Thai food and beverage brand Malee is expanding its footprint in the digital world as it embarks in the world of WeChat, from Thailand to China.
Malee launched its official WeChat account not only to tap Chinese users based in Thailand.
But also, as its first step towards capturing a substantial number of consumers from Mainland China who are looking to buy imported goods like Malee’s line of beverages.
Having an official WeChat account also allowed Malee to do several marketing functions in one platform.
These included running ads, such as Moments Ads, which are vital for the brand to sustain and improve brand awareness. And curating content dedicated for WeChat markets in Thailand and in Greater China.
First established in 1978 as Malee Sampran Factory, Malee Group Public Complany Ltd. eventually grew to become one of Thailand’s leading manufacturers of canned fruits, dairy products, and beverages.
Presently, Malee exports its popular products, particularly fruit-based juices, to China. Learn more about them by clicking this link.
WeChat: The Chinese Super App
Brands looking to tap into Chinese markets may have heard about WeChat. And why it is considered as the ‘Chinese Super App’.
WeChat, one of the core products of Beijing-based tech giant Tencent, not only serves as an instant messaging and call tool. But it is also where Chinese internet users shop, book flights and hotel rooms, make reservations, and many more!
It currently boasts a whopping 1.25 billion userbase worldwide, with a large portion coming from Greater China.
Want to find out more about WeChat’s potential for your brand? Check out how brands around Southeast Asia leverage the app as part of their growth strategies.
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Choose Digital 38 for Your WeChat Journey
WeChat is not just your average mobile application and social networking site. It’s an ecosystem all by itself that has the capacity to bridge the gap between brand and consumer.
From establishing your brand’s presence through creating official accounts to running ads, WeChat got you covered. And if you’re interested to know more on how to maximise WeChat’s features, we’re here to support you.
Contact us today to get started on your WeChat marketing journey.
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