China Digital Marketing

China Digital Marketing

China Digital Marketing: BricsCAD Launches Campaign on Top Chinese Social Media Apps

China Digital Marketing Campaign: BricsCAD on Toutiao and Douyin | Digital 38

Explore the landscape of China digital marketing, and how launching a campaign in top Chinese social networking sites can lead you to opportunities for your brand’s growth. 

Design and engineering software developer Bricsys is stepping up its game in China. Bricsys wanted to connect with Chinese engineers, designers and architects in order to increase their brand awareness. Doing so, they launched ad campaigns in some of the most popular Chinese social media platforms. 

Bricsys published ads featuring their core product, BricsCAD, on Douyin and TouTiao to gain more visibility among its target markets. The brand leveraged Douyin’s popularity among young adults in China to touch base with the younger demographics. At the same time, they tapped TouTiao, dubbed as China’s content king, to boost exposure.  

What are Douyin and TouTiao? 

Douyin and TouTiao are owned and developed by Beijing-based ByteDance, the same tech giant that introduced the worldwide phenomenon now called TikTok. Douyin actually happens to be TikTok’s twin. The only difference is that Douyin can only be accessed in Greater China.  

TouTiao, on the other hand, is a popular content aggregator in China. Like Douyin, it is only available in China.  

If you want to know more about other equally famous social networking sites and digital marketing platforms in China, you can read our previous articles. Just click the links below.  

Get Started on China Digital Marketing with Digital 38 

Expanding and exploring a market like China is both a challenge and opportunity. It has a tech-savvy population of 1.4 billion, of which 1.25 billion use the internet on a daily basis. It is also the largest market of social media users.  

With the help of experienced professionals like Digital 38, we can help you plan your marketing and business goals in China with the right digital marketing campaign.  

Contact us today to let us know how to get started.

#Digital38 #EcomAgency #chinadigitalmarketing #douyin #toutiao #asiamarketingsimplified 

China Digital Marketing

WeChat: Bridging Brand and Chinese Audiences in Singapore

WeChat: Bridging Brand and Chinese Audiences in Singapore | Digital 38

Find out why successful brands build their presence on WeChat when connecting with Chinese audiences in Southeast Asia, particularly Singapore. 

WeChat in Singapore  

Singapore prides itself not only as a global city but as a country that values diversity. So, it’s no surprise as to why Chinese nationals choose to settle down in the city-state. Chinese-speaking individuals make up 74% of Singapore’s entire population, the 2020 census from the Singaporean government showed

In terms of social media usage, giant names such as WhatsApp, Facebook, Instagram, Twitter, TikTok and LinkedIn still dominated in Singapore. But did you know WeChat is also a popular app in the city-state?  

According to Data Reportal, in 2022, around 30.4% of internet users from Singapore, age 16 to 54 years old, uses WeChat monthly. Remarkably, it is the only Chinese social media that enjoys high visibility in Singapore.  

To illustrate WeChat’s potential for brands that want to expand in Singapore, let’s take a look at several businesses and institutions that decided to open their official and verified WeChat accounts.  

ST Signature Invites Chinese Tourists to Visit the Lion City  

Singaporean boutique co-living and hotel chain ST Signature launched their official WeChat account in 2020 as part of their post-pandemic plans to invite Chinese tourists to visit the city-state. They used WeChat not only to publish and ran Chinese ads but to also connect with potential tourists from Mainland China. In particular, key Chinese cities and provinces where airlines offer direct flights to Singapore.  

With an official and verified WeChat account, ST Signature was able to increase its online presence among Chinese markets.  

EAIM Goes Live on WeChat 

Top educational institution, East Asia Institute of Management (EAIM), also decided to open its official and verified WeChat account to connect with future students from China. EAIM, with the help of digital marketing agency, ran ads on WeChat to entice Chinese-speaking students to enroll in their undergraduate and graduate programs. 

