you with WeChat-dedicated marketing services which includes creating your brand’s first official WeChat account, and managing your ads on the platform. 

Contact us today to get started.

#DigitalAgency #WeChat #WeChatMarketing #STSignature #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

TouTiao For Brands: Why You Should Advertise on One of China’s Leading News & Info App?

TouTiao Marketing | Digital 38

China is one of the largest markets out there. And brands all over the world are more than eager to capture even a small portion of its tech-savvy population. If you’re wondering how to reach out to Chinese consumers effectively, then you must have heard about TouTiao. Read on as we discuss why this particular news and information app should be part of your digital marketing assets.  

Introducing TouTiao 

TouTiao, also called as Jinri TouTiao, is one of China’s largest sources of information, news, and entertainment.

Developed by Bytedance, it amassed over 279 million monthly active users (MAU) as of 2020, according to Statista. Its closest rival, Tencent News, has a MAU base of 295 million.  

TouTiao’s undeniably large user base is something brands and marketers alike should not ignore.  

Fortunately, TouTiao allows businesses to execute their digital marketing strategies on their platform, ultimately offering itself as an opportunity to connect with millions of Chinese users.

And below are some of the reasons why you must include TouTiao as part of your marketing strategies.  

1. It’s Being Used in a Daily Basis

As a content aggregator platform, people flock to TouTiao for their daily dose of news, information, and even entertainment. TouTiao’s daily average users (DAU) reached 120 million in 2020. Moreover, a Chinese netizen uses the app, on average, 12 times per day.  

2. CPC and CPM Rates are Cheaper

TouTiao also has one of the cheapest cost-per-click (CPC) and cost-per-thousand-impression (CPM) rates among equally popular Chinese social media platforms. 

In TouTiao, cost of CPC usually averages at RMB 0.6 while its CPM ranges between RMB 6 to 15.*  

If you want to know more about how to budget your pay-per-click (PPC) strategies on TouTiao, you can always give us a call anytime.  

*These are just rough estimates. Rates may vary from time to time. Contact our marketing specialists for the updated and more accurate details. 

3. Accurate Targeting 

Brands leveraging TouTiao for their marketing plans have various options on how to deploy their marketing tactics on the app, allowing for more accurate ways in targeting their desired audience. 

This is because TouTiao has a unique algorithm that analyzes the features of the contents, users and users’ interaction with the contents themselves, generating a tailored feed list of content and ads for each user. In turn, it narrows down your audience scope, and reduces chances of mis-targeting.  

Screenshots of BricsCAD ads published on TouTiao 

Launch Your TouTiao Ads with Digital 38  

Local channels and platforms like TouTiao have helped international brands reach out to billions of consumers in China effectively and efficiently. 

Want to learn more about China’s digital marketing landscape? Read our previous articles below. 

But with the help of specialists from Digital 38, we can guide you in the right direction towards your brand’s growth in China.  

Schedule an appointment with us today to get started.

#DigitalAgency #TouTiao #TouTiaoMarketing #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

WeChat in Singapore at a Glance & Why Your Brand Needs it?

Digital 38, a WeChat Agency in Singapore

If you are planning to tap Chinese markets in Singapore, you must have heard about WeChat. Read on as we discuss why your brand should be in WeChat and how experts from Digital 38, a digital media agency in Singapore, can help you get started.  

Why You Should be on WeChat?  

WeChat is a popular social media platform in China. But its presence is not only limited in China as there are literally millions of users from various parts of the world using the app in a regular basis, including those from Singapore.   

Your Ultimate Guide to WeChat Ads

Wondering why it’s essential for brands in Singapore to create their official and verified WeChat account? Below are some of the best answers that would help clear some doubts for you.  

1.) WeChat is Among the Top 10 Popular Social Networks in SG 

Data Reportal in 2021 listed WeChat as one of the top 10 most widely used social networks in Singapore. Penetration rate of WeChat in the city-state stands at 32.5% in January 2021. Furthermore, there are more than 500,000 active users of WeChat in Singapore.  

Image Source: Data Reportal 2021

Curious to know more about marketing on WeChat? Check out our previous articles. 

