Want to know how to launch collaborative ads, and how they can help your brand? Read this mini-case study from international diaper brand Merries. 

Merries Malaysia’s Lunar New Year 2022 Campaign 

Merries kicked off the Lunar New Year this 2022 with special promotions and discounts on its official online stores in Shopee and Lazada. But in order to spread awareness about their campaign, and ultimately drive sales, they utilised Meta’s Collaborative Ads platform.  

Merries decided to launch collaborative ads on Facebook, enticing their audience and target markets to check out their special sale event. Interested buyers will then be redirected to the brand’s official Shopee Mall and LazMall outlets.  

About Merries 

Merries is the diaper brand under Japanese multinational manufacturer Kao. A pioneer in producing hygiene soap in Japan during the late 1880s, Kao eventually grew and later on became Kao Corporation. Kao has also established a strong presence in Southeast Asia, particularly in Malaysia. 

Why You Need Collaborative Ads?  

When it comes to Ecommerce, it is essential for business owners, marketers and other key decision makers to know how to effectively reach out to consumers on the internet. More importantly, they must identify which channels can help them in doing so. This is why savvy brands turn to collaborative ads. 

Collaborative Ads enable you to connect with millions of users frequenting Meta-owned platforms such as Facebook, Instagram and Messenger. Basically, it allows you to turn engagements into conversions.  

Learn more about the potential of Collaborative Ads with our articles below.

• Power Up Your Ecommerce Business with Collaborative Ads
• Biore Banks on Collaborative Ads to Promote New Product in Malaysia
• What are Collaborative Ads & Why Do You Need It: A Guide

Launch your Collaborative Ads today with the help of Ecommerce experts and specialists from Digital 38. As a digital media agency, we can provide you with end-to-end Ecommerce solutions.  

Contact us to find out more.