Open Your Verified WeChat with Digital 38  

WeChat is more than just your social networking site. With a monthly active user base of 1.25 billion, it has positioned itself in becoming a ‘superapp’ that gives its users, and brands, multiple services in just one app! WeChat users can shop, book flight tickets and hotel accommodations, get the latest news, and stay updated on the trendiest spots without exiting the platform.  

Curious to know more about brands leveraging WeChat? Check out our other case studies below.  

Contact Digital 38 if you want to learn how to get started on launching your official WeChat account, and get it verified.

#Digital38 #EcomAgency #Ecommerce #ChinaDigitalMarketing #WeChat #wechatsingapore #asiamarketingsimplified 

China Digital Marketing

OneSiam Caps 2020 with Memorable Weibo Campaign

OneSiam Caps 2020 with Memorable Weibo Campaign | Digital 38

Weibo is a key tool for brands looking to connect with Chinese audiences, and see how Thailand’s OneSiam is maximising its potential with a heart-warming, year-ender campaign. 

OneSiam’s December Campaign on Weibo 

Thai mall OneSiam capped off the year 2020 with the help of a memorable campaign on Weibo. The brand leveraged the popular Chinese microblogging site to promote its events and promos for December for its Chinese-speaking followers, visitors and fans.  

Through Weibo ads, OneSiam welcomed the festive season by mixing excitement and nostalgia in one, wholesome campaign. These included greeting visitors with a special guest – Usagyuuun Rabbit. The mall also banked on Weibo in advocating a safe shopping and malling experience. 

Overall, OneSiam was not only able to reinforce its presence in China’s social media world but also to continually interact with their target markets amid lockdowns and other mobility restrictions during the pandemic.  

Why Weibo is Important for Chinese Markets in Thailand?  

Weibo, also known as Sina Weibo, is one of the most popular Chinese social media platforms. Often considered as China’s Twitter, it has over 522 million active users as of the 1st quarter of 2022. While a huge majority of Weibo’s userbase came from Mainland China, it is important to note that its presence is also expanding in markets outside its origin country like Thailand. 

In fact, research showed that the rising prominence of Chinese pop culture in countries like Thailand also led Thai internet users to turn to Chinese social media platforms such as Weibo and WeChat. This explains why savvy brands like OneSiam decided to choose Weibo as part of their marketing solutions.  

Aside from OneSiam, below is a list of several Thailand-based brands that saw the opportunity and growing potential of Chinese social networking sites.  

If you need expert help in launching and managing your ads for markets in Thailand, then you’ve come to the right place. We have local teams based in Thailand who are ready to support your business’ growth.  

Contact us today to learn more.

#Digital38 #Ecommerce #EcomAgency #weiboads #weibocampaign #weibo #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

Douyin vs. TikTok: A Beginner’s Guide to China Digital Marketing

Douyin vs. TikTok: A Beginner’s Guide to China Digital Marketing | Digital 38

If you want to take a dive into the landscape of China’s digital marketing, then you need to know about Douyin vs.TikTok. While both apps are owned by the same developer, learning how one differentiates the other can be helpful for your brand’s growth in China.  


Both Douyin and TikTok are developed by Beijing-based Bytedance. Their functions and purpose are similar – and that is they allow content creators, from all walks of life, to publish short form videos.  

The two also enjoy surging popularity. In China, Douyin is considered one of the biggest social media sites, in terms of active user base. The same goes with TikTok for the rest of the world. In fact, TikTok has taken the social media world by storm when in 2021, it breached the 1 billion-mark in its userbase, a remarkable feat not seen in other social networking sites launched earlier. 

More and more audiences ae using Douyin and TikTok on a regular basis. And this is why developers from Bytedance have also allowed businesses to run video ads on their platforms. You can launch video ad campaigns on Douyin or in TikTok.  


Douyin and TikTok indeed have several similarities but it is also equally important to find out their differences. In doing so, brands may be able to navigate the ecosystems in Chinese social media, and come up with more efficient and effective strategies for their expansions.  

