E-commerce

E-commerce

What are the Types of Shopee Sellers?

Ecommerce Guide to Shopee: Learn the Types of Shopee Sellers | Digital 38

With millions of potential buyers using it daily, online businesses nowadays should definitely be on Shopee. Learn what are the types of sellers in Shopee, and how you can get started selling in Singapore and Southeast Asia’s largest Ecommerce platform.   

Types of Shopee Sellers

1. Shopee Mall Sellers

Shopee Mall is a special marketplace in Shopee featuring authentic and other licensed products from popular brands in Singapore and abroad. A very distinguishable red ribbon with the words Shopee Mall can be seen on shops qualified to be part of this exclusive group. 

2. Preferred Sellers

Shopee also has its own system of identifying sellers that stand out from the rest, and these are called Preferred Sellers.  

To be part of Shopee’s Preferred Sellers, shops must have high ratings, a ‘large number’ of successful Shopee transactions, and good customer feedback and service. Once qualified, Shopee’s team will be sending you an invitation to become one of their Preferred Sellers. 

3. Overseas Sellers

These are sellers based in countries outside of Shopee Singapore’s coverage area such as Mainland China and South Korea.  

Shopee has its own cross border Ecommerce program called Shopee International Platform. If you want to know more about borderless Ecommerce in the ASEAN Economic Community (AEC), check out our previous articles below.  

4. Customer-to-Customer Sellers

They are your regular shops found on Shopee.  

Jumpstart Your Ecommerce in Southeast Asia 

Shopee is the Ecommerce platform of Singaporean tech giant Sea Group. Launched in 2015, it has significantly grown over the following years, making it Southeast Asia’s leading online marketplace.

And lately, Shopee’s rapid expansion now covers countries in South America which include Brazil, Mexico, Chile, and Colombia

Contact us if you need help in setting up and managing your Shopee Store.

#Digital38 #EcomAgency #Shopee #ShopeeSeller #asiamarketingsimplified 

E-commerce

3 Reasons Why Choose Vietnam for Your Ecommerce Goals

3 Reasons Why Choose Vietnam For Cross Border Ecommerce | Digital 38

Southeast Asia is a melting pot of culture and opportunities. With its large and diverse population gradually leaning more towards the digital world, businesses doing cross border Ecommerce have their sights locked on the region, particularly Vietnam.  

Vietnam’s Booming Ecommerce Industry 

The growing number of Vietnamese adapting the digital way of life – to be more specific, their affinity with online shopping and Ecommerce – has grabbed the attention of investors, marketers, and brands worldwide.  

When the COVID-19 pandemic struck, Ecommerce contributed greatly to Vietnam’s economy. According to the latest Vietnam e-Conomy 2020 report by Google, Temasek, and Bain & Company, Ecommerce is responsible for 46% of the country’s growth.  

But what really makes Vietnam stand out? And how can you tap these numerous opportunities for your business? 

Here are three major reasons that could help you make an informed decision on why you should choose Vietnam for your Ecommerce goals.

1. Numbers are Growing 

Vietnam is the second largest Ecommerce market in Southeast Asia. And majority of its over 94 million residents have quickly adapted to a digitally-centred lifestyle, including online shopping. 

The same e-Conomy report showed that the country, in 2020 alone, welcomed around 41% new users of internet economy services. In addition, a survey by Kantar Media showed that 95% of first-time digital consumers would stick with their online purchasing and consumption habits in a post-pandemic setting. 

But those figures don’t just end there. 

Analysts from Google, Temasek and Bain & Company projected that Vietnam’s Internet economy, currently worth US$ 14 billion, will balloon up to US$ 52 billion by 2025 – more than double of its present value. 

2. Digital Payments Are Becoming Popular

Cash is still the dominant mode of payment among Vietnamese consumers.  

But the government’s proactive efforts to rollout digital portal and payment systems, experts believed, was a primary factor behind the increasing number of Vietnamese using digital wallets and online banking. 

The popularity of Ecommerce stores during the COVID-19 pandemic were also drivers in the rise of digital payments, and that cash payments would likely be slashed by a quarter this 2025, according to business consultancy firm Vietnam Briefing.

Check out our other articles about some of the most popular digital payment systems in Southeast Asia.

