E-commerce

E-commerceLoyalty & Rewards

Lootly Loyalty and Rewards for Shopify e-commerce store

Featured image lootly

If you’re a Shopify store owner and want to have an app that allows you to provide Loyalty and rewards or gift cards for unlimited orders and customers, then Lootly is very helpful for you. You can customize your shop gift cards that make customers impressed. Lootly also increases customer retention rate and engagement so that they are willing to spend more.

What is Lootly Loyalty and Rewards?

Lootly has a powerful tool that allows users to segment their customers, which helps them focus on targeting customers and personalise their messages. It also supports users to share their products on social media such as Facebook or Instagram.  This app also provides a highly customisable rewarding. With unique logos, these gift cards from Lootly Loyalty & Rewards will be more professional to your customers.

Digital 38 | Lootly Loyalty and Rewards for Shopify e-commerce store
Photo source: Audimods.com

Lootly example store Audimods.com – Loyalty program

Digital 38 | Lootly Loyalty and Rewards for Shopify e-commerce store
Photo source: Audimods.com

Lootly example store Audimods.com – Rewards program

This app also supports users to share their products on social media such as Facebook or Instagram.

Digital 38 | Lootly Loyalty and Rewards for Shopify e-commerce store
Photo source: Shopify SG

Shopify Integration

With Lootly, it empowers Shopify owners by adding a feature-rich Loyalty and Rewards program into their shop in just one click. Once it is connected, consumers will be greeted by a highly customizable widget that allows users to better understand how they can earn and spend reward points.

Digital 38 | Lootly Loyalty and Rewards for Shopify e-commerce store
Photo source: Lootly

Features of Lootly Loyalty & Rewards

  1. It provides customisable Gift cards
  2. It enables shop owners to add a unique logo to the cards
  3. It provides a powerful tool to share on social media
  4. It is easy to support unlimited orders and customers
  5. It allows sending notifications through emails and slacks

Incentivise Actions with Points

You can build exciting ways for customers to interact with your store with over a dozen ways to earn & spend points.

Digital 38 | Lootly Loyalty and Rewards for Shopify e-commerce store
Photo source: Lootly

Reward Your Customers

You can offer a variety of ways to reward your loyal customers such as:

  1. $ Off Coupon
  2. % Off Coupon
  3. Free Product
  4. Free Shipping
  5. Variable $ Off Coupon
  6. Custom Actions via API

Referral Program

Give your existing loyal customers a great way to be rewarded for sharing your store with their friends and family. When a referred customer visits your site, they are instantly shown a coupon to use on their first purchase. This makes it easy for everybody to get their discount and use it in your store.

Digital 38 | Lootly Loyalty and Rewards for Shopify e-commerce store
Photo source: Lootly

VIP Program

Give rewards to your best customers with exclusive discounts and special promotions. Moreover, you can drive repeat purchases, customer loyalty, and happiness by introducing a VIP Program.

Digital 38 | Lootly Loyalty and Rewards for Shopify e-commerce store
Photo source: Lootly

Discover What Your Customers Love

Improve your loyalty program overtime by understanding which actions & rewards are being used the most and adjust your items in just a few clicks. It also allows you to dig down into individual customers to get a complete understanding of how they are using your program.

Digital 38 | Lootly Loyalty and Rewards for Shopify e-commerce store
Photo source: Lootly

Why Choose Lootly for your Loyalty & Referral Program?

Lootly makes marketing simpler and more automated. It focuses on making powerful but simple software that your customers will actually use. Their application has a clean, in-built user interface that results in more customer engagement than other loyalty platforms that typically expand the user with confusing options and overly hard usability.

Are you looking for help to configure the Lootly Loyalty & Rewards for your Shopify store? Contact us and our Shopify experts will help you set up for your success in no time.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Lootly #LoyaltyandRewards #ShopifySG #Ecommerce #D38

D38 is a member of Digital 38 Group

E-commerceGoogle Ads

4 Ways To Create an Effective Shopping Ad Campaign

D38 | Shopping Ad Campaigns FT IMG

Promote your online brand, boost traffic to your e-commerce store, and find better-qualified leads by creating effective Shopping Ad Campaigns. But do you know what fits your brand the most? Here are the 4 ways you can create your Shopping Ad campaign.

