International skincare brand Biore has leveraged content marketing not only as part of its Ecommerce venture in Southeast Asian markets. But also, as part of its efforts in promoting an eco-conscious skincare habit among consumers.
Biore has collaborated with some of Malaysia’s digital content authorities, Goody25 and Diva, in spreading the word about its latest product, the Perfect Cleansing Water (PCW). The campaign also highlighted the product’s eco-friendly qualities, particularly its refillable bottles.
The content was published on the official websites of Goody25 and Diva, targeting Chinese-speaking and Bahasa-speaking Malaysians. And on their official social media handles on Facebook and Instagram.
Biore is a facial skincare brand under Kao Corporation, one of the oldest and most prominent hygiene, beauty and cosmetics manufacturers in Japan. Biore has already established a significantly strong presence in markets outside of its origin country such as Singapore, Malaysia and Indonesia.
Why Content Marketing is Important for Ecommerce?
There are dozens of ways to attract internet users to visit your virtual shops and official sites, and content marketing is one of the most effective strategies. In Ecommerce, content marketing can help businesses and brands identify their competitive advantage, and ultimately stand out from the rest of the competition.
When done properly, content marketing enables you to showcase your brand personality, and even attract a niche of customers, particularly those who value brands that share their same ideals and advocacies.
Learn more on how brands are leveraging content marketing for their Ecommerce business by clicking the links below.
- Yuan Skincare’s Blue Hope Project: How Ecommerce Biz Can Boost their Brand Value?
- UFC Velvet Welcomes Thai Audiences on Instagram
- For CNY 2022, Biore Shows How Ecommerce Marketing is Done
Start Your Content Marketing Campaign Today
Ecommerce is one of the biggest industries in Southeast Asia. And setting up your official Ecommerce site is just the first step in this venture. You need holistic solutions in order to achieve your business’ goals.
If you’re looking for experts to help you chart your Ecommerce journey in the ASEAN Economic Community (AEC), then Digital 38 is here for you.
Schedule an appointment with our Ecommerce specialists to know more.
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