China Digital Marketing

China Digital Marketing

Cititel Hotel’s Weibo Account Gets Blue Badge

Cititel Hotel’s Weibo Account Gets Blue Badge | Digital 38

Southeast Asian hotel chain Cititel Hotel Management has reached a new milestone in its social media marketing journey as its Weibo account finally gets verified.  

In its quest to invite more guests to come and visit Malaysia, particularly their properties in Penang Island, the four-star hotel chain brand embarked on a journey to explore China’s expansive social media scene.  

They have chosen to explore China’s social media and digital marketing landscape as part of their plans to tap into travelers from China as well as Chinese-speaking tourists from different parts of the world.  

In turn, they decided to go live on Weibo, a popular Chinese social media platform. And to level up their marketing game, they also decided to get verified. Having a verified Weibo account allows Cititel not only to promote their brand to a larger audience. But also, to boost brand awareness and reach more audiences.  

So, as a solution, the hospitality brand got on board on Weibo, a popular Chinese social media platform. And to take their marketing efforts several notches higher, they decided to acquire the blue V badge.  

A verified Weibo account allows brands to run ads. In Cititel’s case, they published ads targeting high-spending Chinese travelers and Chinese-speaking travelers using the microblogging platform frequently. Having the blue V badge also enabled Cititel Penang to implement content marketing strategies as well as engage with followers, and potential clients. 

About the Cititel Hotel Management  

Cititel Hotel Management (CHM) is a subsidiary and the hospitality chain arm of Malaysian conglomerate IGB Berhad.  

Why Your Weibo Needs Verification?  

Venturing into the world of China digital marketing can be a good start for your brand’s growth. But learning the ropes as well as leveraging every marketing feature available is essential if you want to see your business expand.  

If you want to find out more about China digital marketing and the landscape of Chinese social media, read our previous articles. Just click the links below. 

Get Started on Your Marketing Plans with Digital 38 

If you need further help on how to get started on Weibo marketing and verification, then we’re here for you. Digital 38 is a digital media agency with over 15 years in experience in digital marketing, social media marketing, and China digital marketing. We have local teams in Singapore, Malaysia, Vietnam, Thailand, Taiwan, China, and South Korea.  

Contact us today to know more. 

#Digital38 #digitalagency #socialmediamarketing #chinadigitalmarketing #weiboverification #weibomarketing #weibomalaysia #asiamarketingsimplified

China Digital Marketing

Case Study: How WeChat, Weibo Can Help You Attract Chinese Travelers to Visit Singapore?


Travel has finally returned, and if you want to learn more about how to attract Chinese travelers from around the world, check out this case study on how leveraging WeChat and Weibo can help you convince them to visit Singapore.  

WeChat and Weibo in Singapore  

Singapore takes pride as one of the most diverse countries in the Southeast Asian (SEA) region. And it has one of the largest concentrations of Chinese-speaking people outside Greater China. The Lion City also happens to be a top destination for Chinese tourists from different parts of the world. Because of these, it’s not a surprise why famous Chinese social media platforms like WeChat and Weibo enjoy a substantial popularity in Singapore.  

WeChat in Singapore  

According to figures from Data Reportal, there are approximately 5.30 million social media users in Singapore as of January 2022. Of this number, around 30.3% spend use WeChat at least once a month. Data Reportal ranked WeChat as the 9th most used social networking platform in Singapore, next to microblog Twitter.  

Weibo is also seeing a growing number of active users in the city-state. Sina Weibo formally entered into Singapore’s social media ecosystem in 2013. A few months after their launching, they managed to capture 1.5 million users. 

How WeChat, Weibo Help You Connect with Chinese Audiences?  

WeChat and Weibo’s impressive performance in Singapore can be motivating for brands and businesses looking to tap into Chinese-speaking audiences. And here comes the most crucial part of our case study – how do they exactly help you connect with Chinese audiences?  

