Japan-based styling brand Liese wants to hype up its presence in the social media ecosystem of Southeast Asia by leveraging Instagram marketing. 

Liese partnered with known Malaysian online personalities in promoting its AshTone Creamy Bubble Color brand to consumers in Malaysia. They decided to launch a fun and interactive Instagram Reels contest, featuring @irene.xiiaoc. To make the contest even more exciting, two iPad Pro are up for grabs.  

Participants will only have to create a before and after video of their hair when using Liese Creamy Bubble Color in Silvery Ash Gray or Midnight Ash.  

The videos should be published on Instagram Reels with the hashtags #AshCoolAsIAm #LieseAshToneChallenge, and with @liesemy in the tags.  

The contest generated over 1,600 views and 60 likes on Instagram.  

Overall, Liese was not able to boost its brand awareness efforts. But also, their Instagram Reels contest helped them to effectively engage with their followers and target audiences. 

About Liese & Kao Corp.  

Liese is Kao Corporation’s hairstyling brand. Its two core products are Liese Creamy Bubble Color and Liese Blauné Creamy Foam Color. Liese is available in several key markets in Southeast Asia, including Malaysia. Kao Corporation is one of Japan’s oldest beauty and hygiene manufacturer, having been in the industry for over 100 years.  

Kickstart Your Social Media Marketing with Digital 38  

Social networking platforms like Instagram continue to play a significant role in supporting every brand’s growth. With the right strategies, you can stay on top of your social media marketing game.  

Explore more about Instagram and the social media marketing landscape in Southeast Asia by reading some of our case studies below. 

• UFC Velvet Welcomes Thai Audiences on Instagram
• LinkedIn: Veolia’s Key in B2B Social Media Marketing Success
• Malee Connects with Chinese Consumers on WeChat

If you need further help in getting started with your digital marketing and social media marketing plans, then we’re here to help you. 

Digital 38 is digital media agency headquartered in Singapore. We also have local teams in Malaysia, Thailand, Vietnam, China, Taiwan and Hong Kong, ready to assist you in achieving your business goals. 

Contact us today for more.