2.) Connecting with Chinese markets in Singapore & Abroad 

Singapore is a global city where diversity thrives. So, it’s no surprise why Chinese nationals settle in the city-state. In fact, they are the second largest group of migrants living and working in Singapore, accounting for nearly 18% of the foreign-born population. 

And WeChat is their most preferred app to instantly communicate with their relatives, friends, and colleagues.  

Case in point – Singapore’s very own ST Signature.

ST Signature, which owns a chain of high-end hotels and hostels, leveraged WeChat in reaching out to potential customers from China. They published ads on WeChat to entice Chinese tourists to come to Singapore, and stay in their properties.  

The campaign also helped the hotel brand amplify its presence in the digital world and among Chinese markets not only in Singapore but also overseas.  

Digital 38, a WeChat Agency in Singapore

Read more about ST Signature’s WeChat campaign below. 

3.) People Shop on WeChat 

WeChat has become a ‘super app’, thanks to its payment system WePay that allows users to seamlessly transact with their bills and even do online shopping.  

But the introduction of WePay has also paved way for brands to offer their customers another channel in buying their products online. Shoppers no longer have to exit the platform when purchasing on WeChat as the platform allows businesses to integrate their official websites or online stores there.  

For example, Taiwanese skincare brand Yuan Skincare launched its official WeChat account not only to widen its audience reach and scale up brand awareness but also to provide Chinese consumers, particularly those from Singapore, another avenue to buy their products.  

Learn more about the launching of Yuan Skincare’s official WeChat account by clicking the link below. 

Launch Your Official & Verified WeChat Account Now 

But the world of WeChat is more than just your gateway to connecting and engaging with Chinese audiences in Singapore. It could be your key in expanding your brand’s growth in an international level.  

Digital 38, a WeChat Agency in Singapore

If you wanted to know more about WeChat’s potential for your business, then you’re in the right place. Here in Digital 38, we have a dedicated team of WeChat specialists, ready to support you in your digital marketing plans.  

Digital 38 is a digital media agency with presence in Singapore, Malaysia, Thailand, Vietnam, and Taiwan that has helped over 100 brands create their official and verified WeChat, and launch multiple WeChat Ads campaigns.  

Contact us today.

#DigitalAgency #WeChat #WeChatMarketing #WeChatinSingapore #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

NutiFood Beefs Up Digital Presence with Official WeChat Account

NutiFood Beefs Up Digital Presence with Official WeChat Account | Digital 38

Vietnamese dairy manufacturer NutiFood is stepping up its efforts in widening its brand presence on the digital world, and they’re now live on WeChat.

NutiFood launched its official WeChat account as part of its plans to boost brand awareness online, and drive traffic to its official website.

In turn, the dairy company was able not only to provide customers another channel in discovering their brand but also to reach out to potential buyers who use WeChat on a daily basis. 

Followers of NutiFood on WeChat can also learn about the dairy producer’s latest products, offerings, and promotions without leaving the platform.  

The Power of WeChat  

With over 1.2 billion monthly active users, WeChat is the perfect marketing platform for businesses looking not only to capture markets in China but also Chinese markets all over the world.  

Moreover, WeChat is more than just your average social media platform that offers instant messages and calls.

Considered as a ‘super app’, online shopping and bills payment are done on the app – thanks to its own payment system WePay – ultimately closing the gap between consumer and products.  

Want to know more about what other wonders can WeChat do for your brand? Read our previous case studies on brands banking on the app for their marketing goals. 

Launch Your WeChat Official Account with Digital 38  

If the thought of executing your digital marketing campaign on WeChat sounds exciting to you, then what are you waiting for? 

Let Digital 38’s team of WeChat specialists help you launch your official WeChat account, and unlock tons of opportunities for your brand’s growth.  

Digital 38 is an official sales partner of Tencent, WeChat’s developer. Our services include creating and verifying your brand’s official WeChat account as well as running and optimising WeChat ads tailored-fit for your marketing plans.  

Contact us to know more how we can customise our services for you.

#DigitalAgency #WeChat #WeChatMarketing #NutiFood #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Benefits of Weibo Verification: Hatyai University Goes Global

Benefits of Weibo Verification: Hatyai University Goes Global | Digital 38

Thai higher education institution Hatyai University is expanding its reach overseas, thanks to the benefits of Weibo verification.