Their Popularity Among Chinese Audiences

WeChat and Weibo are considered powerful names when it comes to Chinese social media. Globally, WeChat has accumulated over 1 billion users while Weibo is halfway to the 1 billion-mark. As of June 2022, Sina Weibo reported having a monthly active users of around 520 million.  

Their Unique Functions

WeChat is dubbed as a ‘super app.’ Its services go beyond the usual content sharing, communication and instant calls. WeChat can facilitate payment, thanks to its own payment system called WePay. With WePay, brands have been allowed to put up their own shop, and potentially increase revenues. From airlines to hotels, they have used WeChat in rolling out more channels for consumers to reach out and avail of their products and services.  

Weibo, on the other hand, is the platform brands should watch out for when it comes to trendspotting and trend hunting. You want to know what your target markets from China are talking about? Check Weibo. If you’re planning to promote your newest product to Chinese consumers, Weibo can be your key. More so, when you’re planning to partner with a Chinese influencer, Weibo can come in really handy.  

Know more about the fascinating ways WeChat and Weibo can support your brand’s growth. Just read the articles below.  

Their Marketing Tools and Features

And last but not the least, WeChat and Weibo can support marketing functions. For example, WeChat provides businesses multiple advertising options – be it on the feed of targeted users or a banner in an official account. Weibo also have the same features. In order to access these tools, however, you need to have a verified WeChat or Weibo account. If you want to know more how to get the verified badge on WeChat and Weibo, let us know.  

Case: ST Signature Launches WeChat Account, Weibo Ads  

Singaporean boutique hotel and co-living space chain ST Signature was among the many brands in Singapore that benefitted from the opportunities abound on WeChat and Weibo. 

When the Singaporean government decided to implement a travel bubble with Hong Kong, they took the chance to open up an official and verified WeChat account. Doing so enabled ST Signature to publish ads, letting Chinese speaking audiences from Hong Kong know about their latest promos. 

But ST Signature’s journey in Chinese social media did not stop there. When all border controls have been lifted in Singapore, and the country is set to welcome all tourists once again, they pumped up the excitement and buzz with the help of Weibo influencers.  

They partnered with some of the top travel and lifestyle key opinion leaders (KOLs) on Weibo to spread the word about why Singapore would be a great fit for their #travelgoals, and why they should stay in any ST Signature properties. In turn, ST Signature and Singapore became the talk of the town in travel and lifestyle Weibo.  

Get Started on WeChat, Weibo Now  

Indeed, WeChat and Weibo have lots to offer for brands looking to expand their presence online.  

If you want to get started on social media marketing, then you’ve come to the right place. Here in Digital 38, our team of specialists based in Singapore, Malaysia, Thailand, Vietnam, Korea, Taiwan, and China can help you in your marketing goals. 

Contact us today.  

#Digital38 #digitalagency #socialmediamarketing #chinasocialmedia #wechat #weibo #wechatmarketing #weibomarketing #asiamarketingsimplified

China Digital Marketing

ThaiLuxe Curated Enters Chinese Social Media as it Gets Weibo’s Blue Badge

Weibo Verification Thailand: ThaiLuxe Curated Enters Chinese Social Media | Digital 38

Learn how Thai luxury authority ThaiLuxe Curated navigated its way in the world of Chinese is navigating its way in the world of Chinese social media after acquiring its Weibo verification, and connecting with more audiences in Thailand.  

ThaiLuxe Curated Gets Weibo Verification 

ThaiLuxe Curated, the luxury lifestyle arm of Thai creatives agency AminBaba, wants to connect with Chinese audiences based in Thailand. And what better option to establish points of contact than social media channels like Weibo. 

With the help of digital marketing specialists, ThaiLuxe Curated was not only able to launch its official Weibo account. But also acquired the coveted Blue Badge verification.  

But why Weibo? 

To start, Weibo is one of China’s most popular social media platforms. It’s up there together with the super app ‘WeChat’ and Toutiao. In addition, Weibo is a great spot for trendspotting, ideal for brands, content creators, and producers. Especially those like ThaiLuxe Curated that aims to be the authority when it comes to luxury-related trends in Thailand.  