But before you create your Shopping campaign, make sure you meet the requirements.

  1. Google accounts – you will need to set up accounts with Google Merchant Center and Google Ads and link them together.
  2. Policies – you need to make sure that your type of business, products, promotions, and website meet the requirements and follows the shopping ad policies before you begin advertising.
  3. Product data – you need to update your product data at least every 30 days. This data should meet Google’s standards for data quality to provide users the best shopping experience.

4 Types of Shopping Ad Campaign

Smart Shopping campaigns

The Smart Shopping campaigns is the best approach if you’re looking for the easiest setup and the least amount of work. This campaign needs a few inputs to get started like an approved feed, daily budget, geographic targeting, and your desired ROAS. How does it work? Smart Shopping gets your impressions and clicks from potential buyers while taking into consideration your daily budget and targeting your ROAS.

D38 | 4 ways to build your Shopping campaigns
Photo source: Google Support

Pros

Smart Shopping campaigns generally work pretty well with optimised feeds. The advantages are that the setup is so easy and the ongoing management is almost non-existent. Smart Shopping campaigns comes with dynamic remarketing ads therefore a set up for a standalone dynamic remarketing campaign will not be needed. Make sure to check in from time to time for feed issues and adjust the ROAS targets occasionally.

Cons

Smart Shopping campaigns will not be effective if you like to control everything. There are less data visibility and fewer levers to pull in order to optimise the performance such as you cannot add negative keywords, run a search term report, and have more than one ad group.

Smart Shopping campaign setup

D38 | 4 ways to build your Shopping campaigns
Photo source: Shopify SG

Create a new campaign, choose Sales as the campaign goal, select Shopping as your campaign type, choose your Merchant Center, select the countries where your goods are retailed, then click Smart Shopping as the campaign subtype.

Type the name of your campaign, set the daily budget, and give specifics about ROAS targets.

D38 | 4 ways to build your Shopping campaigns
Photo source: Shopify SG

Afterwards, choose your product groups. “All products” comprises all approved products in your feed. Otherwise, you may opt to choose certain products based on the Category, Brand, Product Type, Custom label, or Item ID.

Insert images and your logo so Google will be able to build dynamic remarketing ads for you. Make sure to visit the Google Merchant Center for feed metrics and Google Ads for the performance metrics.

Assisted Smart Shopping campaign (part human, part robot)

D38 | Shopping Ad Campaign 1 Smart Shopping 2 Smart Shopping by Zato
Photo Credits: Zato

This setup uses a standard shopping campaign and offers access to normal areas of control like network, bid type, and also allows Smart Bidding.

Pros

You will have some control but you’re letting the machine bid optimization. You’ll also be able to add negative keywords, launch various ad groups in one campaign, select your networks, and more. Another benefit available is more data visibility, together with a search term report, which isn’t accessible for Smart campaigns.

Cons

There are not many cons to this campaign. To enable target ROAS, the account needs to have generated at least 15 conversions for the past 30 days. And If it did not meet the conversion threshold, manual bidding should begin that will transition to Smart Bidding later.

Assisted Smart Shopping campaign setup

Pick Sales as your campaign goal, then Shopping for campaign type, choose your Merchant Center account, pick your country to sell products, and select Standard Shopping as the campaign subtype.

D38 | 4 ways to google shopping ad
Photo source: Shopify SG

Type the campaign name, click Target ROAS as your bid strategy, and key in the desired ROAS.

D38 | assisted shopping desired ROAS
Photo source: Shopify SG

To improve efficiency, uncheck the Search Partners as well as YouTube, Gmail, and Discover. Click Single Product Ads and choose how you want to part the first ad group by choosing All Products or split it by attributes, such as Category, Brand, ID, or Custom label.

When to use Showcase Shopping ads

Showcase Shopping ads show wider, higher-in-the-funnel search demands. It displays searches of a product collection that might help a consumer find more specific products.

