E-commerce

Case StudiesE-commerce

BBIA Korean Cosmetic Uses Shopify Multi-Channel Marketing To Reach Customer

BBIA Use Shopify Multi-Channel Marketing To Reach CustomerPhoto credit: BBIA Malaysia Official Website

Korean beauty market has gained global popularity, and have a good reputation for its products. Korean brands came to Malaysia around the 2000s, their beauty products are more light texture that suitable for Asian skin. K-beauty products always contain moisturising & hydrating ingredients, this makes consumers actively engaged with K-products.

Digital 38 Ecommerce Agency in Asia

With the rise of Korean beauty trends, BBIA has launched their products to Malaysia in 2019 too. BBIA short for “Blooming Beauty in Online Ocean”, is one of the popular cosmetic brands in Korea, their best selling product “Last Lipstick” with a creamy soft texture that applies a natural makeup look. They are now available in Watson Malaysia, also has built an ecommerce website store with Shopify.

BBIA Best Selling Producst - Last Lipstick
Photo credit: BBIA Malaysia Official Website

Shopify Multi-Channel Marketing

Shopify is the leading ecommerce platform, it’s always the best option for entrepreneurs startup online business. Choosing an ecommerce platform is crucial to your business, deal with a fully hosted platform will certainly save your time to handle complicated website development and technical issues within the backend.

Online appearance is also important, this will improve company awareness and drive sales performance better. Shopify provides multi-channel marketing for you to advertise on different sales channels like marketplaces, social media, messaging, etc. However, BBIA has set up Facebook and Instagram account for reaching more audiences.

With Shopify features, it helps BBIA to optimize marketing and enables BBIA to sell direct-to-consumers through their platforms than visit physical stores.

BBIA Official Instagram Account
Photo credit: BBIA Malaysia Official Instagram Account

Looking For Multi-Channel Marketing Platform?

Multi-channel marketing allows you to create a strong impression, use different maketing campaigns to increase sales by interacting with your audiences. Choose an ecommerce platform that offers a comprehensive solution that is right for your business. To further ensure that you’re doing the right things, let a Shopify Partner lead you to e-commerce success. Digital 38 can help you have a clear idea and optimize your plan, including generating sales for your business across Southeast Asia with Shopify.

Digital 38 (D38) – Ecommerce Agency

Digital 38 (D38) is a direct to consumer eCommerce agency and Shopify Partner in Singapore that enables eCommerce in Asia. Top services include eCommerce website development & design, online marketing, SEO and more! Interested to work with an eCommerce company and take your business online? Contact us today at https://www.digital38.com/contact-us/ for a consultation soon.

E-commerce

Shopify Trending Products

Shopify Trending Products

There are plenty of ecommerce platforms options for you to choose from, you would need to find out the right one that could help you easily manage your business to achieve business goals. In the ecommerce market, Shopify is one of the popular platforms and user-friendly dashboard for entrepreneurs.

To succeed in ecommerce, it’s always great to begin with study consumer behavior including the trending products and services. Develop an online business is not just look at the products, by knowing your competitors in the industry, building an ideal marketing strategy will have the opportunities for business growth. With the understanding that helps businesses brand out the products to catch out consumer’s eyes from your store.

In this list, you’ll see the trending products by the industry on Shopify platforms.

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Shopify Trending ProductsShopify Trending Products | Beauty Industry1. Beauty, Cosmetic & Skincare

The demand for the beauty industry has grown in the global market. Carrying a wide variety of beauty products including makeup, skincare, personal care and hair care. In July, we have seen an increase in the keyword “facial mask” that receives 81,000 searches per month. In fact, the category is appealing to a broadening audience including males & females, and different age groups.Shopify Trending Products | Heath & Fitness Industry

2. Fitness & Accessories

The fitness industry is booming, people are getting more fitness and concerned about their body shape and body weight. At the growth of health and fitness, the fitness accessories are in high demand right now like sportswear, resistance band, yoga mat and more. Also, people will connect to wearable devices to enabling the user with multiple training experiences, this makes fitness trends goes further than ever before.Shopify Trending Products | Consumer Goods Industry