Additionally, having a verified badge allows brands such as ThaiLuxe Curated to do more with Weibo. Some of the perks that come with a Blue Badge on Weibo included having a larger following base, and the ability to run Weibo ads.  

Get Started with China Digital Marketing  

Explore more about Weibo and other popular Chinese social media platforms by clicking the links below to our previous articles. 

Or if you need further help, then we’re here for you. Digital 38’s experience as a digital agency, spanning over 15 years, has helped dozens of brands in their China Digital Marketing plans. We have teams based in Singapore, Malaysia, Thailand, Vietnam, Taiwan, and China. 

Contact us now.

#Digital38 #digitalagency #chinadigitalmarketing #weibo #weibomarketing #weibothailand #digitalmarketing #digitalmarketingthailand #asiamarketingsimplified 

China Digital MarketingInfluencer Marketing

Ronnie Fei: A Look into How Weibo Influencers Bridge Brands and Audiences in Southeast Asia

Ronnie Fei: A Look into How Weibo Influencers Bridge Brands and Audiences in Southeast Asia | Digital 38

Find out why brands choose to partner with Weibo influencers like Ronnie Fei in connecting and establishing relationships with audiences from Southeast Asia.  

Who is Ronnie Fei? 

As one of China’s most popular social media platforms, Weibo has become the go-to place for the latest news and trend-spotting among Chinese audiences. It also gave birth to a new generation of celebrities – the influencers and key opinion leaders like Ronnie Fei.  

If there’s one thing brands and marketers should know about influencers, it’s about their niche of followers.  

Ronnie Fei’s Interview with Charles Leclerc 

For example, Ronnie Fei is a top online personality when it comes to sports. And his popularity among Chinese audiences on Weibo made him the perfect host to introduce F1 racer Charles Leclerc to Chinese-speaking audiences in Malaysia. The live interview on Weibo generated over 3,000 views, 400 reactions, and shared more than 50 times.  

Ronnie Fei’s passion for sports, particularly racing, is evident in his network of followers which include racing enthusiasts and leading figures alike. He currently has over 600,000 followers with whom he shares the latest news and trends on racing.

In 2020 alone, his post views surpassed the 320 million-mark. He also managed to garner more than 490,000 engagements on Weibo. It’s no wonder why Ronnie Fei ranked No. 9 among Weibo’s influencers under the Sports Category.  

Explore Weibo, Influencers and the Rest of China’s Digital Landscape 

Leveraging social networking sites and influencer marketing can help your brand soar to greater heights. As long as you have professionals guiding you in the latest trends and right strategies for your business.  

Take a look at how several brands tap Chinese social media platforms such as Weibo, and influencers to support their growth in Southeast Asia. Just click the links below. 

Alternatively, you can ask for help from marketing specialists like Digital 38. Our experience in China’s digital marketing landscape has helped dozens of brands achieve their goals.  

Contact us today to let us know how to get started.

#Digital38 #DigitalAgency #DigitalMediaAgency #chinadigitalmarketing #weibo #weibomarketing #weiboinfluencers #asiamarketingsimplified

China Digital Marketing

China Digital Marketing: BricsCAD Launches Campaign on Top Chinese Social Media Apps

China Digital Marketing Campaign: BricsCAD on Toutiao and Douyin | Digital 38

Explore the landscape of China digital marketing, and how launching a campaign in top Chinese social networking sites can lead you to opportunities for your brand’s growth. 

Design and engineering software developer Bricsys is stepping up its game in China. Bricsys wanted to connect with Chinese engineers, designers and architects in order to increase their brand awareness. Doing so, they launched ad campaigns in some of the most popular Chinese social media platforms. 

Bricsys published ads featuring their core product, BricsCAD, on Douyin and TouTiao to gain more visibility among its target markets. The brand leveraged Douyin’s popularity among young adults in China to touch base with the younger demographics. At the same time, they tapped TouTiao, dubbed as China’s content king, to boost exposure.  

What are Douyin and TouTiao? 

