How Live Selling Brings Value to Your Brand?

Live Selling in Southeast Asia | Digital 38

It’s entertainment and shopping all rolled into one highly interactive video streaming session. Live selling is once again taking consumers and businesses alike by storm, and here in Southeast Asia, it’s gradually becoming a massive trend.

Live Selling, Then & Now  

The truth is, live selling already existed even before YouTube and Facebook were invented.

In the 1980s, live selling shows gained popularity after businesses capitalised on the capacity of television to reach to audiences in a massive scale. 

Until now, live selling can still be found on your LED-television screens. 

But the widespread use of the internet paved way for brands to introduce their products via video streaming platforms, ultimately enabling them to meet consumers on multiple touchpoints.  

In China, online live selling became an instant hit.  When Covid-19 struck, Chinese consumers turn to the internet to shop and re-live experiences that closely resemble in-person shopping.   

No wonder why in 2020, Alibaba’s Taobao Mall (TMall) boasted a record-breaking US$7.5 billion in sales within 30 minutes of its Taobao Live campaign for Singles’ Day, the world’s largest online shopping event.  

Curious to know more about the power of live-selling? Read our previous articles by clicking the links below. 

How Live Selling Can Bring Value to Your Brand?  

Here in Southeast Asia, online live selling is growing. Major brands have already jumped on this opportunity. Read on as we explain to some of the biggest benefits you can gain when engaging in online live selling. 

Drives Conversion in Real Time 

Live selling sessions are characterised as interactive as it allows brands to connect with audiences real-time. And usually, brands also deploy time-limited customer retention tactics such as discounts exclusive for users tuning in to the live session to push customers to purchase products right there and then.  

In turn, these features can help you improve conversions to your online store. 

Live Selling Can Help You Understand Your Market Better

Live selling is also ideal for brands that have only started expanding its presence within a new market.

For example, Korean cosmetic brand MISSHA embarked in a 45-minute live selling session on LazLive, Lazada’s exclusive live selling platform, not only to introduce Singaporean consumers to its products. 

But online live selling also enabled MISSHA to know Singaporean buyers better as the virtual event allowed potential customers to ask questions directly to MISSHA’s host – questions that offer the Korean brand a closer look into their new market.  


Last but not the least, live selling is affordable, given the tons of benefits you can earn right after.

In Southeast Asia, big Ecommerce platforms such as Lazada and Shopee offer their live selling platforms for free to selected sellers.  

Furthermore, brands do not need to break their banks when launching a live selling event. 

A functioning smartphone, a couple of studio lights and a stable internet connection would do the trick – unless you’re planning to host a big-scale live selling session.  

Get Started on Live Selling in Southeast Asia the Right Way   

Live selling is definitely making waves in Southeast Asia but trust us when we tell you it’s easier said than done.

Especially in a highly fragmented and diverse market like Southeast Asia, plans could get complicated and may end up as a waste of your time and money. And we don’t want that.

This is why you’ve got experts from Digital 38 to support you and guide in the right path.  

We have provided Ecommerce and digital marketing solutions to over 100 brands, both local and international. 

Contact us today to learn more about live selling the right way. 

#Digital38 #EcomAgency #Ecommerce #liveselling #asiamarketingsimplified


Yuan Skincare’s Blue Hope Project: How Ecommerce Biz Can Boost their Brand Value?

How Ecommerce Biz Can Boost their Brand Value through Green Marketing? | Digital 38

Taiwanese beauty brand Yuan Skincare is stepping up its Ecommerce marketing as it launched an initiative to raise awareness on reducing plastic dependency. 

Through Blue Hope project, Yuan Skincare was not only able to educate consumers on the harm of relying on single-use plastic, and the importance of promoting sustainability among Singaporean households.  

It also allowed the skincare brand to increase its value.  

Blue Hope by Yuan Skincare 

Yuan Skincare’s Blue Hope campaign, launched during Earth Day in April, aims to help consumers in Singapore adapt an eco-friendlier lifestyle by introducing to them their handmade, cold-processed bar soaps.  

Cold-processed bar soaps are great alternatives to bathroom essentials that usually come in plastic bottles which, when discarded, are most likely to end up in important bodies of water like rivers and the ocean.  

Blue Hope consists of three cold-processed bar soaps, suitable for cleansing hair, face, and body. And for every purchase made, $10 goes to the Blue Hope Fund, to support water sustainability efforts at the polluted Mekong River, also known as the “River of Plastic”, running through Thailand, Vietnam, Myanmar, Laos, Cambodia and China. 

Read more about Blue Hope by clicking the link below. 