Without further ado, here are the things that set Douyin and TikTok apart.   

1. Geographical Location

Douyin was intended specifically for users within Mainland China. That’s why its language is Chinese. The distinction between Douyin and TikTok is not only limited in terms of geography but also in its respective userbase. Douyin users cannot interact with those on TikTok, and vice-versa. Furthermore, each has a different set of policies for sign-ups. The geographical borders

2. Special Features and Functions

Since Chinese audiences are a different market altogether, Bytedance has rolled out special features and functions exclusive on Douyin only. These included Ecommerce functions such as an in-app shopping experience. Livestreams on Douyin can do live selling wherein watchers can directly order the items showcased. This is also made possible with its own payment system called DouyinPay. On top of these, Douyin also has Mini Douyin Programs which enabled brands to open an online store within the app.  

Get Started on China Digital Marketing  

With a tech-savvy population of 1.4-billion, China is an opportunity brands should not ignore. And knowing the right channels to reach out and connect with Chinese audiences have proven vital for a business’ expansion plans.  

If you want to know more about Douyin vs.TikTok, check out our previous articles by clicking the links below. 

Or you can also consult Digital 38. We have a dedicated team of China Digital Marketing specialists who can guide you in the right direction. 

Contact us today. 

#Digital38 #Ecommerce #EcomAgency #douyin #tiktok #douyinvstiktok #chinadigitalmarketing #asiamarketingsimplified  

China Digital Marketing

Planning to Enter China’s Markets? Get an Official WeChat Account

WeChat Agency in Singapore: Planning to Enter China’s Markets? Get an Official WeChat Account

If you are planning to enter markets based in China, here’s why you need WeChat and learn how to get started on it with an experienced marketing agency in Singapore. 

WeChat: A Giant in Chinese Social Media  

China is a big opportunity you surely don’t want to miss. With a tech-savvy population of 1.4 billion, Chinese markets can play an important role in your brand’s overall growth.  

Even if Mainland China has no access to popular platforms and networks like Facebook, Instagram and Twitter, homegrown ones like WeChat have supported thousands of businesses in connecting with Chinese consumers, and ultimately expand their presence.  

Launched in 2011 by Beijing-based tech giant Tencent, WeChat initially served as an instant messaging and call app for audiences in China. Fast forward to a decade, it has expanded and introduced multiple functions. 

In fact, it has already reached a ‘super app’ status due to its diverse abilities which included supporting marketing campaigns and Ecommerce!  

If you want to know more about the WeChat ecosystem, read our previous articles by clicking the links below.  

Why WeChat? 

When you want to target markets in China, trust the experts when they say you don’t have to necessarily start with a website. Especially for global and international brands, launching an official and verified WeChat account can do the track. And if you’re doing it efficiently, it may even take your brand further. Why? Read on for the explanations. 

1. WeChat is huge in China

As mentioned before, WeChat is a huge name when it comes to Chinese social media. But to give you a clearer picture of its impact and potential, here are some additional details you might want to know about. 

WeChat’s monthly active user base has already reached 1.27 billion during the last quarter of 2021.  

Aside from having a huge userbase, WeChat in China is as ubiquitous as smartphones. A survey showed that most of its users spend more than 4 hours on the platform. Even more, at least 88% of Chinese consumers access the app in a daily basis!  

2. A must-have ‘super app’

One of the factors attributed to WeChat’s surging popularity among Chinese consumers is its ‘super app’ status.  

Chinese audiences rely heavily on WeChat for nearly everything. From communicating with their loved ones, the app also enables users to play games, order food and clothes, book flights, send money, engage with other users, to name a few. From instant messaging, WeChat’s ‘super app’ status  

3. Comprehensive business solutions

When it comes to solutions for brands and businesses, WeChat offers more than your average advertising services.  

Since it has evolved as a super app, WeChat not only supports running ad campaigns and other marketing strategies on the platform. But also, Ecommerce and other digital services you need!  