3. Consumer Goods

Due to the current pandemic situation, many people use online grocery services than visit physical stores. FMCG businesses move towards ecommerce, the food and beverage products have rapidly rising sales volume as consumers enjoy the online purchase as being convenient and accessible.D38 Direct to Consumer Ecommerce Agency in Singapore

Digital 38 (D38) – Ecommerce Agency

Digital 38 (D38) is a direct to consumer eCommerce agency and Shopify Partner in Singapore that enables eCommerce in Asia. Top services include eCommerce website development & design, online marketing, SEO and more! Interested to work with an eCommerce company and take your business online? Contact us today at https://www.digital38.com/contact-us/ for a consultation soon.

 

Case StudiesE-commerce

Case study – Robinsons SG with Shopify Ecommerce Platform

Robinsons SG ecommerce Shopify storePhoto credit: Robinsons SG website

Many businesses are realized the new technology trends and gradually adapt to a new business model that was crucial to continuing growth and connect with the community. However, entrepreneurs bringing their business online to getting more opportunities to present their products in front of potential customers.

Digital 38 Ecommerce Agency in Asia

Robinsons SG with Shopify Ecommerce Platform

Robinsons & Co is a well-known retail company in Singapore since 1859, they developed their business not only in Singapore but also in Malaysia, Thailand, Philippines, etc. In 2016, Robinsons & Co launched its first e-commerce website which is using the Shopify ecommerce platform. According to ecommerce merchants, Shopify is the most recommended e-platform in Southeast Asia, its user-friendly dashboard is designed to help businesses easily set up their own website.

Robinsons SG Shopify themes features
Photo credit: Robinsons SG website

Shopify Themes

Shopify is a complete platform that provides over 100 design themes to build your store. Choose the right theme will certainly making a great impression on your customers. For the business branding, Robinsons SG picked a clean and elegant template along with the right typeface which is more legible and readable text, to keep the audience’s attention on the products and services.

Planning for a website menu is the first consideration before start to adding items in, based on Shopify’s basic features, it makes your website easier to navigate and reduce the bounce rate.

Robinsons SG with Shopify E-commerce Platform | Theme features |
Photo credit: Robinsons SG website

Start Your Ecommerce Business with Shopify

There are several essential things should consider while setting up an ecommerce website, the first thing you will need to choose the perfect themes that could align with your brand. To further ensure that you’re doing the right things, let a Shopify Partner lead you to ecommerce success. Digital 38 can help you have a clear idea and optimize your plan, including generating sales for your business across Southeast Asia with Shopify.

Start Your Shopify Ecommerce Website - Digital 38 Ecommerce Agency

Digital 38 (D38) – Ecommerce Agency

Digital 38 (D38) is a direct to consumer eCommerce agency and Shopify Partner in Singapore that enables eCommerce in Asia. Top services include eCommerce website development & design, online marketing, SEO and more! Interested to work with an eCommerce company and take your business online? Contact us today at https://www.digital38.com/contact-us/ for a consultation soon.

 

E-commerce

Shopify Payment Gateways in Singapore

Shopify payment gateways in Singapore - Digital 38 -

If you have looked into an ecommerce store, you should start with Shopify that provides a complete, flexible, and simple tools to manage your dashboard. Shopify also handles everything from design themes, products, payments, and shipping all in one place.

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Shopify Payment Gateways

Shopify has built-in shopping carts and integrates more than 70 payment gateways which makes it easy to sell products globally. Payment gateways are integral to every online store, enabling them to take customer payments. It plays a critical role in making every customer ecommerce experience by letting them make payments to your ecommerce store.

Shopify payment gateways based on different countries or regions. Entrepreneurs should choose the right payment methods by knowing your target market exists. Therefore, you should keep yourself well informed on the payment gateways supported by the platform.

