China Digital Marketing Archives | Page 5 of 5

WeChat Official Account (OA) Verification: First Step To WeChat Advertising

August 3, 2021Digital 38 Marketing Team

WeChat is known as the super app in China. It combines the power of messaging, social media, e-commerce and mobile payment into one platform.

With 1.2 billion active users, WeChat is a perfect marketing platform for businesses outside China looking to tap into the Chinese market, and reach out more customers.

Let’s have a look on how ST Signature in Singapore explored the market through WeChat marketing.

ST Signature (ST共居旅店) Launches WeChat Page

The first co-living hotel in Singapore with smart Chat-In™ technology, ST Signature promotes safer, faster and contactless check-in and check-out services. Now, they launched their WeChat Official Account to promote their hotels to more Chinese consumers.

With their WeChat Official Account, users can follow the brand for the latest hotel information, deals and promotions as well as Singapore travel guide.How Hotels Can Use WeChat for Marketing

Here are the 4 things you need to know about hotel WeChat marketing.

Set up WeChat Official Account (OA): Through WeChat content marketing or event promotions, hotel brands can increase WeChat organic reach and fan base.

Don’t know which WeChat Official Account suits you best? Contact us now to get started.

Apply for WeChat Ad Account: Exposure for your hotel brand, reach new users, and explore more potential consumers.
Set Up WeChat Mini Program: A unique distribution channel in China for brands to increase their online direct sales, avoid the high commissions of China’s OTA platform (as we know, the commission of the Ctrip platform is up to 25%).
Apply for WeChat Payment: In China, you might hang out without bringing cash, but not WeChat Pay. By setting up WeChat Pay for your hotel brands, it helps you reach consumers directly and secure fast payment.

Why is WeChat OA Verification important?

It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for WeChat Ads account.
Authentic presence of a brand: After OA authentication, it strengthens the credibility of OA.
Enjoy more advanced functions: WeChat Advertising, WeChat Pay, Voucher and more advanced APIs.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients' diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

China Digital Marketing

Thailand’s IGNITE Launches Verified Weibo Account

July 30, 2021Digital 38 Marketing Team

Thailand’s IGNITE Now Has Verified Weibo Account | Digital 38

Thailand’s IGNITE is now on Weibo.

IGNITE recently launched its official and verified Weibo account, opening another channel for customers to learn more about their latest events, promotions, and further expanding their presence online.

What is IGNITE?

IGNITE is the lifestyle and consumer brands arm of PKN Interholding Co., Ltd in Thailand. They are the licensing partner of several internationally popular franchises from Japan and the U.S. such as MARVEL, Despicable Me, and One Piece.

IGNITE’s Weibo OA

IGNITE recently activated and verified its Weibo official account (OA), China’s equivalent to Twitter, allowing them to penetrate and tap China markets, both in Thailand and abroad.

Followers of their official Weibo account will also get to know important updates and announcements, including sales and promotions, right at their fingertips.

Introduce Your Business to China’s 1 Billion Tech-Savvy Users

China’s population of 1.43 billion, as of 2020, rely heavily on digital devices for their day-to-day routines. A country with a tech-savvy majority is an opportunity brands and businesses must definitely not miss.

Weibo, one of the most popular microblogging sites in China, is only one way of penetrating and capturing this market.

Here at Digital 38, we are not only the official partner agency of Sina Weibo. We are also the sales and marketing partner of other equally popular online platforms in China including Tencent, ByteDance, Baidu, and MaFengWo.

Give our China digital marketing team a call to learn more what other services we offer.

About Digital 38

#DigitalAgency #EcomAgency #IGNITEThailand #Weibo #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

China Digital Marketing

Top 3 Social Media Platforms for Foreign Real Estate in China

July 16, 2021Digital 38 Marketing Team

China, a growing market is a labyrinth for businesses. In the age of social media, learn which platforms are best to promote foreign real estate in China.

A Quick Overview of the China Market

The Chinese market, a rapidly growing segment of global property buyers, is predicted to generate hundreds of billions of dollars in the near future.

