Multinational water solutions provider Veolia continues to enjoy a growing online presence in Southeast Asia, and lately it has marked a new milestone in its LinkedIn and social media journey.
Veolia Followers Reaches 15k on LinkedIn
Veolia has been leveraging LinkedIn as part of its business-to-business (b2b) strategies. They launched their official account on LinkedIn as one of its channels in connecting with existing and potential clients from the Asia-Pacific (APAC) region.
And recently, they hit the 15,000-mark on their number of LinkedIn followers, a testament to its expanding digital presence.
Veolia has been relying on LinkedIn, one of APAC’s top social media platforms, for their various marketing and business goals. These included running campaigns and publishing ads promoting their events. But above all, they chose LinkedIn to build brand awareness and ultimately, reach more professional customers in the APAC region.
LinkedIn: A Crucial B2B Asset
Savvy brands like Veolia knew that tapping the right channels can be key for their b2b campaigns’ success. And LinkedIn is one of them. Experts have cited LinkedIn as one of the most effective platforms to carry out b2b tactics.
LinkedIn, among other popular social media platforms, boasts of having the highest conversion rate, at 2.74% (Hubspot). In addition, professionals comprise majority of its over 850 million users. Surveys showed that 4 out of 5 users in LinkedIn are key decision makers and other earth shakers. We’re talking about C-level executives, members of senior management, supervisors, founders and business owners.
If you want to explore more about the world of LinkedIn marketing, check out these guides from Digital 38.
- Mercer Amplifies Online Presence in Asia Through LinkedIn Campaign
- LinkedIn: Veolia’s Key in B2B Social Media Marketing Success
- BricSys Widens Reach in Asia with LinkedIn Page
Jumpstart Your Business with Digital 38
You can also consult Digital 38 if you want to know more how to get started on launching your brand’s official LinkedIn account. We have teams based in Singapore, Malaysia, Thailand, Vietnam, and China, Taiwan, and South Korea.
Contact us today.
#Digital38 #digitalmarketingagency #digitalmarketing #linkedinmarketing #b2bmarketing #b2b #asiamarketingsimplified