Find out how effective content marketing strategies such as launching your brand’s advertorial campaign can help you reach your target audience with this feature from Japanese beauty brand Bioré.
Biore Gets Informative About Sunscreen
Biore, one of the world’s leading beauty and skincare brands, wants consumers, particularly young women and mothers, in Malaysia to know about its latest products. The Biore UV Barrier Me Cushion Gentle Essence and UV Kids Pure Milk. Biore wants Malaysians to learn not only about their latest offerings. But also, why putting on sunscreen is important for a glowing and healthy skin.
This is why, in their latest marketing strategy, they partnered with some of Malaysia’s digital authorities. Biore collaborated with Goody25 in coming up with an advertorial campaign featuring Biore UV Barrier Me Cushion Gentle Essence and UV Kids Pure Milk.
The advertorial campaign provides readers essential information about sunscreen and ultraviolet (UV) rays, and the benefits they can get when they start using sunscreen products like Biore’s Biore UV Barrier Me Cushion Gentle Essence and UV Kids Pure Milk regularly. On top of basic facts, it also set the record straight on myths surrounding sunscreen products.
Biore’s campaign, in collaboration with Goody25, was launched on Instagram and Facebook, where Malaysian audiences frequent online.
At the end of the day, Biore was able to achieve its goal of building brand awareness of its newest products among target audiences in Malaysia.
Kickstart Your Content Marketing Campaign with Digital 38
When planned carefully, content marketing can bring a lot of benefits for brands looking to tap more audiences and gain their trust. Content marketing can also help you drive more traffic and conversions.
If you want to explore and learn more about content marketing, take a look at some of our case studies. Click the links below.
- Shure Partners with Audio Experts in Malaysia for STEM Ecosystem
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You can also consult our team of specialists whose experience and solid understanding in digital marketing, including content marketing strategies, have supported dozens of brands reach their goals.
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