Multinational beauty brand Bioré greets Chinese New Year in Malaysia with a blast, thanks to Ecommerce marketing tactics.
The brand launched a video marketing campaign featuring their newest products for 2022 Chinese New Year. Targeting Chinese-speaking audiences in Malaysia, Bioré also sought the help of pop culture authority PopDaily in spreading the word about their latest offerings.
The video was published on Facebook and Instagram, accumulating over 140,000 views since its release. In turn, Bioré was not only able to reinforce its presence among Malaysian markets. But also, they had the opportunity to boost brand awareness efforts for their new products on a massive scale.
Why is Ecommerce Marketing Important?
For Ecommerce owners, having the right marketing strategies is important. When done right, they can help you reach out to more audiences and potential buyers, drive traffic to your websites, improve conversions, keep a growing loyal customer, and much more!
Ecommerce marketing can be done offline or online, or even a mixed of both! They can come in many forms, too. An example would be deploying SEO or organic search tactics to help your website gain more visibility on the internet. Another would be putting up a smart retail booth to engage with buyers in brick-and-mortar stores.
If you want to know more about other examples of Ecommerce marketing, read our articles by clicking the links below.
- How Smart Retail Solutions Helped JR East Deliver Omiyage Boxes to Singapore?
- Taiwan’s Yuan Skincare Kicks Off in Malaysia with Ads on Google Shopping
- The History of Whoo Expands to Thailand, Opens LINE Official Account
One-Stop Shop for Ecommerce Solutions
Getting started on your Ecommerce business may sound easier said than done. And it’s true! Without proper guidance and help from professionals, setting up your online business can be a burdensome venture for you. This is why you have agencies like Digital 38 to point you towards the right direction.
Our Ecommerce specialists can provide you with end-to-end solutions, from creating and managing your online store to promoting your brand on the internet, we got you covered. With over 15 years of experience, we have helped over 100 brands across the ASEAN Economic Community (AEC) reach their business goals.
Schedule an appointment with us for more.
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