Unfortunately, Showcase Shopping ads don’t work for all product categories. Furniture, Apparel, Accessories, Electronics, Home Decor, and a few other categories are only allowed for Showcase Shopping ads.

The no-risk, lower-reward approach (free listings)

If you like to eliminate with no risk at all then this approach suits your campaign ad. It is where you only take advantage of free listings and/or commission-based listings through Shopping Actions.

D38 | The no-risk, lower-reward approach (free listings)
Photo source: Shopify

Pros

There’s no foreseeable risk with this approach because you either don’t pay at all for free listings or you pay a practical commission with Shopping Actions if Google closes a sale for you.

Cons

The visibility will be fairly limited, free listings don’t show mostly in noticeable placements across Google. With Shopping Actions (commission-based), there will be better than free listings. But then again, unless the product is selling really well, Google will more likely show either traditionally paid listings or Shopping Action products that have proven sales.

How to set up free listings and Shopping Actions

When adding a new feed, you can pick your destinations. Shopping Actions are the commission-free listings that let shoppers Purchase on Google. Choose the destinations where you want it to appear. The default is for all destinations to be selected, therefore needing you to deselect any destination you do not want.

D38 | Free listing
Photo source: Shopify SG

Driving foot traffic with Local inventory ads (LIAs)

If you have a traditional street-side business, you can use the local inventory ads to direct shoppers to it. These ads are shown next to standard Shopping ads and are shown when a buyer is close to your physical store. Local inventory ads stand for “Pick up today” or something similar message.

D38 | Driving foot traffic with Local inventory ads
Photo source: Shopify SG

Four basic steps in setting up the local inventory ads:

  1. Enable LIAs in Google Merchant Center
  2. Produce and submit a local inventory feed
  3. Request inventory verification
  4. Enable local inventory ads in the shopping campaigns

Google will need you to verify the in-store inventory and may prefer to do so in person or via phone call. For more details on local inventory verification setup, check this out Google help article.

Click here to know more about the Google Shopping Ad Campaign.

Amplify your Shopping Ads campaigns now. Increase traffic and sales to your e-commerce store.  Contact us and we will help you set up your Shopping Ad Campaigns and reach your online business goals.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Google #GoogleShoppingAdCampaign #Shopify #DigitalMarketing #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerceGoogle Ads

Guide to Google Ads Conversion Tracking Set Up

D38 | Google Ads Conversion Tracking Setup Guide  Google Ads FT IMGPhoto Credits: We Are Marketing

Conversions are essential for your Shopping campaigns. Without conversion data, you won’t be able to assess performance and enhance campaigns. Make sure to build up your websites’ conversion tracking setup before creating your campaign.

What is Google Ads Conversion Tracking?

Google Ads conversion tracking helps you monitor how efficiently the ad clicks result in valued customer activity on your website like purchases sign-ups and form submissions. With this, you’ll be able to see which of your Google Ads advertisements create the most sales in your e-commerce store.

Photo Credits: Invisible PPC

Google Ads Conversion Tracking Set Up Requirements

Before you set up your conversion tracking, you need to:

  • Have a Google Ads account
  • Be running or planning to run an ad through Google Ads

To start the set up of your Google Ads conversion tracking, you must create a conversion action, install the global site tag, then add the event snippet. And if you’re planning to track the purchases, you will be needing to edit the event snippet and adjust the worth of the conversion based on the purchase total.

Step 1: Create a conversion action in Google Ads

For you to set up the Google Ads conversion tracking, you must check out the Google Ads instructions to create the conversion action.

If you plan to track purchases to see how effective your ads are at creating sales in your e-commerce store, choose the category Purchase/Sale, and the value to Use different values for each conversion.

Once you’re done creating your conversion action, you can now select create and continue.

