IGNITE x Singto Campaign: Turning Engagements into Conversions

IGNITE x Singto Campaign: Turning Engagements into Conversions

IGNITE x Singto Weibo Campaign: Doing Cross Border Ecommerce in Thailand | Digital 38

If you want to know how to promote your cross border ecommerce venture, check this Weibo campaign from IGNITE – Thailand featuring Thai superstar Singto.  

IGNITE Collaborates with Singto  

Thai lifestyle brand has collaborated with SINGTO for their latest line of exclusive products under the label IGNITExSingto. And in order to reach out to fans abroad, particularly in China and Japan, IGNITE leveraged Weibo to promote their latest collection.  

The brand launched a series of Weibo campaigns featuring IGNITExSingto, targeting fans from China. As a result, IGNITE was not only able to gain more followers for their official Weibo account. But ultimately, they were able to turn social media engagements into conversions.  


IGNITE is the consumer lifestyle arm of PKN Interholding Co., Ltd, based in Thailand. Aside from partnering with Singto, they are also licensees of other internationally renowned franchises. And these included Despicable Me, One Piece, Gundam, MARVEL, and Demon Slayer: Kimetsu no Yaiba.  

Social Media: Promoting Your Cross Border Ecommerce Business 

Social media platforms such as Weibo are actually one of the most effective channels for businesses planning to do cross border ecommerce. Thailand’s IGNITE was one example on how brands can leverage social media channels to promote their products to consumers overseas.  

If you are interested to know more about cross border Ecommerce in Thailand, and other parts of Southeast Asia, read our articles below.  

But if you need expert guidance, then you’re in the right place. Here in Digital 38, our team of Ecommerce and digital marketing specialists can support your brand’s goals. Our experience as a digital media agency for over 15 years has helped more than 100 brands, regional and global, grow in the ASEAN Economic Community (AEC). 

Contact us today to get started on cross border Ecommerce in Southeast Asia. 

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