For example, WeChat’s Mini Program and WePay features have allowed several brands to open up a virtual shop on the platform. In it, users do not need to exit the app when placing and paying for their orders.  

Launch Your Official WeChat Account Now  

In China’s digital marketing landscape, platforms such as WeChat is an essential aspect. If you want to learn how you can effectively tap markets from China with WeChat, then you have come to the right place.

Here at Digital 38, we are an Official Sales Partner of Tencent. Dozens of brands have launched their official and verified WeChat accounts with our over 15 years in experience as a marketing agency in Singapore.  

Schedule an appointment with our team to know more.  

#Digital38 #Ecommerce #EcomAgency #wechat #wechatagency #wechatofficialaccount #asiamarketingsimplified  

China Digital Marketing

Weibo & Influencers: How You Can Transition Your Brand from Trend Follower to Trendsetter?

Weibo Influencer Marketing: How Your Brand Can Grow into a Trendsetter? | Digital 38

Did you know that combining the powers of Weibo and influencer marketing can help your brand grow exponentially in China?  

Brands should note that knowing the right channels in reaching out to audiences is just the first step in successfully penetrating China’s lucrative market. But if you want to succeed further, you need to establish trust among consumers. You can achieve this with the help of Weibo and the tens of thousands of influencers providing relevant and relatable content to millions of its users. 

What is Weibo?  

For international brands, entering into China’s markets can be quite challenging. The absence of popular social media sites such as Facebook and Twitter and other globally-renowned virtual channels is an obstacle marketers and business owners need to overcome.  

Fortunately, you can tap into China’s 1.4 billion tech-savvy population with the help of homegrown apps and platforms such as Weibo.  

Developed by Sina Corporation, Weibo is a microblogging platform. The name itself literally means ‘microblogging’ in English. It is often considered as China’s equivalent to Twitter.  

With over 573 million monthly active users, as of the last quarter of 2021, it is one of the most popular social media platforms among Chinese markets.  

Weibo’s Highlights 

Like most social networking sites, Weibo can support brands with their marketing goals. Marketers can choose from several of Weibo’s arsenal of marketing tools to boost their latest campaigns.  

You can run ads and open an official and verified account to help your brand awareness efforts. If you want to know more about how brands are leveraging Weibo, check out our previous articles.  

Weibo & Influencers: Force to Reckon With 

But most experts will tell you that if you want to make a big splash among Chinese social media users, and ultimately gain their trust, you need the help of Weibo’s influencers. 

Over the years, Weibo has been the source of major trends in China’s mainstream and pop culture. Most users check Weibo to do trend spotting and learn about the latest entertainment updates. Eventually, it paved way to a thriving and flourishing community of influencers. 

Influencers, also known as key-opinion leaders (KOLs), remain relevant in today’s social media scene. Even with more empowered consumers and audiences, KOLs still have the ability to attract discerning consumers.  

Having the right influencers to spread the word about your brand on Weibo enables you to increase your brand’s visibility. They too can help your brand transform from a newbie to a trendsetter!  

Get Started with Weibo & Influencer Marketing

Expanding your business to massive markets like China, teeming with tons of opportunities, is indeed an exciting milestone for you. And in order to reap these benefits, you must be able to execute your marketing strategies efficiently. 

If you want to know more about China’s digital marketing landscape, you can consult specialists from Digital 38. With over 15 years of experience, we have supported dozens of regional and global brands in their business goals. 

Schedule an appointment with us now. 

#Digital38 #Ecommerce #EcomAgency #weibo #weibomarketing #weiboinfluencers #influencermarketing #chinadigitalmarketing #asiamarketingsimplified  

China Digital Marketing

What are the Types of WeChat Ads?

Unlock Opportunities in China with WeChat Ads | Digital 38

Getting to know more about the types of WeChat ads can be your key in unlocking tons of opportunities for your brand’s expansion in China. Learn more about WeChat marketing, and how to get started with it. 