Why Green Marketing is Important for Ecommerce?  

With today’s empowered consumers, it has become a crucial factor for Ecommerce brands like Yuan Skincare to leverage green marketing tactics to increase its overall value, potentially allowing them to also widen their presence, and improve sales.  

Blue Hope project is an excellent example of green marketing, which enables businesses to showcase how they are taking conscious and proactive efforts in saving the environment.  

If you want to know more how Ecommerce brands can leverage green marketing for their own goals, read our previous articles.

Get Started on Green Marketing with Digital 38 

Buyers are becoming increasingly aware on businesses doing sustainable practices, whether they are inside brick-and-mortar stores or scrolling the latest product catalogue of an online store.   

And eco-empowered brands in Ecommerce certainly have an advantage compared to the rest.  

You can start capitalising your green business on Ecommerce with the help of experienced agencies such as Digital 38. 

Contact us today.  

#Digital38 #EcomAgency #Ecommerce #greenmarketing #yuanskincare #asiamarketingsimplified 


Yuan Skincare Sets Foot in Malaysia, Goes Live on Shopee

Shopee Live: Yuan Skincare Sets Foot in Malaysia | Digital 38

Taiwanese skincare brand Yuan Skincare is expanding its digital footprint in Southeast Asia as it launched its first Shopee Live segment for Malaysia.  

Yuan Skincare partnered with Malaysian host and online personality Jessica How for the 30-minute Shopee Live session to introduce to Malaysia’s large and diverse markets their products and latest offerings.

With Shopee Live, Yuan Skincare was able to run multiple Ecommerce functions in one go. These included showcasing their best-selling products as well as highlighting their brand’s value to potential buyers tuning on the app.  

In addition, the brand took the opportunity to engage with consumers and deploy customer retention tactics such as giveaways and special pricing, thanks to Shopee Live’s real-time interactions. As a result, Yuan Skincare managed to provide an enriching customer online shopping experience. 

The live session generated over 600 views.  

Known in their origin country, Taiwan, for their all natural and hand-made skincare products, Yuan Skincare has been making waves in Southeast Asia. And all of these was made possible by incorporating cross border Ecommerce and live selling.  

Live Selling: A Must in Today’s Ecommerce  

Live selling already existed even before Youtube and other equally famous livestreaming websites were born. But the onset of the COVID-19 pandemic revived its popularity among buyers and sellers alike. 

During lockdowns, live selling is the closest thing to actual in-shopping experience. 

And multiple platforms, be it actual Ecommerce sites or social media, are offering their channels to livestream virtual shopping in response to its rising demand. 

Think of today’s live shopping as the home shopping network found on your television in the 1990s, but can viewed through your mobile phone and your laptop simultaneously. 

Read our previous articles on live selling to find out how these strategies can help your brand. 

Launch Your Brand’s Live Selling Segment with Digital 38 

If the thought of doing live selling to help boost your brand’s growth sounds appealing to you, then you’re in the right place. 

Here in Digital 38, our team of digital marketing and Ecommerce specialists are equipped with solid understanding on which strategies are appropriate for your business’ goals.  

Schedule an appointment with us today.

#Digital38 #EcomAgency #liveselling #ecommerce #yuanskincare #asiamarketingsimplified


11.11: Why Brands Should Pay Attention to Southeast Asia’s Biggest Ecommerce Event?

11.11: Why Brands Should Pay Attention to the Biggest Ecommerce Event in Southeast Asia? | Digital 38

The date November 11 can be anything to anyone from any culture but did you know it is the biggest Ecommerce event in Southeast Asia? 

That’s right.  

November 11, widely referred to as 11.11, has evolved into becoming the largest, and undoubtedly the most popular online shopping festival in the region. And in this article, we will explain to you why brands should pay attention to it.  

What is 11.11? 

November 11 originally – and still is – regarded as National Singles Day or Bachelor’s Day, an unofficial holiday in China in the 1990s.  

Fast forward to nearly two decades, Alibaba took Singles Day and the phrase ‘Treat Yourself’ to another level through 11.11. The online shopping event in 2009, with only 27 participating brands at that time, was intended to pump sales and traffic into Taobao Mall.  

But 11.11 became so successful that eventually in 2020, it surpassed the U.S. Cyber Monday and Black Friday sales – two of the largest sale events in the world.  

Alibaba alone posted US$ 74 billion as GMV in November 2020, thanks to 11.11. More so, its Ecommerce platform in Southeast Asia, Lazada, recorded over 350,000 brands that joined the occasion in 2020. 

Why is 11.11 Important for Ecommerce in Southeast Asia?   