Douyin and TouTiao are owned and developed by Beijing-based ByteDance, the same tech giant that introduced the worldwide phenomenon now called TikTok. Douyin actually happens to be TikTok’s twin. The only difference is that Douyin can only be accessed in Greater China.  

TouTiao, on the other hand, is a popular content aggregator in China. Like Douyin, it is only available in China.  

If you want to know more about other equally famous social networking sites and digital marketing platforms in China, you can read our previous articles. Just click the links below.  

Get Started on China Digital Marketing with Digital 38 

Expanding and exploring a market like China is both a challenge and opportunity. It has a tech-savvy population of 1.4 billion, of which 1.25 billion use the internet on a daily basis. It is also the largest market of social media users.  

With the help of experienced professionals like Digital 38, we can help you plan your marketing and business goals in China with the right digital marketing campaign.  

Contact us today to let us know how to get started.

#Digital38 #EcomAgency #chinadigitalmarketing #douyin #toutiao #asiamarketingsimplified 

China Digital Marketing

WeChat: Bridging Brand and Chinese Audiences in Singapore

WeChat: Bridging Brand and Chinese Audiences in Singapore | Digital 38

Find out why successful brands build their presence on WeChat when connecting with Chinese audiences in Southeast Asia, particularly Singapore. 

WeChat in Singapore  

Singapore prides itself not only as a global city but as a country that values diversity. So, it’s no surprise as to why Chinese nationals choose to settle down in the city-state. Chinese-speaking individuals make up 74% of Singapore’s entire population, the 2020 census from the Singaporean government showed

In terms of social media usage, giant names such as WhatsApp, Facebook, Instagram, Twitter, TikTok and LinkedIn still dominated in Singapore. But did you know WeChat is also a popular app in the city-state?  

According to Data Reportal, in 2022, around 30.4% of internet users from Singapore, age 16 to 54 years old, uses WeChat monthly. Remarkably, it is the only Chinese social media that enjoys high visibility in Singapore.  

To illustrate WeChat’s potential for brands that want to expand in Singapore, let’s take a look at several businesses and institutions that decided to open their official and verified WeChat accounts.  

ST Signature Invites Chinese Tourists to Visit the Lion City  

Singaporean boutique co-living and hotel chain ST Signature launched their official WeChat account in 2020 as part of their post-pandemic plans to invite Chinese tourists to visit the city-state. They used WeChat not only to publish and ran Chinese ads but to also connect with potential tourists from Mainland China. In particular, key Chinese cities and provinces where airlines offer direct flights to Singapore.  

With an official and verified WeChat account, ST Signature was able to increase its online presence among Chinese markets.  

EAIM Goes Live on WeChat 

Top educational institution, East Asia Institute of Management (EAIM), also decided to open its official and verified WeChat account to connect with future students from China. EAIM, with the help of digital marketing agency, ran ads on WeChat to entice Chinese-speaking students to enroll in their undergraduate and graduate programs. 

Open Your Verified WeChat with Digital 38  

WeChat is more than just your social networking site. With a monthly active user base of 1.25 billion, it has positioned itself in becoming a ‘superapp’ that gives its users, and brands, multiple services in just one app! WeChat users can shop, book flight tickets and hotel accommodations, get the latest news, and stay updated on the trendiest spots without exiting the platform.  

Curious to know more about brands leveraging WeChat? Check out our other case studies below.  

Contact Digital 38 if you want to learn how to get started on launching your official WeChat account, and get it verified.

#Digital38 #EcomAgency #Ecommerce #ChinaDigitalMarketing #WeChat #wechatsingapore #asiamarketingsimplified 

China Digital Marketing

OneSiam Caps 2020 with Memorable Weibo Campaign

OneSiam Caps 2020 with Memorable Weibo Campaign | Digital 38

Weibo is a key tool for brands looking to connect with Chinese audiences, and see how Thailand’s OneSiam is maximising its potential with a heart-warming, year-ender campaign. 