China Real Estate Market — Photo source: juwai.com

Ads Regulations in China

Before jumpstarting your marketing for real estate in China, there are a few things to keep in mind such as national policies, laws, and regulations, including but not limited to:

Explicit or implied guarantees on the appreciation of value, return on investment, future effects, and earnings; capital preservation, risk-free returns, etc.
Advertisements must not indicate the project location based on the time required to reach there from a specified location.
Any form of advance payment, or disguised references to them, in violation of regulations (down payment stages, down payment installations, illegal down payments, etc.).
Any misleading promotion of transportation, commercial, cultural or educational facilities, or other municipal conditions that affect planning or construction.
Any superstitions such as geomantic omens or divination.
Using political events and news for commercial advertising.
Using “national,” “highest,” “best,” or similar superlative words.
Advertisements must be in Mandarin using standard Chinese characters. The Mandarin text must always be the primary text.

Now that you know what to look out for when promoting real estate in China, let’s see the best online platforms you could do just that.

1) TouTiao

First on the list of top 3 social media for real estate in China is TouTiao, a Chinese social news platform. It analyzes user data and customizes the news feed to show content that is relevant to its individual audience.

PROS. It is the biggest news app in China with a real estate channel. A huge chunk of its users are ages 25-50 years old, who have strong purchasing power. TouTiao also allows you to produce quality content like you would on a website. Websites are a challenge to acquire in China since you will need to file for ICP (Internet Content Provider) that is yet to be approved by the Chinese government. A platform like TouTiao saves you time and money.

CONS. Unfortunately, TouTiao official accounts for overseas entities are still not allowed. This poses as a roadblock in promoting properties outside of China.

Digital 38 is an official sales partner of TouTiao and provides services like Ad Account Setup and Media Buy to help get you started in the China market.

2) Weibo

Weibo is China’s second-largest social media platform. You can share media such as photos, videos, stories within a 140-character limit.

PROS. Weibo is the workhorse for branding as it is a widely used social media platform in China. It also offers customer service. Like TouTiao, you can produce website-like content and not anymore be required to apply for ICP.

CONS. None. This is the perfect platform for promoting your business.

For real estate businesses, Digital 38 offers Weibo official account setup & verification, account management, in-feed ads buying, and influencer marketing.

3) WeChat

WeChat is a messaging app developed by Tencent and launced in 2011. By the end of 2020, the app had gathered over 1.2 billion monthly active users. It is the fifth most-used social network in the world, along with other big names like Facebook, YouTube, WhatsApp, and Facebook Messenger.

PROS. WeChat is a super app in China that includes WeChat Mini Program and WeChat Pay. It offers customer service which is a plus for businesses setting themselves up. Much like the first two platforms mentioned above, WeChat produces website-like content.

CONS. Ads for overseas properties are not allowed on WeChat. It is a closed community, unlike other platforms like Weibo where posts can be viewed/engaged even when not followed by users.

As an official sales partner of WeChat, we offer services like official account setup and verification, account management, ads buying*, and influencer marketing.

*WeChat ads are not allowed for foreign real estate

Do you have properties you want to introduce to China? Contact us to learn more about real estate marketing in the China market.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

China Digital Marketing

Yuan SkinCare WeChat Official Account Launched

July 9, 2021Digital 38 Marketing Team

Yuan Skincare is now on WeChat, providing customers more options to shop for their favourite products and keep up with the latest promotions and sales.

Yuan SkinCare WeChat Official Account Launched — Yuan Skincare’s Official Account on WeChat

The Taiwanese skincare brand activated their WeChat Official Account (OA), serving markets across several countries in Southeast Asia including Singapore, Malaysia, Thailand, and Vietnam.

WeChat users from Singapore and Malaysia can directly order Yuan Skincare’s products such as their best-selling handmade soaps.

Users based in other ASEAN countries can also shop in the official Vietnamese and Thailand websites, and Shopee and Lazada stores of Yuan Skincare directly through the app.

In addition, visitors and buyers can stay updated on their newest promotions and announcements by following Yuan Skincare on WeChat.

About Yuan Skincare

Yuan Skincare is the brand behind Taiwan’s No.1 best-selling handmade soap.