Screenshots of 11.11 Ads by Shopee (left) and Lazada (right)

More than 10 years since the first 11.11 took off, multiple companies, thousands of brands, and dozens of Ecommerce platforms in Southeast Asia leveraged this lucrative event as part of their overall growth strategy. 

And here are two major reasons why they joined in the action. 

1. Drives Large Volume of Sales 

If there’s one obvious thing limited, a promotional event like 11.11 taught brands and marketers is that time means money.  

11.11 creates a sense of urgency among potential online shoppers, an effective tactic in deflecting buyer’s hesitancy. Customers are told, and some ways influenced, that special prices and huge discounts they saw on an online shop won’t last long. 

With this set on motion for 24-hours, brands participating in 11.11 are expected to see a significant surge in sales.

2. Reach New Customers in a Wide Scale 

11.11 is more than just a ‘mega sale day’. In fact, it serves as an opportunity for brands to reach to new customers.  

Offering discounts and special prices as part of the 24-hour big event remains one of the most effective way to attract new buyers. And with millions of buyers tuning in and joining, you’re also talking about millions of new buyers for your brand.  

Choose Digital 38 for Your Ecommerce Plans in AEC 

Ecommerce in Southeast Asia has grown tremendously over the years. The success of 11.11 is not only a testament to it but also serves as a sign that it’s not slowing down anytime soon.  

Want to learn more about the Ecommerce landscape in the ASEAN Economic Community (AEC)? Read our previous articles by clicking the links below.  

But brands should also take note that big online shopping events like 11.11 need well-planned strategies and roadmaps to help their business grow. You need experts from Ecommerce agencies like Digital 38 to guide you in the right direction. 

We provide end-to-end Ecommerce solutions to grow your business in the digital space and generate ongoing monthly revenue.  

Our Ecommerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping brands like you simplify Ecommerce management.  

Contact us today.

#Digital38 #EcomAgency #Ecommerce #11.11 #southeastasia #asiamarketingsimplified


Best Practices for Your Shopify Store’s Growth

Learn These Best Practices for Your Shopify Store | Digital 38

Selling on your Shopify store sounds easier than done, and it’s true. Getting your online business to take off and grow can be an uphill climb. But fret not as we introduce to you some of the best practices that could help your brand’s Ecommerce growth. 

Follow These Tips for Your Shopify Store 

1. Utilise Social Media 

Social media platforms such as Facebook, Instagram and Twitter are not only great in driving brand awareness and engagement. They can also be your biggest source of leads. You should be utilising them as your channels to meet your customers. And in that way, it can help drive traffic to your Shopify store. 

Furthermore, social networking sites offer businesses the option to advertise their products that will direct potential buyers to their official website or online store. In Facebook, it’s called Collaborative Ads.  

Read this article below to know more about Collaborative Ads. 

2. Remind Shoppers of their Abandoned Carts


In the world of online shopping, customers have the tendency not to hit the check-out button for the products they added to their carts. Good thing Shopify has a unique feature called Abandoned Cart Reminder that sends emails to remind your buyers in proceeding with their purchase. You can also customise your messages!  

3. Check What Your Customers Have to Say

Product feedback or review are inarguably important for an online store to grow. Unlike retail shoppers, online buyers check ratings and reviews not only about your store but also the products you’re selling.  

With higher ratings and favorable reviews, customers will not hesitate in purchasing your products online. 

4. Manage & Optimise Content 

When selling on Shopify, it’s essential for your business to provide an enhanced and enriching customer experience. In doing so, you need to regularly manage and optimise content found on your online shop. This will not only help improve your conversions but also reinforce customer retention and loyalty.  

Launch Your Shopify Store with Digital 38  

Guide to Marketing Automation & Campaign on Shopify

Ecommerce is a huge thing in Southeast Asia. In fact, the region is the world’s fastest-growing Ecommerce market as more and more people turn to the internet to buy and search for the products they want.  

Want to know more about the Ecommerce landscape in Southeast Asia? Click our previous articles below.  

And if you’re planning to start your Ecommerce business in Southeast Asia today, then you’re in the right place.  

Digital 38 is a digital agency, headquartered in Singapore, that has helped over 100 brands establish a strong digital presence in the region. Our services included providing end-to-end Ecommerce solutions, including creating and managing your very own Shopify store. 

We have a dedicated team of Shopify experts, ready to turn your plans into actions.  

Contact us now.  