As part of learning Shopify payment gateways, Shopify supports two different types of payment solutions which are its own integrated payment and third-party payments. Shopify will waive transaction fees for own payment provider. Aside from that, if Shopify payments not available in your operating regions, third-party payments will charge depends on your plan. Let’s explore what is the 3 popular Shopify payment gateways available in Singapore.

Learn more shopify payments - Digital 38

Shopify Payments

Shopify has its own payment gateway solution, it comes already integrated into the platform. One of the benefits of using this Shopify Payment is you don’t have to pay any extra transaction fees, and it’s easily accessible from the admin panel. Shopify also ensures that information is considered secure to protect your customer.

Shopify payments in Singapore - Digital 38

PayPal

Paypal is a third-party payment gateway of Shopify. As we know, Paypal also a well-known global payment gateway for ecommerce, it takes less than a day to set up Shopify pay for your website. Paypal comes with a minimum fee of 2.9% of all transactions. These days, PayPal has more than 220 million active users globally because it is functionalities and has mobile support. Customers can easily use a credit card to purchase over the phone.

Paypal third-party payment gateway of Shopify - Digital 38

Stripe

Stripe is another popular payment gateway in Shopify. It’s very easy to set up Stripe to your store, also provided a great technical support system. As this is third-party payments, Stripe accepts international payment and would be charging 3.4% for every transaction.

Stripe payment gateway with Shopify - Digital 38

Digital 38 (D38) – Ecommerce Agency

Digital 38 (D38) is a direct to consumer eCommerce agency and Shopify Partner in Singapore that enables eCommerce in Asia. Top services include eCommerce website development & design, online marketing, SEO and more! Interested to work with an eCommerce company and take your business online? Contact us today at https://www.digital38.com/contact-us/ for a consultation soon.

 

E-commerce

What is Shopify used for and how it can grow your business

E-commerce platform Shopify | Digital 38

You’re probably torn between plenty of ecommerce website builder options out there – Shopify, WooCommerce, Oberlo, Magento, Wix, and a lot more. Weighing in your choices could take time, but if you’re looking for an easy and quick website builder, then Shopify is your best pick. Here we’ll delve into what is it used for and how it can ultimately lift your sales in no time.

In today’s situation, several big retail brands across the globe have shifted to online selling and are seeing sales growth. While there are many ways to uplift your brand digitally, one of the most recommended strategies now is to start your own ecommerce website. Let’s get you started with the basics of Shopify.

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What is Shopify?

Shopify is a complete ecommerce platform that lets you start and grow your online business easily and quickly. It now powers more than 1 million businesses over 175 countries. And based on the merchants’ feedback, the e-commerce platform brings great shopping experience for its consumers.

Shopify powers more than 1 million businesses | Digital 38

What is Shopify used for?

As its name states, Shopify is a platform that lets you develop your own online shop. It has become a powerful platform over the years that you can manage your ecommerce store from your laptop or mobile app wherever you are. Most importantly, you can sell everywhere without too much hassle.

Sell everywhere with Shopify | Digital 38

Sell everywhere with Shopify

What sets Shopify apart from its competitors is that the whole platform does it all – sell your products, grow your sales, market your brand, and track your online revenue. You only need to use one platform to sell your products or services to anyone, anywhere in the world. You can also easily integrate your social media channels and online marketplaces like Amazon, eBay, Lazada and Shopee if you plan to sell in these platforms, too.

Explore how to market your business | Digital 38

Marketing made easy and convenient

You can also set up, launch, manage, and track your marketing campaigns in the Shopify platform. Marketing is now more convenient and easier for you as the platform provides built-in tools to help you in all your marketing efforts. Whether you’re looking at Google Shopping Ads, Facebook Ads or Instagram Ads, you can do it all on Shopify.

Shopify insights | Digital 38

Gain and analyse insights into your store

Aim to grow your store continuously by gaining and analysing insights into your ecommerce website. It’s important to know if you’re earning from each sale or you’re at a loss. Good thing about Shopify is it lets you see important data about your store in one dashboard. This includes total sales, average order value, acquisition costs, customers, and more. All these you can view and manage anywhere you go.