WeChat is undeniably a big name when it comes to social media in China. With over 1.27 billion monthly active users as of the last quarter of 2021, the app has essentially become a staple in Chinese internet. And its huge presence not only covers Mainland China’s 1.2 billion tech-savvy internet users. But also, the billions of Chinese based overseas.  

A product of Tencent, WeChat is now considered a super-app. Its rapid expansion and growth led developers to roll-out multiple functions, all of which are designed to promote convenience and accessibility. 

Aside from providing instant messaging and call services, billions of WeChat users rely on the app for their day-to-day activities. This included checking out news, paying bills, shopping, to name a few!  

Most importantly, WeChat provided businesses around the world the opportunity to tap and connect with China’s lucrative market – thanks to WeChat’s marketing functions.  

Marketing & Advertising on WeChat 

Brands can perform marketing campaigns on WeChat. And it always starts with the creation of your official and verified WeChat account. Once you have activated your brand’s verified WeChat account, you can flex your marketing plans and strategies with the help of in-app marketing tools, including running ads.  

Launching WeChat ads is a great way for brands to dive into WeChat’s ecosystem. Read on as we share with the two major types of WeChat ads.  

1. WeChat Moments Ads

WeChat Moments Ads are ads displayed on a WeChat user’s Moments feed. Think of it as the dynamic ads you find while scrolling through your Facebook Feed. And just like the ads on your Facebook account, Moment Ads have the tag ‘Sponsored’. Only this time it’s placed on the upper right corner of the ad.  

Moments Ads are ideal for brands that just started venturing into the world of WeChat, or those who are yet to establish a strong brand presence among Chinese markets. This is because this type of WeChat ads can help you increase brand awareness by enabling your promotional campaigns gain more visibility to millions of users accessing the app every minute.  

2. WeChat Official Account Ads

The other type of WeChat ads are actually the adverts you see on an official account. These ads are often called “WeChat Official Account Ads”.  

WeChat Official Account Ads are specialized to help you generate clicks and leads as they feature not only a banner photo and a call-to-action. But they also come with brand information, and the ability for you to publish articles to entice users into engaging with your content. With this ability, you have the potential to convert passing users to potential buyers and loyal customers.   

If you want to know more about how brands are leveraging these types of WeChat ads, check out the articles below. 

Explore the World of WeChat with Digital 38 

Greater China may not have Facebook, Twitter, or Instagram but savvy brands know that identifying and leveraging the right channels could be your gateway into tapping China’s markets. And WeChat is one of them. 

Let professionals from Digital 38 help you chart your WeChat journey towards the right direction. As an Official Sales Partner of Tencent, we have supported dozens of brands, locally and internationally, activate their presence on WeChat. 

Contact us today.

#Digital38 #wechatads #wechatmarketing #wechat #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

Come Visit Singapore! Weibo Influencers Invite Travelers to the Lion City

Weibo Influencer Marketing: ST Signature Invite Chinese Travelers to Singapore | Digital 38

How can a Weibo influencer help your brand achieve your business goals? Learn how Singaporean boutique hostel and hotel chain ST Signature is acing it with their latest travel campaign.  

Weibo influencers are now inviting travelers to visit Singapore now that the city-state has welcomed tourists after roughly two years under lockdown. ST Signature has engaged with top Weibo celebrities to not only help attract Chinese tourists to come to the Lion City. But also, to stay in their properties. 

Popular Weibo personalities such @窜天猴popo, @我是王淳, @Grace的幻境 shared some of the best experiences in Singapore and in staying in ST Signature’s hostels and hotels around the city-state.  

The influencers’ posts triggered interaction among Weibo users, particularly those who are planning to travel to Singapore soon. All in all, ST Signature’s two-day Weibo campaign generated over 5,000 interactions, and shared around 2,000 times. 

Weibo & Influencer Marketing

Promoting your brand and content on social media platforms like Weibo is one thing. But savvy businesses know that in order to level up their marketing game, they can tap influencers to help spread the message around. 