#Digital38 #EcomAgency #Ecommerce #Shopify #asiamarketingsimplified


Power Up Your Ecommerce Biz with this LazMall Checklist

Power Up Your Ecommerce Biz with this LazMall Checklist | Digital 38

When it comes to Ecommerce in Southeast Asia, platforms such as Lazada usually come to mind and if you want to sell through Lazada on a long-term basis, then you should be on Lazada Mall or LazMall.  

What is LazMall?  

Anyone can sell on Lazada but if you’re looking at running operations in the long run, we highly suggest you to get open up an online store on LazMall.  

LazMall is Lazada’s own marketplace dedicated for authentic products. In a nutshell, it serves as an avenue for brands, particularly international ones, to sell their products directly to consumers. 

A LazMall seller, and products sold through LazMall, are distinguishable by the red ribbon with the words LazMall written on it.  

Why Your Ecommerce Biz Should Be in LazMall? 

As we’ve mentioned before, anyone can sell on Lazada and as a result, fake products and other cheap counterfeits are rampant on online marketplaces like this. This is why buyers looking to purchase authentic ones go to LazMall. On top of this, sellers on LazMall are also granted with several benefits including exclusive promotions, increased brand awareness, and improvement in sales.  

How to Start on LazMall?  

Registering as a seller on Lazada, regardless of what type, is pretty easy with Lazada’s Seller Centre but if you haven’t opened an online store on the platform, you can immediately sign up as a LazMall Seller by clicking the options below the Seller Centre’s registration fields.  

Existing Lazada Sellers can also convert their status by going to their Settings page. But do note that Lazada imposes several criteria for stores in order to qualify as a LazMall seller. 

Processing your LazMall status will take at least three days so it’s better to prepare the following requirements before hitting that Register button to avoid going back to square one in case you will not be able to comply with all of them.  

And here, we provided a quick checklist for you. 

  • Brand Information 
  • Logo 
  • Banner Templates 
  • Trademark Certificate for Brand Owners or Authorization Letter for Authorized Resellers  
  • Has the capacity to offer and implement a 15-day return policy  
  • Other supporting documents as proof of authenticity 

Interested to learn more about Ecommerce and Lazada? Read our previous articles below. 

Be a LazMall Seller Now  

Ecommerce and selling products on LazMall can be a time-consuming task. In order for your business to grow, you have to pour your focus and energy into it. 

And with the right help from Digital 38’s team of experts, not only can we simplify running and managing your online business but we can also you started on LazMall.  

Digital 38, a digital media agency with headquarters in Singapore, provides end-to-end Ecommerce solutions, from product information management to digital marketing strategies, tailored fit for your brand’s goals.  

We also have local teams in Taiwan, Hong Kong, Greater China, Thailand, and Malaysia, ready to support you anytime.  

Contact us today to learn more.

#Digital38 #EcomAgency #Ecommerce #lazada #lazmall #crossborderecommerce


When in Malaysia: Ecommerce, Marketing Myths & Misconceptions You Should Avoid

Ecommerce: Marketing Myths & Misconceptions You Should Avoid

Entering a large and highly diversified market like Malaysia could be challenging for businesses overseas. In this article, our very own Co-Founder and COO George Foo will be setting the record straight on how to effectively leverage Ecommerce and digital marketing for your brand’s growth.  

George was recently invited as a key source for a segment in Leading the Way to SEA of HSBC – HongKong’s VisionGo to debunk several myths and misconceptions revolving Ecommerce and digital marketing towards audiences in Malaysia.  

Ecommerce & Digital Marketing: When in Malaysia

Like most of its Southeast Asian neighbours, Malaysia’s Ecommerce industry has developed rapidly. And in recent years, players in China’s cross-border Ecommerce are eager to explore it for opportunities.  

Want to know more about Malaysia’s Ecommerce landscape? Check out our previous articles. 

When entering a new market and facing unfamiliar consumers, sellers may encounter and possess several myths and misconceptions. Read on to know what George has to say about them.  

Myth No. 1: Online celebrity marketing and live streaming always work in Malaysia  

Truth: Live selling as a trend has just started in Southeast Asia, and language is the biggest obstacle 

Many Chinese sellers hope to leverage online celebrity marketing and live selling promotion in Malaysia. 

These two methods have been very successful in their domestic markets. However, they do not necessarily apply to markets in Malaysia where population composition, language system, and cultural customs are more diversified than Greater China. 

Great numbers of Malays, Chinese, and Indians, who speak in different languages, make up most of Malaysia’s population of 90 million people.  

But determining which language to employ for live selling shows is only the tip of the iceberg. Businesses must also consider that doing so could be subject to some restrictions stemming from religious practices.  

Therefore, if a brand wants to live broadcast their products, choosing one language is equivalent to giving up the audience in other languages. Not to mention the target audience age, your customer base could be reduced significantly to the extent it may no longer present itself as an opportunity for your brand’s growth.  