Hatyai, southern Thailand’s first privately owned university, acquired its blue V badge for its Weibo account, allowing them to tap potential Chinese students not only based in Thailand but also worldwide. 

With a verified Weibo, Hatyai was also able to increase its reach, widen brand awareness, and engage with Chinese audiences who may be interested in pursuing undergraduate and graduate degrees in their university. 

About Hatyai 

Hatyai University is founded in 1997. Located in Hat YaiSongkhla Province, the university’s undergraduate programs include business administration, communication arts, education, law, liberal arts, and science and technology. 

Learn more about Hatyai’s university life by visiting their official website

The World of Weibo Verification  

As one of the top social media platforms in China, it’s no wonder why international brands and institutions like Hatyai University are leveraging Weibo for their marketing goals.  

With over 566 million monthly active users in 2021, Weibo, considered as China’s equivalent to Twitter, is definitely an opportunity you should not miss. And the first step towards the right direction is to get your Weibo account verified.  

Verification is not an option. It’s a necessity for businesses. Securing the verified badge will ensure your customers and audience will have an unobstructed path in their journey, be it brand discovery or shopping for products.  

Find out why Weibo verification is a must by clicking our previous articles below. 

Get Verified on Weibo with Digital 38 

If you need any assistance, and expert guidance in navigating the world of Weibo, then we’re here to help you. 

Digital 38 has supported over 100 brands worldwide in launching digital marketing campaigns on popular social media platforms like Weibo. We also offer marketing services on other widely used social media apps on China such as Douyin, WeChat, TouTiao. 

Contact us today to schedule an appointment with our specialists.

#Digital38 #weibomarketing #weiboverification #hatyaiuniversity #thailand #asiamarketingsimplified #chinadigitalmarketing

China Digital Marketing

How WeChat Amplified Maxi-Cash’s Brand Presence in Singapore & Abroad?

How WeChat Amplified Singapore’s Maxi-Cash Brand Presence?

With WeChat, Singapore-based pawnbroker Maxi-Cash is scaling up its online presence among Chinese audiences.

Maxi-Cash launched another round of ads on WeChat, one of China’s most popular social media application, to feature their new collections, which included Italian designer brands Prada and Miu-Miu. 

Screenshots of Maxi-Cash’s WeChat Ads 

The pawnbroker leveraged the benefits of having an official and verified WeChat account to give its brand awareness efforts further boost among Chinese consumers, not only based in Singapore but also in neighboring countries in Southeast Asia, as part of its drive in adapting Ecommerce. 

Scan the QR code below to check out the latest news and offerings straight from Maxi-Cash’s official WeChat account.  

WeChat’s 1 Billion Users  

When it comes to social media in China, WeChat is still king. Having over 1 billion active users, it comes as no surprise why brands, both local and international, choose to open an account on the platform and acquire its verified badge as soon as possible. 

Want to know more about why verifying your WeChat account is a must? Read all about them in our previous articles. 

But WeChat is more than just a social networking app. Dubbed as the ‘super app’ in China, it enables businesses to directly interact with potential buyers and customers, thanks to its payment system WePay, ultimately paving way for social commerce to flourish.  

Plan Your WeChat Marketing with Digital 38  

If you’re still unsure how to begin on WeChat, then don’t worry. We’re here to help. 

Digital 38, a digital media agency with headquarters in Singapore, has helped dozens of brands get started on their WeChat marketing plans by creating, verifying their official accounts, and managing  and optimising ads on the platform. 

We have a dedicated team of WeChat specialists ready to assist you anytime. 

Contact us today.

#Digital38 #chinadigitalmarketing #weibo #wechat #wechatweiboverification #asiamarketingsimplified 

China Digital Marketing

Bricsys Says Hello to Chinese Engineers, Designers through Toutiao Ads

Bricsys Says Hello to Chinese Engineers, Designers through Toutiao Ads | Digital 38

Design and engineering software provider Bricsys has set foot in Mainland China as it embarks in a digital marketing campaign featuring Toutiao ads to widen its audience reach.   

Bricsys launched in-feed ads on Toutiao, leveraging the news and information aggregator site to spread word about their computer-aided design (CAD) brand BricsCAD among Chinese engineering and design professionals as well as students. 