OneSiam’s December Campaign on Weibo 

Thai mall OneSiam capped off the year 2020 with the help of a memorable campaign on Weibo. The brand leveraged the popular Chinese microblogging site to promote its events and promos for December for its Chinese-speaking followers, visitors and fans.  

Through Weibo ads, OneSiam welcomed the festive season by mixing excitement and nostalgia in one, wholesome campaign. These included greeting visitors with a special guest – Usagyuuun Rabbit. The mall also banked on Weibo in advocating a safe shopping and malling experience. 

Overall, OneSiam was not only able to reinforce its presence in China’s social media world but also to continually interact with their target markets amid lockdowns and other mobility restrictions during the pandemic.  

Why Weibo is Important for Chinese Markets in Thailand?  

Weibo, also known as Sina Weibo, is one of the most popular Chinese social media platforms. Often considered as China’s Twitter, it has over 522 million active users as of the 1st quarter of 2022. While a huge majority of Weibo’s userbase came from Mainland China, it is important to note that its presence is also expanding in markets outside its origin country like Thailand. 

In fact, research showed that the rising prominence of Chinese pop culture in countries like Thailand also led Thai internet users to turn to Chinese social media platforms such as Weibo and WeChat. This explains why savvy brands like OneSiam decided to choose Weibo as part of their marketing solutions.  

Aside from OneSiam, below is a list of several Thailand-based brands that saw the opportunity and growing potential of Chinese social networking sites.  

If you need expert help in launching and managing your ads for markets in Thailand, then you’ve come to the right place. We have local teams based in Thailand who are ready to support your business’ growth.  

Contact us today to learn more.

#Digital38 #Ecommerce #EcomAgency #weiboads #weibocampaign #weibo #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

Douyin vs. TikTok: A Beginner’s Guide to China Digital Marketing

Douyin vs. TikTok: A Beginner’s Guide to China Digital Marketing | Digital 38

If you want to take a dive into the landscape of China’s digital marketing, then you need to know about Douyin vs.TikTok. While both apps are owned by the same developer, learning how one differentiates the other can be helpful for your brand’s growth in China.  


Both Douyin and TikTok are developed by Beijing-based Bytedance. Their functions and purpose are similar – and that is they allow content creators, from all walks of life, to publish short form videos.  

The two also enjoy surging popularity. In China, Douyin is considered one of the biggest social media sites, in terms of active user base. The same goes with TikTok for the rest of the world. In fact, TikTok has taken the social media world by storm when in 2021, it breached the 1 billion-mark in its userbase, a remarkable feat not seen in other social networking sites launched earlier. 

More and more audiences ae using Douyin and TikTok on a regular basis. And this is why developers from Bytedance have also allowed businesses to run video ads on their platforms. You can launch video ad campaigns on Douyin or in TikTok.  


Douyin and TikTok indeed have several similarities but it is also equally important to find out their differences. In doing so, brands may be able to navigate the ecosystems in Chinese social media, and come up with more efficient and effective strategies for their expansions.  

Without further ado, here are the things that set Douyin and TikTok apart.   

1. Geographical Location

Douyin was intended specifically for users within Mainland China. That’s why its language is Chinese. The distinction between Douyin and TikTok is not only limited in terms of geography but also in its respective userbase. Douyin users cannot interact with those on TikTok, and vice-versa. Furthermore, each has a different set of policies for sign-ups. The geographical borders

2. Special Features and Functions

Since Chinese audiences are a different market altogether, Bytedance has rolled out special features and functions exclusive on Douyin only. These included Ecommerce functions such as an in-app shopping experience. Livestreams on Douyin can do live selling wherein watchers can directly order the items showcased. This is also made possible with its own payment system called DouyinPay. On top of these, Douyin also has Mini Douyin Programs which enabled brands to open an online store within the app.  

Get Started on China Digital Marketing  

With a tech-savvy population of 1.4-billion, China is an opportunity brands should not ignore. And knowing the right channels to reach out and connect with Chinese audiences have proven vital for a business’ expansion plans.  