Truth 2: Instead of doing promotion featuring online celebrities, building reputation should be the 1st step.  

Ecommerce: Marketing Myths & Misconceptions You Should Avoid | Digital 38

Launching live selling videos without proper planning could also be hurting your finances since hiring internet celebrities to showcase your brand and products is costly.  

George pointed out that for cross-border Ecommerce sellers, particularly those who are running online shops on big Ecommerce platforms such as Lazada and Shopee, their top priority should be improving their brand image and reputation.  

Malaysian consumers make purchase decisions based on store reviews, so a quicker and cheaper method is to ask an “evaluator”.  

George also recommends to sellers to use low prices to attract more customers to buy their products. He added that brands must encourage buyers to write reviews in order to increase store exposure and stand out on the platform. The more such evaluations, the better.  

Newly opened online stores must have at least 50 positive reviews to attract future customers. 

Truth 3: Hosts doing live broadcast are more cost-effective than internet celebrities 

Ecommerce: Marketing Myths & Misconceptions You Should Avoid | Digital 38

After an online store generated significant amount of traffic, sellers can consider executing live selling shows again.  

For cross-border Ecommerce companies that want to use live broadcasts as part of their marketing strategies, George suggested that they should not use influencers immediately. Employing the expertise of hosts who understand the product’s selling points is sufficient.  

In George’s view, in Malaysia and other markets in Southeast Asia, live broadcasts play a big role in product display.  

A host doing live-selling has the ability to not only highlight a product’s features but they can also demonstrate them in real-time, ultimately enabling buyers to better understand the product. If customers are interested, they can place an order in real time or enter the store to browse products at any time. 

Myth 2: Email Marketing is Not Useful in Southeast Asia  

Truth: Email Marketing is Highly Effective in Reinforcing Customer Retention  

Ecommerce: Marketing Myths & Misconceptions You Should Avoid | Digital 38

Although domestic buyers in China are more accustomed to receiving business news through WeChat push notifications and other methods, the same thing cannot be said for consumers based in Southeast Asia. 

George pointed out that Southeast Asians are accustomed to checking emails on a daily basis, making email marketing not only as a more common marketing technique in Southeast Asia but also as an important strategy for businesses engaged in cross-border Ecommerce. 

George believes that email marketing is more than just sending product introductions and promotional reminders. It is highly effective in maintaining and strengthening customer retention.

Sellers can send emails to maintain old customers or encourage new customers to buy. 

For example, when a customer adds an item to the shopping cart but fails to pay, the store can send an email to remind the customer to pay, or attach a discount code to the email. For regular customers, if there is no repurchase for a long time, the store can also use emails to attract customers to visit the website again to buy.  

Myth 3: One Social Media Ring to Rule Them All  

Truth: Localised Social Media Presence is Key to Effective Brand Awareness 

Ecommerce: Marketing Myths & Misconceptions You Should Avoid | Digital 38

According to the Southeast Asian Digital Development and Mobile Ecological Report released by Facebook and Beluga in 2019, Southeast Asians rely heavily on social media. In average, they spend 3 hours and 8 minutes on social media daily, a rate higher than the global average.  

In addition, a considerable number of Southeast Asians do their research on brands and products on social networking sites.  

As a result, George suggested to cross-border sellers that creating and managing social media handles for their brands on Facebook, Instagram, to name some, must be the first chapter on their roadmap to entering markets in Malaysia.  

But they should be mindful, once again, of the country’s highly diversified audience. Not only does Malaysia have a diverse consumer group, but other Southeast Asian countries also have different languages, religions, and cultures.  

Therefore, creating a post for one market cannot be automatically applied to other types of markets.  

George said that brands should open different social media accounts in different countries, and publish contents appropriate for a country’s culture and identity.  

Furthermore, different platforms have different regulations on the length of posts and the scale of pictures, and the browsing habits of users vary from platform to platform. Sellers should also pay attention to flexible changes when posting. 

The problems that cross-border sellers encounter in the Malaysian market usually stem from their lack of understanding of national conditions, culture, habits, etc., so they often apply domestic marketing methods directly to the Malaysian market. George reminds all cross-border sellers, whether they are on Ecommerce platforms, social media channels or SEO, “localization” is a concern that merchants need to solve right away. 

Truth 2: Social media is not a promotional field. We must focus on building and showing our brand image 

According to George’s observation, many businesses mistakenly use social media as a promotional field, and publish all their discounts and promotions. But this will only decrease the appeal of your homepage or feed, giving off the wrong impression that your brand belongs in the low-end spectrum, and devaluing your over-all brand image.  