Step 2: Install the global site tag

You can install the global site tag in your Shopify theme code. Here’s how:

  1. Click on the Set up the tag step in Google Ads, select Install the tag yourself.
  2. In the Global site tag section, choose the option that applies. The generated code depends on your selection.
  3. You must copy your global site tag as you will need this for the next step.
  4. Open your Shopify admin and click Online Store in another browser window.
  5. Click Actions then Edit code.
  6. Open your theme.liquid file.
  7. If this is the first time you’ve installed a global site tag, paste the copied global site tag between the <head> and </head> tags to apply the tag to every page in your store. If you’re editing a global site tag that you’ve already installed, locate the global site tag in your theme.liquid file then change the code as suggested by Google Ads.
  8. Tick Save.

Step 3: Mount the event snippet

You should add the event snippet to your checkout page after you installed the global site tag. The event snippet tracks a conversion every time a visitor clicks your ads and then eventually reaches the checkout page on your online store.

  1. Inside Google Ads, under the Event snippet section, select Page load.
  2. Copy the event snippet code.
  3. Open your Shopify admin in another browser window and click Settings > Checkout.
  4. In the Order processing section, select the Additional scripts text box, paste the event snippet. If you already have code in the Additional scripts text box, add the event snippet on a new line below the existing code.
  5. Copy the global site tag used in the Install the global site tag. Add this tag above the event snippet added in step 4.
  6. If a customer reloads the checkout page, Google Ads might record a duplicate conversion. To stop the duplicate conversions, you must add tags before and after the event snippet so that it triggers once per customer:
  7. On the line before the snippet, paste {% if first_time_accessed %}.
  8. On the line after the snippet, paste {% endif %}.
  9. The default currency is in USD. If you don’t sell in US dollars, replace 'USD' in the event snippet with '{{ currency }}'.
  10. The default transaction ID is always blank. To keep Google Ads from recording duplicate conversions, next to ‘transaction_id’: replace '' with '{{ order_number }}':
  11. Click Save.
Google Ads
Photo credits: Google Support

Step 4: Make the conversion value effective

If the conversion action you’re looking out for is tracking the purchases on your online store, you must anticipate that the value of each conversion will be different.

For example, Irene is the owner of a jewelry store and is running two different ads on Google Ads – one for her collection of watches, and one for her collection of shoes. Both ads create a parallel number of clicks and sales in her store; however, the value of the purchases made by the people who click on the watch collection advertisement will be higher than the shoe collection. The value is higher because the buyers purchase more luxurious items after clicking that ad. This is where Irene uses the information to choose where to spend her advertising budget.

  1. Open your Shopify admin and click Settings then Checkout
  2. In the Order processing section, inside Additional scripts text box, check for the event snippet
  3. Replace the line beginning with 'value': with the following snippets:

Step 4: Make the conversion value dynamic

Step 4: Make the conversion value dynamic
Photo credits: Shopify

You can check the tracking status on the Conversion actions page in your Google Ads Account to make sure your tag is working. Note that it may take some time for the conversion tracking tag to show as verified.

Need help in setting up Google Ads conversion tracking and event snippet for your e-commerce store? We can assist you with this so you can start advertising your shop soon. Contact us to speak with our experts.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end c-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopify #GoogleAds #ConversionTracking #SME #Ecommerce #D38

D38 is a member of Digital 38 Group.

E-commerceNews Highlights

Yuan Skincare Malaysia Launches Shopify E-commerce Website

Featured YuanPhoto source: Yuan Skincare Malaysia

Good news! Yuan Skincare Malaysia recently launched its own Shopify e-commerce store. Check this out to learn more about their new website.

Yuan Skincare is the number 1 best-selling handmade soap in Taiwan. Inspired by traditional Chinese medicine, their products are formulated from extensive research and development with the use of herbal extracts from Ah Yuan’s farm and spring water to effectively kill bacteria and prevent breakouts.

They offer a wide range of skincare and personal care products like body soaps, shampoo & conditioner, shower gel, body wash, toothpaste, mask, toner, and essential oils.

 

View this post on Instagram

 

A post shared by Yuan Skincare MY (@yuanskincare.my)

Yuan Skincare Malaysia Shopify Website

Yuan Skincare Malaysia gladly invites you to its newly launched Shopify e-commerce website. Follow their official Instagram account to know about their latest updates.

