If you want to know more about the Ecommerce scene in Southeast Asia, take a look at how Shure is stepping up its game in Singapore.
Shure Sets Foot in Southeast Asia
Global audio brand Shure has its sights set upon Southeast Asia, a leading market when it comes to Ecommerce. Shortly after the soft launching of their official online store in Singapore, Shure decided to establish its presence on multiple touchpoints in the internet, seamlessly and cohesively.
With the help of a digital media agency, Shure was able to come up with a holistic solution to support their marketing and growth plans, both for Singapore and in the region.
To drive traffic and sales to their online stores, the brand published Ecommerce ads on Google and Meta platforms.
Shure recently ran ads through Google Shopping Ads. Doing so enabled them to broaden their reach, and easily increase their online visibility. Google Shopping Ads allows brands to display their products prominently, on the topmost portion of organic search results page.
Shure also published Collaborative Ads on Facebook, virtually transforming interactions from their official Facebook page into conversions for their official stores. Collaborative Ads leverages Meta’s dynamic ads to redirect potential buyers to your official store or partner retailers such as Shopee.
On top of these, they also opened an online shop for consumers based in Malaysia. Shure recently launched its official Shopee Mall store targeting consumers from Malaysia.
The Flourishing Ecommerce Industry in SEA
Ecommerce is a huge thing in Southeast Asia. Despite its large and diverse audience, online shopping has proven significant in bridging brand and consumers. With rising internet usage and wider accessibility, more and more shoppers turn to Shopee and other virtual marketplaces in search of the newest brands and products.
Take a deeper dive into the thriving Ecommerce industry in Southeast Asia by reading our previous articles. Click the links below.
- Live Selling on Shopee: Yuan Skincare’s Solution in Tapping Malaysian Markets
- Come Visit Singapore! Weibo Influencers Invite Travelers to the Lion City
- Next-Gen Shopping with ALLIE’s Smart Retail Booth in Singapore
Simplify Your Ecommerce and Digital Marketing Plans
But if you need professional help in charting your Ecommerce and Digital Marketing plans in the ASEAN Economic Community (AEC), then let us help you. Here at Digital 38, we can provide you with end-to-end solutions to support your brand’s growth.
We have teams in Singapore, Malaysia, Thailand and Vietnam ready to assist you anytime.
Contact us today.
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