The correct approach is to publish more exquisite and interesting content, interact with customers more, and create a brand image. The necessary promotional information can be released using time-limited dynamics. 

Do Cross-Border Ecommerce and Digital Marketing the Right Way 

Ecommerce marketing is not rocket science but businesses should do away with myths and misconceptions surrounding it to effectively leverage it for their brand’s growth. As a digital media agency based in Singapore, Digital 38 has supported over 100 brands for their Ecommerce and digital marketing needs.  

Our team is ready to provide you end-to-end marketing solutions. Contact us today.

Texts on this article are the English translation from an interview between HSBC’s B2B platform HSBC Jihui and Digital 38. See the original version from HSBC’s VisionGo by clicking this link.

#Digital38 #EcomAgency #Ecommerce #crossborderecommerce #ecommercemalaysia #malaysia 


Level Up Your Cross Border Ecommerce in Southeast Asia with LazGlobal

LazGlobal & Why You Need it for Cross Border Ecommerce | Digital 38

As one of the biggest Ecommerce platforms in Southeast Asia, Lazada is an opportunity that should not be missed. And with its LazGlobal feature, businesses abroad can now tap the region’s large and highly diverse markets.  

What is LazGlobal?  

There are three types of sellers on Lazada – LazMall Sellers, local Lazada sellers, and LazGlobal Sellers.  

LazGlobal refers to brands and shops operating outside Southeast Asia. You can easily identify a LazGlobal Seller by the purple ribbon with the texts LazGlobal right below the product.  

How Can I Become a LazGlobal Seller?

All kinds of sellers who want to be part of Lazada’s community must sign up through the Seller Centre. Once you land on the sign-up page, you will be shown three choices on how to sell – as LazMall Sellers, local Lazada sellers, and LazGlobal Sellers.  

Click the LazGlobal option then fill up all fields, and upload all documents being asked.  

Lazada will also be asking your business permit or license, and your store’s email and phone number based in any of the following countries: Austria, Australia, Belgium, Brazil, Canada, France, Germany, Hong Kong, India, Italy, Japan, Macau, Mainland China, New Zealand, Spain, Switzerland, Sweden, South Korea, Taiwan, Turkey, United Kingdom, and the United States.  

If your business is based in Mainland China, you must also provide your Alipay account.  

Why Choose LazGlobal? 

Cross border Ecommerce has become increasingly valuable, especially during these times where more and more consumers turn to the internet to shop for the products they want.  

And Lazada’s LazGlobal could be your key.

Not only does it allow you to streamline your international Ecommerce operations in one platform but it also provides countless opportunities that could ultimately support your business’ growth. 

Lazada’s network in Southeast Asia, dubbed as the world’s ‘fastest growing Ecommerce market’, covers potential buyers in Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam. 

Want to learn more about the potential of cross border Ecommerce? Read our previous articles by clicking the links below. 

This October 7, 2021, we will also be hosting a webinar aimed at providing insights and strategies on how to successfully do borderless Ecommerce in Vietnam, and the entire Southeast Asia. Click the photo below to know more. 

Webinar: Cross Border Ecommerce Opportunities in Vietnam | Digital 38

Why Choose Digital 38?

Selling your products overseas, and establishing a strong brand presence in a wide and fragmented market could be both challenging and complicated. This is where we come in. 

Here in Digital 38, our team of specialists can provide you end-to-end Ecommerce solutions, such as setting up your Lazada store, to help you penetrate markets in Southeast Asia seamlessly.  

Schedule an appointment with us today to know how to get started on Ecommerce the right way.

#Digital38 #EcomAgency #Ecommerce #Lazada #LazGlobal 


MISSHA Steps Up Marketing Game in Singapore with Lazada Live

MISSHA Steps Up Marketing Game in SG with Lazada Live | Digital 38

Korean beauty and cosmetic brand MISSHA is boosting its marketing and Ecommerce efforts in Southeast Asia as it launched a Lazada Live segment with Singaporean host Feliza Ava Kiara Toh in line with the platform’s Brand Mega Offer promotion.  

LazLive, an in-app live selling feature exclusive on Lazada, not only supported MISSHA in doing multiple Ecommerce functions in one go but it also enabled the Korean beauty brand to reap tons of benefits. 

During the virtual event, MISSHA, through Feliza as its host, had the ability to showcase their brand’s best qualities and bestselling items, and interact directly with potential buyers who can also purchase their products at the same time – overall providing an enriching online shopping experience.  