Yuan Skincare Malaysia Launches Their Shopify Website
Photo credits: Yuan Skincare MY

Moreover, the Wild Mugwort Soap 艾草皂 is their best-seller which possesses a unique scent. It is regarded as a healing herb for its anti-bacterial, anti-fungal, and skin-protective properties.

Malaysian residents can now purchase Yuan Skincare favourites and enjoy its free shipping service for orders above RM88 (Peninsula) or RM200 (East).

Yuan Skincare Malaysia Launches Their Shopify Website
Photo credits: Yuan Skincare Malaysia

Subscribe to their newsletter to receive the latest exclusive promotions, new products, and sales directly to your email.

Photo credits: Yuan Skincare Malaysia

Start your e-commerce business by setting up an online store. Contact us and speak with our experts to get started on your Shopify website.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopify #YuanSkincareMY #Ecommerce #D38

D38 is a member of Digital 38 Group.

E-commercePayment

iPay88 Introduces Easy Payment Plan to Shopify Stores

Featured image iPay88Photo credit: iPay88

Many e-commerce businesses that retail valuable items have buyers who prefer to pay in installments rather than a full amount at once. Listed are the 3 reasons why should you use the Easy Payment Plan of iPay88.

What is iPay88?

Digital 38 | iPay88 Introduces Easy Payment Plan
Photo credit: iPay88

iPay88 is the leading and award-winning regional Payment Gateway Provider in South East Asia. They offer advanced and innovative solutions to accept payments online.

iPay88 Easy Payment Plan

With the iPay88 Easy Payment Plan, online sellers can offer their customer an option to choose an installment plan and pay for the goods and services within a distinct period of time.

3 Reasons Why You Should Use the Easy Payment Plan

Digital 38 | iPay88 Introduces Easy Payment Plan
Photo credit: iPay88

1. It’s Simple

The Easy payment plan provides a range of choices to your customers in selecting an installment plan and pay for the products or services within the scheduled time. This payment plan will not apply interest fees and is more suitable for more expensive purchases.

2. It’s Fast

Your clients will have the chance to select the period of payments upon their checkout. After that, their credit card will be charged every month for their chosen period of time. Basically, the Easy payment plan will not be needing any additional configuration.

3. It’s Safe

The Easy payment plan automatically comes with the Automated Fraud Screening system, which is intended to avoid illegal activities or purchases. iPay88 will be transparent with all the transaction details and will report it to you in real-time.

Digital 38 | iPay88 Introduces Easy Payment Plan
Photo credit: iPay88

Features of Easy Payment Plan

  • The Easy Payment Plan is only applicable to Malaysia Ringgit currency.
  • This plan is available for Hong Leong Bank and Maybank credit card holders for procurements over 500 MYR
  • The length of tenures are three, six, nine, twelve, twenty-four, and thirty-six months
  • They provide complete reports for financial reconciliation
  • Bank confirmations are delivered instantly
  • Comes with Automated Fraud Screening
  • Follows the International Standard of Security
Need help setting up and integrating an iPay88 account for your Malaysia e-commerce store? We can assist you with the application, as well as link your approved account to Shopify to start receiving payments through iPay88. Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#iPay88 #EasyPaymentPlan #Ecommerce #D38

D38 is a member of Digital 38 Group.

PaymentPaypal

Set up PayPal on Your Shopify E-commerce Store

featured

Shopify creates a PayPal Express Checkout account for the email address you used to set up your store. With this, you give your customers a faster, safer, and easiest way to pay. In a few steps, they can speed through checkout using their PayPal account to pay with balance, bank account, credit card, or debit card.

Digital 38 | Set up with PayPal on your Shopify store
Photo credit: PayPal

How to Set up a PayPal account?

If you’re using your personal account and would like to use it on your store, you should upgrade it to a business account. Most functions and tools provided for business owners are only available when using a business account.