If you want to know more about Douyin vs.TikTok, check out our previous articles by clicking the links below. 

Or you can also consult Digital 38. We have a dedicated team of China Digital Marketing specialists who can guide you in the right direction. 

Contact us today. 

#Digital38 #Ecommerce #EcomAgency #douyin #tiktok #douyinvstiktok #chinadigitalmarketing #asiamarketingsimplified  

China Digital Marketing

Planning to Enter China’s Markets? Get an Official WeChat Account

WeChat Agency in Singapore: Planning to Enter China’s Markets? Get an Official WeChat Account

If you are planning to enter markets based in China, here’s why you need WeChat and learn how to get started on it with an experienced marketing agency in Singapore. 

WeChat: A Giant in Chinese Social Media  

China is a big opportunity you surely don’t want to miss. With a tech-savvy population of 1.4 billion, Chinese markets can play an important role in your brand’s overall growth.  

Even if Mainland China has no access to popular platforms and networks like Facebook, Instagram and Twitter, homegrown ones like WeChat have supported thousands of businesses in connecting with Chinese consumers, and ultimately expand their presence.  

Launched in 2011 by Beijing-based tech giant Tencent, WeChat initially served as an instant messaging and call app for audiences in China. Fast forward to a decade, it has expanded and introduced multiple functions. 

In fact, it has already reached a ‘super app’ status due to its diverse abilities which included supporting marketing campaigns and Ecommerce!  

If you want to know more about the WeChat ecosystem, read our previous articles by clicking the links below.  

Why WeChat? 

When you want to target markets in China, trust the experts when they say you don’t have to necessarily start with a website. Especially for global and international brands, launching an official and verified WeChat account can do the track. And if you’re doing it efficiently, it may even take your brand further. Why? Read on for the explanations. 

1. WeChat is huge in China

As mentioned before, WeChat is a huge name when it comes to Chinese social media. But to give you a clearer picture of its impact and potential, here are some additional details you might want to know about. 

WeChat’s monthly active user base has already reached 1.27 billion during the last quarter of 2021.  

Aside from having a huge userbase, WeChat in China is as ubiquitous as smartphones. A survey showed that most of its users spend more than 4 hours on the platform. Even more, at least 88% of Chinese consumers access the app in a daily basis!  

2. A must-have ‘super app’

One of the factors attributed to WeChat’s surging popularity among Chinese consumers is its ‘super app’ status.  

Chinese audiences rely heavily on WeChat for nearly everything. From communicating with their loved ones, the app also enables users to play games, order food and clothes, book flights, send money, engage with other users, to name a few. From instant messaging, WeChat’s ‘super app’ status  

3. Comprehensive business solutions

When it comes to solutions for brands and businesses, WeChat offers more than your average advertising services.  

Since it has evolved as a super app, WeChat not only supports running ad campaigns and other marketing strategies on the platform. But also, Ecommerce and other digital services you need!  

For example, WeChat’s Mini Program and WePay features have allowed several brands to open up a virtual shop on the platform. In it, users do not need to exit the app when placing and paying for their orders.  

Launch Your Official WeChat Account Now  

In China’s digital marketing landscape, platforms such as WeChat is an essential aspect. If you want to learn how you can effectively tap markets from China with WeChat, then you have come to the right place.

Here at Digital 38, we are an Official Sales Partner of Tencent. Dozens of brands have launched their official and verified WeChat accounts with our over 15 years in experience as a marketing agency in Singapore.  

Schedule an appointment with our team to know more.  

#Digital38 #Ecommerce #EcomAgency #wechat #wechatagency #wechatofficialaccount #asiamarketingsimplified  

China Digital Marketing

Weibo & Influencers: How You Can Transition Your Brand from Trend Follower to Trendsetter?

Weibo Influencer Marketing: How Your Brand Can Grow into a Trendsetter? | Digital 38

Did you know that combining the powers of Weibo and influencer marketing can help your brand grow exponentially in China?  

