Design and engineering software provider BricSys is expanding its presence in the Asia-Pacific (APAC) region, and has chosen LinkedIn in aiding their lead generation strategies.
The Belgium-based firm is eyeing to amplify its online presence in at least 12 locations in the APAC region. To jumpstart their marketing and expansion plans, they launched their official LinkedIn page. Then they leveraged the platform in running campaigns to promote BricsCad, its computer-aid design (CAD) software application.
As a result, Bricsys was not only able to generate traffic to their website from users in APAC. But also, it allowed them to build their online presence in the region.
About BricSys and the BricsCAD Brand
BricSys is the Belgium-based provider of CAD software applications for designers and engineers. They own the BricsCAD brand and technology. Founded in 2002, BricSys currently has strong presence in the United States, United Kingdom, Shanghai, South Korea, Hong Kong, and India.
Learn more about BricSys and BricsCAD through this link.
LinkedIn Lead Generation: Why It’s Important?
Campaigns like BricSys executed on LinkedIn are essential for businesses looking to boost their brand awareness efforts, as well as drive traffic to their official website. And BricSys chose to leverage LinkedIn as part of its ‘quality not quantity’ leads generation tactics.
Lead generation is one of the most important components when it comes to digital marketing. Without it, brands may not be able to reach out to more audiences. And without consistent and quality leads, you cannot drive traffic and most specially, sales.
If you want to know more about other aspects of digital marketing? Click the links of our previous below.
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