Hire a Shopify Partner now to build your ecommerce website

For starters, you will need to focus on your ecommerce marketing strategies. But to further ensure that you’re doing the right things, let a Shopify Partner lead you to e-commerce success. Digital 38 can help you have a clear idea and optimize your plan, including generating sales for your business across Southeast Asia with Shopify.

D38 Direct to Consumer Ecommerce Agency in Asia

Digital 38 (D38) – Ecommerce Agency

Digital 38 (D38) is a direct to consumer eCommerce agency and Shopify Partner in Singapore that enables eCommerce in Asia. Top services include eCommerce website development & design, online marketing, SEO and more! Interested to work with an eCommerce company and take your business online? Contact us today at https://www.digital38.com/contact-us/ for a consultation soon.

Case StudiesE-commerce

Augustinus Bader Launches Official Singapore Ecommerce Store

Augustinus Bader Launches Singapore E-commerce Store with Shopify - Digital 38Augustinus Bader SG Official Shopify Store

Award-winning skincare brand Augustinus Bader is now in Singapore with its official ecommerce store launched recently. Singaporeans can now purchase the brand’s bestselling face creams The Cream and The Rich Cream with free shipping within the island.

Augustinus Bader’s Revolutionary Skincare Products

Augustinus Bader is a beauty brand developed by Professor Augustinus Bader – a German biomedical scientist behind the groundbreaking skincare formulas The Cream and The Rich Cream. It specialises on premium skin health with its revolutionary patented skincare technology called Trigger Factor Complex or TFC8®. This technology awakens the skin’s natural processes of healing, reducing visible signs of ageing and skin damage. Not only it acts as a natural anti-ageing cream, it also hydrates your skin, giving you smooth, radiant and healthy skin.

What is TFC8 and how it works – Digital 38
What is TFC8® and how it works | Photo source: Augustinus Bader Singapore

Beauty ECommerce Store Powered by Shopify

Shopify powers the newly launched ecommerce store, with features perfect for premium beauty products like Augustinus Bader. Its features include a polished store theme that matches with its global branding. It also has a convenient currency converter that lets customers from across the region view prices in their local currency.

Let’s explore these two features and see how it can also help your ecommerce website become appealing and seamless.

Polished store design – Suitable for high-end skincare brands

When it comes to ecommerce, the design of your storefront matters. Choosing the right theme to shape your brand creates a significant and lasting impression among your customers. It also builds trust and credibility, providing great user experience and ultimately, increased conversion rate.

For instance, the Augustinus Bader Singapore store has a clean and navigable design that stayed true to its luxurious branding.

augustinus bader singapore the rich cream – digital 38
The Rich Cream product page | Photo source: Augustinus Bader Singapore

Convenient currency converter for visitors from across Southeast Asia

Apart from the theme, the ecommerce website also made use of a currency selector allowing visitors from outside Singapore view prices in their local currency. Doing this helps lift the chances of conversion among potential customers even outside the country.

currency converter shopify app – digital 38
Currency converter on Shopify | Photo source: Augustinus Bader Singapore

Grow Your Ecommerce Business with Shopify

With today’s growing demand for seamless e-commerce journey, it’s high time you take your beauty business online. With Shopify, you can have your own ecommerce website. It has a wide range of functional themes designed to help you sell online. The fully hosted ecommerce platform also supports many verticals like beauty & cosmetics, consumer electronics, fashion, food & beverage, and home furnishing among others.

Get started with your ecommerce store now with a Shopify Partner in Asia – Digital 38. If you are interested to sell your beauty or skincare products online, our Shopify experts can help build your online store that will generate sales across the region.

Build Your Online Store with Shopify - Digital 38 Ecommerce Agency

Digital 38 (D38) – Ecommerce Agency

Digital 38 (D38) is a direct to consumer eCommerce agency and Shopify Partner in Singapore that enables eCommerce in Asia. Top services include eCommerce website development & design, online marketing, SEO and more! Interested to work with an eCommerce company and take your business online? Contact us today at https://www.digital38.com/contact-us/ for a consultation soon.