3. Online Shopping is a Megatrend in Vietnam

When COVID-19 came, more Vietnamese turn to online shopping to buy their necessities. And even if the pandemic is on its way of becoming a less threatening endemic, this routine will likely stay.  

3 Reasons Why Choose Vietnam For Cross Border Ecommerce | Digital 38

Based on a recent report from Statista, online grocery shopping experienced the highest growth in usage among consumers in Vietnam.  

Furthermore, active Ecommerce penetration rate in Vietnam has reached a high of 78.7% as of May 2021, and Vietnamese digital consumers are projected to spend a whooping US$ 24.4 billion in digital goods and services by 2025.  

Unlock Tons of Opportunities with Ecommerce in Vietnam 

Recent technological advancements made in Vietnam, its ever-growing middle class, and more businesses offering cross border Ecommerce ultimately influenced Vietnamese customers to stick to buying products online in the future. 

Indeed, exciting times are evident in Vietnam’s Ecommerce industry. And if you want to join in the action but don’t know where to start, we can help you there.  

Digital 38 provides end-to-end Ecommerce solutions across the ASEAN Economic Community (AEC), and our local teams are ready to support your brand’s growth.  

Contact us today.  

#DigitalAgency #EcomAgency #Ecommerce #CrossBorderEcommerce #EcommerceVietnam #asiamarketingsimplified

E-commerce

Shopee Ads: All You Need to Know to Boost Sales

Shopee Ads: All You Need to Know to Boost Your Sales

Millions of buyers across Southeast Asia and Taiwan go to Shopee on a daily basis to search for the products they want.

And you can actually tap this opportunity by promoting your online business within Shopee through Shopee Ads.

What is Shopee Ads?

Shopee Ads allows merchants to create advertisements within the platform, potentially boosting both shop and product exposure, capturing more markets, and increasing sales.

Read on to learn more about it, and find out how we can assist you in starting one.

How to Activate Shopee Ads?

D38 | Shopee Preferred Seller ft img

Creating your ads on Shopee is simple. All you have to do is login on Shopee Seller Centre, and from your dashboard, click Shopee Ads located at the left side of your screen. This can be done through Shopee’s website and mobile app.

But before you can actually publish your ads, you will be asked which types of ads you prefer which we will discuss in the succeeding paragraphs.

Want to know more about Shopee? Check out some related articles below.

Calibrating Your Shopee Ads

In Shopee Ads, sellers can set a budget, timeline, review and modify advertisements, regardless what ad types will be used.

Placing an ad on Shopee is done through bidding. For Singapore-based merchants, lowest rates start at SGD 0.02 per click.

These are paid through sellers’ Paid Ad Credits, which can be topped up in various ways. Shopee also allows you to Auto-Top Up your Paid Ad Credits by linking your Shopee Sellers Wallet.

Types of Shopee Ads

There are three types of Shopee Ads. Let us walk you through each one of them.

1. Product Search Ads

Live Product Search Ads on Shopee’s Search Results Page 

If you want to promote products only on Shopee, then Product Search Ads can be your solution. This type of advertisement mechanism in Shopee is similar to Search Engine Marketing (SEM) among websites as it purely utilises keywords.  

Through Product Search Ads, information and images of what you are selling can be placed at the top spots of Shopee’s search results page. All you have to do is submit the keyword you think is relevant to your product before launching your ad. 

2. Shop Search Ads

Live Shop Search Ads on Shopee’s Search Results Page 

Another type of Shopee’s paid ad is called Shop Search Ads. Its purpose is akin to Product Search Ads, but instead of products, your shop will be featured on the search results page once the seller types the keyword linking to it.  

You also have the choice to set up a landing page and tagline so your shop can really stand out.  

However, Shop Search Ads is a limited option. Only Shopee Mall and Shopee Preferred sellers, and merchants with impressive sales track record and shop ratings can avail of this.  

3. Discovery Ads

Live Discovery Ads on Shopee’s Product Details Page 

The third type of Shopee paid advertisements is the Discovery Ads, which is the platform’s only targeted ads tool. Through Discovery Ads, you will be able to reach out to your desired target markets.  

Products advertised through Discovery Ads will be shown on multiple sections of Shopee including Daily Discovery on the homepage, Similar Products, and You May Also Like section on related product detail pages.  

Live Discovery Ads on Shopee’s Homepage 

It also has additional settings such as the Audience Setting that enables you to customise your audience based on age, gender, locations, interest or behavior which you think are relevant to what you’re selling.  