Influencer marketing remains one of the most effective and relevant ways to boost brand awareness and even drive conversions. Influencers, or also known as key opinion leaders (KOLs), have the ability to establish trust between your brand and consumers quickly. And this is something that traditional marketing tactics needed time and effort in doing so.  

And when it comes to influencers among markets in China, Weibo has a lot of them. In fact, influencers and KOLs have contributed to the Chinese micro-blogging platform’s growth and rising popularity, especially among the youth.  

If you want to know more about the potential in combining the powers of Weibo and influencer marketing, then read our previous case studies by clicking the links below.  

Upgrade Your China Digital Marketing Plans 

China is a market brands should definitely pay attention to. With over 1 billion internet users, a lot of opportunities are in store for you. As long as you know the right channels and platforms to reach out to its audiences.  

But if you want to make a splash and level up your game by fusing Weibo and influencer marketing, then we’re here for you. Digital 38 is a digital media agency whose experience in Ecommerce, digital marketing and social media marketing has helped over 100 brands reach their business goals in the Asia-Pacific region. 

Contact us to find out how to get started.

#Digital38 #Weibo #WeiboMarketing #WeiboInfluencers #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

BDMS Wellness is Now on Weibo

Weibo Verification: BDMS Wellness is Now on Weibo | Digital 38

Thai health care service provider BDMS Wellness Clinic is now live on Weibo after successfully completing verification process for its official account. 

BDMS Wellness’ Official Weibo Account 

BDMS Wellness decided to establish another channel to reach out and interact with Chinese-speaking patients online. The Bangkok-based clinic, which specialises in preventive medicine and healthcare,  acquired the Blue V verified badge for their newly opened Weibo account. 

Aside from increasing your followers on Weibo, verification for your official account also allows you to utilise the platform’s marketing tools such as running and managing ads. But ultimately, a verified Weibo account helps you accomplish more in the world of Chinese digital marketing.  

About Sina Weibo  

Weibo, also referred to as Sina Weibo, is one of China’s most popular social media platforms. Even if Greater China basically has no access to Facebook, Instagram, and Twitter, locally developed ones like Weibo provide brands the opportunity to tap into the country’s tech-savvy 1.25 billion consumers. 

Weibo functions as a micro-blogging platform, similar to that of Twitter. And it is considered as the second most used social media site in China, next to WeChat. 

If you want to dive deeper into China’s digital marketing landscape, check out our articles below.  

Get Verified on Weibo Now  

And if you’re planning to expand to China through digital marketing strategies, opening your brand’s accounts on social networking sites such as Weibo is just the start. You need to get that blue badge by completing Weibo’s verification process in order to unlock the tons of opportunities that are in store for you. 

Schedule an appointment with our China digital marketing specialists to learn how to get started. 

#Digital38 #weibo #weiboverification #weiboofficialaccount #chinadigitalmarketing  #asiamarketingsimplified 

China Digital Marketing

Introduction to Weibo Registration

Introduction to Weibo Registration | Digital 38

Brands looking to tap China’s tech-savvy population through Weibo should know that registration is the first step to success. In this article, learn how to open your official Weibo account, and what opportunities are in store for you. 

What is Weibo?  

Weibo is one of China’s most popular social media programs. With around 573 million monthly active users, it remains the second most used social networking site in the country.  

Weibo, also known as Sina Weibo, functions as a micro-blogging platform, similar to Twitter. Despite the absence of globally known social media networks such as Facebook, Instagram and Twitter, local ones like Weibo provided brands the much-needed gateway to reach out to 1.25 billion internet users in China.  

Weibo and other Chinese social media sites also enable brands to launch and manage digital marketing strategies with their in-app marketing tools. Weibo, for instance, allows you to activate your brand’s presence by opening official accounts, and launching ads.  

Registering Your Official Weibo Account 

Expanding your brand’s presence in China, with the help of Weibo, is definitely an exciting milestone for your business. And the first step in achieving this goal is opening your official Weibo account. Read on as we guide you on the step-by-step Weibo registration process for businesses.  