Setup using Desktop

  1. On your Shopify admin, click SettingsPayments.
  2. In the PayPal section, click Deactivate.
  3. Click Deactivate again to confirm.
  4. Inside PayPalsection, select your account type.
  5. Click Activate.
  6. Fill in your email address then click Next:
  7. Enter the password for your account and click login:
  8. On the permissions page, click I Give Permission.
  9. On the confirmation page, click Go back to Shopify.
Digital 38 | Set up with PayPal on your Shopify store
Photo credit: PayPal

Using iPhone

  1. From your Shopify app, go to StoreSettings.
  2. Under Store settings, tap Payments.
  3. In the PayPal section, tap Deactivate.
  4. Select Deactivateagain to confirm.
  5. In the PayPal section, select your account type.
  6. Tap Activate.
  7. Fill in the email address for your account then tap Next:
  8. Enter the password then tap Log In:
  9. On the permissions page, tap I Give Permission.
  10. On the confirmation page, tap Go back to Shopify.
Digital 38 | Set up with PayPal on your Shopify store
Photo credit: Apple

Using Android

  1. From your Shopify app, head on to StoreSettings.
  2. Under Store settings, tap Payments.
  3. In the PayPal section, tap Deactivate.
  4. Choose Deactivate again to confirm.
  5. In the PayPal section, select your account type.
  6. Tap Activate.
  7. Enter the email address for your account, then tap Next:
  8. Enter the password for your account, then tap Log In:
  9. On the permissions page, tap I Give Permission.
  10. On the confirmation page, tap Go back to Shopify.
Digital 38 | Set up with PayPal on your Shopify store
Photo credit: Google Playstore

*Note that you always have to make a test transaction to make sure everything is set up properly.

You will start to receive payments from orders made right away once the setup is complete. It is important that you finish setting up your account if you want to issue refunds or manually capture payments.

How does PayPal Work on Your Store?

PayPal fills out the billing address fields with the customer’s shipping address. The customer can edit the information. Shopify can send only a single address to PayPal.

Digital 38 | Set up with PayPal on your Shopify store
Photo credit: PayPal

However, for normal PayPal payments (as opposed to credit card payments) this address must be the shipping address because PayPal already has the billing address. There is no way for Shopify to know ahead of time whether the customer has an existing account. As a result, Shopify can’t send the billing address, such as when the customer is paying with a credit card instead.

Reach the right audience and start advertising your e-commerce store. Contact us to speak with our marketing experts.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#PayPal #Shopify #Ecommerce #D38

D38 is a member of Digital 38 Group.

E-commerceNews Highlights

How to Start Cross-Border Selling on Shopify

feature

Technology enabled e-commerce to push through cross-border selling and completely transformed the way people buy stuff. Millions of purchases are made online every day regardless of where they are sourced and a large number of products are delivered to end consumers across the globe.

What is Cross-Border Selling?

Selling cross-border helps you reach consumers anywhere in the world by creating localised shopping experiences for your store visitors. Selling in several marketplaces can be an effective key to drive extra income for your business and create brand awareness on a global market.

Digital 38 | Cross-Border Selling Shopify FAQs

Benefits of Cross-border E-commerce

Selling online is no longer the realm of a selected class of e-commerce giants and brand manufacturers. As the technology continues to innovate, this enables small to medium online sellers and street-side businesses to go global and sell across the border effortlessly.

Not only online sellers will benefit from cross-border selling, but also e-commerce platforms such as Shopify.

How to Start Selling Cross-Border?

It is important that you identify your potential target markets before you start selling internationally. You can identify your potential target audience by looking at the size of the market, the simplicity of doing business in that market, and the potential return on investment. You should remember that localising the customer experience is key to driving traffic, and ultimately conversions.

Digital 38 | Cross-Border Selling Shopify FAQs

You should also provide your customers with an option to shop in their local language and currency to build their trust that can lead to higher sales.

It is important that you check with your shipping providers to find out what countries they ship to and which market regulates and limits your products. This way you can adjust shipping regions and comply with the regulations of the receiving market accordingly.

Do you want to start selling cross-border on Shopify? Contact us to speak with our expert.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopify #CrossborderSelling #ShopifyFAQs #Ecommerce #D38

D38 is a member of Digital 38 Group.