Another one would be the Display Ad Location that will help you choose which places on the Shopee platform are ideal to put up your ads.  

Why Use Shopee Ads

All You Need to Know About Shopee Ads | Digital 38

Now that we have covered the basics of Shopee Ads, we will enumerate to you several reasons why businesses must consider this as part of their over-all production information management strategy.  

1. Cost-Efficient

They are easy to use, fast, affordable, and have the potential to enhance exposure of your products and your shop, considering that you are competing against thousands of competitors in the platform.  

2. Increase in Sales

Having your products placed on the top spots of Shopee’s search results page will also likely lead to increase in sales as relevant shoppers will no longer have to browse further in search of what they want to buy, and choose the products you’re selling.  

3. Customisable and Measurable

Not only can you customise your Shopee Paid Ads according to your e-commerce goals but it also provides you full-blown reports on they are performing, all in one platform. You can also review and modify them.

Promote Your Products with the Right Experts

In ecommerce, product information management can be a complicated and burdensome task for businesses doing e-commerce. Let Digital 38 help you.

We provide end-to-end ecommerce solutions, enabling you to effortlessly penetrate the digital market across the ASEAN Economic Community (AEC), from A to Z, and help grow your business.

Schedule an appointment with our experts to get started.  

#DigitalAgency #EcomAgency #shopee #shopeeads #ecommerce #asiamarketingsimplified

E-commerce

Yuan Skincare Embarks on Smart Retailing to Tap More Buyers

Yuan Skincare Embarks on Smart Retailing to Tap More Buyers | Digital 38

Taiwanese skincare brand Yuan Skincare is stepping up its marketing efforts in Southeast Asia to another level by embarking in smart retailing.  

Yuan Skincare recently launched an AI-powered booth in Unity VivoCity, enabling them to reach out to more potential buyers not usually tapped through online channels and tactics.  

Starting August 15 until September 14, customers interested to learn more about Yuan Skincare have the chance not only to learn the products up close but also to participate in games to win prizes and freebies such as the limited-edition Yuan Pearl Milk Tean Handmade Soap Set.  

By employing smart retailing, Yuan Skincare was able to guide the customer’s buying process through a safe and enriching experience.  

About Yuan Skincare 

Originating in Taiwan, Yuan Skincare recently expanded in the Southeast Asia market with the help of Ecommerce. They are known for producing handcrafted, organic soaps and other beauty products inspired by traditional Chinese medicine.  

Check out our case studies featuring Yuan Skincare by clicking the links below: 

Enhance Your Ecommerce Biz with Digital 38  

With restrictions still in place and the pandemic dragging on this 2021, it is also equally important to ensure the safety of potential consumers who are getting to know more about your brand and products. 

And smart retailing is one way of achieving this goal. It may be a relatively new concept, and may sound expensive, but its results and benefits definitely outweigh the risks.  

If you want to learn more how to level up your Ecommerce plans, then you’re in the right place. Here in Digital 38, our team of Ecommerce specialists can provide you end-to-end solutions for your business. Contact us now. 

#DigitalAgency #EcomAgency #YuanSkincare #asiamarketingsimplified #ecommerce

E-commerce

Why Securing Your ECommerce Site Can Boost Your SEO Ranking?

SSL Certificate (3)

What is SSL Certificate? 

SSL stands for Secure Sockets Layer, a security technology that contains small data files to authenticate site identity and secure an encrypted connection to prevent usernames, passwords, credit card numbers and other important data from being exposed.  

A website that uses SSL has a HTTPS in its web address. Enabling an SSL certificate for your website shows visitors that your site is authenticated and can be trusted.  

How Does it Work?  

When an online user clicks on an SSL-protected page, the SSL certificate immediately enables an encrypted connection with their browser; moreover, a website is most secure when SSL is activated on all pages and subdomains. 

Once the connection is established, a padlock icon and https prefix will show up within the browser bar to indicate that the page is safe to browse, shop, subscribe and engage with. The ‘Not Secure’ tag will disappear, and when coupled with an Extended Validation (EV) SSL, the browser will display the company’s name to prove the legitimacy of the business.  

Why Get It  

There are various good reasons as to why having an SSL certificate website is beneficial for your Ecommerce businesses, and in this article, we will discuss three main points: 

1. Better user experience 

Nothing says a trustworthy and secure website like a business that is committed to protecting their consumers’ data and being validated by an industry-recognised Certificate Authority.  