MISSHA’s recent Lazada Live also hosted segments featuring quick, interactive activities. Buyers can participate to win prizes and freebies that ultimately resulted in improvement in customer loyalty and retention.  

MISSHA’s 30-minute LazLive with Feliza generated over 3,900 views.  

Live Selling in Ecommerce: A Trend Not to Be Missed  

Live selling was born even before the internet grew rapidly in the 1990s and 2000s. But the lockdowns due to the ongoing COVID-19 pandemic revived its popularity in the Ecommerce sector. 

And LazLive is just one of the many opportunities for your brand’s growth. Below are some of the benefits you can get from leveraging Lazada’s livestreaming feature.  

  • Organise promotions for products with special prices that can only be purchased from the shopping cart in the live. 
  • Give away in-live, special coupons  
  • Engage with customers in real-time  
  • Increase brand visibility  

You can also check out our previous case studies on live selling by clicking the links below.  

Partner with Digital 38 for Your Ecommerce Goals  

The COVID-19 health crisis led to significant and dramatic changes in both customer and retail behaviours, making Ecommerce sound like a challenging and daunting task. But with the help and expertise of agencies like Digital 38, we can guide you in the right direction.  

Contact us today to learn how to get started on Lazada, Shopee, live selling, and other Ecommerce solutions for your brand. 

#Digital38 #ecomagency #ecommerce #lazadalive #lazlive #liveselling #missha #asiamarketingsimplified


Doing Cross Border Ecommerce? Here’s Why You Should Choose Southeast Asia

CBE-Why Choose Southeast Asia for Cross Border Ecommerce? | Digital 38  Asia

As restrictions and threats of COVID-19 continue to linger this 2021, demand for cross border Ecommerce continue to be on the rise. And it’s evident in Southeast Asia.  

Ecommerce Landscape in Southeast Asia  

Usage of internet Southeast Asia will likely increase even in a post-pandemic setting.

Despite challenges spawned by the COVID-19 pandemic, experts expressed optimism that the region’s internet economy, particularly Ecommerce, will remain resilient – and to some extent, grow by multiple folds  – once the pandemic will become an endemic.

Want to learn more about cross border Ecommerce? Read our previous articles

And if you’re looking to enter into Southeast Asia’s large and highly diverse market through Ecommerce, then here are two major reasons to help you answer your questions. 

1. More Southeast Asians are Adopting the Digital Way of Life

In 2020, the region welcomed 40 million new digital users, based on a recent report by Google, Temasek and Bain & Co. And 98% of these new users intend to continue utilising digital services in the near future, and when things will return to pre-COVID normalcy.  

These signs point to one thing: Southeast Asians are embracing the digital lifestyle, and Ecommerce is among them.

2. Surge in Ecommerce’s Popularity

With more Southeast Asians going online and spending more time on the internet, more will eventually turn to and adopt Ecommerce as part of their regular routines.  

Last year, the region’s internet economy was valued at US$100 billion in Gross Merchandise Value (GMV), and Ecommerce accounted most of it. 

When lockdowns came, Ecommerce served as the most viable channel for businesses to continually connect and serve their customers. Coupled with the increasing popularity of digital wallets and other cashless modes of payment, Ecommerce’s momentum will unlikely slow down soon.  

Plan Your Cross Border Ecommerce Venture with Digital 38 

The COVID-19 pandemic may have slowed down several aspects of life but it also accelerated the growth and expansion of Ecommerce.

Here in Digital 38, we have local teams ready to support your cross border Ecommerce plans in Southeast Asia, and provide end-to-end solutions fit for your business’ growth. 

Schedule an appointment with us now.

#Digital38 #EcomAgency #crossborderecommerce #ecommercesoutheastasia #ecommerce


What are the Types of Shopee Sellers?

Ecommerce Guide to Shopee: Learn the Types of Shopee Sellers | Digital 38

With millions of potential buyers using it daily, online businesses nowadays should definitely be on Shopee. Learn what are the types of sellers in Shopee, and how you can get started selling in Singapore and Southeast Asia’s largest Ecommerce platform.   

Types of Shopee Sellers

1. Shopee Mall Sellers

Shopee Mall is a special marketplace in Shopee featuring authentic and other licensed products from popular brands in Singapore and abroad. A very distinguishable red ribbon with the words Shopee Mall can be seen on shops qualified to be part of this exclusive group. 

2. Preferred Sellers

Shopee also has its own system of identifying sellers that stand out from the rest, and these are called Preferred Sellers.  

To be part of Shopee’s Preferred Sellers, shops must have high ratings, a ‘large number’ of successful Shopee transactions, and good customer feedback and service. Once qualified, Shopee’s team will be sending you an invitation to become one of their Preferred Sellers. 

