Design and engineering software provider Bricsys has set foot in Mainland China as it embarks in a digital marketing campaign featuring Toutiao ads to widen its audience reach.   

Bricsys launched in-feed ads on Toutiao, leveraging the news and information aggregator site to spread word about their computer-aided design (CAD) brand BricsCAD among Chinese engineering and design professionals as well as students. 

Screenshots of BricsCAD ads on Toutiao

What is Toutiao?  

Toutiao, a product of Beijing-based tech giant Bytedance, is one of China’s top downloaded apps. According to Data Reportal, it ranks No. 1 as the most downloaded mobile app in 2020.  

Also known as Jinri Toutiao, the news-and-information-only content platform boasts of having over 300 million monthly active users. A person in China accesses Toutiao an average of 12 times a day.  

Interested to know more about how Toutiao can be instrumental for your brand’s growth? Give our specialists a call anytime.  

Digital Marketing in Mainland China  

China does not only have a huge, tech-savvy population of 1.4 billion. It is also the world’s largest social media market, at 1.04 billion users. This is definitely an opportunity brands worldwide must not miss.  

If you want to know more about China’s digital media landscape, you may read our previous articles by clicking the links below.  

• Singapore’s EAIM Chooses WeChat in Reaching Out to China
• Verify Your WeChat & Weibo: Why it Matters?
• Top 3 Social Media Platforms for Foreign Real Estate in China

And if you’re looking for some expert guidance and assistance, then you’re in the right place. 

Digital 38, a digital media agency with headquarters in Singapore, has supported over 100 brands from around the world in establishing strong presence not only in Southeast Asia but also in Greater China. 

We have local teams based in Thailand, Malaysia, Vietnam, Taiwan and in China, ready to provide you helping hands in mapping out and optimising your digital marketing campaigns.  

Contact us today to schedule an appointment with our specialists.