A page that is immediately flagged as “Not Secure” can possibly drive potential customers away. When you purchase an SSL certificate for your ecommerce site, not only does it help increase user confidence, it also brings about a safer and more authenticated internet experience for all. 

2. Increased SEO ranking 

It is no secret that search engines strongly favour https-encrypted websites and will rank them higher in search results. This is good news, as it increases your site traffic and traffic drives sales. 

3. Safer online transactions 

With the rise of Ecommerce, fast and fuss-free online payment is always preferred. Up your digital game by giving customers a wide range of safe and secure payment options, encrypted with an SSL certificate – the industry standard to protect sensitive data and mobile transactions. 

Learn How to Get an SSL Certificate with D38 

What is SSL Certificate & Why Your ECommerce Site Needs It? | D38

As online payment systems become a preferred norm and the Ecommerce market rapidly expands, customers are becoming increasingly cautious of data leak and the online safety of websites. Therefore, it is vital to ensure the authenticity and malware protection of your webpage security. 

If you are looking to optimise your SEO and increase website traffic, you can start taking the first step towards a secure site protection with the help of D38.  

We have a wealth of experience in helping a diverse range of brands and services across Southeast Asia build their online presence and achieve their e-commerce goals with an all-in-one: SSL, firewall and malware protection for their site. 

Kickstart your journey to attaining an SSL certificate for a secure Ecommerce site by contacting us. 

#DigitalAgency #EcomAgency #SEO #SSLCertificate #asiamarketingsimplified

E-commerce

How Yuan Skincare Leveraged Live Selling?

Live Selling: How Yuan Skincare Leveraged  the ‘Future of E-Commerce' | Digital 38

Taiwanese brand Yuan Skincare has been making waves in Southeast Asia lately.  

Known for producing all-natural skincare and beauty products, Yuan Skincare managed to establish a strong presence outside its origin country – all thanks to the combined powers of Ecommerce and live selling.

Screenshots of Yuan Skincare’s Shopee Stores in Malaysia, Singapore, and Vietnam 

It now has online shops catering to customers in Singapore, Malaysia, Vietnam, and Thailand, and its own Amazon store for buyers in the United States.  

What is Live Selling?  

Live selling already existed even before Youtube and other equally famous livestreaming websites were born. But the onset of the COVID-19 pandemic revived its popularity among buyers and sellers alike.

Image Source: ATC Youtube

During lockdowns, live selling is the closest thing to actual in-shopping experience.

And multiple platforms, be it actual Ecommerce sites or social media, are offering their channels to livestream virtual shopping in response to its rising demand.

Think of today’s live shopping as the home shopping network found on your television in the 1990s, but can viewed through your mobile phone and your laptop simultaneously.

How Live Selling Helped Yuan Skincare?

Yuan Skincare embarked on Ecommerce this year, and set its eye on the growing potential of Southeast Asia. 

They launched online stores on Shopify, Shopee, and Lazada that covered markets from four countries – Singapore, Malaysia, Vietnam, and Thailand.

But to level up the brand’s entry into the region’s large and diverse market, the Taiwanese brand also leveraged live selling and collaborating with local beauty influencers and brand ambassadors.

Here are some of the benefits Yuan Skincare gained when they deployed live selling activities on different channels and platforms.

1. Engaging with Buyers

Direct interaction with potential customers what makes present-day live selling the hottest trend on Ecommerce.

For Ecommerce players, it is not enough to start your venture by simply opening an online shop. In today’s age of information and digitalization, consumers are more empowered than ever.

This is why you must consider doing live selling events not only to connect with potential buyers but also to educate and convince them why they should buy your products, and to some extent – why they should choose your brand over the rest.

Live Selling: How Yuan Skincare Leveraged the ‘Future of E-Commerce' | Digital 38

Beauty influencers from Malaysia, Singapore and Vietnam were selected to host Yuan Skincare’s Live Selling Events on Shopee, Facebook and Instagram.

In the case of Yuan Skincare, they ran a comprehensive, Ecommerce marketing campaign that fuses live selling, social commerce, and multi-channel strategies to further promote their beauty products online.   

The live shopping activities targeted audiences in Singapore, Malaysia, Vietnam, and most recently, Thailand.  