E-commerce

Improve Experiential Shopping with PopSquare AI Booth

featuedPhoto credit: PopSquare

PopSquare s a cluster of pop-up marketplace in which designers and innovators set-up and run their pop-up stores across different locations. PopSquare is run by an integrated Artificial Intelligence (AI), allowing vendors to link the gap between physical stores and online shopping.

It presents business an opportunity to:

  1. Capture consumer data and gather insights
  2. Create an environment that motivates, invite, participate, and improves shopping experience
  3. Build a long term relationship with its customers
Digital 38 | PopSquare
Photo credit: PopSquare

How does PopSquare work?

PopSquare works by using the latest big data, computer version, sensor fusion, and machine learning technologies that help you save up to 90% of effort and time in marketing your product. It also enables designers and innovators to fully understand their customers.

The AI booth uses 4-meter and 1-meter technologies. The 4-meter technology will automatically identify people within 4 meters of the flash car, while 1-meter technology is a computer vision machine that learns the flow, type and the number of people.

Digital 38 | PopSquare
Photo credit: PopSquare

PopPillar

Digital 38 | PopSquare
Photo credit: PopSquare

PopTouch + PopDot

Digital 38 | PopSquare
Photo credit: PopSquare

2.0 Version

Moreover, the use of visual machine learning can help the brand clearly know the flow of people, conversion rates, and types of conversions in different flash experience locations, and make systematic analysis to gain insights into the experience of the product.

Digital 38 | PopSquare
Photo credit: PopSquare

Popsquare more ” JM9 ” brand founder Jerry . C Shelley come with a cargo of live, 5 G remote video online to share their new health care series, attracted people to stop and experience the unique, compelling and attract

Why PopSquare?

The pop-up experience platform can build a variation of ultimate interactive sights for shopping malls and brands, such as product display experience, old and new member experience, direct sales, virtual workshop, and 5G remote video retail scenes. Different brands can also choose multiple venues to achieve the greatest interactive shopping experience at the lowest cost in the wide-ranging marketplace.

Digital 38 | PopSquare
Photo credit: PopSquare

Where to find PopSquare?

If you’re looking to boost brand awareness and sales, leverage the power of AI with PopSquare pop-up booths. We can help you set up a booth that integrates AI, Big Data, Customer Engagement, Chatbot, and 5G technology, designed to provide a seamless shopping experience for your target consumers. Choose from prime locations like mall atrium spaces, event halls, hospitals, office lobby, and more.

Get started with PopSquare to lift brand awareness and sales. Contact us for a consultation with our experts.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#PopSquare #DigitalMarketing #Ecommerce #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerceGoogle Ads

Guide to Google Shopping Ads for E-commerce

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Launched first as a paid channel in 2012, Google Shopping Ads have charmed both online shoppers and advertisers. Google offered its service of Shopping Ads to retailers which reliably delivered one of the highest returns on ad spend (ROAS) of any paid channels and has been reported for over 60% of their paid clicks.

Google Shopping Ads and Where to See Them

Product Listing Ads (PLA), also known as Shopping Ads, are the product ads that appear in results when you search in Google.

Digital 38 | Google Shopping Ads
Photo source: Shopify

You can also see these ads on the shopping tab, search partner websites, shopping service apps, YouTube, and Google Display Network.

Digital 38 | Google Shopping Ads
Photo source: Shopify

Shopping Ads appear under the Shopping Tab in Google

Digital 38 | Google Shopping Ads
Photo credit: Shopify

Shopping Ads appear in Goole Shopping Application

Digital 38 | Google Shopping Ads
Photo credit: Shopify

Shopping Ads appear in Youtube and GDN

What are Google Ads and Google Merchant Center?

Google Ads and Google Merchant Center are the two platforms used in shopping ad campaigns. With Google Ads, you can set up your ad campaigns, set budget, manage bids, increase insights, and optimise. While on Google Merchant Center, you can update your product feed with details about shipping and sales tax.

