WeChat is known as the super app in China. It combines the power of messaging, social media, e-commerce and mobile payment into one platform.
With 1.2 billion active users, WeChat is a perfect marketing platform for businesses outside China looking to tap into the Chinese market, and reach out more customers.
Let’s have a look on how ST Signature in Singapore explored the market through WeChat marketing.
ST Signature (ST共居旅店) Launches WeChat Page
The first co-living hotel in Singapore with smart Chat-In™ technology, ST Signature promotes safer, faster and contactless check-in and check-out services. Now, they launched their WeChat Official Account to promote their hotels to more Chinese consumers.
With their WeChat Official Account, users can follow the brand for the latest hotel information, deals and promotions as well as Singapore travel guide.How Hotels Can Use WeChat for Marketing
Here are the 4 things you need to know about hotel WeChat marketing.
- Set up WeChat Official Account (OA): Through WeChat content marketing or event promotions, hotel brands can increase WeChat organic reach and fan base.
- Apply for WeChat Ad Account: Exposure for your hotel brand, reach new users, and explore more potential consumers.
- Set Up WeChat Mini Program: A unique distribution channel in China for brands to increase their online direct sales, avoid the high commissions of China’s OTA platform (as we know, the commission of the Ctrip platform is up to 25%).
- Apply for WeChat Payment: In China, you might hang out without bringing cash, but not WeChat Pay. By setting up WeChat Pay for your hotel brands, it helps you reach consumers directly and secure fast payment.
Why is WeChat OA Verification important?
- It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for WeChat Ads account.
- Authentic presence of a brand: After OA authentication, it strengthens the credibility of OA.
- Enjoy more advanced functions: WeChat Advertising, WeChat Pay, Voucher and more advanced APIs.
About Digital 38
Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients' diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).
Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.
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