E-commerce

Most Recommended Ecommerce Platforms in Southeast Asia

Recommended E-commerce Platforms in Southeast Asia - Digital 38

Switching to ecommerce sounds easy, but it entails a lot of complicated tasks before it can happen. For instance, to launch an online store, you have to know which are the most recommended e-commerce platforms in Southeast Asia. Moreover, you also have to know other crucial elements to make ecommerce a profitable strategy for your brand. This includes logistics, payment gateway, marketing automation, and plenty more things to consider for your planning.

Nowadays, people are flocking to online marketplaces, making ecommerce more important now than ever. However, joining the trend unprepared will only make things worse for your business. Thus, get yourself ready step-by-step by first knowing which platforms to consider for your ecommerce venture in Southeast Asia.

Digital 38 Ecommerce Agency in Asia

Here we’ll briefly tackle 3 of the most recommended ecommerce platforms if you want to sell across the region. From creating your own brand.com website with Shopify to setting up a flagship store in the SEA’s largest e-commerce platforms like Shopee and Lazada, we’ll get it covered for you.

Top 3 Recommended ECommerce Platforms in Southeast Asia

E-commerce Platforms in Southeast Asia - Shopify
Photo credit: Shopify website

1. Shopify

Having your own website is always recommended for brands who want complete control of their digital assets. For instance, if you want an ecommerce store that you can fully manage from backend, Shopify is your way to go.

Shopify is a fully hosted ecommerce platform that lets you build your own website from scratch without the need for technical skills. Its user-friendly dashboard is designed to help merchants like you easily set up your own website and quickly push it to live as soon as possible.

Furthermore, its themes are completely functional, navigational, clean, and polished. This makes every Shopify store more visually appealing while providing seamless online shopping experience to customers.

But what truly sets Shopify apart from others is that it also allows you to effectively implement your SEO within the platform. By enforcing SEO to your Shopify website, you’ll certainly increase your website organic traffic and your sales ultimately.

This brings us to why Shopify currently powers more than 1 million businesses across the world. Its robust features bring thousands of businesses worldwide into success. In fact, its monthly recurring revenue reached US$57 million in June 2020.

Moreover, Shopify supports the below verticals. So, if you’re one of the listed categories, then Shopify may be your ticket to ecommerce success in Southeast Asia.

  • Beauty, Cosmetics & Skincare
  • Food & Beverage
  • Electronics & Gadgets
  • Home & Living
  • Fashion & Apparel
E-commerce Platforms in Southeast Asia - Shopee
Photo credit: Shopee Singapore website

2. Shopee

Shopee has continued its growth in Southeast Asia ecommerce competition, the group have achieved profitable revenue of US$1.29 billion and a quarterly active users (QAU) reaching 499.8 million for the second quarter of 2020. Shopee has also expanded their market to South East Asian countries like Malaysia, Thailand, Vietnam, Philippines, Indonesia and Taiwan.

Categories covered:

  • Electronics & Gadgets
  • Home & Living
  • Health & Beauty
  • Fashion & Apparel
  • Automotive
E-commerce Platforms in Southeast Asia - Lazada
Photo credit: Lazada Singapore website

3. Lazada

Lazada is a popular ecommerce platform in Southeast Asia which is owned by the Alibaba Group since 2016. This helped them to reach out to more Chinese audiences ever since. Lazada records a revenue of US$1.5 billion in annual sales and over 50 million monthly visitors in 2019.

Categories covered:

  • Electronics & Gadgets
  • Home & Living
  • Health & Beauty
  • Fashion & Apparel
  • Automotive

Start Your Shopify Ecommerce Website - Digital 38 Ecommerce Agency

Ready to sell across Southeast Asia? Let Digital 38 enable SEA ecommerce for you.

Digital 38 (D38) is a direct to consumer eCommerce agency and Shopify Partner in Singapore that enables eCommerce in Asia. Top services include eCommerce website development & design, online marketing, SEO and more! Interested to work with an eCommerce company and take your business online? Contact us today at https://www.digital38.com/contact-us/ for a consultation soon.