Screenshots of BricsCAD ads on Toutiao

What is Toutiao?  

Toutiao, a product of Beijing-based tech giant Bytedance, is one of China’s top downloaded apps. According to Data Reportal, it ranks No. 1 as the most downloaded mobile app in 2020.  

Also known as Jinri Toutiao, the news-and-information-only content platform boasts of having over 300 million monthly active users. A person in China accesses Toutiao an average of 12 times a day.  

Interested to know more about how Toutiao can be instrumental for your brand’s growth? Give our specialists a call anytime.  

Digital Marketing in Mainland China  

China does not only have a huge, tech-savvy population of 1.4 billion. It is also the world’s largest social media market, at 1.04 billion users. This is definitely an opportunity brands worldwide must not miss.  

If you want to know more about China’s digital media landscape, you may read our previous articles by clicking the links below.  

And if you’re looking for some expert guidance and assistance, then you’re in the right place. 

Digital 38, a digital media agency with headquarters in Singapore, has supported over 100 brands from around the world in establishing strong presence not only in Southeast Asia but also in Greater China. 

We have local teams based in Thailand, Malaysia, Vietnam, Taiwan and in China, ready to provide you helping hands in mapping out and optimising your digital marketing campaigns.  

Contact us today to schedule an appointment with our specialists.  

#Digital38 #chinadigitalmarketing #toutiao #toutiaoads
#asiamarketingsimplified

China Digital Marketing

Verify Your WeChat & Weibo: Why it Matters?

Verify Your WeChat & Weibo: Why it Matters? | Digital 38

Determining the right social channels, such as WeChat and Weibo, to launch marketing campaigns in China is crucial for any brands, and the first step towards the right direction is to verify your accounts.  

Social Media Landscape in China  

China maybe virtually isolated when it comes to the world of Facebook, Twitter, and Instagram but the nation of over 1.4 billion tech-savvy people is as hyperconnected as everyone who have access to these global social media giants – thanks to local social networking apps like WeChat and Weibo 

WeChat and Weibo are two of the widely used social media platforms across Greater China. 

Official and verified Weibo account of Thailand’s IGNITE 

Outsiders often mistake these two as identical and the same, and this is why brands must employ the help of marketing specialists to avoid this common misconception. Weibo and WeChat have different features and selling points for businesses looking to leverage their platforms. 

Official & verified WeChat accounts

WeChat remains the top mobile app in China, garnering over 1 billion monthly active users while Weibo amassed 566 million monthly active users as of 2021.  

Weibo is dubbed as the ‘Chinese Twitter’, a more open microblogging platform while WeChat is more a tight-knit online community as it targets users in a more personal approach. However, this doesn’t mean one has ticked all the boxes than the other. Let’s see their clear-cut distinct advantages. 

Want to know more about popular social media platforms in China? Read our previous articles below. 

Key Differences Between Weibo & WeChat marketing 

  • Brands aiming to broadcast to a mass audience are far more suited to use Weibo as it is set to public. 
  • For targeted marketing and improving customer loyalty, WeChat may best accommodate. 
  • For influencer marketing, users are more likely to follow celebrities or influencers through Weibo given the platform’s openness. 
  • WeChat can only be used in mobile, while Weibo on both mobile and desktop. Your WeChat marketing strategy needs to be mobile-friendly. 

Why Verifying Weibo & WeChat Matters? 

Like any marketing and advertising channels, building trust among potential consumers on social media is inarguably important. And one important step in doing that is to acquire the verification badge.  

Users need to make sure they’re reaching your brand’s official account in specific channels. You must clear the path for your customers’ journey by gaining that official status with a verified icon or badge of either Weibo or WeChat. 

Verify Your Weibo & WeChat with Digital 38 

We understand that doing so can be quite challenging for new players in the Chinese markets, given the strict requirements and examination like submitting supporting documents in their local language. 

This is where Digital 38 comes in to assist you to simplify the entire marketing processes so you can get started with your WeChat and Weibo marketing. 

Now, to set up and position your brand to market in China, let us help you first get your Weibo and WeChat account verification. Contact us now to get verified the soonest!

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