Brands should note that knowing the right channels in reaching out to audiences is just the first step in successfully penetrating China’s lucrative market. But if you want to succeed further, you need to establish trust among consumers. You can achieve this with the help of Weibo and the tens of thousands of influencers providing relevant and relatable content to millions of its users. 

What is Weibo?  

For international brands, entering into China’s markets can be quite challenging. The absence of popular social media sites such as Facebook and Twitter and other globally-renowned virtual channels is an obstacle marketers and business owners need to overcome.  

Fortunately, you can tap into China’s 1.4 billion tech-savvy population with the help of homegrown apps and platforms such as Weibo.  

Developed by Sina Corporation, Weibo is a microblogging platform. The name itself literally means ‘microblogging’ in English. It is often considered as China’s equivalent to Twitter.  

With over 573 million monthly active users, as of the last quarter of 2021, it is one of the most popular social media platforms among Chinese markets.  

Weibo’s Highlights 

Like most social networking sites, Weibo can support brands with their marketing goals. Marketers can choose from several of Weibo’s arsenal of marketing tools to boost their latest campaigns.  

You can run ads and open an official and verified account to help your brand awareness efforts. If you want to know more about how brands are leveraging Weibo, check out our previous articles.  

Weibo & Influencers: Force to Reckon With 

But most experts will tell you that if you want to make a big splash among Chinese social media users, and ultimately gain their trust, you need the help of Weibo’s influencers. 

Over the years, Weibo has been the source of major trends in China’s mainstream and pop culture. Most users check Weibo to do trend spotting and learn about the latest entertainment updates. Eventually, it paved way to a thriving and flourishing community of influencers. 

Influencers, also known as key-opinion leaders (KOLs), remain relevant in today’s social media scene. Even with more empowered consumers and audiences, KOLs still have the ability to attract discerning consumers.  

Having the right influencers to spread the word about your brand on Weibo enables you to increase your brand’s visibility. They too can help your brand transform from a newbie to a trendsetter!  

Get Started with Weibo & Influencer Marketing

Expanding your business to massive markets like China, teeming with tons of opportunities, is indeed an exciting milestone for you. And in order to reap these benefits, you must be able to execute your marketing strategies efficiently. 

If you want to know more about China’s digital marketing landscape, you can consult specialists from Digital 38. With over 15 years of experience, we have supported dozens of regional and global brands in their business goals. 

Schedule an appointment with us now. 

#Digital38 #Ecommerce #EcomAgency #weibo #weibomarketing #weiboinfluencers #influencermarketing #chinadigitalmarketing #asiamarketingsimplified  

China Digital Marketing

What are the Types of WeChat Ads?

Unlock Opportunities in China with WeChat Ads | Digital 38

Getting to know more about the types of WeChat ads can be your key in unlocking tons of opportunities for your brand’s expansion in China. Learn more about WeChat marketing, and how to get started with it. 


WeChat is undeniably a big name when it comes to social media in China. With over 1.27 billion monthly active users as of the last quarter of 2021, the app has essentially become a staple in Chinese internet. And its huge presence not only covers Mainland China’s 1.2 billion tech-savvy internet users. But also, the billions of Chinese based overseas.  

A product of Tencent, WeChat is now considered a super-app. Its rapid expansion and growth led developers to roll-out multiple functions, all of which are designed to promote convenience and accessibility. 

Aside from providing instant messaging and call services, billions of WeChat users rely on the app for their day-to-day activities. This included checking out news, paying bills, shopping, to name a few!  

Most importantly, WeChat provided businesses around the world the opportunity to tap and connect with China’s lucrative market – thanks to WeChat’s marketing functions.  

Marketing & Advertising on WeChat 

Brands can perform marketing campaigns on WeChat. And it always starts with the creation of your official and verified WeChat account. Once you have activated your brand’s verified WeChat account, you can flex your marketing plans and strategies with the help of in-app marketing tools, including running ads.  

Launching WeChat ads is a great way for brands to dive into WeChat’s ecosystem. Read on as we share with the two major types of WeChat ads.  