Inspired by traditional Chinese medicine, their products are formulated with the help of extensive research and development on the use of herbal extracts from Ah Yuan’s farm and spring water.

Aside from handmade soaps, they also offer other personal care products like body soaps, shampoo & conditioner, shower gel, body wash, toothpaste, mask, toner, and essential oils.

Why Brands Should Have WeChat OA?

Brands looking to establish their presence in China and even Chinese markets around the ASEAN Economic Community (AEC) should consider setting up an official account on WeChat.

Dubbed as a ‘super app’, WeChat provides its userbase of over 1 billion not only instant messaging and calling services but also shopping experiences, ranging from booking flights and hotel reservations to ordering a boba tea.

Choose Digital 38 in Tapping China Markets

If you’re thinking of penetrating China markets but don’t know where to start, then that’s where we come in.

As a Tencent Sales Partner, Digital 38 can fully support your China marketing efforts. Our services cover WeChat Official Account Setup and Verification, Marketing and Advertising, and WeChat Pay and Mini Program Setup.

We are official partners as well to other equally popular China social media platforms such as ByteDance (DouYin, TouTiao, XiGua, HuoShan, NewsRepublic), Sina Weibo (Weibo), Baidu (Baidu Ads) and MaFengWo (MaFengWo Ads).

Know more about how you can reach out to China markets by contacting us.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).

#DigitalAgency #EcomAgency #LINEMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

China Digital Marketing

Digital 38 Supports 1st Weibo ‘Spring Sprout’ Live Broadcast in Thailand

July 1, 2021Digital 38 Marketing Team

In June, Weibo hosted their first-ever live broadcast with organisations in Thailand to promote ‘Spring Sprout’, the vaccination program that provides free COVID-19 vaccines to Chinese nationals in the country.

Through the joint efforts of Weibo and Digital 38, the overseas live event was successfully conducted with the participation of the Chinese Embassy in Thailand, experts from Sinovac Biotech, local hospitals, Chinese bloggers and media members based in Thailand.

Altogether, they ramped up efforts in enabling Chinese nationals in Thailand how, where, when, and why they should take the vaccines.

Tapping Thailand Hospitals to Join Weibo Live for ‘Spring Sprout’

Weibo’s ‘Spring Sprout’ live poster and event post

Ad Slots for Spring Sprout Thailand’s Live event on Weibo

As its official partner agency, Digital 38 supported Weibo by engaging with and inviting reputable hospitals in Thailand, including Bangkok Hospital Chiang Mai, Bangkok Hospital Pattaya, and Phyathai 2 Hospital, to join this virtual sharing session for ‘Spring Sprout’, backed by our marketing team in Thailand.

Screenshots of ‘Spring Sprout’ Vaccine Program’s Live Weibo event

To give the event and campaign’s objectives further boost, Weibo also launched both Weibo Hot Search and Weibo Focus Banner, encouraging people to join this Weibo Live event at the same time spreading the word about Spring Sprout’s presence in Thailand.

During its launch, Weibo’s 1st Spring Sprout Live event is part of the top trending hashtags.

This Spring Sprout session on Weibo Live concluded with 205,000 live views, over 2,000 post engagements, and garnered approximately 13 million hashtag page views.

Leveraging Weibo to Increase Your Exposure In China Market

Weibo remains one of the most popular microblogging platforms in China whose population of 1.43 billion in 2020 makes it one of the world leaders in the digital ecosystem.

Additionally, Weibo’s audience base is not only limited to those who are living in Mainland China, but also overseas Chinese nationals who constantly stay connected with the app.

Ready to build up your Weibo presence? Contact our China marketing team today to get started with Weibo marketing.

We are Sina Weibo’s appointed official partner agency for Southeast Asia. We assist businesses in Weibo verification, page management, Weibo advertising, and more.

Learn more about how you can reach out to billions of consumers in China by scheduling an appointment with us.

About Digital 38

Digital 38 is a South East Asia-focused digital group of agencies that provides integrated digital marketing and e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our digital marketing and e-commerce services range from social media management, content marketing, digital advertising, website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of experts, designers, developers, content creators, and strategists working together to support brands looking for growth in the digital space.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #D38 #DigitalMarketingAgency #Weibo