Before anything else, there are actually several ways in launching your official Weibo account. You can do it by yourself, which will elaborate in the succeeding paragraphs, or you can tap the expertise of digital marketing specialists from Digital 38. Let us know if you need help in creating your Weibo account.  

1. Sign Up on Weibo’s International Page

If your business is based outside of China, head over to Weibo International’s page. This sign-up page is meant for foreign brands that want to create their official Weibo accounts. On Weibo International, you either have to register as a Personal Account or an Official Account. So, you’ll have to click Official Account.  

2. Submit the Information Required

On the Official Account tab, you are also asked to submit several important information about your business. These included your business’ official email address and location. Once you’re done, click Sign Up.  

3. Verify Through Mobile Phone Number

At this point, you need to have a working mobile phone number as part of Weibo’s verification process. Select your country, type your phone number’s digits, then click ‘Get Activation Code’. Weibo will automatically send you a verification code via SMS which you need in proceeding to the next steps.

4. Activate Your Weibo Account via Email

After verifying through your mobile phone, Weibo will also ask you to undergo a similar vetting process via email. Check the inbox of the email address you submitted during the sign-up part for any email from Weibo, telling you to click the link they provided to activate your account.

5. Verify & Upgrade

Once you have activated your business’ Weibo account, fill in the rest of the blank fields pertaining to your account details. You also need to upload your brand’s official profile photo so you can truly stand out from the rest.  

But in order to reap the benefits and opportunities Weibo has, you must also acquire the Blue V verified badge. Verified Weibo accounts enjoy several perks that regular ones do not have. And these included creating and managing digital marketing campaigns and advertisings.  

Check out these global brands’ official and verified Weibo accounts, and how they leveraged them for their goals.  

For businesses based overseas, you are required to get in touch with an official Weibo representative in acquiring your Blue V badge. In addition, you will be instructed to furnish them with documents as proof of your business’ existence.  

If you need further assistance in getting verified on Weibo, let us help you. 

Get Started on Weibo Marketing Today 

Opening your brand’s official and verified Weibo is just the first step in doing digital marketing in China. You can also explore other equally popular platforms such as WeChat, Douyin, and TouTiao to reach out to more audiences, and establish a stronger presence among Chinese markets.  

Schedule an appointment with our local teams from China to learn how to get started.

#Digital38 #digitalmediaagency #ChinaDigitalMarketing #weibo #weiboregistration #weibomarketing #asiamarketingsimplified 

China Digital Marketing

Guide: Register Your TouTiao Business Account

Guide: Register Your TouTiao Business Account | Digital 38

Unlock tons of opportunities in China’s tech-savvy market with TouTiao, and in this article, we’ll guide you on how to register your brand’s official TouTiao account.  

What is TouTiao? 

TouTiao is one of the biggest names when it comes to social media in China. TouTiao literally means ‘today’s headlines’ in Chinese. 

A product of Beijing-based tech giant ByteDance, it became the No. 1 news and information aggregator platform in greater China. Its highly sophisticated algorithm analyses content features, users and users’ interaction, ultimately enabling it to generate a tailored feed for each user.  

Because of its unique way of providing content to users, TouTiao’s popularity rose. And eventually, the app has become an important part in every Chinese audience’s daily life. From the latest news, entertainment bits, to sports events, you can expect TouTiao to give you the answers you need.  

Curious to find out more about TouTiao? Read our previous articles featuring the app by clicking the links below.

Why My Brand Needs to be on TouTiao? 

Brands looking to leverage content marketing in reaching out to their target markets should consider launching campaigns on TouTiao. You can amplify your brand’s messaging, and get in touch with the right audience through its content targeting tools that are designed to match users’ reading preferences and behaviours.  

On top of this, TouTiao also happens to be the place where Chinese audiences frequent. Internet users in China, on average, use TouTiao at least 12 times a day. The platform currently has 300 million monthly active users.  