Setting up your product feed is similar to SEO (Search Engine Optimisation) because Google is using your feeds, site, and other search inquiries that trigger your ads.

Success with Google Shopping comes down to three things:

  1. Creating the top and most relevant ads through an optimised product feed
  2. Developing a campaign design that fits within your desired level of control while getting the best from Google
  3. Obtaining strong reporting data that you can make sound optimisation and growth decisions

It is important that you know your goals for you to set an effective strategy in promoting your products using Shopping Ads. Knowing your target ROAS and deciding whether you want to develop a customer relationship or generate sales are essential in building a lasting online business.

What is the difference between free and paid ad listings?

Many e-commerce entrepreneurs get to use the shopping listings for free when Google first made the announcement of making all products listed for free. But if you’re looking for the most leading position and an increase in volume with your shopping efforts, you need to do a paid approach.

Benefits of Paid Shopping Ads

All the results that appear on the main Google search results page are still 100% paid and are being prioritised. Paid placements give a comprehensive guide as to what potential buyers search for and will give listings the majority of clicks for any search products.

Photo source: Shopify

What are Free Product Listings on Google?

Free listings were introduced in April 2020 and have seen a 70% increase in clicks and a 130% increase in impressions across free listings and ads on the Shopping tab in the US. These free placements are seen on the shopping tab, Google Lens, Google Image results, and more.

However, the traffic from free listings alone is limited for most e-commerce sellers since the most prominent listings are still paid. The free listings always come below the sponsored listings.

Photo source: Shopify

While free product listings won’t totally convert your business, still, it will be a great way of knowing your potential for paid ads. You can check your performance for your free listings inside the Merchant Center under the “Reporting for surfaces” section.

Digital 38 | Google Shopping Ads
Photo source: Shopify

Promote your e-commerce products on Google with Shopping Ads. Contact us today to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#GoogleShopping #GoogleAds #DigitalMarketing #D38

D38 is a member of Digital 38 Group.

E-commerceNews Highlights

Shopee Preferred Sellers: How to Apply & Benefits

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The Shopee preferred sellers are exclusively selected by the Shopee team. The process is done by invitation only so sellers cannot directly send their applications in; hence, there are no additional fees once qualified.

How to become a Preferred Seller?

You must fulfill the following criteria and read on the Seller Education Hub for you to qualify and be a preferred seller.

Digital 38 | Shopee Preferred Seller FAQs
Photo Credit: Shopee

You must also extend your buyer’s confirmation time from 3 to 5 days.

As a qualified seller, you will get a preferred badge. These labels are shown on your shop page as well as your profile, product pages, and listings.

New Benefits for Shoppe Preferred Seller| Digital 38
Photo credit: Shopee

What are the benefits of becoming a Preferred Seller?

Shopee Preferred Sellers on the marketplace may greatly benefit by gaining buyer’s trust through their badge. You can improve your search ranking better and attract more buyers with Shopee Coins rewards as buyers are motivated when purchasing from a Preferred Sellers’ shop.

In addition, you will also be included in Shopee’s regular ads on Google and Facebook to reach more potential buyers.

What are Preferential rates for Flash Deal and Bonus Paid Ads credits?

Preferred Sellers will receive preferential rates to flash deal feature and bonus paid ads credits as part of the two new benefits that took effect last 3 August 2020 onwards.

You may sign up to receive a voucher to purchase 3 Flash Deals slots at 50% off. To be eligible, you need to maintain the Preferred Seller status up till the 30th of each month. The voucher will be sent via the Shopee App on the 30th of each month.

Digital 38 | Shopee Preferred Seller FAQs
Photo Credit: Shopee

There will be an additional bonus paid ad credits when you activate auto-top up each month. This must be enabled for 30 days to be eligible. Credits will be added automatically on the 30th of each month if the criteria are fulfilled.

Do you want to boost your E-commerce store and get complete access to Preferred Seller benefits? Contact us and we will help you become a Preferred Seller.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Shopee #PreferredSeller #Ecommerce #D38

D38 is a member of Digital 38 Group.