American automotive company Clarios has touched down in Vietnam, thanks to a well-planned b2b digital marketing strategy.
As part of its goals to widen its digital footprint in Southeast Asia, Clarios banked on digital marketing tactics in reaching out to more audiences in the region. Particularly, car manufacturers, assembly lines, and other companies involved in the automotive industry from Singapore and Vietnam.
Clarios wants to build brand awareness and potentially increase sales of their car battery brand, VARTA, in these markets. In turn, they initiated a search and display ads campaign in promoting VARTA. The campaign’s goal was not only to build VARTA’s brand awareness in these markets. But also, to drive traffic and sales to Clarios’ Vietnamese page.
Ads that featured Varta were published on selected search and display network platformers. Curious readers and audiences from Vietnam will be redirected to a dedicated landing page that contains more information about VARTA.
Beyond spreading the word about VARTA, search and display ads flexibility and customisation options allowed Clarios to retarget their campaign. Doing so can help the brand to further optimise the results of their campaign. Retargeting enables brands not only to narrow down their audience. But it also ensures that their ads reach the right people – the audiences who will likely respond, and become customers along the way.
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It is hard for brands to ignore the opportunities abound in Southeast Asia. Despite being a vast and diverse market, connecting with audiences from this region can be the key for your brand’s growth and success.
If you want to learn more about Southeast Asia’s b2b marketing, as well as digital marketing landscape, you can read our previous articles. Just click the links below.
- Cititel Hotel’s Weibo Account Gets Blue Badge
- BricSys Widens Reach in Asia with LinkedIn Page
- Shure’s Readiness for the ‘New Normal’ Gets Chronicled on TechGoondu
Alternatively, you can speak with professionals from Digital 38. Our teams from Vietnam, Singapore, Malaysia, Thailand, South Korea, China, and Taiwan can provide you with b2b and digital marketing solutions, tailored-fit for your brand’s goals.
Contact us today to get started.
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