With the help of popular, local beauty influencers in these countries, brand awareness for Yuan Skincare significantly increased.

2. Giving Consumers’ An Improved Shopping Experience

Ecommerce is a highly competitive market. Brands should always come up with all sorts of strategies, from marketing to shipment, if it meant edging their competitors out of the race.  

One way of doing this is to take advantage of live shopping’s capability to rake in interested buyers, and at the same time, demonstrate the best qualities of your products.

Also, through live selling, you can ramp up your loyalty and rewards system to strengthen customer retention.

Yuan Skincare, in its recent live selling event on Lazada, was able to drive customer loyalty to another level by offering promotions and incentives exclusively for those who joined the activity.  

Live Selling: How Yuan Skincare Leveraged the ‘Future of E-Commerce' | Digital 38

Image Source: ATC.social

Yuan Skincare’s LazLive, with Thai beauty influencer Pat (@znailx) as its host, generated at least 2,000 views. Read more about it here.

3. Expand Audience Reach 

Undeniably, one of the most notable perks brands can get when they start employing live shopping segments in their overall marketing strategy is that they can widen their audience reach.

And Yuan Skincare was able to achieved this when it launched live selling events on Facebook, Shopee, Lazada, and Instagram.  

Customers who want to participate in your live selling events can do so wherever they are. Plus, they can be integrated seamlessly in any platform – on your website or on your Shopee store – scaling up your ability to reach out to more potential buyers.  

For example, Singaporean beauty influencer Rachel Wong was the host of Yuan Skincare’s live shopping event on Shopee that talked about mugwort, the ‘miracle ingredient’ behind their best-selling beauty products. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Yuan Skincare SG (@yuanskincare.sg)

The livestream was not only broadcasted on Shopee, and gained over 1,100 views, but also on Facebook, and Yuan Skincare Singapore’s own Instagram handle.  

Power Up Your ECommerce with Digital 38 

Ecommerce is dynamic and it could be quite complicated to navigate, especially now with the impact of the COVID-19 crisis that has dramatically reshaped both consumer and retail behavior.  

With more and more people longing to experience any semblances of the lives they had pre-pandemic, no wonder why the popularity of live selling, live shopping or video shopping quickly took off.  

Setting up an effective live selling event may sound tedious but with the expertise and help of marketing agencies like Digital 38, the A-to-Z processes can be simplified. Schedule an appointment with our specialists to learn more how to get started with your very own live selling event.

About Us

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.

#DigitalAgency #EcomAgency #asiamarketingsimplified #ecommerce

Digital Marketing GuidesE-commerce

Environmental Marketing Strategies for Online Business

Environmental Marketing Strategies for Online Business | D38

More and more e-commerce brands are choosing the path towards sustainability. And every July 28, they join with the rest of the planet in celebrating World Nature Conservation Day which aims to continually promote the importance of sustainable practices.  

Businesses leverage their participation in huge and significant events like this as part of their overall environmental marketing strategy.  

Environmental marketing is not only a trend among e-commerce players. It’s their way of actually doing business.  

Why Environmental Marketing is Important?  

Environmental Marketing Strategies for Online Business | D38

Calls and movements for a more sustainable future have grown wider amid the ongoing COVID-19 public health crisis. Pressuring big and small-scale companies to assess how their operations impact nature comes not only from regulatory bodies but also consumers themselves.  

So, it is important for your brand to connect to eco-conscious buyers through launching the right marketing tactics that will highlight your eco-friendly qualities as your core selling point. Here are some examples.

1. Support Campaigns and Initiatives Aimed in Saving Mother Nature 

One of the most effective means for your business to be recognised as environmentally and socially conscious is by letting the public know your contributions in campaigns and initiatives on saving Mother Nature. 

You can do so by directly providing donations to the local environmental causes in your community, or telling your buyers that portions of the products they ordered will benefit a group dedicated in conserving wildlife.  

When communicated efficiently, these practices will enable you to demonstrate to customers how your brand is helping the environment. 

2. Use Eco-Friendly Materials 

For green brands, their marketing strategies should also be aligned with their corporate vision and actions. Simply put, if you are planning to make the shift to a more sustainable business, your environmental marketing should not be a gimmick only.  

Otherwise, it’s called greenwashing which could lead to unwanted, drastic effects for your business.  