3. Overseas Sellers

These are sellers based in countries outside of Shopee Singapore’s coverage area such as Mainland China and South Korea.  

Shopee has its own cross border Ecommerce program called Shopee International Platform. If you want to know more about borderless Ecommerce in the ASEAN Economic Community (AEC), check out our previous articles below.  

4. Customer-to-Customer Sellers

They are your regular shops found on Shopee.  

Jumpstart Your Ecommerce in Southeast Asia 

Shopee is the Ecommerce platform of Singaporean tech giant Sea Group. Launched in 2015, it has significantly grown over the following years, making it Southeast Asia’s leading online marketplace.

And lately, Shopee’s rapid expansion now covers countries in South America which include Brazil, Mexico, Chile, and Colombia

Contact us if you need help in setting up and managing your Shopee Store.

#Digital38 #EcomAgency #Shopee #ShopeeSeller #asiamarketingsimplified 


3 Reasons Why Choose Vietnam for Your Ecommerce Goals

3 Reasons Why Choose Vietnam For Cross Border Ecommerce | Digital 38

Southeast Asia is a melting pot of culture and opportunities. With its large and diverse population gradually leaning more towards the digital world, businesses doing cross border Ecommerce have their sights locked on the region, particularly Vietnam.  

Vietnam’s Booming Ecommerce Industry 

The growing number of Vietnamese adapting the digital way of life – to be more specific, their affinity with online shopping and Ecommerce – has grabbed the attention of investors, marketers, and brands worldwide.  

When the COVID-19 pandemic struck, Ecommerce contributed greatly to Vietnam’s economy. According to the latest Vietnam e-Conomy 2020 report by Google, Temasek, and Bain & Company, Ecommerce is responsible for 46% of the country’s growth.  

But what really makes Vietnam stand out? And how can you tap these numerous opportunities for your business? 

Here are three major reasons that could help you make an informed decision on why you should choose Vietnam for your Ecommerce goals.

1. Numbers are Growing 

Vietnam is the second largest Ecommerce market in Southeast Asia. And majority of its over 94 million residents have quickly adapted to a digitally-centred lifestyle, including online shopping. 

The same e-Conomy report showed that the country, in 2020 alone, welcomed around 41% new users of internet economy services. In addition, a survey by Kantar Media showed that 95% of first-time digital consumers would stick with their online purchasing and consumption habits in a post-pandemic setting. 

But those figures don’t just end there. 

Analysts from Google, Temasek and Bain & Company projected that Vietnam’s Internet economy, currently worth US$ 14 billion, will balloon up to US$ 52 billion by 2025 – more than double of its present value. 

2. Digital Payments Are Becoming Popular

Cash is still the dominant mode of payment among Vietnamese consumers.  

But the government’s proactive efforts to rollout digital portal and payment systems, experts believed, was a primary factor behind the increasing number of Vietnamese using digital wallets and online banking. 

The popularity of Ecommerce stores during the COVID-19 pandemic were also drivers in the rise of digital payments, and that cash payments would likely be slashed by a quarter this 2025, according to business consultancy firm Vietnam Briefing.

Check out our other articles about some of the most popular digital payment systems in Southeast Asia.

3. Online Shopping is a Megatrend in Vietnam

When COVID-19 came, more Vietnamese turn to online shopping to buy their necessities. And even if the pandemic is on its way of becoming a less threatening endemic, this routine will likely stay.  

3 Reasons Why Choose Vietnam For Cross Border Ecommerce | Digital 38

Based on a recent report from Statista, online grocery shopping experienced the highest growth in usage among consumers in Vietnam.  

Furthermore, active Ecommerce penetration rate in Vietnam has reached a high of 78.7% as of May 2021, and Vietnamese digital consumers are projected to spend a whooping US$ 24.4 billion in digital goods and services by 2025.  

Unlock Tons of Opportunities with Ecommerce in Vietnam 

Recent technological advancements made in Vietnam, its ever-growing middle class, and more businesses offering cross border Ecommerce ultimately influenced Vietnamese customers to stick to buying products online in the future. 

Indeed, exciting times are evident in Vietnam’s Ecommerce industry. And if you want to join in the action but don’t know where to start, we can help you there.  

Digital 38 provides end-to-end Ecommerce solutions across the ASEAN Economic Community (AEC), and our local teams are ready to support your brand’s growth.  

Contact us today.  

#DigitalAgency #EcomAgency #Ecommerce #CrossBorderEcommerce #EcommerceVietnam #asiamarketingsimplified