1. WeChat Moments Ads

WeChat Moments Ads are ads displayed on a WeChat user’s Moments feed. Think of it as the dynamic ads you find while scrolling through your Facebook Feed. And just like the ads on your Facebook account, Moment Ads have the tag ‘Sponsored’. Only this time it’s placed on the upper right corner of the ad.  

Moments Ads are ideal for brands that just started venturing into the world of WeChat, or those who are yet to establish a strong brand presence among Chinese markets. This is because this type of WeChat ads can help you increase brand awareness by enabling your promotional campaigns gain more visibility to millions of users accessing the app every minute.  

2. WeChat Official Account Ads

The other type of WeChat ads are actually the adverts you see on an official account. These ads are often called “WeChat Official Account Ads”.  

WeChat Official Account Ads are specialized to help you generate clicks and leads as they feature not only a banner photo and a call-to-action. But they also come with brand information, and the ability for you to publish articles to entice users into engaging with your content. With this ability, you have the potential to convert passing users to potential buyers and loyal customers.   

If you want to know more about how brands are leveraging these types of WeChat ads, check out the articles below. 

Explore the World of WeChat with Digital 38 

Greater China may not have Facebook, Twitter, or Instagram but savvy brands know that identifying and leveraging the right channels could be your gateway into tapping China’s markets. And WeChat is one of them. 

Let professionals from Digital 38 help you chart your WeChat journey towards the right direction. As an Official Sales Partner of Tencent, we have supported dozens of brands, locally and internationally, activate their presence on WeChat. 

Contact us today.

#Digital38 #wechatads #wechatmarketing #wechat #chinadigitalmarketing #asiamarketingsimplified 

China Digital Marketing

Come Visit Singapore! Weibo Influencers Invite Travelers to the Lion City

Weibo Influencer Marketing: ST Signature Invite Chinese Travelers to Singapore | Digital 38

How can a Weibo influencer help your brand achieve your business goals? Learn how Singaporean boutique hostel and hotel chain ST Signature is acing it with their latest travel campaign.  

Weibo influencers are now inviting travelers to visit Singapore now that the city-state has welcomed tourists after roughly two years under lockdown. ST Signature has engaged with top Weibo celebrities to not only help attract Chinese tourists to come to the Lion City. But also, to stay in their properties. 

Popular Weibo personalities such @窜天猴popo, @我是王淳, @Grace的幻境 shared some of the best experiences in Singapore and in staying in ST Signature’s hostels and hotels around the city-state.  

The influencers’ posts triggered interaction among Weibo users, particularly those who are planning to travel to Singapore soon. All in all, ST Signature’s two-day Weibo campaign generated over 5,000 interactions, and shared around 2,000 times. 

Weibo & Influencer Marketing

Promoting your brand and content on social media platforms like Weibo is one thing. But savvy businesses know that in order to level up their marketing game, they can tap influencers to help spread the message around. 

Influencer marketing remains one of the most effective and relevant ways to boost brand awareness and even drive conversions. Influencers, or also known as key opinion leaders (KOLs), have the ability to establish trust between your brand and consumers quickly. And this is something that traditional marketing tactics needed time and effort in doing so.  

And when it comes to influencers among markets in China, Weibo has a lot of them. In fact, influencers and KOLs have contributed to the Chinese micro-blogging platform’s growth and rising popularity, especially among the youth.  

If you want to know more about the potential in combining the powers of Weibo and influencer marketing, then read our previous case studies by clicking the links below.  

Upgrade Your China Digital Marketing Plans 

China is a market brands should definitely pay attention to. With over 1 billion internet users, a lot of opportunities are in store for you. As long as you know the right channels and platforms to reach out to its audiences.  

But if you want to make a splash and level up your game by fusing Weibo and influencer marketing, then we’re here for you. Digital 38 is a digital media agency whose experience in Ecommerce, digital marketing and social media marketing has helped over 100 brands reach their business goals in the Asia-Pacific region. 

Contact us to find out how to get started.

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