A genuine way of telling consumers just how committed you are in doing your part in helping the environment is by using eco-friendly materials on the products you are selling. Placing this on the front and back of your messaging could make the difference between you and the rest of the competition. 

3. Invest on Digital Marketing 

Businesses opting for a purely digital approach in launching their marketing strategies are not only saving their own financial standing but also the environment. The logic behind this is pretty simple: online marketing is eco-friendlier than their traditional counterparts.

It is also time and cost efficient as you can reach out to a large audience almost instantly at rates cheaper than your usual offline marketing platforms.  

Around the world, including the Asia-Pacific region, the number of people integrating a digital-centered lifestyle is growing. We can help you tap this ever-expanding and valuable market with our experts from IH Digital, a member of the Digital 38 group.  

Contact our digital marketing team to know more how we can provide you the best solutions for your business.  

Go Green with D38  

Whether your e-commerce business is focused on selling and promoting eco-friendly products, or you are looking to connect with environmentally conscious customers, having environmental marketing strategies will guide you in the right direction not only towards a more sustainable future but also to your brand’s growth.  

But if you don’t know where to start, don't worry. We got your back.

Here at D38, our experience in providing e-commerce solutions include brands well-known for their sustainable practices across the ASEAN Economic Community (AEC). 

Schedule an appointment with our team now.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients' diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #EnvironmentalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

E-commerce

Benefits of Going Green for E-Commerce Businesses

Benefits of Going Green for E-Commerce Businesses | D38

Perhaps you already employ a sustainable business model for your e-commerce, follow sustainable practices, and have established yourself as one of the sustainable businesses around.

Or maybe you are just wading into the waters of sustainability, and are not quite sure how to get started.  

There are a lot of compelling reasons why e-commerce players must make the ‘green move’. Aside from making a significant impact on Mother Earth, going green can also aid your business’ expansion and overall growth plans.   

In turn, not only you’re saving the planet but also your brand from potentially being ignored by a growing number of eco-conscious consumers on the internet.  

So, without further ado, let us share with you what incentives going green can provide to your e-commerce business.  

Positive Image to Boost Customer Loyalty  

Possessing eco-friendly qualities have long been a trend among businesses in the retail industry as it can certainly help build stronger customer retention. The same goes with e-commerce. 

Environmentally-conscious shoppers are more likely to stick to online brands that share the same values with them. In other words, they prefer those that they observe are making conscious and proactive efforts in conserving natural resources.

Customer loyalty is an essential aspect for your e-commerce business as repeat buyers can dramatically increase your revenues.  

Learn more how D38 can help you strategise loyalty and rewards programs for your online store here.  

Reduce Costs  

Sustainability also means cutting down some steps and processes in your business operations in order to reduce waste that could harm the environment. And viewing this from a managerial perspective could be translated as slashing expenses.  

Eliminating extra packaging, using affordable, biodegradable materials, or reusing resources that are still in good condition can potentially save your online store’s financial flow and standing.  

Improve Conversions & Sales 

Managing a green business in e-commerce is definitely not an easy job. But you’ll find out soon enough that doing so could generate long-term benefits, including increase in conversions and sales.  

Today’s empowered buyers are known for leveraging their spending power to influence businesses and big corporations in making a good environmental impact on their community. They would go the extra mile and spend more for brands that are sincere about taking care of the environment. 

Learn How to Go Green with D38.  

Benefits of Going Green for E-Commerce Businesses | D38

Buyers are becoming increasingly aware on businesses doing sustainable practices, whether they are inside brick-and-mortar stores or scrolling the latest product catalogue of an online store.  

And eco-empowered brands in e-commerce certainly have an advantage compared to the rest. 

You cans start capitalising your green business on e-commerce with the help of experienced agencies such as D38.  

We have experience in supporting various green-certified brands across Southeast Asia build their online presence, and ultimately maximise their sustainable practices for their e-commerce goals.

Start your journey to sustainable e-commerce now by contacting us.

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #LINEMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

E-commerceLoyalty & Rewards

How Shure Singapore Leverage Customer Retention Strategies Online?

How Shure Singapore Leverage Customer Retention Strategies on E-Commerce? | D38

E-commerce is a highly competitive and saturated market. As such, acquiring new customers and securing their loyalty can be quite difficult.

You don’t want your competitors to win the affection of your buyers, and this is why customer retention strategies were born.  