Registering Your TouTiao Account 

Indeed, TouTiao has the potential to help your brand grow in China. So, how do you get started executing your digital marketing plans on the platform? Below is a quick, step-by-step process. 

  1. Head to TouTiao Website. On the top-left portion of the screen, click the 发布作品tab right beside the red, login box.
  2. You will be redirected to another website that asks you either to login using your existing credentials, or register to a new account. Look for the register [注册] button and click it.
  3. At this point, you need to submit your login credentials such as your business’ registered mobile phone number, and/or official email address.
  4. After successfully registering, you also need to fill in several blank fields pertaining to your account information. These included your account type, account name, and a brief introduction.
  5. Aside from determining your account type, account name, and deciding on your profile’s intro, you will be asked to upload several documents as proof of your business / organisation’s existence.
  6. Once you have completed your registration on the website, download the TouTiao app for your mobile phone. And this time, you will be directly logging in using the credentials you recently submitted. You will undergo several security features before TouTiao can send you a code to confirm your registration.
  7. And after confirmation, then you’re good to go!

Explore Digital Marketing Opportunities in China 

Forward-looking brands know that opportunities are abound in China. Despite the absence of popular channels such as Facebook, Google, and Twitter, local developers such as Bytedance provide businesses with the avenue in reaching out to its over 1.25 billion internet users.  

If you need help on how to register your brand’s TouTiao account, and further insights into China’s digital marketing landscape, then we’re here for you. 

Schedule an appointment with us to learn more.

#Digital38 #chinadigitalmarketing #digitalmediaagency #toutiao #toutiaoforbrands #toutiaoaccount

China Digital Marketing

Registering Your WeChat Account: A Guide

Guide: How to Register Your WeChat Account | Digital 38

Learn how to register and open your official WeChat account, and unlock tons of opportunities for your brand. 

What is WeChat?  

Before launching your WeChat Official Account, let us get to know it first. Introduced in 2011, WeChat by Beijing-based Tencent initially started as an instant messaging app. But over the years, its popularity grew exponentially.  

It was only a matter of time when the app reached 1.2 billion monthly active users. As a result, it became one of the largest social media platforms in the world, belonging in the same ranks together with Facebook, YouTube, WhatsApp, and Messenger.  

Aside from providing instant messaging and call services, WeChat has expanded and evolved as a super-app. It’s capable of rendering multiple services without users exiting the platform.  

And did you know you can actually promote your products, and open up your own online store on WeChat? That’s right. The app now supports Ecommerce, thanks to its own payment system, WePay. 

Want to know more about setting up your online store on WeChat? Read our previous articles below.  

Signing Up on WeChat 

Using a mobile number

To register a WeChat account is pretty simple. All you have to do is make sure you have a working mobile phone number or an active Facebook account, and a friend who’s already on the platform.  

  1. Register Through Your Mobile Phone Number
  2. Open WeChat app and select Register 
  3. Register > Register with Mobile > Select your region code > Enter your mobile number > Set password 

Registering Through Facebook

Alternatively, you can also open a WeChat account by linking it with your existing Facebook account.  

  1. Open WeChat app and select Register 
  2. Register > Register with Facebook WeChat will redirect to Facebook for WeChat login permission Select your region code Enter your mobile number Set password.

About Assistant Registration

After you have successfully registered and opened a WeChat account, you will be asked to seek help from existing WeChat users to verify your registration. This stage is called Assistant Registration.  

You need to follow the instructions displayed on the screen, and then ask your friend to use their WeChat ID in verifying your registration.  

If you want to know more about WeChat’s Assistant Registration, don’t hesitate to contact our WeChat specialists.  

Explore Digital Marketing on WeChat  

Hundreds of brands are now on WeChat to connect with audiences in Greater China. But also, to engage with Chinese audiences from various parts of the world. And the first step towards this opportunity is opening up your official WeChat account. 

Want to know more about the world of WeChat? Schedule an appointment with Digital 38 today.

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