Learn how to effortlessly promote your Ecommerce shop and products on Google through Smart Shopping Campaigns.
Introducing Google Smart Shopping
As the world’s largest search engine platform, brands leverage Google to aid their overall growth strategy. And you can choose from multiple advertising formats it offers, through its Google Display Network.
From YouTube to the sweetest spots on the search engine results page (SERP), you are guaranteed to gain more visibility from millions of consumers using the search engine giant regularly.
But sometimes, executing digital marketing campaigns on various platforms can be a tedious task. In some cases, it can be quite confusing, especially when each channel functions uniquely from the rest. It takes time, effort – a lot of effort – to make sure your campaigns are performing well.
Fortunately, Google recently introduced a solution to all of these: Smart Shopping Campaign. By using automations, it simplifies processes in building and managing your campaign.
How Does It Work?
But how does Google use automations in running your campaign? The word ‘smart’ says it all. Google’s learning machine will actually do most of the work. In turn, you no longer need to manually select placements, target your audience, and bid for the right keywords.
When doing Smart Shopping campaigns, Google will let you know which placements your products will perform better, the right audiences to target. And the appropriate keywords to bridge you to potential buyers.
Why Should I Try It?
Since it’s a relatively new avenue to promote your shop and products on the internet, some businesses and marketers hesitate on trying it out.
But trust us when we say the benefits they give you outweigh the risks. And below are some advantages you can get from it.
1. Effortless Campaign Execution
Figuring out the right placements, audiences and keywords for your ads on Google definitely needs time and effort. These must be carefully planned if you don’t want to waste resources.
But with Google Smart Shopping Campaign, you can altogether skip this stage. It has the ability to combine your existing product feed and assets into ads across its comprehensive network.
2. Ideal for Businesses Building Their Presence on the Internet
In addition, Smart Shopping campaigns help you test the waters of digital marketing, especially if it’s going to be the first time for your brand to run ads on Google Display Network.
Explore Digital Marketing Opportunities on Google
Smart Shopping campaign is just one of the many opportunities in store for brands looking to explore the world of Google Merchant Center.
If you want to find out more about other digital marketing opportunities on Google, you can read our articles below.
- About Google Shopping Ads: Put Your Products on the Front Page of the Internet
- Why Your Shopify Store Needs Google Pay?
- Set Up Google Analytics & Search Console on your Shopify
And in order to get started on Smart Shopping, you need to open an account on Google Merchant.
If you need expert help and guidance, then we’re here for you. Here in Digital 38, we can provide you with end-to-end Ecommerce solutions, including setting up your brand’s Google Merchant Center.
Schedule an appointment with us today to learn how.
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