What Is Customer Retention and Why Is It Important? 

Customer Retention Strategies

Customer retention refers to the set of strategies businesses use to ensure a solid base of repeat buyers. With thousands of other brands competing for the same market pool, you need to have your own band of loyal followers and customers to keep a steady or better yet, a growing revenue flow.  

Additionally, customer retention tactics are cheaper and take lesser effort than capturing new ones. In a nutshell, it could make the difference for your business’ sales and expansion goals.  

In this article, we will walk you through on how Shure used customer loyalty programs for their e-commerce venture in Singapore, and how you can apply these methods for your own business with the help of D38. 

Rewards & Freebies Await Customers of Shure Singapore’s Shopify Store  

Shure, a leading international brand of high-end audio equipment, recently opened its Shopify store for buyers in Singapore, and customers in the city-state can now purchase their audio essentials directly through the internet. 

How Shure Singapore Leverage Customer Retention Strategies on E-Commerce? | D38
Screenshot of Shure Singapore’s Online Shop

When Shure opened their online store to the Singapore market, they introduced freebies and perks both for new and existing customers to drive more traffic, conversions, and sales on their e-commerce website. 

They currently offer free shipping for all products, and discounts up to $35.  

First-time buyers who register an account can avail of double reward points which they can redeem and use in their next purchase. 

Repeat customers, on the other hand, can also earn more reward points every time they successfully place an order, write reviews, share and like Shure Singapore’s Facebook page. They will also receive additional ones during their birthday. 

How Shure Singapore Leverage Customer Retention Strategies on E-Commerce? | D38
Screenshot of Shure Rewards on Shure Singapore’s Online Store

Shure has also incentivized its referral systems by granting existing customers more rewards points as soon as their friends made their first online purchase.  

Drive More Sales for Your E-Commerce Through Customer Loyalty Programs 

When you want your business’ growth to perform well, acquiring more and more new customers is not enough to drive sales to your shop.

Executing strong customer retention strategies such as loyalty and rewards program is necessary.  

As an official partner for Shopify serving the ASEAN Economic Community (AEC), D38 has the right team of e-commerce experts for your business.

We can support you in attracting new customers in the Southeast Asian market and earn their trust, confidence, and loyalty. 

We provide end-to-end e-commerce solutions. From setting up your own Shopify store to deploying customer loyalty and rewards systems, we got everything covered.  

Want to find out more? Schedule an appointment with us now.  

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

E-commerce

Shure Singapore Introduces Newly-Launched Shopify Store

Shure Singapore Introduces Newly-Launched Shopify Store

Shure, a worldwide leader in audio electronics and equipment, is now allowing Singapore consumers to shop for their products online with its newly-launched Shopify e-commerce website 

Shure has launched their Shopify store in Singapore, enabling them to sell high-quality audio equipment through the internet.  

Shure Singapore Shopify on Mobile
Screenshots of Shure Singapore’s Online Shop on Mobile

Customers in the city-state can now buy their audio must-haves such as headphones and their signature wireless systems at the touch of their fingertips.  

Shure Singapore Shopify on Desktop
Screenshot of Shure Singapore’s Online Shop on Desktop

In support of its soft launching, Shure currently offers free shipping, and new members can earn double reward points by signing up.  

Why Your Business Needs to Build Online Presence

Shure Singapore Shopify on Desktop
Screenshot of Shure Singapore’s Online Shop on Desktop

Lockdowns brought about by the COVID-19 pandemic led e-commerce’s value and relevance to sharply increase as consumers turn to the internet to shop. And this is a great opportunity for businesses to start their e-commerce venture.   

Building your presence on the internet through an online store or website is just the beginning. You need more marketing activities to successfully capture the market and ultimately drive growth to your business. And if you’re not sure how to navigate e-commerce, we’re here to help.  

Let D38 Guide You in Your E-Commerce Journey  

E-Commerce with D38

D38 has also provided helping hands to global brands in doing e-commerce across Southeast Asia. Take a look at our case studies, and learn how we can help you get started.  

We are an e-commerce agency providing end-to-end solutions for businesses looking to put a foothold on Southeast Asia’s wide and diverse market. 

If you’re ready to start your e-commerce journey with us, schedule an appointment with us now 

About Digital 38

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#DigitalAgency #EcomAgency #Shopify #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing